HomeMy WebLinkAboutBoards & Commissions - Lodging Tax Advisory Committee - 01/25/2024 Lodging Tax Advisory
• Committee
KEN T Thursday, January 25, 2024
WASHINGTON 4:00 PM
City of Kent
Centennial Rooms North/South
400 West Gowe Street
Kent, WA 98032
Microsoft Teams meeting
Click here to join the meeting
Meeting ID: 294 539 118 721
Passcode: EEAoNe
Or call in (audio only)
1-872-239-8456
Phone Conference ID:432 531 36#
Chair Bill Boyce
Burl Battersby Gaila Haas
Tim Higgins Andrew Hutchison
David Kwok
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Item Description Action Speaker Time
1. Call to Order Chair
2. Roll Call Chair
3. Agenda Approval Chair
4. Business Chair
A. Approval of Munutes Chair 01 MIN.
1. Approval of November 9, YES Chair 01 MIN.
2023 Minutes
B. Review of Available Budget NO Shane Sorenson 05 MIN.
and Revenue Trends
Unless otherwise noted, the Lodging Tax Advisory Committee meets in April and October
to review grant requests, and meetings are held in the Centennial Center
Conference Room, 400 West Gowe Street, Kent, WA, 98032.
For additional information please contact City Clerk, Kim Komoto at 253-856-5725 or via
email at CityClerk@KentWA.gov.
Any person requiring a disability accommodation should contact the City Clerk's Office at
253-856-5725 in advance. For TDD relay service call Washington Telecommunications
Relay Service at 7-1-1.
Lodging Tax Advisory Committee Lodging Tax January 25, 2024
Advisory Committee-Regular Meeting
C. 2023 Results & 2024 Visit YES Jay Ray Team 35 MIN.
Kent Proposal
D. Evaluate and Score Lodging YES Michelle Wilmot 45 MIN.
Tax Grant Applications
5. Adjournment Chair
4.A.1
Pending Approval
Lodging Tax Advisory
'
T Committee
KEN
WA9H... Lodging Tax Advisory
Committee-Regular Meeting
Minutes
November 9, 2023
Date: November 9, 2023
Time: 4:10 p.m.
Place: Centennial North and South
Members: Bill Boyce, Chair
Burl Battersby,
Gaila Haas,
Tim Higgins,
Andrew Hutchison, -
David Kwok,
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Agenda: a
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1. Call to Order 4:10 p.m. a
0
2. Roll Call
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Attendee Name Title Status Arrived N
Bill Boyce Chair Present
Burl Battersby Present z
Gaila Haas Present o
Tim Higgins Present
Andrew Hutchison Present
David Kwok Present
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3. Agenda Approval
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4. Business a
A. Approval of Minutes a
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1. Approval of Minutes dated May 11, 2023
MOTION: Move to approve the Minutes dated May 11, 2023
RES LU T: APPROVED [5 TO 1]
MOVER: David Kwok
SECONDER: Gaila Haas
AYES: Boyce, Haas, Higgins, Hutchison, Kwok
NAYS: Battersby
B. Review of Available Budget and Revenue Trends
Shane Sorenson, from Finance offers an overview of funds available to grant
and summarizes the trends in lodging tax revenue for 2023. Because we are
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Page I of 3 Packet Pg. 3
4.A.1
Lodging Tax Advisory Committee Lodging Tax November 9, 2023
Advisory Committee-Regular Meeting Kent, Washington
Minutes
tracking slightly below budget, and because there are known obligations
pending, Finance has added an additional 80K from LTAC reserves the funds
available for the remainder of this year.
C. Sponsored Event Report Out: NRHA Northwest Nationals
John Ramsey, marketing specialist for Pacific Raceways, talked about what
he was able to do with a last minute contribution from LTAC for this
Summer's NHRA Nationals competition, and what he hopes to accomplish
with a 2nd grant, should he be awarded one, for the 2024 event.
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Though only the finals race on Sunday is nationally televised, the NHRA
nationals is really a weekend long affair, with events for drivers and fans
4-
beginning Friday, and qualifying races occurring Saturday, with some local 0
and niche cable coverage of those. The 35K in support from LTAC for the 1 0
million plus event budget, enabled its organizers to get the City of Kent's a
name in front of 1.247 television viewers, and nearly 26,000 3 day a
admissions packages sold.
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Of those, nearly half were from out state and some 6800 were from out if the o
country (which was likely Canada). So for next year, organizers would like to M
start earlier and work with our local hoteliers on ticket packages, offering c
discounted tickets along with bookings in Kent located hotels, and to foster C4
that relationship so that fans who attend other events held at the track also 0
receive information and incentives to stay and play in Kent. z
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They also want to improve the on location advertising media related to Kent r
and its businesses, to be more telegenic, as they had noticed that some of c
the 2023 didn't show up that well on TV.
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D. Sponsored Event Report Out: Taste of Kent/Taste of Community
Christina Arokiasamy spoke before the committee about her Taste of
Kent/Taste of Community event series for which she received an LTAC grant Q
of 10,000 last spring. y
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She explained that this idea, which grew from shopping tours she has always
offered to her cooking classes, has been building momentum for her over the
past 20 years, but that the circumstances of the pandemic and its impacts on
the merchants she shops from brought new urgency to her plans to expand
its reach and scope. Her recent activities have attracted interest from the
New York Times, CNN and Sunset Magazine to name a few.
The LTAC supported tours this fall were all completely sold out and she has
planned six more tours for 2024. She has also undertaken a complete
overhaul and move to a more robust platform for her website. She will use
this improved interactivity and capacity to showcase the array of restaurants
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Page 2 of 3 Packet Pg. 4
4.A.1
Lodging Tax Advisory Committee Lodging Tax November 9, 2023
Advisory Committee-Regular Meeting Kent, Washington
Minutes
................................................................................................................................................................................................................................................................................................ ._............................................................................................................................................................................................................
and merchants in Kent, and even build in the ability for them to engage in
online orders for prepared take-out or web sales and shipping for their
specialty ingredients and other wares.
She shared highlights of the tours from her website, two write-ups of local
restaurateurs who overcame significant barriers in establishing their
businesses, and discussed how very much is wrapped up in their successes.
Ms. Arokiasamy is seeking a 2nd LTAC grant to support her plans for 2024 N
and bring additional media attention and especially more customers to its
incredible restaurants and shops.
E. Evaluate and Score Lodging Tax Grant Applications -
MOTION: Recommend to Council LTAC winners and funding levels for
applications submitted during the Fall 2023 grant application cycle. o
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[RESULT: PULLED Next: 11/30/2023 4:00 PM Q
5. Adjournment 5:35 p.m. o
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With time running out before members have to leave, Committee Chair Bill
Boyce makes the decision to table all discussion of new grant applications c
until the meeting scheduled for November 30. N
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Committee Secretary 4-
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Page 3 of 3 Packet Pg. 5
4.B
LODGING TAX ADVISORY COMMITTEE
220 Fourth Avenue South
Kent, WA 98032
KENT
W A S H I N G T O N
DATE: January 25, 2024
TO: Lodging Tax Advisory Committee
FROM: Finance
SUBJECT: Review of Available Budget and Revenue Trends
SUMMARY: Shane Sorenson from the Finance Department will provide an
overview of revenues available to the committee to award, as well as year over
year trends in lodging tax receipts.
ATTACHMENTS:
1. November 2023 Lodging Tax Operating Report (PDF)
Packet Pg. 6
4.B.a
Lodging Tax Operating Fund Report
November 30, 2023
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2019 2020 2021 2022 2023 2023 -0
Actual Actual Actual Actual Adj Budget YTD m
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Beginning Fund Balance 336,765 185,825 73,678 129,210 450,240 450,235 a
0
Revenues
Lodging Tax 306,055 155,591 222,759 280,772 278,630 263,424
Transfer In - General Fund 285,000
Interest Income 8,533 2,793 (1,508) (37) 1,630 11,109 LO
Total Revenues 314,588 158,384 221,252 565,735 280,260 274,533
0
a
Expenditures
Projects & Events* 455,202 205,148 136,500 220,500 330,000 285,758 0
Allocations 10,325 65,384 29,220 24,210 18,880 8,278 a
Total Expenditures 465,527 270,532 165,720 244,710 348,880 294,035
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Change in Fund Balance (150,940) (112,148) 55,532 321,025 (68,620) (19,502)
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Ending Fund Balance 185,546 73,398 128,930 450,235 381,620 430,733
0
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Finance Policy: $50,000 minimum fund balance N
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*Projects and Events YTD Remaining Available Budget in 2023: 44,242 a,
Kent Chamber of Commerce 32,500 E
Kent Downtown Partnership 10,000 c
Kent International Festival 6,000 Z
Seattle Thunderbirds 67,000 c
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Pacific Raceways 17,500 E
Game Time Events (King Showcase) 5,000
Inspice Productions, Inc 10,000 a
Women in Manufacturing WA Chap 4,500
JayRay Ads 133,258
Total YTD Projects and Events 285,758
Packet Pg. 7
4.B.a
Lodging Tax Operating Fund
2023 vs. 2022 Comparison by Month Using Month of Tax Revenue Activity
First Quarter Jan Activity(March Tax Receipts) February Activity(April Tax Receipts) March Activity(May Tax Receipts) Total Q1 =
2022 2023 Increase/ Decrease 2022 2023 Increase/ Decrease 2022 2023 Increase/(Decrease 2022 2023 Increase/(Decrease d
Revenues
Lodging Tax 14,246 19,117 4,871 34.2% 15,106 18,686 3,580 23.7% 18,838 21,694 2,857 15.2% 48,189 59,497 11,307 23.5% 'C
Transfer In 285,000 285,000 - O
m
Interest Income 68 570 502 737.1% 52 789 737 1407.0% 211 1,140 929 439.8% 332 2,499 2,168 653.6% 41
Total Revenues 14,314 19,687 5,373 37.5% 300,158 19,475 (280,683) -93.5% 19,049 22,834 3,785 19.9% 333,521 61,996 (271,525) -81.4% B
Total Expenditures 1,171 740 (431) 1,176 9,875 8,699 1,175 42,403 41,228 3,522 53,018 49,496 ;
Net Revenues 13,143 1 18,947 5,804 44.20% 298,982 9,600 289,382 -96.8% 17,874 19,569 (37,442) -209.5% 329,999 1 8,978 (321,021) -97.3%
O
Second Quarter April Activity(June Tax Receipts) May Activity(July Tax Receipts) June Activity(August Tax Receipts) Total Q2 41
2022 2023 Increase/ Decrease 2022 2023 Increase/ Decrease 2022 2023 Increase/(Decrease 2022 2023 Increase/(Decrease)
Revenues
Lodging Tax 20,056 20,950 894 4.5% 23,459 21,311 (2,149) -9.2% 28,398 35,390 6,992 24.6% 71,913 77,650 5,738 8.0% 1-
Interest Income 203 1,048 844 415.8% 288 1,150 862 299.9% 250 1,140 890 355.9% 741 3,337 2,596 350.6% to
Total Revenues 20,259 21,997 1 738 8.60 23,747 22 460 1 286 -5.4% 28,648 36,530 7,882 27.5% 72,653 80,987 8 334 11.5% M
v
Total Expenditures 21,940 25,756 3,816 17.4% 6,988 10,072 3,084 44.1% 53,363 23,431 (29,932) -56.1% 82,291 59,259 (23,031) -28.0%
CL
Net Revenues 1 681 3 759 2 078 123.6% 16,759 12 388 (4,371) -26.1% 24 716 13,098 37,814 -153.0% (9,637)1 21,728 31 365 -325.5% d
OY
Third Quarter July Activity(Sep Tax Receipts) August Activity(Oct Tax Receipts) September Activity(Nov Tax Receipts) Total Q3
a=.
2022 2023 Increase/ Decrease 2022 2023 Increase/ Decrease 2022 2023 Increase/(Decrease 2022 2023 Increase/(Decrease M
Revenues 41
Lodging Tax
9 9 32,596 36,530 3,934 12.1% 33,602 28,313 (5,289) -15.7% 36,324 27,160 (9,165) -25.2% 102,522 92,003 (10,519) -10.3% 0
Interest Income 213 1,153 939 440.6% 351 1,003 652 186.0% 467 962 495 106.0% 1,031 3 117 2,087 202.4% k
Total Revenues 32 809 37 682 4,873 14.9% 33,953 29 316 4 636 -13.7% 36,791 28,121 (8,670) -23.6% 103,552 95,120 8 432
t-
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Total Expenditures 73,522 90,345 16,824 22.9% 20,638 44,931 24,292 117.7% 7,600 22,236 14,635 192.6% 101,760 157,512 55,752 54.8% C
Net Revenues 40 713 52 663 (11,950) 29.4% 13,314 15 614 28 928 -217.3% 29,191 5,885 (23,305) -79.8% 1,792 (62,392) 64 184 -3581.9% 'O
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Lodging Tax Revenue 04
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Revenue Percent d
Month of Occupancy To City 2019 2020 2021 2022 2023 Variance
November January 18,304 17,381 10,625 15,985 17,581 65.5% E
December February 16,576 17,708 9,541 14,912 16,694 75.0% >
January March 18,600 19,555 11,155 14,246 19,117 71.4% O
February April 18,373 11,429 11,141 15,106 18,686 67.7% Z
March May 22,597 5,688 13,698 18,838 21,694 58.4%
April June 22,730 12,244 16,336 20,056 20,950 28.2% y
May July 25,927 16,925 17,850 23,459 21,311 19.4% E
June August 36,190 14,750 22,015 28,398 35,390 60.8% t
July September 36,503 13,638 26,950 32,596 36,530 35.5% R
August October 38,724 14,843 28,082 33,602 28,313 0.8%
September November 28,219 13,211 24,644 36,324 27,160 10.2% Q
October December 23,103 13,142 19,992 23,873 -100.0%
Year End Adjustment 209 (14,923) 10,731 3,378
Total YTD 306,055 1559591 222,759 280,772 263,424
Packet Pg. 8
4.0
LODGING TAX ADVISORY COMMITTEE
220 Fourth Avenue South
Kent, WA 98032
KENT
W A S H I N G T O N
DATE: January 25, 2024
TO: Lodging Tax Advisory Committee
SUBJECT: 2023 Results & 2024 Visit Kent Proposal
MOTION: Recommend Council award $153,964.00 Lodging Tax Funds to
Economic and Community Development to renew and provide more
intentional focus on Kent's cultural assets, small businesses, especially
markets and restaurants with authentic spokesperson support from Kent
Culinary Tourism Founder, Christina Arokiasamy. Utilizing the professional
services of Jay Ray Ads and PR, we anticipate greater coverage of these
assets, while also still providing overall marketing support of Kent's assets
via our Visit Kent website and social media channels.
SUMMARY: The Jay Ray Team will present highlights from the 2023 Visit Kent
marketing campaign and provide an overview of the strategies and recommended
budget for 2024.
• Tourism marketing services
• Website maintenance, social media, calendars, etc.
