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Home My WebLink AboutCity Council Committees - Lodging Tax Advisory Committee - 10/09/2008 OFFICE OF THE MAYOR Suzette Cooke, Mayor • Phone: 253-856-5700 KENT Fax: 253-856-6700 W. rirvcTON Address: 220 Fourth Avenue S. Kent, WA. 98032-5895 AGENDA LODGING TAX ADVISORY BOARD MEETING Thursday, October 9, 2008 2:00 pm City of Kent, 400 W. Gowe Centennial Center 1st Floor, North & South Conference Rooms Attendance: Councilmember Tim Clark, Chair Ben Wolters, Staff Jacquie Alexander Bob Nachlinger, Staff Greg Haffner Julie Pulliam, Staff Dennis Higgins Andrew Hutchison Katherine Kertzman, Guest Vickie Molzer Introductions and Call to order - Councilmember Tim Clark Information Items: 1. Update - City of Kent 2. Update - Seattle Southside 3. Update - 2008 Budget 4. Update - Kent Events Center 5. Introduction - Beth Sylves and Josh Holmes of SMG, Kent Events Center 6. Other Business Items Requiring Action: 1. Approval of minutes of May 15, 2008 2. Approval of 2009 Budget 3. Proposal to fund the Kent Events Center 4. Vacant Board Position (Hotel) Next meeting date, time and location Assignments for next meeting OWVareg' The Complete Box 01fice Solution t. -M6WVareARENA ,. I will Presented r .y: Lark Ohta, Paul Fountalne, • o r Presented SMG* City of October 2008 i i i i Dear Friends, i i Welcome to our home office in Fresno, CA. I believe that VisionOne, The City of Kent, 1 i and the Seattle Thunderbirds have a tremendous opportunity in front of each of us. i As a Senior Partner of VisionOne, I believe that the Kent Events Center and-the Seattle Thunderbirds present our company with an ideal opportunity to showcase our flagship product, ShoWare, in a state-of-the-art arena with forward thinking partners. 1 At the same time, I am excited to present your city and team with a respected naming rights partner, a robust ticketing system, and an incredible revenue-generating 1 opportunity. 1 Today, we look forward to showing you our home base, to introducing you to our staff, and to providing you with a picture of the ticketing industry in 2008 and beyond. The 1 E potential will soon be in your hands to build a huge base of satisfied patrons, while also generating large streams of untapped revenue. 1 I look forward to a strong and enduring relationship with the City of Kent and to 10 years of an exciting business partnership with the many good people associated with the Kent Events Center and the Seattle Thunderbirds. 1 1 r Best Regards, Ralph Fasi Senior Partner 0 ciiWare ' �, The Complete Box office Solution wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwowea ShoWareTM Worldwide Offices North America + ' South America *ShoWareTM Offices *ShoWareTM Satellite Offices ShoWareTM Worldwide Team Leaders Lark Ohta Bruno Boehi Director of Sales - USA CEO - USA -Graduated from Stanford University --Post Graduate degree in Business Administration -10 years in Media &Advertising and Computer Science in Switzerland -4 years as leading Sales Representative at = -Joined VisionOne in 1998 as Senior Business Pollstar Consultant -Opened Save Mart Center as Sales and - Moved to Fresno, CA office in 2000 as CIO Marketing Director - Now CEO of VisionOne USA, Mexico, Chile, Opened Stockton Arena as Vice-President Argentina, Brazil of Sales &Marketing --Member of Rotary Club Fresno -Director of Sales LiveNation San Francisco - Father of 1 child -Currently Director of Sales for VisionOne -Mother of 6 grown children Andreas Angehrn CEO -Switzerland - Began at VisionOne in 1999 Paul Fountaine - Marketing Director Worldwide until 2005 Managing Director of Sales - USA -3 years CEO VisionOne Switzerland -20 years as owner of West Coast Sound -Key developer for ShoWare 3.0 and Production Co. Ticketportal.com -8 years as Director of Sales at Pollstar - Father of 2 children -2 years as General Manager of Warriors Theatre -Current Managing Director of Sales for Regina Williams VisionOne CFO - USA -Father of 2 grown children - Earned Business Degree in Switzerland -Came to Fresno, CA in 1984 -Began working for Agrovice, Inc -Joined VisionOne at its creation -Mother of 1 grown child Ralph Fasi Dieter Frohlich Senior Partner - USA Senior Partner- Switzerland Owns and Operates Agrovice, Inc. -Agriculture and - Board Member of VisionOne subsidiaries worldwide Real Estate --Over 25 years IT experience --Board Member of VisionOne subsidiaries worldwide -10 years with SAP-Senior Vice-President SAP --Original owner of