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HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 09/20/2012 (2) e • KENT WAs , �ro� AGENDA LODGING TAX ADVISORY COMMITTEE MEETING September 20, 2012, 4-5:00 pm Centennial Building - Centennial North Conference Room (across from the elevators) 400 W. Gowe, St. Mission Promote the City as a destination to increase tourism and business development 1. Introduction • Call for additions to the agenda Jamie Perry • Approval of minutes of September 7, 2012 2. Reports • KDP Progress of KDP Skate America Ask Barbara Smith • Chamber Andrea Keikkala • Seattle Southside Katherine Kertzman • ShoWare Beth Sylves 3. Budget Bob Nachlinger 4. For the good of the order S. Assignments for the next meeting 6. Next meeting date (3rd Thursday every other month) Next meeting 11/15/12 < SEA lHl(NE�'KrE�NNT Community 2 0 1 2 Partners /!SKATE i/AMERICA" In Kind VEESEMEO EV HILTON HHONORS What is Skate America? K Skate America, part of the International Skating Union Grand Prix Series, is the premier international figure skating competition held in the United States each year. This Olympic-style event features 52 elite skaters from 13 countries competing in ladies, men's, pairs and dance. Neatly packaged into a three-day weekend schedule, these world-class athletes will compete at Kent's ShoWare center October 19`h—21st 2012 as they beqin their lournev to the 2014 Sochi Olympics. Benefits ■ 15,000 plus spectators over a weekend in the off-season ■ Nationally broadcast on NBC, with added television coverage in Canada, Japan, Korea, Russia and other European countries ■ Regional, national and international print and photography journalists ■ Brand association with U.S. Figure Skating —the national governing body of figure skating in the USA comprised of more than 180,000 members. ■ Figure skating offers a family oriented audience, with an emphasis on the female affluent consumer—35—65 years. What do we need? In Kind Donations ■ Presenting Sponsor of the Officials dinner—dinner & short entertainment for 50-75 guests ■ Presenting Sponsor of the Closing Party- ate night buffet and entertainment 250-300 guests ■ Five high-speed, full service copiers, plus on call emergent technical assistance ■ Volunteer apparel, fleece vests or light jackets for approximately 250 volunteers ■ Officials gifts— 50 to 75 items (easy traveling gifts preferred) ■ Athlete and delegation gifts—Athletes = 50, Delegation = 300 ■ Daily Media Hospitality Sponsors for local and visiting media ■ Florist— bouquets for medalists (18), centerpieces for Official's dinner(10), assorted table arrangements for credentialing, closing party,judge's room, media room, Kiss & Cry (20) ■ 6 shuttle vans- Oct. 22-26, 2008 (15 seat) can display logos, ads—different sources is fine ■ Wine and spirits— hospitality room, official's dinner, closing party ■ Fruit and healthy snacks for athletes, volunteers, delegation and staff ■ Beverages—water for athletes (approx.. 500 bottles), sports drink, soda, etc. ■ Tissues —for Kiss & Cry platform, pre-event warm-ups, athlete lounge ■ Three water bubblers plus water(approx. 20 @ 5gal.jugs) and serving cups ■ Towels— 100 white hand towels to be removed and replaced each morning for athletes ■ Gaming consoles, board games, arcade games for the athlete lounge ■ Transportation — approx. five vans & two sedans for U.S. Figure Skating staff& VIP guests ■ 50 Office chairs—Thursday through Sunday—judges/officials stand ■ Copy paper(multiple colors), printing services (marketing materials) ■ Signage —vinyl, foam core, etc. ■ Use of warm-up mats ■ TV's to be borrowed for in-venue use Contact Laura Lee, Production Sports at prod uctionsports(&-mac.com or by phone(360)348-3622. All sponsorship subject to U.S. Figure Skating approval. a e CcLANm '%s 2012 Hilton HHonors Skate America �J , AM REL JUMP — One of the most difficult jumps, which takes off from the forward outside edge and is landed on the back outside edge of the opposite foot. BIELLMANN — Named after Denise Biellmann, this is a difficult variation where the skater's free leg is pulled from behind to a position higher than and toward the top of the head. CAMEL SPIN — A spin done on one leg with the non-skating leg, or free leg, extended backward with knee higher than hip level. The body remains in this "spiral" position while spinning. CHOCTAW — A turn