• Develop six short form 30 second promotional videos and 6 15 second
promotional videos for use on websites and social media to show visitors
what to expect in advance
• Professional photography to update our asset photo library for use in
promotional campaigns
• Establish Kent as a cultural hub by spotlighting culturally diverse businesses
• Host a workshop hoteliers and key partners to better identify business travel
market to inform strategies for 2024
• Host 4-6 food media writers for a global food tour to garner coverage
• Host 3 content partners to develop Kent stories to share with their followers
This budget allows Jay Ray to continue its existing services, while also adding in the
professional video and photo shoots to update our library of visual assets, as well
as hosting key media influencers to Kent to showcase Kent's unique offerings.
If there are additional funds available, Jay Ray recommends the following at an
additional cost of $32,020:
• Development, printing and distribution of cultural experience and restaurant
Packet Pg. 9
4.0
brochure
• Expedia ad buy
• Video translation
• Boosted social media promotion
BUDGET IMPACT: $153,964.00 of Lodging Tax Revenue returned from the State
of Washington to support business, leisure, and cultural tourism promotion efforts.
SUPPORTS STRATEGIC PLAN GOAL:
Innovative Government - Delivering outstanding customer service, developing leaders, and
fostering innovation.
Thriving City - Creating safe neighborhoods, healthy people, vibrant commercial districts, and
inviting parks and recreation.
ATTACHMENTS:
1. VisitKent_ LTAC Presentation_JayRay (PDF)
11/30/23 Lodging Tax Advisory Committee MEETING
CANCELLED Next: 12/28/23
12/28/23 Lodging Tax Advisory Committee MEETING
CANCELLED Next: 01/25/24
Packet Pg. 10
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PREPARED BY JAYRAY FOR VISIT KENT LTAC
PRESENTED JANUARY 25, 2024 '' �
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4.C.a
Hello Y
TO DAYS AGENDA
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• 2023 Year in review (January-December 31 , 2023)
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• Geolocation marketing campaigns 00
- Fall-winter 2022-23 campaign
- Fall 2023 campaign (in progress)
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• Geolocation data findings (January-December 30, 2023)
• 2024 strategy refresh
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• 2024 budget proposal
Questions & discussion y
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JAYRAY A PLACE TO THINK VI Packet Pg. 12
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Measurement dashboard : January- December 2023Y
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Media Relations
89 140,852,050 4211900,650
Earned media articles Earned PR impressions Total PR impressions
M
N
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36,284 121 ,552 68% 00
We Slte Website visits (users) Page views Web visitors who reached the site
via organic search
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1871100 10,341 12,033
Marketing Social media reach Social media followers Social media engagements L
(Facebook + Instagram) (Facebook + Instagram) (likes, shares, comments)
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31862,804 52,024 $2,803,223 I
Total advertising impressions Earned visitor days to Kent Impact to Kent and Kent hotels
and Kent hotels
estimated**)
ad attribution —
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(geolocation ad attribution - E
Ad attribution is a conservative calculation of those that saw our ads and then visited
Kent or a Kent hotel,based on the following: estimated**) r
Earned Visits:total number of devices from 50+ miles away in destination Q
Impact*: based on an avg.ADR of$130 and avg.daily spend of$184
*Average daily spend from 2018 Washington State Travel Impacts Research.ADR estimated.
**Complete attribution will be reported in March, 90 days after the latest campaign ended. VI Packet Pg. 14
VCHLESS Z i 4.C.a
Public Relations Activity Summary DECOR A KENT STATION
• Sent media pitches promoting the - ' N
quarterly blog posts, also posted on r °�
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news release webpage ttc y
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O Winter in Kent is a Flurry of Fun _ N
Activities
o Celebrate Spring on Kent's Amazing
Trail System
O Summer Fun is Easy to Find in Kent
o More Room to Play in Kent This Fall °
O No Time for Winter Blues with Kent's N
Hot List for Fun Reanne Gamut and her Natasha Dillinger and
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• Hosted two social media content famil visited June her kids visited J
creators (June and Nov.) "
Pancakem reel wit
machine holiday activities in KenY
• Ongoing media monitoring media (384 views) reached almost 12,00
people and had 19,000
pitching, fielding inquiries
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JAYRAY A PLACE TO THINK VI Packet Pg. 15
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Website Activity Summary r �, - Y
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• Launched newt designed '�/isitKent.com � - ' N
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on October 16 �'-- 0a
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• Updated events calendar every two weeks; ►; r �� y �;
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425 total events posted this year (this is an estimate , ' / ! cm
based on _
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• Updated hotel packages and deals
• Updated Kent Food Trails
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• Updated attractions/activities pages
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• Added links to relevant news stories
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• Provided website hosting and maintenance services Y
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36,284 website visits Homepage and Things To Do
January-December 31 were the most-visited pages U
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JAYRAY A PLACE TO THINK VI Packet Pg. 16
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Explore the World in One Easy Stop Redesigned VisitKent.com o
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Improved user experience
• Improved hotel page AI A
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• Rewrote and reorganized content to
h�] Make Kent Your Baseoamp nnwns prioritize b a s e c a m p message
COEUR D'ALENE) Fnn day e�pa awat in arrr dirae°n:.,at�r n,n - a„d landnre.ks p��e al.aya..-a.,dlnraYli�e-
yxy f:M, Looking To Vntu ere Farther From Basecamp?Easy.
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• Updated 10 under $ 10 page CI
WinterfestTree Lighting&Parade 5 flight Series:Magical Strings 100.7 Th.Wole.Hornet—
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Social Media ActivitySummary
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• Wrote, posted on Facebook and Instagram 3-4 ,: >
times each week �`� o
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visitkentwa For treats that taste as good as they appear ca k
no further than @tastydoux-home of handmade cream s,
• Posted an average 7 Instagram Stories weekly pretty fruit tarts, decadent cupcakes and more. N
• Launched weekly #CaptionKent giveaway Explore the Kent Food Trails for sweet treats galore (and M
Sept. 7-Oct. 2 more! .#Linklnl3io!
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VisitKent.com T
• Boosted posts to increase reach among target FU;,!.,lr�tlt,,,-,.;U,u;h, R,,k ul-,,4,..,5 %3
drive markets Happy National Bird Day to our favorite hires,the Seattle Thunderbirds! The end of January is
jam packed with home games-You won't wam to miss seeing these bzrds flying out on the ice! >,
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142 Social media followers added Jan.-Dec. 14 L
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12,033 Likes, comments, shares, saves Jan.-Dec. _
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20 Avg. likes per Instagram post �• ..
JAYRAY A PLACE TO THINK VI Packet Pg. 18
16,497
Social
People reached
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2,584 N
Winning captions (randomly selected) Likes, shares, comments N
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Prize partners: Thunderbir ,
Duke's AMC Kent Statior
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Airways Brewing N
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4.C.a
MarketingCampaign - 2022 -23
Oct. 13, 2022 - Jan. 31 , 2023 Y
Geolocation marketing campaign: Ads delivered when a person's mobile device is detected in a pre-set o
geolocation area or attraction. Key markets for ad campaign: Portland, Spokane, Tri-Cities, Los Angeles. 06
CAMPAIGN RESULTS
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738 Room nights attributed to campaign N
COt <� 3.8 days Avg. length of visit
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49,406 Visitor days attributed to campaign olow
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& DISCOVER
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,+ 2.59 million Total impressionsr $2,446,250 Estim. campaign impact to destination•
$123.96 : $1 Return on ad spendVisit
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Kara
,•, AS I, N PTO N 4,695 Clicks to campaign webpage E
Delivered to past visitors Delivered to Look Alike Attribution fora months post-campaign (through 4130123). Q
Audiences
VI Packet Pg. 20
4.C.a
MarketingCampaign - Fall 2023
Oct. 16 - Dec. 31 , 2023 Y
Geolocation marketing campaign: Ads delivered when a person's mobile device is detected in a pre-set o
geolocation area or attraction. Key markets for ad campaign: Portland, Spokane, Tri-Cities, Los Angeles. 06
PRELIMINARY CAMPAIGN RESULTS ce)
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WASHINGTON
39 Room nights attributed to campaign 00
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in Kent, WA
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2,618 Visitor days attributed to campaign o'
1 .4 Avg. length of all attributable visits N
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A W' �' .�r�-�'� .•g,.).i..; ,.�. 1 ,272,804
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$356,973 Estim. campaign impact to destination
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4, STAY IN KENTE
Attribution reporting through 12130123. KPI performance through 12130123.
Delivered to past visitors and Delivered to people who a
look alike audiences engaged with original ad (after
30 days) V1 Packet Pg. 21
4.C.a
Expedia Campaign
Oct. 16 - Dec. 31 , 2023 Q Motel 6 Coeur D'Alene,la Y
4.8;mi from Coeur d'Alene.ID(M) �,
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Content Trends
Trend: Short-form video content -
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SERVICES • • Maintenance : • - Budget
Perform website maintenance and content updates to include events calendar, hotel/business listings, homepage banners, N
packages and deals. Update graphics and images seasonally. N
06
Write one blog per quarter (4). Includes up to one round of revision. 0
Develop two new website pages to include content on Kent's cultural diversity and business travel, including key message
updates on homepage. Covers research, writing and publishing to site, with one round of revision. N
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necessary theme and plug-in updates.
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Update social media strategy and social bios/graphics (cover/banner/highlight images)to reflect focus area:
cultural diversity and business travel. Includes tone/voice guide, strategy, channel, frequency, key messages and L
12-month editorial content calendar/plan. a
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Write social media content and post 3 times per week on Instagram and Facebook. Reshare partner posts on IG Stories.
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Community management and engagement on Instagram and Facebook (schedule/post content, grow followers,
respond to posts and proactively engage, upload events, curate photos from followers). Y
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Boost social media posts to drive website visits to VisitKent.com. Includes $200 per blog (4) and $10 per social >
media post($156).
SUBTOTAL $ 28,030
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2024 Destination Marketing Proposal
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Lead in-person workshop (1 .5 hrs.) with hoteliers and key partners to identify business travel market, trends and advantages o
to guide marketing strategy for 2024. Workshop includes facilitation, workshop materials and summary of findings. N
Based on findings, craft high-level strategy including audience, goals, tactics and schedule.
Geolocation data subscription (12 months) with Datafy to track visitors from 50+ miles away. Includes 5 clusters, dozens of
geofenced points of interests (hotels, sports, outdoor recreation, shopping, downtown, parks, corporate businesses) and N
quarterly measurement report. N
Develop creative brief and campaign concepts (2) for geolocation marketing ad campaign. Includes design and ad copy. co
Finalize selected concept into HTML-5 ads in up to 8 sizes. Draft campaign landing page copy and publish.
Ad allowance for geolocation marketing campaign (using geolocation data) to target past/look-alike audiences,
while serving ads in destination. Focus on business travelers in 2024. cc
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Geolocation data analysis/management (monthly meetings w/Datafy), POI updates (adding more corporate business o
locations), quarterly reporting (4) and annual report to compare YOY (1 ).
State of Washington Tourism - Partner City Membership (includes Datafy discounted rates)
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SUBTOTAL $ 55,602
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Craft media invite to bring 4-6 foodie writer/influencers on a Kent global food tour. Includes media list development, o
partnering with local businesses or food tour company. Includes one JayRayer on site for tour.
Bring 3 content partners/influencers to Kent (people who match the diversity of Kent businesses/residents)to develop
stories/images and share with their followers through blogs, social media and/or Visit Kent blog as guest writer.
Includes identification, invitation, contract, trip coordination and summary of results. M
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Media hosting allowance (to cover PR/travel writers overnight stays in hotels and content creation) M
SUBTOTAL $ 10,830
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Develop project work plans, track goals and provide quarterly reports (4) of services provided and annual report. of
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CREATIVE SERVICES (Video & Photography) Budget T
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Develop videos (6) and image library (up to 600 images) to support greater economic development through increased o
business: N
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Develop creative brief and video concepts (2) and review with client. Finalize selected direction. Currently planning for
cultural diversity(4 videos) and business travel (2 videos).
Create storyboards, shot lists and scripts for videos/image library. No narration. o
N
Craft film schedule, find volunteer models and coordinate with local businesses. Includes model releases. co
Conduct video/photo shoot including drone (on site, six half-days, up to 3 locations per shoot/18 locations total). Includes
videographer/photographer and activities allowance to cover food/activity expense.
Source stock music (6 total tracks).
Video editing for 6, 30-second video spots and 6, 15-second shortened spots for social media. Photo editing for up to 600 0�
images, includes full-rights/use. (Videos to be used across website, social and advertising). Includes one round of edits
per video, from client. N
SUBTOTAL $ 23,420 a
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Create Kent teaser brochure for hotel distribution, promoting cultural experiences and local restaurants to convert o
business travelers into leisure travelers. Provide brochures to Kent's Economic Development team for meeting with corporate $ 6,120 06
HQs. Print allowance of$2,000 for 20,000 brochures. Client to provide to hotels.
Ad allowance for two-month Expedia hotel campaign during shoulder season. Includes writing landing page content on $ 16,160
Expedia website, designing ads (up to 8 sizes) and vendor management and report. N
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Video translation allowance for two additional languages (other than English) for text overlays in up to 6 videos. $ 1,800 N
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Promotion allowance to reach video target audiences across web/social ($500 per video). $ 3,600
Pitch business/meetings magazines story ideas of Kent as a business travel destination. Includes develo ment of media list
and one story per quarter. g y p $ 4,040
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4.D
LODGING TAX ADVISORY COMMITTEE
4^4� 220 Fourth Avenue South
Kent, WA 98032
KENT
WASHINGTON
DATE: January 25, 2024
TO: Lodging Tax Advisory Committee
SUBJECT: Evaluate and Score Lodging Tax Grant Applications
MOTION: Recommend to Council LTAC winners and funding levels for
applications submitted during the Fall 2023 grant application cycle.
SUMMARY: The Fall 2023 funding cycle is to support events primarily occurring in
2024. A portion of lodging tax revenues are returned from the state to the City
which generated them. These funds are to be used by the cities to promote
business and leisure tourism, with the awarding of these funds overseen by a
Lodging Tax Advisory Committee.
Special to fiscal year 2022, the Kent City Council approved the allocation of federal
ARPA funds to restore city revenues that had been lost due to pandemic related
impacts. This allocation allowed the City to sponsor events at funding levels
comparable to pre pandemic years during a time when people were needing extra
inspiration to return to public events and activities.
Travel and tourism are historically volatile industries, with revenues also impacted
by new technology reducing the need for business travel, and the broader array of
lodging options available for the leisure travel. That stated, revenues have shown
steady modest gains recently and the committee has received 8 grant applications
for its consideration.
BUDGET IMPACT: Grants funded from lodging tax revenues returned by the state
to the City for the purpose of tourism promotion.
SUPPORTS STRATEGIC PLAN GOAL:
Thriving City - Creating safe neighborhoods, healthy people, vibrant commercial districts, and
inviting parks and recreation.
Inclusive Community - Embracing our diversity and advancing equity through genuine community
engagement.