MultiVision later becoming VisionOne America, Inc -Member of Rotary Club, Fresno - Father of 3 children - Father of 3 children VisionOne presents the ShoWareTm Ticketing System ® VisionOne, Inc. was established in 1994 and now has an international presence on three Conti- ® nents. With offices in California, Nevada, Switzerland, Chile, Mexico, Argentina, and Brazil Vision- One, Inc has made a name for itself by providing cutting edge technology, superb customer service, and providing leading-edge innovation throughout the ticketing industry. VisionOne, Inc. originally focused on e-commerce solutions before introducing the ShoWareTm Ticketing System in 2000 as a customized ticketing system to a large Futbol Club in St. Gallen, Switzerland. Very quickly VisionOne, Inc. realized there was a much larger need for a ticketing 0 system like ShoWareTM throughout the world. ShoWareTm is now available to the world and services some of the largest facilities and companies on the planet. a 0 VisionOne, Inc. is a 'proud Microsoft Certified Gold Partner and has over 14 years of experience 0 customizing applications for Fortune 500 companies. VisionOne, Inc. is comprised of experienced R programers continually developing new applications and technology to ensure ShoWareTm remains 6 a leading solution for the ticketing industry. Nith over 300 Customer installations ShoWareTm by VisionOne, Inc. has provided a comprehen- sive, custom-branded turn-key Box Office Solution, including online ticket selling and distribution services for a broad range of events such as theme parks, casinos, sports arenas, live concert clubs, performing arts centers, arenas and theatres of all sizes. ShoWarew offers a total solution for box office sales, fully integrated Internet ticket sales, marketing and patron data analysis, and p built-in customer relationship management (CRM) tools from a single user interface and a single- common database. As an alternative to "outsourcing" ticket sales, ShoWareTm offers the benefit of total in-house control, private labeling, and content management at substantially lower costs to the venue as well as to their patrons—a clear"win-win solution" for everyone involved. Our solution optimizes the complete reservation and sales process to reduce personnel and sales costs for any event organizer. Full functionality for reservation, payment, and printing are accessible wherever there ® is a computer with an Internet connection available. ShoWareTm is simple, fast, economical, and i efficient. ® MiCARSOf . GOLD CERTIFIED ii9 et�rc,� , The Complete Box office Solution P ` [.CN 77 C. N O T 5 C > CO cn d CD Lyry1R0 =h A VO C o lD N Icy N` �I _C (D (D _ 9 �>Lc v, w -.A VI m OD G wAT CO a N � o z cn`n cn c c D o,� G rn cfl N m cootA CD 1 VN� O V CDW O CD CD IQ O+ k %A O 1, O `D to co 7 v C+ NSA c M� 1 3 N N ' — (o T G N cJl co — O N bIW� � Nro � N m C o m v a S .� v c a r g nQ m D o - < o o 5"o r..ro. o m o o'0 7' T� m ro m x co �c N CJ cm a x 0 c x < s c m 41 c m o a m c 0 f9 D x v 5 ^ Q g amp ° °'rn m m 3 �a t o (n m 7 1 o.ro x CO _{ s `r F. m 3 s m n ,K `o...;: Z O x n O C G 90 n l0 IO N CD U7 7 mHN..o N m O 0, — o 01 T o'a 0-� c o Ip N c rn0OmR N D.rr o1 � X � m N D m rtSN S o N Q 2:2 m Z m:. 1 r0o a rn too •i rdcn Gyr (n ,� �c(<o v ,n ? ^ °m > m S O< .r- CD w o ro W o T m 5 c o r (o x- ov 0-0 c, 0 3 no c o a. CO O 3 rc 3 ..7 N. CD -I W A �. O G co N N { 7 O O O- O O 0) W II K O, to 0 !n O N S S i [D S fE � O =1 O 7 0 3> �m... r m n m n y j m m m lD (0 [D rt rt � 7 7 7 �' Q W Z � I •x A nn F _ 4 Members: to in I Get a Membership [membership activated instantly] Go Membership Benefits: Purchase tickets at discounted price, purchase tickets before general public and much more. See Membership Info Select a Category FEATURED EVENTS Seattle Thunderbirds 2008 Season ' - The Seattle Thunder birds 2008 season home games 1 October 2008 • I"-Buy i"ets) SunMonTueWedThU Fri Sat �� 1 2 3 4TTLET5 6 7 S 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 V y wo 26 27 28 29 30 31 ` i 4 f Today.10,13/2008 UPCOMING EVENTS Event Date&Time Venue Seattle Thunderbirds 2008 Season Saturday 10/4/2008 Kent Events Buy rickets} Gamenight Sunday October 4th Vs. Portland 6:00 pm PST Center Winter Hawks Kirkland,WA - _....... .. .. ......