from forward to backward (or backward to forward) from one foot to the other in which the curve of the exit edge is in the opposite direction to the curve of the entry edge. The change of foot is from outside edge to inside edge or from inside edge to outside edge. CROSSOVERS —A method of gaining speed and turning corners in which skaters cross one foot over the other. There are both forward and backward crossovers.. DEATH SPIRAL— A pairs move in which the man rotates in a pivot position while holding one hand of his partner, who is rotating in a horizontal position around him with her body low and parallel to the ice. FLIP JUMP — A toe-pick-assisted jump taken off from the back inside edge of one foot and landed on the back outside edge of the opposite foot. f..YING SPIN—A spin in which the entrance is a jump. No rotation on the ice is permitted before the takeoff. FOOTWORK—A series of steps and turns that immediately follow one another, executed in time to the music and choreographically related to each other. Also referred to as a step sequence, footwork is intended to show the precision and dexterity of the skater's movements. FREE DANCE — The free dance is relatively unrestricted, and skaters select the mood and tempo as long as it is danceable. Couples (for senior level) are allowed four minutes to display their full range of technical skills, interpretation and inventiveness. It is preceded by the short dance. FREE SKATE (OR FREE SKATING) — The free skate does not have required elements, so skaters select their own music and theme, and choreograph the many difficult jumps, spins and step sequences that best display their technical and artistic skills. HAND-TO-HAND LOOP LIFT— A press lift in which the man raises his partner, who is in front of him and facing the same direction, above his head. She remains facing the same direction, in the sitting position with her hands behind her, while her partner supports her by the hands.. LASSO LIFT— A hand-to-hand overhead lift in which the man swings his partner from one side of his body, around behind his head and into a raised position. Once in the lift, the lady is in a split position facing the same direction as the man. There are four different types of lasso lifts, determine by the take off: toe lasso, step in lasso, reverse lasso and Axel lasso. ,YBACK SPIN — Generally performed by ladies, the layback spin involves an upright spin position where rhe head and shoulders are dropped backward and the back arches. LOOP — A one-foot movement where the skater skates an oval pattern within a circle without changing direction or edge. The entry and exit of the loop must cross. OP JUMP — An edge jump, taken off from a back outside edge and landed on the same back outside �:Uge. LUTZ JUMP — A toe-pick-assisted jump taken off from a back outside edge and landed on the back outside edge of the opposite foot. The skater glides backward on a wide curve, taps his toe pick into the ice, and rotates in the opposite direction of the curve. The jump is named for its creator, Alois Lutz. MOHAWK —A turn from forward to backward (or backward to forward), from one foot to the other, each edge forming parts of the same curve. PLATTER LIFT —A hand-to-hip lift in which the man raises his partner overhead with his hands resting on her hips. She is horizontal to the ice, facing the back of the man, in a platter position. PRESS LIFT — A hand-to-hand overhead lift in which the man presses the lady into the air above his head. The partners may be face to face on the takeoff, or they may both be traveling backward, with the lady in front of the man. SALCHOW — Another edge jump taken off from the back inside edge of one foot and landed on the back outside edge of the opposite foot. Created by Ulrich Salchow. SCRATCH SPIN — After entering from a controlled forward outside edge, the spin begins on a back inside edge. Gradual acceleration begins by moving and placing the free foot toward the top of the skating knee and ,',?wing the arms close to the body. The spin exits into a backward outside edge. ,Jm f SPIN — A spin that is done in a "sitting" position with the upper part of the skating leg at least parallel to the ice. SPIRAL—A position with one blade on the ice and the free leg (including knee and foot) higher than hip level. Spiral positions are classified according to the skating leg (right or