ATTACHMENTS:
1. October 2023 Applicants Table and Scoring Sheet (PDF)
2. Fall 2023 Grant Applications Packet (PDF)
Packet Pg. 52
4.D
11/09/23 Lodging Tax Advisory Committee PULLED
Next: 11/30/23
11/30/23 Lodging Tax Advisory Committee MEETING
CANCELLED Next: 12/28/23
12/28/23 Lodging Tax Advisory Committee MEETING
CANCELLED Next: 01/25/24
Packet Pg. 53
4.D.a
Spring 2023 Lodging Tax Grant Applicants and Events Scoring Sheet
Previous
Amount Event/Project Est. Awardee y/n Prior
Org Name Contact Address 1 Phone Number email Event requested Budget Dates Event Location attendance Grant Y/N Award year Award $
Gaila Haas yes Spring
Kent Downtown 202 W. Gowe Street <GHaas@kentdownt Burlington 2023, and
Partnership Gaila Gutierrez Kent, WA 98032 425-381-3697 own.org> Cajun Festival 20,000.00 39,296.00 August 17, 2024 Green Park others 10K
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Gaila Haas Downtown with X
Kent Downtown 202 W. Gowe Street <GHaas@kentdownt Meeker Street Nerd Retro and Nerd
Partnership Gaila Gutierrez Kent, WA 98032 425-381-3697 own.org> Party 4,500.00 5,800.00 May 28, 2024 Core Appeal 800 no
50+ people o
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100,000 0
website in
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East individual m
Christina Hill/Downtown visitors
In Spice Arokiasamy 10816 SE 271st Street Kent, mfa@malaysiakitche 6 free culinary tours Kent/Kent wanting w
Productions, Inc. Clark WA 98030 206-859-9566 n.us Kent Culinary Tourism 25,000.00 37,000.00 set for 2024 Museum + info yes, Spring 20 10K
brendafarwell@kent
ti
Kent Community Michelle P.O. Box 5493 communityfoundatio Kent Meridian
Foundation Farwell Kent, WA 98064 206-786-1546 n.org Kent Has Talent 6,000.00 10,500.00 March 23, 2024 PAC 500 no d
m
Racetrack+ 35000 in
broadcast person, 1+ co
_
31001 144th Ave SE Kent, johnr@pacificracewa NHRA Northwest media , stay in million TV o
Pacific Raceways John Ramsey WA 98042 253-639-5927 sy com Nationals 50,000.00 1,300,000.00 July 19-21, 2024 Kent packages audience yes 35K j
3000 fans,
800
King Showcase- High players,
School Boys &Girls coaches y
6426 Radiance Blvd E Fife, sdturcotte@comcast Basketball Talent and their =
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Game Time Events Steve Turcotte Washington 206-240-9029 net Showcase 15,000.00 25,000.00 January 15, 2024 ShoWare families yes 10K 2
Q
Gut Check 4250 Martin Way E, Sutie Q-
Tournament & 105-223 Olympia, WA marcgloball@yahoo. Gut Check Wrestling N
Events, LLC Marc Kaye 98516 206-300-0706 com Tournament 30,000.00 85,000.00 December 27-30, 202 ShoWare 3600 yes, Spring 20 25K N
L
Digital
0
accesso ShoWare marketing, O
accesso ShoWare 625 W James Street Kent, 15th Anniversary social media, c
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Center Kelly Spreitzer WA 98032 253-856-6705 <KS reitzer accesso branding showcase 30,000.00 60,000.00 January 2, 2024 website refresh n/a yes, 2018 60K E
t
U
Q
Packet Pg. 54
11/1/23,9:21 AM Manage Survey Statistics-Text Report
Submitter DB ID 39653
IP Address 23.25.131.66
Submission Recorded On 10/10/2023 3:36 pm
Time to Take the Survey 38 minutes,o secs.
Page 1
...........................
General Information
This grant application period is for activities and projects in 2024-2025. Lodging Tax grant applications are submitted electronically and must be
received by midnight on Tuesday,October 31,2023.If for some reason you're unable to submit the application online,please send your application
M
and any possible attachments to LTAC@KentWA.gov.Incomplete and/or late applications will not be considered. All applications received become .2
public records. C
Q
1. Title of the Event/Activity +'
C
O
L
10 Word Limit Cajun Fest (9
k
2. Proposed Location,Event/Activity,if applicable R
Burlington Green Park
3. Grant Amount Requested 0
O
J
(Whole numbers,no punctuation,ex.400,2000...) 20000 i
O
4. Total Project Cost v
U)
z3
(Whole numbers,no punctuation,ex.400,2000...) 39296
5. Name of Organization
7
io Word Limit Kent Downtown Partnership
W
Please ensure the individual listed below is authorized to sign financial contracts on behalf of your organization.
cc
6. First and Last Name
f`
M
Gaila Haas
d
7. Title Y
C�
a
Executive Director N
C
8. Mailing Address r
O
202 W Gowe Street,Ste A v
Q
Kent WA 98032 Q
r
9. Phone
'M
253-813-6976
V
M
N
lo. Email O
N
ghaas@kentdowntown.org R
LL.
ii. Federal Tax ID Number
d
91-1573465 t
V
Event/Activity Information a
This information will be referenced by the Lodging Tax Advisory Committee during the grant application review period. Keep your responses
within the word limits.(You might consider drafting responses in a word processor and copying to the online form). Portions of responses
exceeding the word limit may not be considered.
12. Check all categories that apply to this application:
Leisure or business tourism promotion/marketing by a non-profit or the City
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Operational expenses for a tourism-related facility operated by a non-profit or the City
Marketing and/or operation of a special event or conference designed to attract leisure or business travelers
13. Describe your business or leisure travel-related activity or event and target audience.What methods will you use to promote your
project/event to business and leisure travelers(ex.mailings,advertising,social media,etc)?
250 Word Limit
The Cajun Food&Music Fest is a one-day cultural event in historic Kent.The event will include 4-5 live music performances,Cajun/soul food trucks,artists/vendors,beer
garden,a second Line Parade and kids activities.
W
C
The target audience is live music,food and festival enthusiasts.The event will be advertised as family friendly and intended to appeal to residents and visitors of all ages 'O
through variation in music,entertainment and attractions. V
Q
C.
Q
Promotion and marketing focus will be in King,So King and Pierce Counties.We use radio advertising,social media&digital advertising campaigns,printed promo }'
C
O
materials,posters,banners and A-boards,Eventbrite,KDP e-blasts,press releases,online calendars and neighborhood platforms such as Next Door,Meetup.com,Juice. a
Additionally,we promote through media followers of Altha's(11K),KDP's social and eblast reach is 5500+),plus musician followers,vendor/food truck fans,Visit Kent an( R
City's communication team. ~
of
C
14. How does your project/event promote a positive image for Kent as business or leisure destination?
250 Word Limit O
J
4)
Since inception,Cajun Fest has been highly successful,attracting 3500 people in 2022,and 45oo people in 2023.We have even received inquiries from musicians from as 6-
0
far as Louisiana wishing to participate in the event.This event is one of its kind in Washington state attracting people from around our region,throughout Washington, �j
Canada and out of state visitors.
C
M
d
M
The event expands musical programing in downtown and activates our downtown.This event is a free,inclusive event attracting residents and regional visitors and providf 7
M
a provocative event featuring regional and out of state musicians with a focus on southern food,Zydeco/Cajun and Jazz.It promotes inclusivity and builds diverse audience l>
through music and food.
cC
c0
15. What kind and degree of partnership does the project/event exhibit(volunteer involvement,interjurisdictional,corporate,business and/or ti
M
civic organization support)?
d
Y
250 Word Limit
The KDP partners with Altha's Louisiana Cajun Spices.Altha's owner,Neil Robinson,is from New Orleans and brings cultural expertise.Altha's successful business has lar L
following(over 12K)with Washington residents and businesses and throughout the PNW including Oregon,Idaho as well as Canadian customers. p
O
t�
The KNKX will be our media partner again bringing attention to Kent(reach western WA,Seattle/Tacoma and BC,Canada).This event is also an approved Seafair Q.
a
sanctioned event which includes extensive promotion/marketing to a significant audience. Q
C
M
L
We also count on City partnership,as well as our downtown businesses and property owners and other nonprofit partners.We will partner
M
partner with a local brewery/winery,as well as engage 20+volunteers,25-3o artists/vendors and 8 food trucks. N
O
N
16. Applicants are encouraged to seek multiple sources of revenue.What other revenue sources will be used to support this project/event? Are yoi E
applying for Lodging Tax Funds from another municipality? If yes,list the other jurisdiction(s)and amount(s)requested. LL
r
C
KDP secures sponsorships,private donations and vendor/food truck fees and beer garden sales. d
250 Word Limit E
We will not apply for LTAC funds from other municipalities. V
M
17. If only partial funding is available,can the project/event be modified and still continue? Please explain how. Q
250 Word Limit
Yes,we can work with reduced funding and produce event at current levels.However,the additional funding would enable us to install professional staging and sound
technicians to continue attracting high quality musicians and the best audience experience.
18. Is this funding request for a new project/event or to continue or expand an ongoing project/event? If the proposal is associated with an
existing project/event-in operation for more than three years-it must be for expansion or enhancements that are clearly defined or measurable.
Please describe.
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250 Word Limit
This is a continuing and expanding event.We've held the event twice(2022&2023),with the second year attracting i000+more attendees,which is measured by hand
counting at 2 entrances and RSVPs on Eventbrite.The community feedback is overwhelming positive with requests to expand to more hours and/or additional days.
Enhancements would include the professional stage&sound systems,and potentially bringing bands from out of state.
We envision this event eventually growing into a longer duration and/or multi-day festival which will be dependent on funding.
Scope of Work
W
C
This information will be used to generate a one-page Scope of Work for contracting purposes if your event/activity is awarded funds. Please G
M
summarize your responses into bulletized lists within the prescribed word limits. Each point should reference key objectives or milestones. c�
.Q
19. Goals C
Bullet i-30 Word Limit C
M
Produce a high quality,free,inclusive event L
Create economic vitality by attracting visitors,supporting local businesses/hotels and generating revenue for the community. R
(—
Provide exposure to downtown Kent,it's assets,small businesses and community.
C
Promote economic vitality
Bring festive,color and vibrancy of New Orleans to the Kent community. O
J
N
L
O
The Cajun Fest is an event celebrating the unique culture of Louisiana.There are no events on this scale in Seattle area or elsewhere in WA state. v
W
Similar successful events that include Zydeco/Cajun music and attract thousands of people include the Portland Waterfront Blues Fest and annual Portland Mardi Gras Ba C
and Fat Tuesday celebration. M
d
r�
M
7
Attract repeat visitors who plan their trips around the festival date(s). M
W
Bullet 2-30 Word Limit Establish a reliable source of income for the KDP and local economy year after year.
to
Festival expansion and growth n
M
Create opportunities for local artisans,vendors,small businesses,restaurants and food vendors to participate in Cajun festival
Bullet 3-30 Word Limit
Creating opportunities to generate sales and expand the customer base. Y
C�
Community engagement and collaboration among various organizations and businesses O
Bullet 4-30 Word Limit a
Foster a sense of community and encourage ongoing partnerships that will benefit the local economy beyond the festival itself. N
C
O
Bullet 5-30 Word Limit Not answered
2
20. Outcomes/Deliverables Q
Bullet i-30 Word Limit Q
r
Event planning and execution:produce a well-documented outlining the event's objectives,budget,timeline,logistics,and marketing strategy. M
i
Execute vendor contracts and agreements with suppliers,vendors,sponsorships. 0
M
Establish a detailed schedule that includes music lineup,event activities,and assurance all logistical requirements are met for smooth execution. N
N
Bullet 2-30 Word Limit
R
Attendance and audience engagement--provide accurate and organized registration and free ticketing processes for participants and attendees. LL
r
Ensure high level of attendee satisfaction,as measured through feedback and reviews. y
Financial success by staying within budgetary constraints and achieving financial objectives. z
V
Bullet 3-30 Word Limit Meet or exceed revenue projections and goals through grants,sponsorships,booth fees,beer garden revenue cc
Careful tracking of event and management expenses related to the event. Q
Bullet 4-30 Word Limit
Marketing and promotion by creating and distributing promotional materials,including flyers,brochures,posters,and digital marketing campaigns.
Active and engaging social media presence before,during,and after the event to generate buzz and reach a wider audience.
Positive media coverage and press releases about the event.
Bullet 5-30 Word Limit Not answered
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21. Estimated Completion Date
Saturday,August 17,2024
Bullet 1-30 Word Limit
2:00-7:00pm
22. Success Measures
Bullet 1-30 Word Limit
Success is measured by attendance,which we anticipate will exceed the 2023 event.
Measured by pre-registrations for free tickets,analytics and participation of local businesses,vendors,talent and volunteers with physical hand counters.
Revenue generated from sponsorships,grants,donations and event income(beer garden,vendor fees).
Bullet 2-30 Word Limit O
Evaluation of return on Investment(ROI):
Bullet 3-30 Word Limit V
Q.
Audience Satisfaction and Engagement:Collecting feedback through surveys or post-event evaluations to gauge attendee satisfaction and identify areas for improvement. C.
Q
Assessing the level of interaction and engagement of attendees during the event,such as participation with vendors,food trucks,event activities,and feedback from C
O
downtown businesses that aren't officially part of the event. a
k
23. Outline the timeline and milestones for project completion into a list. Include dates and expectations for key activities. R
October-Dec 2023:Sponsorship outreach and grant applications
January 2024:Planning committee kick off meeting -p
O
February 2024:Graphic design,call to vendors J
N
March-May 2024:hire musicians,jury/confirm vendors p
250 Word Limit U
May-August 2024:Event logistics and planning U)
August 17,2024:Day of event
August 20,2024:Post event follow up and reporting
O
7
M
24. What is the projected overall attendance at your proposed event/activity? W
to Word Limit,number or range acceptable 5500
c0
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25. What is the projected number of attendees who will stay in Kent overnight in paid accommodations?
r�
to Word Limit,number or range acceptable 15-2o Y
c�
26. Additional Forms a
N
If your application is awarded a grant,these forms are required for contracting purposes. To expedite the process,please submit the following C
forms to LTAC@KentWA.gov:
O
C�
o Vendor Form for Grant Recipient(PDF) Q
o Form W-9(PDF) Q
r
C
o Copy of Current Insurance Certificate. While not required at time of application,grant awardees must obtain levels of insurance prescribed M
in Insurance Requirements for LTAC Grant Agreement PDF) 0
M
N
You may also submit any supporting documentation(presentations,reports,links,etc)to LTAC@KentWA.gov. O
N
Be sure to note the name of your organization and activity/project referenced in your application in the email subject line. Keep the size of each
email,with attachments,to less than to MB. LL
r
C
27. I am an authorized agent of the nonprofit and/or public organization/agency applying for funding.I understand that:
o If awarded,my organization will enter into a contract with the City of Kent and provide liability insurance for the duration of the contract v
M
naming the City as an additional insured.
Q
o Half of the grant funds,unless otherwise specified,will be provided once the contract is executed.The remaining half will be reimbursed after
the activity/event and a signed reimbursement invoice,copies of receipts over$too have been submitted to the City,as well as a report
documenting economic impact results in a format determined by the City.
The certification field is required and cannot be left blank.
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11/1/23,9:16 AM Manage Survey Statistics-Text Report
Submitter DB ID 39690
IP Address 23.25.131.66
Submission Recorded On 10/17/2023 3:19 pm
Time to Take the Survey 24 minutes,58 secs.