__. Seattle Thunderbirds 2008 Season Saturday 10/11/2008 Kent Events `'Buy rickets Gamenight Sunday October 11th Vs, Everett 6:00 pin PST Center Silvertiys Kirkland,WA Seattle Thunderbirds 2008 Season Saturday 10/18/2008 Kent Events I Buykr�ic ets) Gamenight Saturday,October 18th Vs.Tri- 6:00 pm PST Center City Storm Kirkland,WA Seattle Thunderbirds 2008 Season Saturday 10/25/2008 Kent Events 14'Buy rickets) Gamenight Saturday September 20 Vs. 6:00 pm PST Center Prince George Cougars Kirkland,WA ------ ---- -------- -- Seattle Thunderbirds 2008 Season Saturday 11/1/2008 Kent Events Buy rickets Gamenight Sunday, November 1st Vs. 6:00 pin PST Center Portland Winter Hawks Kirkland, WA ---------------- Seattle Thunderbirds 2008 Season Saturday 11/8/2008 Kent Events i Buy rickets Gamenight Sunday, November 8 Vs. Everett 6:00 pm PST Center Silvertios Kirkland, WA ShoWareTm ASP Model • What is an ASP (Application Service Provider)? -An ASP deploys, hosts and manages access to application(s)to ® multiple parties from centrally managed facilities.The applications are delivered over networks on a subscription basis. This delivery model speeds implementation, minimizes the expenses and risks incurred across the application life cycle, and overcomes the chronic shortage of qualified technical personnel available in-house.The ASP model has become Increasingly popular with companies working to increase R01 on IT expenses while improving operational efficiency, time-to-market and customer service. Ir Organizations Rely On ASP Technology -Whether your company is large or small,an ASP arrangement saves time and money, and simplifies ongoing system reliability and support. Most industry experts agree the most appropriate market for ASP hosting is small and mid-sized organizations, but all agree there is also opportunity for both large enterprises.With the help of an ASP, small and mid-sized organizations can deploy enterprise applications that without an ASP would involve massive investments in software, deployment time and IT personnel.These businesses can then benefit from the efficiencies of integrated, applications that were previously not cost-effective to develop and use. How will the "ShoWare" ASP model work? - ShoWare will deliver and manage your ticketing applications and computer services from our remote data center to multiple users via the Internet or a private network,a cost-effective olution to the demands of systems ownership: up-front capital expenses, implementation challenges,and a continuing need for maintenance, upgrades and customization.ASP hosting through ShoWare will give customers a viable alternative to procuring and implementing complex ticketing systems themselves.We will provide customers with a comprehensive alternative to building and managing internal information-technology operations. Benefits from using an ASP include: Speed to market: ShoWare already has the equipment, applications and expertise ready to provide rapid market access Operational freedom: by outsourcing application management,focus critical resources on core business functions Improved performance: ShoWare can apply their vast experience to implement best IT practices for superior levels of availability,security,backup,disaster recovery, and help desk support ® Financial flexibility: this model reduces fixed costs and lowers overall expenditures for hardware,applications and management ® Reduced risk: with no capital expenditure on software, hardware,and IT personnel, organizations can "test"a new technology with minimal impact to their existing environment and bottom line An innovationlevolution of IT outsourcing,making it more affordable and available More predictable costs,with less financial risk Quicker deployment of applications and IT capabilities i mktvs *l ShD CERTIFIED oWar e Porti)er ® The Complete Box office Solution S1 oWareTM Worldviids References Abraham Lincoln Presidential Library Museum Red Bull Air Race Location:Springfield,IL RedBull Location:Worldwide Annual Volume:440,000+Tickets 71 --��,- Annual Volume:200,000+Tickets r Contact Phone:43-662-847000-4750 Contact Name: Clare Thorpe Contact Phone:217-558-8914 Maag Music Hall Rams Head Group/PierSix Pavilion Location:Zurich,Switzerland Location:Annapolis, MD Annual Volume:800,000+Tickets RA AD Annual Volume: 320,000+Tickets Contact Phone: 044-444-26-26-36 Contact Name: Kacy Jenkins Contact Phone:410-244-7028 Alaska Center For The Performing Arts ZOrcher Schlittschuh Club Lions Location:Anchorage,AK Location:Zurich,Switzerland Annual Volume: 220,000+Tickets Annual Volume:240,000+Tickets - Contact Phone: 044-317-20-70 Contact Name:John Fraser Contact Phone:907-263-2900 Detroit Institute of Arts Verkehrshaus