left), edge (outside or inside), direction (forward, or backward) and position of the free leg (backward, forward or sideways). STAR LIFT -- A hand-to-hip lift in which the man raises his partner by her hip, from his side into the air. Her legs are in a scissor position, with either one hand touching his shoulder, or both hands free. THREE TURN — A turn from forward to backward or backward to forward that is executed on one foot in the direction of the curve from an outside edge to an inside edge or vice versa with the exit curve continuing on the same lobe as the entry curve. The pattern the turn creates on the ice looks like a "Y. THROW JUMP —A pairs move in which the male partner assists the lady into the air, she then executes 1, 2, 3 or 4 revolutions and lands skating backward. TOE LOOP —A toe-pick-assisted jump that takes off and lands on the same back outside edge. TWIZZLE —A traveling turn on one foot with one or more rotations, which is quickly rotated with a continuous (uninterrupted) action. The weight remains on the skating foot with the free foot in any position during the turn, -)d then is placed beside the skating foot to skate the next steps. a C� a O 0 0 C> 0 CD C> 0 0 C> m ......................................... 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CA 0 Z n.CL -0 C4 m(A CL m ................ > ..............M CA ............... ............... .............. .............. ........................ (D CA U, rn z .......................... rno m W D O ! M . .... ...... ... .> CA m I Z NHCA 1D �o 010 a ....... 0 m CA 0 .............. m 0 7q,(D Q=R ** 0 0 0 m 00 • Q z m n C:o Z 0 n L" P. .... -- cn Z M 'a CA .............. ..4 ................11 ............................ 14 OD C) 3 C� m m > 7q ;n x > m 4 (�r m m Z m z < m z ♦ SE4 4 L 1012 ''AM, U MILTON e. I'1 HHONORS . THE WORLD IS COMINGHH And we want you to be readyW Skate America is the premiere international figure skating competition held in the United States each year, and is the first stop on the International Grand-Prix of Figure Skating circuit. This Olympic-style event features fifty skaters from thirteen countries competing in ladies, men's, pairs and dance. Neatly packaged into a three-day weekend, Skate America will be at Kent's own ShoWare Center, October 19th— 216t. In addition to these elite athletes, we are expecting up to 15,000 spectators, officials, dignitaries, TV networks and 100 plus print media journalists who have traveled from all over the world to attend this event. The world will soon be here and we want you to be ready. To assist you we have compiled different pieces that may be of value to you in inviting our guests into your place of business. Please feel free to take what you need and if you need more, please ask. 1) A window cling to Welcome Skate America. We encourage you to put up this cling as an invitation to our guests—your customers. In addition, create your own signs, your own signature Welcome! We can not overstate the importance of a friendly open arms approach from the Kent community. 2) A tentative schedule. We have included the schedule as it stands now. This could be altered slightly, but it will give you an idea of when spectators will leave the Arena to shop, be entertained or when they need a meal. 3) Skating g Glossary of Slang! What better way to celebrate Skate America than to name an entree, a drink or a sale with skating buzz words. We have available for you a list of common skating terms that are sure to draw a smile from our knowledgeable skating spectators! 4) Opportunities for�ur Business to partner with usBusiness to partner with us. We know that it is important to you to draw in our guests— and it is important to us that our guests are able to find you. We are still in need of a few partners. If you are able to help us with athlete and/or officials gifts, awards bouquets & centerpieces, donations of snacks for volunteers, or with our biggest hunt—50 office chairs! Please let us know. We have designed advertising opportunities that range from $25 to $10,000, as well as a range of value in kind donations. If you do not see something that meets your needs and you have something to offer us, please let us know and we can talk. 5) Posters and Postcards. We would be so happy if you would give a warm welcome to our guests—your customers! If you would, please display our poster and put out our postcards for your customers to take with them. If you run out, please let us know and we will have more delivered to your business. 