Page 1
General Information
This grant application period is for activities and projects in 2024-2025. Lodging Tax grant applications are submitted electronically and must be
received by midnight on Tuesday,October 31,2023.If for some reason you're unable to submit the application online,please send your application
M
and any possible attachments to LTAC@KentWA.gov.Incomplete and/or late applications will not be considered. All applications received become .2
public records. C
Q
1. Title of the Event/Activity +'
C
O
L
io Word Limit Meeker Street Nerd Party (9
k
2. Proposed Location,Event/Activity,if applicable R
Meeker STreet
3. Grant Amount Requested 0
O
J
(Whole numbers,no punctuation,ex.400,2000...) 4500 i
O
4. Total Project Cost v
U)
z3
(Whole numbers,no punctuation,ex.400,2000...) 5800 C
O
5. Name of Organization
7
io Word Limit Kent Downtown Partnership
W
Please ensure the individual listed below is authorized to sign financial contracts on behalf of your organization.
cc
6. First and Last Name
M
Gaila Haas
d
7. Title Y
C�
a
Executive Director N
C
8. Mailing Address r
O
202 W Gowe Street v
Q
Kent WA 98032 Q
r
9. Phone
'M
253-813-6976
V
M
N
lo. Email O
N
ghaas@kentdowntown.org R
LL.
ii. Federal Tax ID Number
d
911573465 t
V
Event/Activity Information a
This information will be referenced by the Lodging Tax Advisory Committee during the grant application review period. Keep your responses
within the word limits.(You might consider drafting responses in a word processor and copying to the online form). Portions of responses
exceeding the word limit may not be considered.
12. Check all categories that apply to this application:
Leisure or business tourism promotion/marketing by a non-profit or the City
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Marketing and/or operation of a special event or conference designed to attract leisure or business travelers
13. Describe your business or leisure travel-related activity or event and target audience.What methods will you use to promote your
project/event to business and leisure travelers(ex.mailings,advertising,social media,etc)?
250 Word Limit
The Meeker Street Nerd Party is a one-day event that celebrates the"cool nerd"culture and businesses in downtown Kent.The target audience is anyone who follows the sc
fi,cosplay and nerd conferences(cons,STEM and is intended to appeal to residents and visitors of all ages through entertainment and attractions.
Promotion and marketing focus will be in King,So.King and Pierce Counties.We will be using printed promo materials,print and digital advertising,social media W
C
campaigns,signage,banners and A-boards,NextDoor.com Meetup.com,Eventbrite,KDP e-blasts,press releases,online calendars,radio and media contacts.Additionally,
to
we can market to social media followers of our nerd businesses:Retro Emporium,Page Turner Books,PTB Comics&Manga,Game Kastle and other businesses who are nc V
Q.
nerd centric but will participate in the event. Q.
Q
14. How does your project/event promote a positive image for Kent as business or leisure destination? _
c�
L
250 Word Limit (�
Downtown Kent has number of nerd businesses that embrace this unique culture and attract people from around the region.In 2020,the nerd businesses(Retro emporiur M
and Page Turner Books)produced a nerd party event that attracted 150-200 people.In 2021,KDP joined the effort to help promote the event.We produced an event on
Saturday,February 26,2022,which attracted an estimated 750 people,and again in February 2023 with about 80o people.This estimate was based on pre-registrations or '0
Eventbrite,the nerd business social media pages and visual estimates.The feedback was overwhelming positive from attendees and considered highly successful.We know J
the event drew people from Seattle,Tacoma and event as far as Bainbridge Island. G
U
This event promotes Downtown Kent as a destination for Comic and SciFi cons(conventions)and Cosplayers of all types.Downtown is also becoming known for the nerd
niche and attracting people from around the region.Additionally,ShoWare may also be producing Con events,which downtown Kent will piggyback on to draw more peop y
r�
into downtown to dine,shop and stay over night. 7
15. What kind and degree of partnership does the project/event exhibit(volunteer involvement,interjurisdictional,corporate,business and/or >
W
civic organization support)?
c0
c0
250 Word Limit CO)
Participating businesses include Retro Emporium,Page Turner Books,PTB Comics&Manga,Sweet Themes Bakery,Moore than Rocks,Pied Piper Pub,Big Wu Fitness, —
Maggie's,Burritos el Incapaz.Sealug(Seattle Lego User Group)will exhibits their elaborate displays at Big Wu Fitness.Additionally,we will have 15-2o artists and vendor: 0
O
and 2 food trucks. IL
N
C
O
Local business Party Tents and Rents sponsors tables,chairs,stanchions and table dressings.Sweet Themes Bakery creates Nerd Party cupcakes and other nerdy treats;Pil M
c�
Piper offers nerd trivia and nerd drink specials.We are looking to expand the event to include more businesses throughout downtown,as well as attracting gaming stores, Q
sZ
artists and vendors. Q
r
16. Applicants are encouraged to seek multiple sources of revenue.What other revenue sources will be used to support this project/event? Are yol cc
L
applying for Lodging Tax Funds from another municipality? If yes,list the other jurisdiction(s)and amount(s)requested. 0
M
N
250 Word Limit We are not applying for LTAC funds from another municipality;we will seek corporate sponsorships through outreach to businesses. C
N
17. If only partial funding is available,can the project/event be modified and still continue? Please explain how.
LL
250 Word Limit If we are granted partial funding,we will produce the event,but will need to modify the scale.
d
18. Is this funding request for a new project/event or to continue or expand an ongoing project/event? If the proposal is associated with an t
existing project/event-in operation for more than three years-it must be for expansion or enhancements that are clearly defined or measurable. U
r�
r�
Please describe. Q
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250 Word Limit
This is a new funding request;however the event has occurred two times already.Its gaining traction and growing,which we plan to continue to build on this niche and
expand the event.
For the 2024 event,we plan to expanded the event by:
Closing a portion of Meeker Street to move part of event outdoors to accommodate more people.
Increase participating artists/vendors(15-20)
Add food trucks/vendors
W
Expand the Cosplay contest-a"mini'parade so more spectators can view G
Attract celebrity"hosts" M
.Q
Scope of Work a
This information will be used to generate a one-page Scope of Work for contracting purposes if your event/activity is awarded funds. Please
summarize your responses into bulletized lists within the prescribed word limits. Each point should reference key objectives or milestones. k
R
19. Goals ~
of
Promote Kent's cool nerd businesses and culture that continues to develop in downtown Kent
_
Promote the festive"con'vibe in Kent J
Promote and attract nerd&STEM businesses to amplify this culture to draw people into downtown Kent. i
Bullet i-30 Word Limit O
Promote Kent amenities and continue to build strong community by endearing residents and visitors to historic downtown Kent. U
Unravel nerd culture and carry hobbies and subjects into mainstream for all to enjoy
_
Position Kent as an entertainment destination on the South End M
d
Bullet 2-30 Word Limit M
7
Bullet 3-30 Word Limit >
W
Bullet 4-30 Word Limit Not answered
t0
c0
Bullet 5-30 Word Limit Not answered M
20. Outcomes/Deliverables
Y
Event Planning and Coordination: V
O
IL
Event concept and theme development N
C
Event timeline and schedule creation O
r
Secure sponsorships M
Bullet i-30 Word Limit
Budget management and expense tracking Q
Q
r
C
M
'L^
V
M
Design and distribution of digital or printed invitations o
N
Social media promotion and marketing —
Bullet 2-30 Word Limit M
Event website LL
r
Custom signage and banners y
Booking entertainers(e.g.,celebrity hosts,game masters,authors,artists) z
U
Bullet 3-30 Word Limit Secure prizes for contests and competitions
Themed photo booth with props Q
Post-event survey to gather feedback
Event performance analysis and reporting
Bullet 4-30 Word Limit Budget reconciliation and financial reporting
Compile summary report,photos,videos
Database of attendee information for future communication
Bullet 5-30 Word Limit Not answered
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21. Estimated Completion Date
Bullet i-30 Word Limit May 18,2024
22. Success Measures
Attendance:actual compared to expected turnout;number of pre-registrations.
Guest Satisfaction:Post-event surveys to collect feedback on the overall experience.
Bullet i-30 Word Limit
W
C
O
Increase in social media followers and engagement before,during and after event
Bullet 2-30 Word Limit Number of event-related posts,likes,shares,and comments. V
Q
C.
Q
Revenue stream,cost control and adherence to established budget. _
O
Bullet 3-30 Word Limit Sponsorship Engagement:Feedback and satisfaction from event sponsors. L
Sponsorship retention and future partnership potential. k
R
I-
23. Outline the timeline and milestones for project completion into a list. Include dates and expectations for key activities. �1
October 2023:planning kick off meeting -a
O
Nov-Dec 2023:Confirm participating businesses,stakeholders and sponsors;develop event concept J
N
250 Word Limit January-April 2024:Event planning,executing concept,street closures permit,call to and secure vendors L
O
v
May 28,2024:Event day U)
C
O
24. What is the projected overall attendance at your proposed event/activity?
7
io Word Limit,number or range acceptable 2000 M
LU
25. What is the projected number of attendees who will stay in Kent overnight in paid accommodations?
co
io Word Limit,number or range acceptable 3-5 n
CO)
26. Additional Forms +,
d
If your application is awarded a grant,these forms are required for contracting purposes. To expedite the process,please submit the following V
forms to LTAC@KentWA.gov: a
N
o Vendor Form for Grant Recipient(PDF) C
c Form W-9 PDF
U
o Copy of Current Insurance Certificate. While not required at time of application,grant awardees must obtain levels of insurance prescribed Q
in Insurance Requirements for LTAC Grant Agreement PDF) Q
r
C
You may also submit any supporting documentation(presentations,reports,links,etc)to LTACC�KentWA.gov. i
Be sure to note the name of your organization and activity/project referenced in your application in the email subject line. Keep the size of each 0
M
email,with attachments,to less than io MB. p
N
27. I am an authorized agent of the nonprofit and/or public organization/agency applying for funding.I understand that:
LL
o If awarded,my organization will enter into a contract with the City of Kent and provide liability insurance for the duration of the contract r
C
naming the City as an additional insured.
o Half of the grant funds,unless otherwise specified,will be provided once the contract is executed.The remaining half will be reimbursed after V
M
the activity/event and a signed reimbursement invoice,copies of receipts over$too have been submitted to the City,as well as a report Q
documenting economic impact results in a format determined by the City.
The certification field is required and cannot be left blank.
https://www.kentwa.gov/Admin/Components/Form/Statistics/TextStatistiesDetail/?page=2&size=30&formld=3615&itemID=190363&id=3 Packet Pg. 62
11/1/23,9:12 AM Manage Survey Statistics-Text Report
Submitter DB ID 39698
IP Address 67.183.1omo6
Submission Recorded On 10/19/2023 4:39 Pm
Time to Take the Survey 28 minutes,30 secs.
Page 1
....... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
General Information
This grant application period is for activities and projects in 2024-2025. Lodging Tax grant applications are submitted electronically and must be
received by midnight on Tuesday,October 31,2023.If for some reason you're unable to submit the application online,please send your application
M
and any possible attachments to LTAC@KentWA.gov.Incomplete and/or late applications will not be considered. All applications received become .2
public records. C
Q
1. Title of the Event/Activity +'
C
O
L
10 Word Limit Kent Culinary Tourism (9
k
2. Proposed Location,Event/Activity,if applicable R
East Hill and Downtown Kent,Washington
3. Grant Amount Requested 0
O
J
(Whole numbers,no punctuation,ex.400,2000...) 25000 i
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4. Total Project Cost v
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(Whole numbers,no punctuation,ex.400,2000...) 37000 C
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5. Name of Organization
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io Word Limit In Spice Productions Inc
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Please ensure the individual listed below is authorized to sign financial contracts on behalf of your organization.
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6. First and Last Name
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Christina Arokiasamy Clark +,
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Director
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8. Mailing Address r
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1o816 SE 271st Street Kent WA 98030 •Qc�
9. Phone Q
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2o6-859-9566 M
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io. Email
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mfa@malaysiakitchen.us N
11. Federal Tax ID Number M
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27-4849484
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Event/Activity Information U
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This information will be referenced by the Lodging Tax Advisory Committee during the grant application review period. Keep your responses Q
within the word limits.(You might consider drafting responses in a word processor and copying to the online form). Portions of responses
exceeding the word limit may not be considered.
12. Check all categories that apply to this application:
Leisure or business tourism promotion/marketing by a non-profit or the City
Marketing and/or operation of a special event or conference designed to attract leisure or business travelers
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13. Describe your business or leisure travel-related activity or event and target audience.What methods will you use to promote your
project/event to business and leisure travelers(ex.mailings,advertising,social media,etc)?
250 Word Limit
Kent Culinary Tourism is a distinctive way of enjoying food and beverage by educating King County residents about the culinary heritage of the city's immigrant communit
and celebrating their cultural contributions.Our core mission is to establish Kent as a prominent cultural culinary destination,emphasizing diversity and showcasing the
vibrant communities of color within the city.In collaboration with the Greater Kent Historical Society,we have scheduled six free public culinary and cultural tours for 202
led by international chef and cultural ambassador Christina Arokiasamy,a longtime Kent resident,who sheds light on the traditions of the immigrant and BIPOC
community.
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To enhance the visitor experience,we've created the"Taste of Kent/Taste of Community"website,featuring a dedicated"Markets and Restaurants in Kent"section.This V
website www.Kentculinarytourism.org serves as an up-to-date resource for independent exploration of Kent's diverse food businesses.The website will include professiona .Q
food videos,interviews with immigrant business owners with the mission to attract foodies to explore immigrant cuisines.Through all these efforts,our goal is to position Q
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Kent as a Global Culinary Melting Pot of Cultures,encourage local spending by drawing visitors from out of state and overseas to visit and stay in Kent under"Kent Culinai i
Tourism"campaign. k
Chef Arokiasamy will leverage her Public Facebook Page,with over 56K fans to showcase Kent Culinary Tourism and encourage her followers to visit Kent. H
The initial phase of the"Taste of Kent/Taste of Community"project has already been successful through immersive cultural culinary tours in Kent,WA.Participants embai
on a gastronomic journey through cuisines from Kenya,Afghanistan,Mexico,Vietnam,Thailand,Burma,Malaysia,India,and Japan,visiting local markets and ethnic -�
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restaurants.Immigrant business owners,such as Hong Kong Market,Afghan Cuisine Restaurant,Punjabi Bazar,Thai Chili Restaurant,Asadero Primo,Grandma Thai J
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Restaurant,Sushi Kaunta,Fortune Chinese Restaurant,Alexandria Restaurant,Al Hamdani Store,and many others,are excited about sharing their stories and business 01 `O
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our Markets and Restaurant Website page. U)
Through a combination of tours,website features,articles,videos,leaflets,and social media interaction,Kent Culinary Tourism will help contribute to the economic growtl r-
of Black and immigrant businesses by attracting customers to their brick-and-mortar establishment,while positioning Kent as a welcoming destination for visitors from ne
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and far. O
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14. How does your project/event promote a positive image for Kent as business or leisure destination? W
250 Word Limit
Chef Arokiasamy's philanthropic endeavors in building stronger,more inclusive bonds within the community through the Kent Culinary Tourism project have garnered
recognition from prestigious outlets.For instance,on September 3oth,2023,chef Arokiasamy led The New York Times to visit local spice markets in Kent,WA.Chef d
Y
prepared cultural immigrant dishes for the New York Times.The article with a link to Kent Culinary Tourism website will reach 8.6 million paying digital subscribers and 1 R
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exposed to more than ioo million readers who have registered accounts with the Times.This publicity will help promote Kent to out of state,international visitors and N
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business travelers. O
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Kent's global melting pot of culture and heritage cuisine carried through multiple generations is part of what makes our city vibrant and unique.You can always find a C-
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conversation on where to get the best ethnic"Pho,Ramen,Tandoori,Tacos,Dim Sum,Kebobs,European Breads...and those kinds of strong opinions are always a good Q
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sign.Where people are opinionated about food,they will travel to experience it.Our hope is to inspire travelers from around the world to visit and experience Kent,WA,as L
destination of choice,to enrich their understanding of our diverse cultures through authentic culinary experiences.
