HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 06/27/2000 to-r-�
LODGING TAX ADVISORY COMMITTEE MEETING
MINUTES for June 27, 2000
The regular meeting of the Lodging Tax Advisory committee was called to order at 3:05 p.m. by
chair, Rico Yingling.
Committee Members Present: Don Campbell, Carol Vass, Kathy Madison, Alicia Bennett, Andy
Wangstad and Ken Mendoza.
Staff Present: Jacki Skaught and Cheryl Viseth
Guests: Barbara Ivanov, Kent Chamber of Commerce, Lisa Schwartz and John DeLeva, Media
West.
Approval of Meeting Minutes for May 23, 2000: The minutes for the May 23, meeting were
approved as read except for the spelling of Kathy Madison's first name. Her name is spelled with a
K and not a C.
Financial Report: The group decided to find out from May Miller when and how the money is
reported and exactly what is an estimated actual.
Update Tourism Brochure—Jacki:
Budget is $10,000, for 10,000 rack style brochures, which includes all associated costs. Todd
Bartell is taking pictures. The brochures will be 9x16 tri-fold in size with a 1 year to 18 month
circulation time. Text for the brochures is based on information given by committee members, the
design team includes Jan Cutting, Dea Drake, Jay Ray, Dena Laurent and Jacki Skaught. The
brochures should go to print on August 1.
Washington State Visitors Guide—Lisa Schwartz and John DeLeva:
Kathy Madison introduced Lisa Schwartz and John DeLeva. Lisa noted that Media West took over
the publication about a year ago expanding on editorials, weather and calendar of events, noting
that 300,000 copies were delivered in 2000 including Canada, Idaho and California. Cost to run an
ad was discussed (from $3,500 to $15,000). Lisa and John will be forwarding more information. It
was decided that a decision needed to be made at the next meeting whether money should be spent
to place an ad in the Washington State Visitors Guide.
Marketing Plan Development Barbara Ivanoy and Kathy Madison:
Kathy Madison went over the attached Kent Tourism Marketing Plan. Rico asked who would
manage it. Kathy said the Chamber of Commerce, Barbara said the Chambers would do the set up
(out source) and the hotels would self manage themselves. Don stated that he looked to the
Chamber as an ally for tourism and promotion as the committee sees fit. Make sure not duplicating
efforts. It was decided that further discussion and information was needed. Kathy will bring updated
information to the next meeting.
Other -Jacki:
Jacki noted that Peter Jacobsen Productions are pursuing Washington State business for title and
major sponsorships of the LPGA Golf Tournament.
Next Meeting: To be held on Tuesday, July 18 at 3:00 p.m.
The meeting was adjourned at 4:30 p.m.
Cheryl Vise