Location: Detroit,MI Location: Luzern,Switzerland verkehrshaus.ch Annual Volume: 180,000+Tickets Annual Volume: 220,000+Tickets I �r C)ciri�it ltatiit;fc ?l Aris Contact Name: Paul Noll Contact Phone:41-0-41-370-44-44 Contact Phone:313-833-8628 P Arlington Park Int'I Race Track St 4G �, � FC St. Pauli Location:Arlington Heights,IL Annual Volume:700,000+Tickets Location: Hamburg,Germany Annual Volume: 280,000+Tickets Contact Name:Jennifer Welding * * Contact Phone: 847-385-7764 1910 Contact Phone: 040-31-78-74-21 Luna Park l Via Funchal Location: Buenos Aires,Argentina Location:San Paula,Brazil Annual Volume:900,000+Tickets Annual Volume: 200,000+Tickets LUNA PARK Contact Phone: 54-11-5279-5279 Contact Phone: 55-11-3845-2300 The art of letting go of the past VP . t •eMc �da M '. w4 f R y "It will be a natural process for companies to become more ., web-centric as they notice what the benefits are. Ultimately, entrepreneurs won't move to web apps because they're cool and cutting edge but because they help solve business problems, wipe out inefficiencies and reduce IT costs. It may be time for you to re-evaluate your software through the lens of the new web." -Entrepreneur Magazine, April2008 on the SPOT interviews We are devoted to attracting, retaining, developing and promoting candidates who are committed to meeting our core values of: excellence in customer service and excellence in the highest standards of business practices. Kent Events Center is hosting a job fa i Saturday, November 1 1 :00 - 4:00 pm in the Green River Room, Kent Commons, 525 4th Ave N, Kent We Offer: • Competitive Wages • Fun Working Environment • Free Employee Parking • Centrally Located to SR- 167 and 1-5 • Flexible Schedules For more information visit us on the web at www. kenteventscenter. com 0 KENT Ev EmTs CENTER An SMG Managed Facility SMG is an Equal Opportunity Employer. Y �1 m _ �_ ill �V � •. . ewr fi� oil 1 • Kent Y * Opening January 2009 Bellingham $84.5 million multi-use facility, a 6,150-seat arena • with concert configurations ranging up to 7,800 and the new home of the Western Hockey League's Seattle Thunderbirds. Everett Seattle/Kent/Tacoma is the country's 14th largest metropolitan area (US Census 2007) with over 4.1 wattle ❑Bellevue million residents. TS CENTER Kent Events Center is centrally located only 15 minutes from Seattle, Tacoma and Bellevue. Conveniently positioned near Interstate 5, just south of Interstate 405 and directly adjacent to State 5. Route 167. Situated next to Kent Station, an urban village with new retail and restaurants, Kent Events Center will be the crown jewel in a well-designed gathering place for the residents of the Puget Sound region! w w w k e n t e v e n t S CURRENT BUDGET ANALYSIS LODGING TAX OPERATING FUND as of August 31,2008 2007 2008 2008 2008 2009 Actual Budget YTD Est Actual Budget BEGINNING FUND BALANCE 145,604 204,964 204,964 204,964 246,908 REVENUES Lodging Tax 195,667 185,000 118,391 194,802 185,000 Interest Income 8,148 5,500 4,362 6,142 5,500 TOTAL REVENUES 203,815 190,500 122,753 200,944 190,500 TOTAL RESOURCES 349,419 395,464 327,717 405,908 437,408 EXPENDITURES Senior Softball Tournament 4,788 Tourism Chamber 15,000 19,000 9,250 19,000 19,000 Seattle Southside Visitor Services 100,000 120,000 80,000 120,000 120,000 Downtown Partnership Maps 5,000 2008 Sponsorship Seattle Convention Center 16,667 Tourism Unallocated 3,000 20,000 12,500 20,000 ,000 TOTAL EXPENDITURES(TRANSFERS) 144,455 159,000 101,750 159,000� 159,000 Change in Fund Balance 59,360 31,500 21,003 41,944 31,500 ENDING FUND BALANCE 204,964 236,464 225,967 246,908 278,408 K Seattle Southside 2009-Major Initiatives -,Sudget for Basic Operations $583,788 $583,788 Budget for 2009 Major Initiatives $385,000 $685,000 Total SSVS Budget is $968,788 $1,268,788 If we accomplished all initiatives in 2009 without any compromise, the estimated expense would be $685,000. We're placing emphasis on the following: Refine Brand Identity $35,000.....$35,000 Refine Seattle Southside's brand identity and use it to motivate new visitation, particularly focusing on the domestic western regional market and British Columbia. 2009 will focus on brand refinement in an "evolutionary" rather than "revolutionary" process. Brand solutions must provide a broad umbrella that has application around South King County, reinforcing the area's differentiated attributes. Build cohesive alignment among all communications channels, including but not limited to, collateral, website, vacation planner, etc. Ability to integrate with other economic development programs in South King County should also be a consideration. Web Site Evolution $50,000 in 2009 and$50,000 in 2010....