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Kent Culinary Tourism Booklet,postcard size with delicious recipes,professional food photos,restaurants and the chefs,ethnic markets,bakeries,places of interest p
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including listing hotels in Kent and logos will be designed,professionally written and distributed at tourist sites with approval. —
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LL.
15. What kind and degree of partnership does the project/event exhibit(volunteer involvement,interjurisdictional,corporate,business and/or r
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civic organization support)?
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250 Word Limit
In 2024,Kent Culinary Tourism project is excited to continue its collaboration with the Greater Kent Historical Society,offering a series of"Taste of Kent/Taste of
Community"tours.Furthermore,we are proud to partner with many immigrant-owned businesses such as Hong Kong Market,Afghan Cuisine Restaurant,Punjabi Bazar,
Thai Chili Restaurant,Asadero Primo,Grandma Thai Restaurant,Sushi Kaunta,Fortune Chinese Restaurant,Alexandria Restaurant,and Al Hamdani Store.This
partnership will extend shopping discounts,distribute flyers/booklets which we plan to write,design and create with this grant,and allow their businesses to be used for
tours,fostering a profound sense of community pride.
In 2024,we will partner with Inquisi Tours(Robin Glaeser,a seasoned expert with over 25 years of experience in land tours and cruises)https://inquisitours.com.The
W
project will craft and lead tailor-made culinary tours in Kent,with Chef Arokiasamy as our culinary ambassador guide to highlight flavors of immigrant cuisine and minorii
BIPOC owned food businesses for out of state travelers to Kent. V
16. Applicants are encouraged to seek multiple sources of revenue.What other revenue sources will be used to support this project/event? Are yoi C
applying for Lodging Tax Funds from another municipality? If yes,list the other jurisdiction(s)and amount(s)requested. Q
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250 Word Limit M
We are not applying for Lodging Tax Funds from any other municipality. k
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Our Project Breakdown at modest stipend allocated for professionals volunteering plenty hours of their time of in-kind contribution(coordinating and leading market and .�
restaurant tours)in 2024. 0
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N
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Writing/researching/conducting interviews,editorial for website and creating writing tour booklet@ not to exceed 4000 O
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Video Production,post-production and editing footage @ not to exceed$i0000 U)
Professional food photography for social media,website photos @ not to exceed 3000 M
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Marketing/Advertisement Outreach @ not to exceed 4000
7
Website Development for 22 restaurants and 12 markets/maintain listing update/SEO @ not to exceed i2000 M
Music,Equipment and Music licensing @$1500 LV
Promotion on Social Media @2500
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Total S7000 M
Seeking Revenue from The Following:
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In Spice Production to contribute many in-kind hours plus donation of$2000 IL
to
Fundraising 2000.00 p
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Grant Support from 4 Culture$8000.00 M
Total:$12000 Q.
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Balance needed to successfully carry out this project$25000 M
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We humbly and gratefully seek the support of Lodging Tax Grant to carry out Kent Culinary Tourism project. N
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17. If only partial funding is available,can the project/event be modified and still continue? Please explain how. —
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250 Word Limit
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Yes,the project will have to scaled down with very little social media promotion,reduce the amount of interviews and video promotion on immigrant businesses on the
website,limited marketing outreach to the media and community to match the grant which may hinder the success of the project for promotions to run simultaneously. V
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18. Is this funding request for a new project/event or to continue or expand an ongoing project/event? If the proposal is associated with an Q
existing project/event-in operation for more than three years-it must be for expansion or enhancements that are clearly defined or measurable.
Please describe.
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Yes,this funding request is intended for a continuing project that has shown successful.Since 1996,Chef Christina Arokiasamy has embarked on a mission to share her
profound passion for Southeast Asian cuisine with Americans.She reminisces,"Cooking with spices holds some of my most cherished childhood memories spent with my
mom in Malaysia.I would assist her in preparing spices for sale in her small spice shop.Her hard work and dedication to selling spices,all to provide me with an education
and put food on our family's table,left a lasting impression.When I immigrated to Kent,Washington,I found joy in sharing and educating people about cuisines of
immigrants.For me,every ingredient carries a personal journey,and each one has a story to tell."
During her visits to ethnic markets,Chef Arokiasamy,who has built personal relationships with many immigrant business owners through her culinary profession,noticed
their enthusiasm to reach a broader non-immigrant consumer base,beyond Kent.Hence the culinary tours and cooking classes were established.
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In 2023,the demand for our cultural culinary tours had grown with waitlists,participants requesting for more tours,and more immigrant businesses wanting to be includ(
in our tour itinerary for increased visibility. M
Chef Arokiasamy's philanthropic efforts caught the attention of The New York Times in 2023.They visited Kent,WA,to explore local markets and interviewed her for an Q.
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article on Cultural Breads which reached the New York Times worldwide readership of 74o,000 paying subscribers,8.6 million paying digital subscribers,and over ioo Q
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million readers that have access to the website link provided within the article.
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For more information,please visit www.kentculinarytourism.org a
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We humbly request funding to support the most socioeconomically underserved communities while positioning Kent as an international cultural destination. R
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Scope of Work
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This information will be used to generate a one-page Scope of Work for contracting purposes if our event activi tyis awarded funds. Please J
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summarize your responses into bulletized lists within the prescribed word limits. Each point should reference key objectives or milestones. 0
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19. Goals
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Bullet i-30 Word Limit M
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Kent Culinary Tourism will highlight how Kent's immigrant-owned food businesses to feed the local economy and nourish the community,create a more inclusive society. M
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These stores have historically served as a cultural pillar of immigrant communities,the project celebrates their contributions.Our objective is to show how food traditions M
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carried through multiple generations are part of what make Kent vibrant and unique.
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Bullet 2-30 Word Limit c0
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Taste of Kent/Taste of Community mission is to educate and effectively communicate immigrant foods to an American born audience and drawing them to these stores.ar
restaurants.The objective-by reaching a larger base of support,thereby enhance the contribution to the prosperity of the local community of Kent. Y
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Bullet 3-30 Word Limit M
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Positioning Kent as a Global Culinary Melting Pot by promoting Kent's diversity of minority community and their cuisine throughout King County thereby attracting out of N
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state and overseas tourists to visit and stay in Kent,while inspiring millennials/new generation foodies and upcoming chefs to consider Kent for food businesses, -W
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contributing to economic growth. V
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Bullet 4-30 Word Limit Our purpose to use local and international media including TV,Radio and social media to promote Kent as global cultural destination. Q'
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Bullet 5-30 Word Limit
Expose the treasures of Kent through cuisine,stores,places of worship,cultural events and restaurants,to encourage local spending through Kent Culinary Tourism (L_
promotion in return the project provides value for a business traveler to book a hotel in Kent and they get to discover global flavors the city has to offer. N
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20. Outcomes/Deliverables N
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Bullet i-30 Word Limit
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Chef Christina Arokiasamy,bringing over twenty-five years of world class culinary expertise,will be direct the project with a mission to help minority immigrant and black d
owned food business especially minority women owned business to succeed in life and bridge equality.Her culinary projects have reached over 8o,000 culinary fans in Kin z
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County and with nationwide media exposure,with the aim to promote cultural diversity and culinary journeys in WA,starting in Kent.Please visit
www.themalaysiankitchen.com Q
Bullet 2-30 Word Limit
Nick Kurkov,Israeli minority in Kent,will bring 15 years web development skills to create and build a new website page for Taste of Kent/Taste of Community,Build and
develop an extensive Markets and Restaurants in Kent online directory,design a digital brochure with engaging photographs,mapping of ethnic minority business into
categories promoting Kent to thousands of online visitors.
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Bullet 3-30 Word Limit
Denise Clifton with nearly 20 years as an award-winning journalist and art director for the Seattle Times will capture the hearts of residents of King County through her
innovative publishing solutions to bring the cultural stories to new audiences and encourage local spending in Kent.
Bullet 4-30 Word Limit
Susan Merrill is a Seattle-based freelance video producer for PBS/KCTS will capture the minority business stories on video to be promoted on the website and for social
media engagement to create culinary ambassadors for Kent.
Bullet 5-30 Word Limit
As we embark on our journey to introduce this project,it will guide our thinking,our efforts and to sustain the public's interest for the long term,we propose our cultural y
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project continue over next three years to establish Kent Culinary Tourism in Washington. G
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21. Estimated Completion Date V
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Bullet i-30 Word Limit Q'
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Marketing and Promotion of Tours,Website,Videos and Social-Media Campaign will begin in Jan 2024 and will continue until the event conclusion in May/June 2024. _
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22. Success Measures 0
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Bullet i-30 Word Limit R
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1.Growth in the number of people knowing and supporting BIPOC and Immigrant businesses(markets and Restaurants)in Kent for the first-time. -p
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2.Growth in the number of people who visit Kent through our joint promotional efforts and tours. J
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3.Growth in the number of people who know where to source for Asian,Indian,African,Ukrainian/European and Hispanic food. LO
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4.Obtaining visitors perception of Kent though a curated survey to help position and market Kent. U)
_
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Bullet 2-30 Word Limit
4.Exposure and mention of Kent,WA as a Global Culinary Destination in local and nationwide media and social media geared towards increasing visitors to Kent,WA andO
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supporting local lodging establishments in Kent. I j
5.Documented economic benefit to Kent,WA by supporting our local restaurants and food businesses though culmination of multi-level promotion and joint marketing W
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efforts. ~
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Bullet 3-30 Word Limit
Y
We will require statistics or benchmarks as a foundation to build a complete return on investment model at this point.However,my team will incorporate everything from R
unique URLs to campaign hashtags to advanced analytics and reporting to track success.Data will be acquired through the store's success,surveys,website impressions an IL
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social media user impressions where the campaign is promoted. C
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23. Outline the timeline and milestones for project completion into a list. Include dates and expectations for key activities. V
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250 Word Limit
January to February 2024
Research and Selection of Black owned and Immigrant Businesses:Identify and select new and established businesses to feature in the project.Reach out and meet with
these businesses to introduce the mission and vision of the project.
March to May 2024
Onsite Video Team Preparation:The Video Team will visit selected onsite locations and set up at markets to capture engaging footage.
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Kent Culinary Tourism Flyer/Booklet:Create and finalize the design and copy for the Kent Culinary Tourism Flyer/Leaflet for promotion.Design/place advertisement.
Culinary and Cultural Market/Restaurant Tours in Kent:Host Culinary and Cultural Market/Restaurant Tours in Kent in both March and May to showcase the immigrant V
businesses. Q.
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Website Business Write-up:Upload business profiles and write-ups to the Markets and Restaurants in Kent website page. Q
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June-July 2024 0
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Joint Marketing with GKHS:Collaborate with GKHS to capture photos of Kent's development,participate in talks and events,and generate joint marketing materials. R
Press Release and Local Media Outreach:Publish a press release to local media titled"If You Visit Kent"to publicize the tours and events.
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Social Media Outreach Campaign:Launch a social media campaign to promote immigrant businesses.
Culinary and Cultural Market/Restaurant Tour in Kent(June):Host the tour in June. J
Flyer/Booklet Distribution:Promotional booklet with recipes,featuring local Kent chefs,Listing Markets and Restaurants,welcome message carrying city and business log i
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-distribution throughout Kent/partners. C j
Upload Restaurant Business Write-up:Continue to add restaurant profiles and write-ups to website. r_
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July 2024 7
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Social Media Outreach:Sustain the social media campaign to promote Black and immigrant businesses. W
Video Post-Production:Focus on post-production tasks,including editing,color correction,motion graphics,and audio mixing for project videos.
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Culinary and Cultural Market/Restaurant Tour in Kent(July):Host tours to featured ethnic businesses. n
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August to September 2024 Y
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Video Promotion on social media:Share project videos on various social media platforms,Instagram,and the YouTube channel.Conduct interviews with local up and a
coming chefs.
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Video on Minority Business Personal Journeys:Create and share videos highlighting the personal journeys of minority business owners. �.
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Website Updates:Update the project website with interviews and digital map of Kent's markets with QR codes. v
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Video Post-Production:Continue the post-production process for project videos. Q
Press Release to"If You Visit Kent":Issue another press release to"If You Visit Kent"for visibility. +'
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Culinary and Cultural Market/Restaurant Tour in Kent(September):Host private tour with tour operators in September. L
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Website Updates and Restaurant Promotion:Ensure the project website remains updated,particularly with restaurant promotions. N
Posting Market Videos on Webpage:Share market videos on the project's webpage. LM
Curate and advertise on social media:Develop an online community by advertising on social media r
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Marketing and PR Efforts:Continue marketing and PR efforts to attract new fans to Kent and sustain project's momentum. d
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24. What is the projected overall attendance at your proposed event/activity? U
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io Word Limit,number or range acceptable 50 in person and over ioo,000 people exposed via social media and more on print media exposure. Q
25. What is the projected number of attendees who will stay in Kent overnight in paid accommodations?
io Word Limit,number or range acceptable 25
26. Additional Forms
If your application is awarded a grant,these forms are required for contracting purposes. To expedite the process,please submit the following
forms to LTAC@KentWA.gov:
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o Vendor Form for Grant Recipient(PDF)
c Form W-9 PDF)
o Copy of Current Insurance Certificate. While not required at time of application,grant awardees must obtain levels of insurance prescribed
in Insurance Requirements for LTAC Grant Agreement PDF)
You may also submit any supporting documentation(presentations,reports,links,etc)to LTAC@KentWA.gov.
Be sure to note the name of your organization and activity/project referenced in your application in the email subject line. Keep the size of each
email,with attachments,to less than io MB.
27. I am an authorized agent of the nonprofit and/or public organization/agency applying for funding.I understand that: N
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o If awarded,my organization will enter into a contract with the City of Kent and provide liability insurance for the duration of the contract O
naming the City as an additional insured. V
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o Half of the grant funds,unless otherwise specified,will be provided once the contract is executed.The remaining half will be reimbursed after Q
the activity/event and a signed reimbursement invoice,copies of receipts over$too have been submitted to the City,as well as a report C
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documenting economic impact results in a format determined by the City.
The certification field is required and cannot be left blank. R
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Submitter DB ID 39725
IP Address 26o1:6o1:402:1o6o:3ca2:a6db:d8df.le35
Submission Recorded On 10/31/202312:13 pm
Time to Take the Survey 2 minutes,59 secs.