6) ColoringSheets! For your little customers we have provided coloring sheets that will keep them entertained! Plus, if you let us know you have them, we will collect any drawings that fans may wish to give the skaters. We will put them up in the locker rooms so the skaters know Kent well wishes are with them! Have Questions? For Further Information Contact: Laura Lee, Production Sports productionsports rqductio�nspoqs@Me.com or by phone 360.348.3622 Pulliam, Julie From: Katherine Kertzman [Katherine@SeattleSouthside.com] Sent: Monday, September 24, 2012 10:35 AM 1: Pulliam, Julie 'Jubject: Notes from SSVS for the LTAC meeting Attachments: Funding Request form 2013 docx blank.docx Good morning Julie, Here you go as promised. Please see notes from the SSVS report below and attached sample SeaTac Lodging Tax Funding Request. Please let me know if you need anything else. Have a great day! Kent Lodging Tax Advisory Committee SSVS Staff Report Sales Department:Staff will be attending a tradeshow in Oct. 2012 for Military reunion planners in Hyannis, MA. Go West in Jan. 2013 for tour operators to be held in Fort Worth,TX and NTA Convention in Jan. 2013 also for tour operators to be held in Orlando, FL. Marketing Dept.: Staff is focusing on the leisure market or Frequent Independent Travel (F.I.T.) promoting visitor hotel packages, events and services that will result in an increase in overnight stays during the shoulder season Oct. 1 to May 1 particularly weekend stay.Three products are currently being promoted Football Fanatics; Shop Til You Drop; Skate America.The media buy includes: AAA e-blast; KIRO radio; Go-Washington;Travelocity; Facebook; MyNorthwest; Google/Yahoo totaling$58,000 media buy. ;itor Center:With the additional street directional signage from the new Rental Car Facility at SeaTac Airport to the Visitor Center the Center is realizing a 20% increase in walk-in. Tourism Development: City of SeaTac hoteliers are hosting another meeting regarding the Seattle Southside Tourism Promotion Area on Tuesday, Sept. 25th from 1:00pm to 2:30pm at the Clarion Hotel in SeaTac. Hoteliers are Staff will work with the City of SeaTac to hang Skate America banners and distribute window clings and poster to area businesses. Staff will provide the committee with a sample LTAC funding request form to the City of Kent currently used by the Cites of SeaTac and Tukwila. Please see attached Katherine Kertzman Executive Director I Katherine@SeattleSouthside.com T 206-575-2489 D 206-575-0547 F 206-575-2529 Toll Free 1-877-885-9452 3100 S. 176th Street Seattle,WA 98188 SeattleSouthside.com i• ILII City of SeaTac Hotel/Motel Tax Funding Request Guidelines 1 ' ELIGIBLE USES RCW 67.28.1815 All revenue from taxes imposed under this chapter shall be credited to a special fund in the treasury of the municipality imposing such tax and used solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities. Municipalities may, under chapter 39.34 RCW, agree to the utilization of revenue from taxes imposed tinder this chapter for the purposes of funding a multijurisdictional tourism-related facility. RCW 67.28.080 Acquisition—includes but is not limited to, siting, acquisition, design, construction, refurbishing, expansion, repair, and improvement, including paying or securing the payment of all or any portion of general obligation bonds, leases, revenue bonds, or other obligations issued or incurred for such purpose or purposes under this chapter. Operation—includes, but is not limited to, staffing, operations, management, and marketing. Tourism promotion—activities and expenditures designed to increase tourism, including but not limited to advertising,publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing and operations of special events and festivals sponsored by eligible not-for-profit organizations designed to attract tourists. Tourism-related facility—real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism,performing arts, or to accommodate tourist activities. RCW 67.28.120 Any municipality is authorized either individually or jointly with any other municipality, or person, or any combination thereof,to acquire and to operate tourism-related facilities, whether located within or without such