$100,000 Update the Seattle Southside website using multidisciplinary marketing approaches to build interest and qualified traffic to the site using all forms of paid and non-paid media. Build website functionality that maximizes consumer understanding and engagement of the integrated travel products and themes available in eattle Southside. Expand communication and connection with existing and prospective visitors through development of a range of opt-in communication vehicles, maximizing automated messaging capabilities. Allow for online usage of the vacation planner and a virtual map. Includes development of a Spanish version of the Web site. Media Campaign $125,000 reduces media buy.....$150,000 Launch a new advertising campaign to attract visitors through unique positioning and offerings. Purchase media placements/advertisements in travel and meeting planner related publications luring visitors with the value and convenience of staying in Seattle Southside and entice them with the appeal of favorite, familiar attractions in Seattle and other lesser-known attractions in the Southside area. All advertising includes a call to action for purposes of tracking and evaluation. 2009 will increasingly evolve to stronger direct-response creative, increasingly utilizing online channels (banners, search, etc.) Public Relations Eliminate PR consultant.....$25,000 Ongoing media relations program to build public awareness and usage of Seattle Southside services by generating positive editorial media coverage and promoting the Visitor Center to various audiences. Working proactively and reactively with local and regional media and area tourism venues, SSVS strives to sustain a role as a helpful and dependable resource for vacation planners, athletic tournament organizers, meeting planners, business travelers, etc. Educate critical stakeholders about the value and role of tourism in the local economy and in enhancing the quality of life of all its residents. J Seattle Southside 2009-Major Initiatives Continued 'acation Planner Reprint existing guide with minor edits & reduced quantity $60,000.....$100,000 Update look and feel of the Vacation Planner in coordination with the new refined brand identity and print for 2009 and 2010. The updated Vacation Planner will include such attributes as consistency with the broader Southside campaign; access online with downloadable features; sample itineraries; calendar of special events, accessibility and transportation information; detailed area maps, noting major attractions; copy written towards broader array of niche features such as wine and culinary, scenic byways, etc. Tourism Map Reprint existing map with minor edits & reduced quantity$15,000...$75,000 Update and print the Seattle Southside Tourism Map for 2009 and 2010. The map continues to be very popular among tourists and regional locals in getting around the sights and attractions of Seattle Southside. Tourism Networking $55,000.....$55,000 Continue to build and foster a strong working relationships between Seattle Southside's business community, the Seattle Convention and Visitor's Bureau and Washington State Tourism through increased communication and building awareness of Seattle Southside's offerings e.g. continue hosting Seattle Southside Tourism Networking luncheons; leverage Washington State Office Tourism marketing strategies; serve on various tourism boards and commissions around the state, produce "Community Reports" for stakeholders; serve as housing agent for Seattle Sports Commission, Museum of Flight and Starfire Sports Complex, develop business relations awareness outreach program, etc. Seattle Southside Shuttle SeaTac $100,000 and SSVS $45,000--(SeaTac's share$122,500 Tukwila's $22,500)....Eliminate shuttle and put the money towards updated Vacation Planner in 2009.....$145,000 �SVS will continue to lead the Seattle Southside shuttle initiative with SeaTac as a primary funder. The shuttle runs between SeaTac hotels and Westfield Southcenter Shopping Center at no cost to the rider and will continue to achieve visibility for the area and increase the level of satisfaction of the hotel guests and shoppers in a cost- effective manner. The 2009 schedule will offer increased frequency of pick-up and drop offs. 1J