Page 1
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General Information
This grant application period is for activities and projects in 2024-2025. Lodging Tax grant applications are submitted electronically and must be
received by midnight on Tuesday,October 31,2023.If for some reason you're unable to submit the application online,please send your application
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and any possible attachments to LTAC@KentWA.gov.Incomplete and/or late applications will not be considered. All applications received become .2
public records. C
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1. Title of the Event/Activity +'
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10 Word Limit Kent Has Talent (9
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2. Proposed Location,Event/Activity,if applicable R
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Kent-Meridian PAC,10020 SE 256th St,Kent,WA 98030
3. Grant Amount Requested 0
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(Whole numbers,no punctuation,ex.400,2000...) 6000 i
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4. Total Project Cost v
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(Whole numbers,no punctuation,ex.400,2000...) 10500 C
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5. Name of Organization
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10 Word Limit (KCF)Kent Community Foundation
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Please ensure the individual listed below is authorized to sign financial contracts on behalf of your organization.
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6. First and Last Name
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Brenda Farwell
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7. Title Y
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Development/Donor Relations Committee Chair N
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8. Mailing Address r
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Street,City,State and Zip v
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P.O.Box 5493,Kent,WA 98064 Q
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9. Phone
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2o6-786-1546
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1o. Email O
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brendafarwell@kentcommunityfoundation.org Li
ii. Federal Tax ID Number
d
91-13495o6 E
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Event/Activity Information a
This information will be referenced by the Lodging Tax Advisory Committee during the grant application review period. Keep your responses
within the word limits.(You might consider drafting responses in a word processor and copying to the online form). Portions of responses
exceeding the word limit may not be considered.
12. Check all categories that apply to this application:
Marketing and/or operation of a special event or conference designed to attract leisure or business travelers
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13. Describe your business or leisure travel-related activity or event and target audience.What methods will you use to promote your
project/event to business and leisure travelers(ex.mailings,advertising,social media,etc)?
250 Word Limit
This event is designed to celebrate the talent in Kent and surrounding communities.It is an opportunity for the greater Kent community to experience and appreciate the
performances in a local setting.It is also a platform for our local talent to practice and grow.Registration will open on February tst,2024.Promotion for the event will
include a social media and email campaign,posters,flyers,press release to local media and,and Kent School District promotions.If we receive funding,part of the funding
will be ued to engage a consultant to help with social media and poster designs.
14. How does your project/event promote a positive image for Kent as business or leisure destination?
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250 Word Limit
This event promotes a positive image for Kent by supporting the arts and talent in Kent and our surrounding communities.It puts Kent in the forefront as a leader in this V
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field and brings people to our community for good cause.This is an excellent opportunity to highlight the many benefits of our community—businesses,parks and C-
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recreation,restaurants and more.This could be a good opportunity to do a brief survey of the attendees to see how much they know about"what Kent has to offer".Elected =
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officials will be invited to the event to do a welcome speech to our community and encourage attendees to check out our parks,restaurants and local businesses. (7
15. What kind and degree of partnership does the project/event exhibit(volunteer involvement,interjurisdictional,corporate,business and/or R
H
civic organization support)? of
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250 Word Limit
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This event is a partnership between Tonya Goodwillie,Allegro Dance,Kent Community Foundation,Kent-Meridian High School Video Productions teacher,Michael J
4)
Transier,and sponsoring businesses and community members.Tonya has run this talent show for several years and has the registration,preliminary and event judging, G
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rehearsals and the event coordination down to a science.Michael Transier from Kent-Meridian has run Kent Idol for a number of years and will help with Social media anc Cn
support the night of the event.The Kent Community Foundation has a software system to manage the ticketing,email campaign and financial administration.This will als( C
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be a fundraising opportunity to grow the KCF Arts and Education Fund to continue to support and grow Arts in our community.An advisory committee will be formed of a)
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community leaders to create a vision for growth and ensure the event is ongoing.Judges are needed for preliminary and final competitions and will be selected from our 7
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many community leaders. LL
16. Applicants are encouraged to seek multiple sources of revenue.What other revenue sources will be used to support this project/event? Are yot �p
CD
applying for Lodging Tax Funds from another municipality? If yes,list the other jurisdiction(s)and amount(s)requested. M
250 Word Limit }'
d
Y
We will be submitting other grants for funding.We have created a sponsorship letter to reach out to community and business members,including supporters from previou
years.We are not reaching out to other municipalities this year.-Presenting Sponsor$2000 aN
-Grand Prize Sponsor$l000 p
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-Adult Sponsor$850 O
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-Teen Sponsor$850 C.
-Youth Sponsor$850 Q
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-Audience Choice—or$500 M
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We have a list of past sponsors that we will be reaching out to first. 0
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17. If only partial funding is available,can the project/event be modified and still continue? Please explain how. N
250 Word Limit M
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Yes,Kent Has Talent would still continue with partial funding.We would have to consider modifying our budget for printing and consulting and look for more sponsors an
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friends of Kent Has Talent.The benefit of the funding would be to provide greater visibility,a professional look with Printing and Posters and Social Media support.All the d
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aforementioned things would help with the development and growth of this concept with the hopes of moving to a larger venue to accommodate bigger audiences.If we do V
cc
not receive the funding the"Show goes on"it just might take a little longer to attain our goals. Q
18. Is this funding request for anew project/event or to continue or expand an ongoing project/event? If the proposal is associated with an
existing project/event-in operation for more than three years-it must be for expansion or enhancements that are clearly defined or measurable.
Please describe.
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250 Word Limit
This proposal is to bring back an event that existed prior to the pandemic.The funding would help to ensure this event could have an annual presence with the vision of
growing attendance at the existing venue and eventually moving into a larger venue.In the past,the event has been under attended,with less than 50%capacity.A more
aggressive marketing and social media campaign,along with the partnership of the school district should make a difference this year.If we are successful at filling the KMl
Performing Arts Center,then we will start planning for how to move into a larger venue.Another strategy to grow the event is to invite nationally recognized local talent to
participate such as local contestants from the Voice and American Idol,sports figures,and radio personalities.Future plans to incorporate additional visual arts into the
event could stimulate more interest and bring even more traffic to our community.
Scope of Work c
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This information will be used to generate a one-page Scope of Work for contracting purposes if your event/activity is awarded funds. Please t)
summarize your responses into bulletized lists within the prescribed word limits. Each point should reference key objectives or milestones. C
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19. Goals =
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Bullet i-30 Word Limit Stimulate and develop a following of arts enthusiasts using the marketing and social media campaign. a
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Bullet 2-30 Word Limit Raise the profile to attract more contestant participation. H
Bullet 3-30 Word Limit Take the lead for developing and supporting talent in our greater community.
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Bullet 4-30 Word Limit Increase visibility and create awareness for the Kent Community Foundation,including the support offered with the Arts and Education Fun -a
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Bullet 5-30 Word Limit Work towards expanding the concept to include visual arts at the Kent Has Talent event. J
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20. Outcomes/Deliverables O
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U)
Bullet i-30 Word Limit
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Taking a lead in coordinating and gathering together the talent in Kent and surrounding area,and using the social media and marketing campaign filling the Kent-Meridia O
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a+
Performing Arts Center to capacity will be a first step to attain. 7
Bullet 2-30 Word Limit O
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Raising the profile of the event and engaging nationally recognized local talent to participate such as local contestants from the Voice and American Idol,sports figures,am ..
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radio personalities.
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Bullet 3-30 Word Limit
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Attracting community stakeholders to sit on the Kent Has Talent advisory community to ensure this event continues to develop into sustainable event reflecting a positive Y
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image for Kent. O
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Bullet 4-30 Word Limit N
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Follow up with participants that have shown an interest in learning more about the work done in the community by the Kent Community Foundation,including support of 'W
Arts and Education by providing grants. v
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Bullet 5-30 Word Limit O'
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Engage and include a variety of visual art groups to display art projects at Kent Has Talent.(Educators of Color and Communities of Rooted Brilliance art projects) C
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21. Estimated Completion Date C9
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Bullet i-30 Word Limit O
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Marketing and promotion for the March 23rd Kent Has Talent will begin in December and continue until the event conclusion,with post-event media.
LL.
22. Success Measures
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Bullet i-30 Word Limit 500 event attendees will experience the budding talent presented at the Kent Has Talent Event. d
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Bullet 2-30 Word Limit An executive committee established to ensure Kent Has Talent continues as an annual event and to develop ideas for growth of future events
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Bullet 3-3o Word Limit Increase in number of contestants registered and quality of participants. Q
23. Outline the timeline and milestones for project completion into a list. Include dates and expectations for key activities.
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Press Release mid November 2023
Social Media Campaign to be developed in detail by consultant
Feb t,2024-Open up registration-Google form for registration-share link
March 23&24th,2024 Preliminaries
250 Word Limit
May 22,2024 Dress Rehearsal
May 23,2024 Kent Has Talent Event
Immediately following the event-media coverage and social media to announce the winners
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24. What is the projected overall attendance at your proposed event/activity? O
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io Word Limit,number or range acceptable 400-500 V
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25. What is the projected number of attendees who will stay in Kent overnight in paid accommodations? Q
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io Word Limit,number or range acceptable 10-15 =
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26. Additional Forms a
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If your application is awarded a grant,these forms are required for contracting purposes. To expedite the process,please submit the following R
H
forms to LTAC@KentWA.gov:
C
o Vendor Form for Grant Recipient(PDF) -a
O
o Form W-9 PDF J
N
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o Copy of Current Insurance Certificate. While not required at time of application,grant awardees must obtain levels of insurance prescribed v
in Insurance Requirements for LTAC Grant Agreement PDF) Cn
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You may also submit any supporting documentation(presentations,reports,links,etc)to LTAC@KentWA.gov. O
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Be sure to note the name of your organization and activity/project referenced in your application in the email subject line. Keep the size of each }'
M
7
email,with attachments,to less than to MB. M
27. I am an authorized agent of the nonprofit and/or public organization/agency applying for funding.I understand that: L.0
o If awarded,my organization will enter into a contract with the City of Kent and provide liability insurance for the duration of the contract CD
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naming the City as an additional insured.
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o Half of the grant funds,unless otherwise specified,will be provided once the contract is executed.The remaining half will be reimbursed after Y
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the activity/event and a signed reimbursement invoice,copies of receipts over$too have been submitted to the City,as well as a report a
documenting economic impact results in a format determined by the City.
The certification field is required and cannot be left blank.
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Submitter DB ID 39638
IP Address 2603:3023:31c:3500:7da7:eo7:dad4:7f62
Submission Recorded On io/o8/2023 1:14 pm
Time to Take the Survey 8 minutes,42 secs.
Page 1
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General Information
This grant application period is for activities and projects in 2024-2025. Lodging Tax grant applications are submitted electronically and must be
received by midnight on Tuesday,October 31,2023.If for some reason you're unable to submit the application online,please send your application
M
and any possible attachments to LTAC@KentWA.gov.Incomplete and/or late applications will not be considered. All applications received become .2
public records. C
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1. Title of the Event/Activity +'
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io Word Limit NHRA Northwest Nationals July 19-21,2024 (D
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2. Proposed Location,Event/Activity,if applicable R
Pacific Raceways 31001144th Ave SE Kent
3. Grant Amount Requested 0
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(Whole numbers,no punctuation,ex.400,2000...) 50000 i
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4. Total Project Cost v
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(Whole numbers,no punctuation,ex.400,2000...) 1300000 C
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5. Name of Organization
7
io Word Limit Pacific Raceways
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Please ensure the individual listed below is authorized to sign financial contracts on behalf of your organization.
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6. First and Last Name
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John Ramsey ,
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7. Title Y
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General Manager N
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8. Mailing Address r
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Pacific Raceways v
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31001144th Ave SE Q-
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Kent,WA 98042
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9. Phone 0
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253-639-5927 N
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1o. Email
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johnr@pacificraceways.com
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11. Federal Tax ID Number d
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87-3045o65 M
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Event/Activity Information
This information will be referenced by the Lodging Tax Advisory Committee during the grant application review period. Keep your responses
within the word limits.(You might consider drafting responses in a word processor and copying to the online form). Portions of responses
exceeding the word limit may not be considered.
12. Check all categories that apply to this application:
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Marketing and/or operation of a special event or conference designed to attract leisure or business travelers
13. Describe your business or leisure travel-related activity or event and target audience.What methods will you use to promote your
project/event to business and leisure travelers(ex.mailings,advertising,social media,etc)?
250 Word Limit
NHRA Northwest Nationals is a major league sporting event and one of 21 premier Camping World Drag Racing Series events around the country.The is the only NHRA
national event in the Pacific Northwest.The next closest race is Sonoma,CA.The event is carried live Sunday on the FOX Network with same day coverage on Friday and
Saturday on cable TV's FS1.The Raceway partners with the NHRA to promote the event with an advertising budget of approximately$130,000.The race is promoted
through digital advertising on social channels,OTT,direct email,local and out-of-market television and cable TV,radio and outdoor. W
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14. How does your project/event promote a positive image for Kent as business or leisure destination? '
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250 Word Limit Q
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Kent is the home city of Pacific Raceways and therefore one of the exclusive cities in the country to host an NHRA national event.The race is viewed by over i million Q
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television viewers throughout the country and attended by 25,000 paid and credentialed spectators plus race team members,officials,sponsors and others.It is a =
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destination event with professional and sportsman race teams and fans traveling from throughout the country.In 2023,the City of Kent was featured multiple times on FO 0
Television and FS1 receiving more than$50,000 in television value. M
15. What kind and degree of partnership does the project/event exhibit(volunteer involvement,interjurisdictional,corporate,business and/or
civic organization support)?
O
250 Word Limit J
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Local partners for the event include volunteer groups Kentlake Football Boosters,Kentwood Football Boosters,Kentlake Decca Club,Kentridge Boosters,Kent Knights v
Youth Football,Auburn Riverside Cheer,and Christain Biker Tabernacle.Interjurisdictional support comes from King County.Corporate and business partnerships
including Camping World,Lucas Oil,Sunoco,Flav-R-Pac,Cornwell Tools,O'Reilly Auto Parts,and others.On a local level,the Raceway partners with a number of local
businesses including Olympic Eagle,Myaudiovideo.com,Archer Construction,and NC Machinery.Civic involvement comes from the cities of Kent,Federal Way,and
Auburn with additional involvement from the Seattle Sports Commission. 7M
16. Applicants are encouraged to seek multiple sources of revenue.What other revenue sources will be used to support this project/event? Are yoi LV
applying for Lodging Tax Funds from another municipality? If yes,list the other jurisdiction(s)and amount(s)requested.
r`
250 Word Limit
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Other revenue sources include ticket and hospitality sales,national sponsorships,and participant credentials help to support the event.In 2023 we applied for Lodging Taa Y
Funds from the City of Federal Way($5o,000)as well as the City of Kent($35,000).The City of Auburn purchased a sign and impression package in 2023 of$100,000. a
17. If only partial funding is available,can the project/event be modified and still continue? Please explain how. N
C
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250 Word Limit
2
If only partial funding is received,the event will still take place,but with less promotion for the City of Kent and its partner hotels,restaurants and other businesses resultil 'Q
in fewer fans receiving information about the City.In 2023,the City of Kent received over$50,000 in direct television value through B roll footage and on-air mentions.La Q
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year,the Sunday FOX national broadcast began with an image of the City of Kent with various mentions of its name and locations.
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18. Is this funding request for a new project/event or to continue or expand an ongoing project/event? If the proposal is associated with an 0
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existing project/event-in operation for more than three years-it must be for expansion or enhancements that are clearly defined or measurable. c
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Please describe.
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250 Word Limit
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2024 will be the 35th year of the NHRA NW Nationals.Money requested will be used to attract more out-of-market spectator and racers.In addition,the increased y
promotion will benefit Kent's hotels,restaurants,and entertainment and shopping by marketing those assets to a nation-wide audience.Ticket sales including purchaser's z
V
location are tracked through national ticketing company Paciolan.
Q
Scope of Work
This information will be used to generate a one-page Scope of Work for contracting purposes if your event/activity is awarded funds. Please
summarize your responses into bulletized lists within the prescribed word limits. Each point should reference key objectives or milestones.
19. Goals
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Bullet i-30 Word Limit
i.Increase ticket sales from out-of-market spectators through social media,digital advertising,and newsletter stories and features resulting in a larger pool of fans to shop
and stay in Kent.
2.Develop a Stay in Kent promotion to pair discount-price tickets with Kent hotels to increase room stays.
3.Develop a survey to better collect information about hotel stays and shopping experiences from out-of-town Raceway customers.
4.Promote the City's hotels,restaurants and entertainment to thousands of Raceways fans fringing more customers to Kent businesses.
5.Promote the City of Kent on a regional and national level to a national television audience.
Bullet 2-30 Word Limit W
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Target digital advertising,emails and newsletters to out-of-market race fans.Use geo-fencing to target social media messages to race fans who live outside a 50-mile radius O
of the Raceway. M
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Bullet 3-30 Word Limit Q-
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Develop a Stay in Kent package to promote and advertise to out-of-market race fans and participants by offering discounted-price tickets with local hotel rooms. Q
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Bullet 4-30 Word Limit M
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Survey out-of-market race fans to better determine hotel,restaurant and shopping patterns while they attend Raceway events including the NHRA NW Nationals. k
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Bullet 5-30 Word Limit ~
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Develop web page and newsletter content on the City of Kent and it's partner businesses to better promote the Kent brand to race fans.Better position and increase Kent
signage at Raceway events for additional impressions from television and in-person fans.Work with television producers and City representatives to highlight Kent assets p
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during television coverage.Create space for City ambassadors to promote Kent during Pacific Raceways'events. y
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20. Outcomes/Deliverables U
1.Increase ticket sales from out-of-market customers and participants.
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Bullet i-30 Word Limit 2.Increase Kent hotel stays and track success. y
3.Deliver City signage a 2x return on investment. M
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Bullet 2-30 Word Limit Bring more out-of-market fans to Kent for hotels,entertainment and shopping as measured by Paciolan ticketing report of out-of-market far W
Bullet 3-30 Word Limit
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Measure and track Stay in Kent packages through website analytics,ticket sales and hotel stays both through the direct and survey methodologies. r`
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Bullet 4-30 Word Limit
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Raceway will work with City to produce more TV-friendly signage and Raceway will work with television producers and directors to increase City exposure. 0
Bullet 5-30 Word Limit Not answered a
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2i. Estimated Completion Date C
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Bullet i-30 Word Limit v
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1.Social and promotional campaigns for NW Nationals for out-of-market fans and participants to run from December through event date. Q
2.Stay in Kent ticket and hotel package to run from January through event date.
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3.Updated signage to be in place prior to April 1.Raceway to work with City on all promotional materials,stories and content from contract signing thorugh event. i
22. Success Measures M
N
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Bullet 1-30 Word Limit N
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1.An increase of 3%in out-of--area spectators for NW Nationals over 2023 numbers LL
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2.Establishment of baseline numbers for Stay in Kent promotion and the development of a successful measurement tool that accurately reflects the number of hotel stays d
during the NW Nationals weekend. z
3.Deliver 2x the value of City money spent on Lodging Tax Grant. M
Ticket measurement baseline and success measured by Paciolan Ticketing Services report of Advance Ticket purchasers. Q
Bullet 2-30 Word Limit
Bullet 3-30 Word Limit
True baseline numbers to be ascertained through direct contact with hotel operators and a survey of out-of-market spectators and crew.
Signage to be in place all season and will be measure by Nielsen/Sport 24 along with B roll footage during telecast for a 2x or greater return on investment
23. Outline the timeline and milestones for project completion into a list. Include dates and expectations for key activities.
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Jan.2-Dec.31 develop and refresh content for Pacific Raceways newsletter,web stories and promotion materials.
Jan.2-Jan.31 develop Stay in Kent partnerships with local hotels
Feb.1-July 19 promote Stay in Kent opportunities through social and digital channels
250 Word Limit Feb.15 secure artwork for new Kent track signage for March 1 installation
March 1-Oct.20 promote Kent brand through social channels and for specific events
Spring Sprints-April;A Street Automotive Drag Series June;NHRA NW Nationals-July;Cruzin Kent Car Show-August;PR Invitational-October
24. What is the projected overall attendance at your proposed event/activity? W
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io Word Limit,number or range acceptable 25,000 paid and credentialed attendees G
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25. What is the projected number of attendees who will stay in Kent overnight in paid accommodations? V
Q
C.
10 Word Limit,number or range acceptable Plan to fill select Kent Hotels Q
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26. Additional Forms C
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If your application is awarded a grant,these forms are required for contracting purposes. To expedite the process,please submit the following (7
k
forms to LTAC@KentWA.gov: R
H
o Vendor Form for Grant Recipient(PDF) ZM
o Form W-9 PDF) O
o Copy of Current Insurance Certificate. While not required at time of application,grant awardees must obtain levels of insurance prescribed J
N
L
in Insurance Requirements for LTAC Grant Agreement PDF) O
V
You may also submit any supporting documentation(presentations,reports,links,etc)to LTAC@KentWA.gov. Cn
Be sure to note the name of your organization and activity/project referenced in your application in the email subject line. Keep the size of each M
d
email,with attachments,to less than io MB. }'
M
7
27. I am an authorized agent of the nonprofit and/or public organization/agency applying for funding.I understand that:
o If awarded,my organization will enter into a contract with the City of Kent and provide liability insurance for the duration of the contract LI.I
naming the City as an additional insured. CCDD
n
o Half of the grant funds,unless otherwise specified,will be provided once the contract is executed.The remaining half will be reimbursed after
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the activity/event and a signed reimbursement invoice,copies of receipts over$too have been submitted to the City,as well as a report
Y
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documenting economic impact results in a format determined by the City. a
The certification field is required and cannot be left blank. N
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Submitter DB ID 39674
IP Address 26o1:603:COO:2570:4c33:do4b:7bo8:261f
Submission Recorded On 10/13/2023 9:44 am
Time to Take the Survey 31 minutes,1 secs.
Page 1
...............................
General Information
This grant application period is for activities and projects in 2024-2025. Lodging Tax grant applications are submitted electronically and must be
received by midnight on Tuesday,October 31,2023.If for some reason you're unable to submit the application online,please send your application
M
and any possible attachments to LTAC@KentWA.gov.Incomplete and/or late applications will not be considered. All applications received become .2
public records. C
Q
1. Title of the Event/Activity }'
C
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10 Word Limit King Showcase (D
k
2. Proposed Location,Event/Activity,if applicable R
I—
accesso ShoWare Center
3. Grant Amount Requested 0
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(Whole numbers,no punctuation,ex.400,2000...) 15000 i
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4. Total Project Cost v
U)
z3
(Whole numbers,no punctuation,ex.400,2000...) 25000 C
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5. Name of Organization
7
10 Word Limit Game Time Events M
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Please ensure the individual listed below is authorized to sign financial contracts on behalf of your organization.
cc
6. First and Last Name
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Steve Turcotte
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7. Title Y
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Owner
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8. Mailing Address r
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6426 Radiance Blvd E v
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Fife,WA 98424 Q
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9. Phone
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2o6-240-9029 0
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1o. Email O
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sdturcotte@comcast.net M
U.
ii. Federal Tax ID Number
d
6o1320256 E
t
V
Event/Activity Information a
This information will be referenced by the Lodging Tax Advisory Committee during the grant application review period. Keep your responses
within the word limits.(You might consider drafting responses in a word processor and copying to the online form). Portions of responses
exceeding the word limit may not be considered.
12. Check all categories that apply to this application:
Capital expenses for a tourism-related facility owned or operated by the City
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Marketing and/or operation of a special event or conference designed to attract leisure or business travelers
13. Describe your business or leisure travel-related activity or event and target audience.What methods will you use to promote your
project/event to business and leisure travelers(ex.mailings,advertising,social media,etc)?
250 Word Limit
We will be staging the annual King Showcase on Martin Luther King Day at the accesso ShoWare Center in January 2025.This an event that will feature eight high school
girls and boys basketball games featuring some of the top teams from the Pacific Northwest.Our target audience are sports fans and high school basketball fans.We will bE
using a variety of ways to get out message about the event across-such as Facebook,Twitter,Instagram,Emails,posters at schools and word of mouth.Our first event was
2012 at the accesso ShoWare Center,we have successfully drawn the top teams and provided local fans a treat of the best in high school basketball. N
C
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14. How does your project/event promote a positive image for Kent as business or leisure destination?
V
250 Word Limit Q
C.
The King Showcase has been a positive image for the city and for high school basketball since 2012.We bring together the top high school lteams from the area for a day loi Q
basketball event to celebrate the Martin Luther King holiday and what it stands for.The city of Kent is able to showcase its terrific accesso ShoWare Center on this day to r_
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people who have never experienced the building before.And along the way they can also get a taste of what downtown Kent has to offer. C9
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15. What kind and degree of partnership does the project/event exhibit(volunteer involvement,interjurisdictional,corporate,business and/or H
civic organization support)?
250 Word Limit We will partner with the accesso ShoWare Center to promote the event.
O
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16. Applicants are encouraged to seek multiple sources of revenue.What other revenue sources will be used to support this project/event? Are yoi y
L
applying for Lodging Tax Funds from another municipality? If yes,list the other jurisdiction(s)and amount(s)requested. v
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250 Word Limit
There will be other sources of revenue that will help go into paying for the event-such as other sponsorships from local businesses.We have worked with businesses from t O
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area for years as we have built this event into an annual showcase of high school basketball. O
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17. If only partial funding is available,can the project/event be modified and still continue? Please explain how. W
250 Word Limit �p
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If there is only partial funding available,the event will still go on as planned with the eight high school games.Game Time Events would seek other sources of revenue to M
help pay for the other expenses not covered by the grant.We will continue to work towards finding other funding for this event,because we feel this is a very important eve +,
d
for high school basketball and the community. V
18. Is this funding request for a new project/event or to continue or expand an ongoing project/event? If the proposal is associated with an IL
N
existing project/event-in operation for more than three years-it must be for expansion or enhancements that are clearly defined or measurable. p
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Please describe. v
250 Word Limit O-
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This funding is for the ongoing King Showcase,which has taken place for over 12 years at the accesso ShoWare Center.The funding is used for rent and expense money at Q
C
the accesso ShoWare Center to keep the event up and running in January of 2025. i
Scope of Work o
N
This information will be used to generate a one-page Scope of Work for contracting purposes if your event/activity is awarded funds. Please Li
summarize your responses into bulletized lists within the prescribed word limits. Each point should reference key objectives or milestones.
d
19. Goals E
z
Bullet 1-30 Word Limit M
Ex:Provide critical exposure to emerging technologies through a curated open house of top light industrial producers in the Kent Industrial Valley Q
Bullet 2-30 Word Limit •To promote high school basketball in the city of Kent and to show that the city is a sports town that can offer a variety of ways to enjoy spor
Bullet 3-30 Word Limit •To provide high school student athletes an arena that is unlike any other they will play in during the season at the accesso ShoWare Center.
Bullet 4-3o Word Limit •To provide the accesso ShoWare Center a chance to provide sports fans an event on site they might not normally see at the facility.
Bullet 5-30 Word Limit Not answered
20. Outcomes/Deliverables
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Bullet i-30 Word Limit
Ex:As a leading aerospace manufacturer,our company promotes Kent as an advanced manufactuing hub via event promotion to 15,000 industry professionals.
Bullet 2-30 Word Limit •The area sports fans will be able to see an event at the accesso ShoWare Center they might not normally see there.
Bullet 3-30 Word Limit •To provide the players and coaches an experience of playing in a big arena,like the colleges and professionals.
Bullet 4-30 Word Limit Not answered
Bullet 5-30 Word Limit Not answered
21. Estimated Completion Date
W
Bullet i-30 Word Limit •The event will take place January 2025 with setup beginning the night before. O
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22. Success Measures M
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Bullet i-30 Word Limit Ex:50o event attendees will be exposed to the innovative technologies available in the Kent Valley. C
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Bullet 2-30 Word Limit •A total of 16 high school basketball teams will take place in this annual event. +'
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Bullet 3-3o Word Limit •There will be nearly 200 players and coaches at the event. `
23. Outline the timeline and milestones for project completion into a list. Include dates and expectations for key activities. M
250 Word Limit Event setup will take place the night before in January 2025.The event itself will take place on MLK Day in January 2025.
24. What is the projected overall attendance at your proposed event/activity?
J
io Word Limit,number or range acceptable 3,000
L
O
25. What is the projected number of attendees who will stay in Kent overnight in paid accommodations? U
io Word Limit,number or range acceptable 75
O
26. Additional Forms d
O
If your application is awarded a grant,these forms are required for contracting purposes. To expedite the process,please submit the following O
M
forms to LTAC@KentWA.gov: >
W
o Vendor Form for Grant Recipient(PDF) �p
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o Form W-9 PDF) CO)
o Copy of Current Insurance Certificate. While not required at time of application,grant awardees must obtain levels of insurance prescribed d
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in Insurance Requirements for LTAC Grant Agreement PDF) v
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You may also submit any supporting documentation(presentations,reports,links,etc)to LTAC@.KentWA.gov. a
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Be sure to note the name of your organization and activity/project referenced in your application in the email subject line. Keep the size of each O
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email,with attachments,to less than io MB. R
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27. I am an authorized agent of the nonprofit and/or public organization/agency applying for funding.I understand that: O'
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o If awarded,my organization will enter into a contract with the City of Kent and provide liability insurance for the duration of the contract =
naming the City as an additional insured. i
o Half of the grant funds,unless otherwise specified,will be provided once the contract is executed.The remaining half will be reimbursed after M
event and a signed reimbursement invoice copies of receipts over$too have been submitted to the City, G
the activity/event
ty/ gn p p ty,as well as a report N
documenting economic impact results in a format determined by the City. i
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The certification field is required and cannot be left blank.
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11/1/23,9:19 AM Manage Survey Statistics-Text Report
Submitter DB ID 39670
IP Address 26o1:603:5100:1cao:ccec:blbo:ede8:a326
Submission Recorded On 10/12/2023 9:15 am
Time to Take the Survey 18 minutes,23 secs.
Page 1
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General Information
This grant application period is for activities and projects in 2024-2025. Lodging Tax grant applications are submitted electronically and must be
received by midnight on Tuesday,October 31,2023.If for some reason you're unable to submit the application online,please send your application
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and any possible attachments to LTAC@KentWA.gov.Incomplete and/or late applications will not be considered. All applications received become .2
public records. C
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1. Title of the Event/Activity +'
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io Word Limit The Gut Check Wrestling Tournament (9
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2. Proposed Location,Event/Activity,if applicable R
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Accesso Showare Center,Kent,Wa
3. Grant Amount Requested 0
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(Whole numbers,no punctuation,ex.400,2000...) 30000 i
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4. Total Project Cost v
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(Whole numbers,no punctuation,ex.400,2000...) 85000 C
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5. Name of Organization
7
10 Word Limit Gut Check Tournament&Events,LLC
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Please ensure the individual listed below is authorized to sign financial contracts on behalf of your organization.
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6. First and Last Name
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Marc Kaye ,
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7. Title Y
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Director
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8. Mailing Address r
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4250 Martin Way E. v
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Suite 105-223 Q
Olympia,WA 98516
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9. Phone 0
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2o6-300-07o6 N
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1o. Email
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marcgloball@yahoo.com
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11. Federal Tax ID Number d
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88-1670228 U
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Event/Activity Information
This information will be referenced by the Lodging Tax Advisory Committee during the grant application review period. Keep your responses
within the word limits.(You might consider drafting responses in a word processor and copying to the online form). Portions of responses
exceeding the word limit may not be considered.
12. Check all categories that apply to this application:
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11/1/23,9:19 AM Manage Survey Statistics-Text Report
Leisure or business tourism promotion/marketing by a non-profit or the City
Operational expenses for a tourism-related facility operated by a non-profit or the City
Capital expenses for a tourism-related facility owned or operated by the City
Marketing and/or operation of a special event or conference designed to attract leisure or business travelers
13. Describe your business or leisure travel-related activity or event and target audience.What methods will you use to promote your
project/event to business and leisure travelers(ex.mailings,advertising,social media,etc)?
250 Word Limit
W
This application is for Fall 2023. O
As we are an annual event in Kent,we use all digital advertising such as website,social media platforms,press releases,interviews,internet streaming and banners.
V
14. How does your project/event promote a positive image for Kent as business or leisure destination? Q.
C.
250 Word Limit Q
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Having over i000 student-athletes plus coaches,parents,officials and fans up to 4 days,all of our guests get to stay and enjoy the Kent businesses and the positive effect it M
has supporting student-athletes.All Kent businesses are thankful for our event especially this time of year and they show gratitude to our guests,and our guests are also X
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thankful for the hospitality given in return.It's a positive experience for all involved. H
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15. What kind and degree of partnership does the project/event exhibit(volunteer involvement,interjurisdictional,corporate,business and/or
civic organization support)? 0
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250 Word Limit i
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We have paid staff,volunteer staff,corporate and business involvement alike.This event,at it's current size,could not be done without the involvement of all aspects. v
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16. Applicants are encouraged to seek multiple sources of revenue.What other revenue sources will be used to support this project/event? Are yoi
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applying for Lodging Tax Funds from another municipality? If yes,list the other jurisdiction(s)and amount(s)requested. y
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250 Word Limit O
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We apply to other local grant and sponsorships within King County and Washington State.Kent is the only municipality involved as when we receive this grant,we keep all W
business within Kent city limits so their businesses are supported.
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17. If only partial funding is available,can the project/event be modified and still continue? Please explain how. M
250 Word Limit G1
Y
This is a tough one.Even though Showare takes care of us with rates,we need to make sure they are paid in full with this grant.Along with officials and awards,the full
IL
amount is definitely needed and appreciated.We cannot modify this event,in fact we need more teams each year to pay for the costs which means not cutting any part of tl N
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event.Last year we did not receive any funds but still kept the event in Kent,having our largest lodging numbers to date,and I am still paying bills from that event,mostly O
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out of pocket. v
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18. Is this fundingrequest for a newproject/event or to continue ore ongoing project/event? p p q xpand an on oin If the proposal is associated with an Q
existing project/event-in operation for more than three years-it must be for expansion or enhancements that are clearly defined or measurable.
Please describe. i
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250 Word Limit The Gut Check is in it's 6th consecutive year in Kent,and we plan on keeping Showare and The City of Kent our home for the foreseeable future. ch
N
O
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Scope of Work M
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This information will be used to generate a one-page Scope of Work for contracting purposes if your event/activity is awarded funds. Please
summarize your responses into bulletized lists within the prescribed word limits. Each point should reference key objectives or milestones. z
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19. Goals
Bullet i-30 Word Limit This application is for Fall 2023. Q
Bullet 2-go Word Limit
We are growing the sport of wrestling,for both boys and girls,and getting them opportunities to be recognized by colleges to further their academic and athletic careers.
Bullet 3-30 Word Limit
We are providing a great event for Student-Athletes that need events like this more than ever after the past few years of lost participation through Covid.
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Bullet 4-30 Word Limit
We are bringing national recognition to Washington State Student-athletes,and for the sport of wrestling.With girls wrestling being the fastest growing sport in the county
we are supporting the growth.
Bullet 5-30 Word Limit
The Gut Check has become a national name and brand in the sport of wrestling,and or event has given us the opportunity to works with other great entities such as Wrestle
Like A Girl,the foremost in women's wrestling in the world,and will lead us to have more events through Gut Check locally.We can support our student-athletes,coaches
and officials better through this partnership.
2o. Outcomes/Deliverables W
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Bullet 1-30 Word Limit '
Ex:As a leading aerospace manufacturer,our company promotes Kent as an advanced manufactuing hub via event promotion to 15,000 industry professionals. V
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Bullet 2-30 Word Limit Q'
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The Gut Check being held in Kent and at Showare means we can provide an elite experience for our guests that financially benefits Kent businesses,in estimate$150,000.( =
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in business over a 4 day period. a
Bullet 3-30 Word Limit M
The Gut Check continuously fills hotels,Air BnB's,and other local lodging.Last year we had 300 room nights,and this year we expect to hit close to 400 with the addition of
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many out of area teams. 0)
Bullet 4-3o Word Limit Kent grocery stores,fuel stations,restaurants and businesses and tourism gets a huge boost with Gut Check being in Kent. J
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Bullet 5-30 Word Limit This application is for Fall 2023. L
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21. Estimated Completion Date U)
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Bullet 1-30 Word Limit M
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Marketing and advertising for The Gut Check is a year round process.We don't stop marketing we just continue from the finish of one event right to the next event. M
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22. Success Measures O
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Bullet 1-30 Word Limit There will be 3600 guests,including staff and participants,that our event brings in for 3-4 days to Kent.
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Bullet 2-30 Word Limit We have our largest team count to date for this year,estimated at 85 teams from around the country. M
Bullet 3-3o Word Limit We have the most college coaches coming to date to recruit our local student-athletes. +,
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23. Outline the timeline and milestones for project completion into a list. Include dates and expectations for key activities.
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250 Word Limit M
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December 27th-set up facility and teams arrive in Kent,7am-12pm 0
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December 28th-first day of event,6am-7Pm. v
December 29th-second day of event,6am-7Pm.Sponsors arrive for finals and awards presentation,acknowledge all sponsors including City Of Kent,LTAC and Showare. O'
December 3oth-press releases and interviews from event results. Q
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January end-I get back to work recruiting for the next event. M
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24. What is the projected overall attendance at your proposed event/activity? M
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10 Word Limit,number or range acceptable 3600 over 2 days N
25. What is the projected number of attendees who will stay in Kent overnight in paid accommodations? LL
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10 Word Limit,number or range acceptable 1500 over 3 days
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26. Additional Forms t
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If your application is awarded a grant,these forms are required for contracting purposes. To expedite the process,please submit the following
forms to LTAC@a KentWA.gov: Q
o Vendor Form for Grant Recipient(PDF)
o Form W-9 PDF
o Copy of Current Insurance Certificate. While not required at time of application,grant awardees must obtain levels of insurance prescribed
in Insurance Requirements for LTAC Grant Agreement PDF)
You may also submit any supporting documentation(presentations,reports,links,etc)to LTAC@KentWA.gov.
https://www.kentwa.gov/Admin/Components/Form/Statistics/TextStatistiesDetail/?page=2&size=30&formld=3615&itemID=190363&id=3 Packet Pg. 83
11/1/23,9:19 AM Manage Survey Statistics-Text Report
Be sure to note the name of your organization and activity/project referenced in your application in the email subject line. Keep the size of each
email,with attachments,to less than to MB.
27. I am an authorized agent of the nonprofit and/or public organization/agency applying for funding.I understand that:
o If awarded,my organization will enter into a contract with the City of Kent and provide liability insurance for the duration of the contract
naming the City as an additional insured.
o Half of the grant funds,unless otherwise specified,will be provided once the contract is executed.The remaining half will be reimbursed after
the activity/event and a signed reimbursement invoice,copies of receipts over$too have been submitted to the City,as well as a report
documenting economic impact results in a format determined by the City. y
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The certification field is required and cannot be left blank. G
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4.D.b
Title of event:
accesso ShoWare Center 15-Year Anniversary
Location:
accesso ShoWare Center
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Grant Amount Requested: 0
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30000
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Total project cost: a
60000
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Name of organization:
accesso ShoWare Center
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First and Last Name:
Kelly Spreitzer J
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Title:
Director of Sales and Marketing - accesso ShoWare Center
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Mailing Address: c
625 W. James Street Kent, WA 9832
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Phone:
253-856-6705 M
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Tax ID/EIN: Y
600-679-592 a
Check all categories that apply to this application: g
- X Leisure or business tourism promotion/marketing by a non-profit or the CU
City Q
- X Operational expenses for a tourism-related facility operated by a non-profit Q
or the City
X Capital expenses for a tourism-related facility owned or operated by the
City N
- Marketing and/or operation of a special event or conference designed to N
attract leisure or business travelers
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Describe your business or leisure travel-related activity or event and target E
audience. What methods will you use to promote your project/event to
business and leisure travelers (ex. mailings, advertising, social media, Q
etc)?
accesso ShoWare Center is the premier community gathering venue in the City of
Kent and will be celebrating its 15-year anniversary on January 2, 2024. We host a
Packet Pg. 85
4.D.b
variety of concerts, community, and sporting events. accesso ShoWare Center is a
catalyst for economic impact to the surrounding restaurants, hotels/motels and
local businesses and is a contributor for increased tourism in the City of Kent. With
a wide selection of events reaching various demographics, accesso ShoWare Center
has the unique opportunity to showcase the City of Kent and promote off-season
tourism through opportunities that can only be achieved through additional funding.
We are seeking $30,000 for venue branding efforts which includes digital o
marketing, social media marketing and refreshing our website to commemorate our
15-year anniversary. This effort will encourage tourism and continued economic Q
growth. a
How does your project/event promote a positive image for Kent as
business or leisure destination? X
We continuously work to make accesso ShoWare Center stand out from the rest of
the venue competition in the region. Our 15-year branding efforts will bring more c
visitors to the city of Kent, which in-turn leads to dollars spent in the community at
restaurants, shops, hotels/motels and more. `o
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What kind and degree of partnership does the project/event exhibit
(volunteer involvement, interjurisdictional, corporate, business and/or
civic organization support)?
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The venue provides ample opportunities for partnerships to be formed for both
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businesses and nonprofit organizations. We are working with Kent hotels on M
creating package deals which include tickets to an upcoming show with an added
hotel room all available on our ticketing website. accesso ShoWare Center's goal
with this add-on feature is making the overall experience more convenient for our a
patrons. We also work with local businesses outside of the hospitality industry. For
example, Pape Rentals & Puget Sound Energy partner with accesso ShoWare Center o
to promote their businesses within the venue. When guests attend events, they see
that these businesses are a part of not only the Kent community but are part of . .
their accesso ShoWare Center experience as well. In addition to working with Q
businesses, the venue provides volunteer opportunities for local nonprofit &
sporting organizations to earn a portion of profits for their organizations by working
within our Food & Beverage Department. These nonprofit organizations earn over N
$300,000 annually for their affiliated local organizations. We also work with Civic N
Organizations and host annual events like Kent International Festival, high school
and college graduations, High School Basketball Tournaments and other Basketball ``
focused events like ShoWare Shootout, the annual 3-On-3 Basketball Tournament &
the King Showcase High School Basketball Tournament, Khalsa Day Parade, & E
National Public Works Day just to name a few free public & annual events.
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16
Applicants are encouraged to seek multiple sources of revenue. What other
revenue sources will be used to support this project/event? Are you
Packet Pg. 86
4.D.b
applying for Lodging Tax Funds from another municipality? If yes, list the
other jurisdiction(s) and amount(s) requested.
accesso ShoWare Center generates revenue through increasing attendance for
events. We know that additional advertising through additional promoting outside
the city of Kent will give us a greater opportunity to attract additional guests to the
city and increase more hotel stays. If awarded, this grant will allow us to offer o
supplemental advertising support to promoters to broaden their reach.
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Another revenue generating component to this is broadening awareness of a
premium opportunities at the venue. accesso ShoWare Center will be investing in
this campaign by offering suite and premium ticket giveaways during our 15-year
anniversary. These giveaways will be integrated within these advertising
campaigns.
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17
If only partial funding is available, can the project/event be modified and `o
still continue? Please explain how.
We are always striving to provide the best experience for our guests. It is
imperative that we continue to brand our venue as a premier entertainment
destination to guests and promoters to bring tourism to our City.
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18 to
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Is this funding request for a new project/event or to continue or expand
an ongoing project/event? If the proposal is associated with an existing
project/event - in operation for more than three years - it must be for a
expansion or enhancements that are clearly defined or measurable.
Please describe. * o
This funding request is for a new project which includes an advertising investment . .
to highlight accesso ShoWare Center's 15-year anniversary as well as a venue Q
branding campaign to include a website redesign. This campaign will be promoted
around all accesso ShoWare Center events. These promotions will enhance any
promoter advertising dollars that are spent for their specific event. N
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4.D.b
This information will be used to generate a one-page Scope of Work for
contracting purposes if your event/activity is awarded funds. Please
summarize your responses into bulletized lists within the prescribed word
limits. Each point should reference key objectives or milestones.
19 N
Goals g
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Additional heads in beds in Kent
Making Kent a top-of-mind entertainment destination in the region Q
Drive economic impact to the city of Kent Q
Support local businesses while increasing tax revenue.
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20. Outcomes / Deliverables
accesso ShoWare Center is the crown jewel for bringing an average of 545,000
guests to the core of downtown Kent annually o
Increase attendance numbers to events at accesso ShoWare Center in 2024 _J
Develop stronger relationships with media partners and leverage number of events o
with advertising placement. U)
Create more opportunities for guests to add hotel stays to their ticket purchase.
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Estimated completion date c
These funds will be used throughout the 2024 calendar year
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Success measures:
Number of events in a calendar year M
Bringing 545,000 guests to the core of downtown Kent
Decreasing the debt service to the City of Kent
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Outline the timeline and milestones for project completion into a list.
Include dates and expectations for key activities. * o
accesso ShoWare Center will use these funds to assist in venue branding efforts CU
and highlighting the 15-year anniversary for the City of Kent. This grant will allow Q
us to use these funds to market and brand the venue to guests that may not have Q
considered attending an event here previously.
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