municipality. FURTHER CLARIFICATION Hotel-Motel funds will be awarded through contract. Hotel-Motel funds will be distributed on a reimbursement basis. Eligible expenditures must be documented and invoices provided to the city. I City of SeaTac Hotel/Motel Tax Funding Request Application for 2012 Funding Applicant's Name: Applicant's Title: Company / Organization: Phone: E-mail: Project title: Date: I. Please describe how this project, program, or opportunity meets the following goals: 1. Provide visitor attractions and/or promote the area's existing attractions and convenience to potential travelers who meet the following criteria: "one person on a trip away from home overnight in paid accommodations or on a day or overnight trip to places 50 miles or more [one-way] away from home"to the City of SeaTac. 2. Attract more travelers to the City of SeaTac and thereby generate additional business for hotels and motels. 3. Improve the City's overall image to stimulate positive public awareness of the City of SeaTac and the available lodging. II. Financial Factors: l. How much Hotel/Motel Tax funding is being requested? 2. Will requested funds be used for tourism promotion, acquisition of tourism-related facilities or operation of tourism-related facilities? 3. Briefly describe the expected return on investment. If a public-private partnership is being proposed, a direct return on investment must be shown through generation of additional hotel-motel tax revenues. 4. If full funding is not available are there contingency plans? III. Risk Considerations (What are potential risks to the project's success? What steps have been taken to ensure the project's success?): J IV. Expenditure Plan (Please indicate the estimated quarterly expenditure of fluids.): I" Quarter: 2"d Quarter: d r 3 Quarter: 4th Quarter: V. Expenditure Detail: (Please list specific use and estimated cost for each.) e.g.: Promotional Materials, Staffing, Operating Costs Media, Marketing, etc. Use Estimated Cost 1. 2. 3. 4. 5. 6. For use by SeaTac Tax Advisory Committee Members only Comments: Funding Recommendation: Yes No Hotel/Motel Tax Advisory Committee Member Signature Ware Center - tio unt S Available PARKING ALWAYS FREE G Disco punt- - �� y aSeptember 2012 `ti t, � I Sept 14 Kent Downtown Partnership's Downtown Breakfast Hour, 7:30 AM, downtownkentwa.com Sept 14 Seattle Thunderbirds vs. Everett WHL Preseason game, $12, general Lynyrd Skynyrd admission! 7:35 PM September 27 = Sept 18 Kent Chamber Business Taxing Mechanism Meeting, 9:00 AM 1 Sept 22 Seattle Thunderbirds HOME OPENER vs. Portland, 7:00 PM, $16 - $40 G S Sept 27 Lynyrd Skynyrd w/Shooter Jennings &Texas Hippie Coalition, $59.50, ` SH1Nr17H $49.50 &$39.50 S 2012 J KArE Sept 30 City Church Vision Day, 2012, 10:00 AM t;/AMERIGA HILTON HHON°R3 October 2012 Skate America October 1 9-21 October 3 Kent Chamber "Find It In Kent" Business Showcase, 2 PM - 7 PM, featuring "Taste of Kent"5 PM ShoWare October 6 Seattle Thunderbirds vs. Everett, 7:00 PM, $16 - $40 G S October 16 2-for-Tuesday! Seattle Thunderbirds vs. Spokane, 7:00 PM $8 - $20 G S KENT October 19-21 2012 Hilton Hhonors Skate America, five sessions over three days, the world's BEST skaters are coming to compete in Kent, $10 - $40 G S Box Office Hours October 26 Seattle Thunderbirds vs. Tri-City, 7:30 PM, $16 - $40 G S Monday-Friday - 10am-5pm October 27 Music Fest w/Marsha Ambrosius, Tank, Bobby V. and Lloyd, $31 - $85 G S Saturday - 10am-2pm Box Office opens two hours October 28 Seattle Thunderbirds vs. Kamloops, 5:00 PM, $16 - $40 G S before events Tickets are available at ShoWare Center Box Office, ShoWareCenter.co_m, or call — -—253.856.6999 -- Ticket prices subject to convenience fees. l_ 1 For group sales and suites, �� call 253.856.6705 x' I � ► ' /S E ATTLE/,1 Call to learn more _ �✓ . about hosting your HOME OPENER Music Fest Disney November Ice r 7 - 11 next Corporate or September 22 . October 27 community meeting _e \ at ShoWare Center! ----- — i Get in the loop and stay connected! (253) 856-6715 j AL.- 1 ShoWare Center on Facebook & Twitter 40- Visit us online - ShoWareCenter.com LODGING TAX OPERATING FUND As of August 31, 2012 2011 2012 2012 2012 Actual Budget YTD Est Actual Beginning Fund Balance 48,624 86,810 86,810 86,810 Revenues Lodging Tax 182,840 181,160 98,664 186,497 Miscellaneous Income 33 300 81 100 Total Revenues 182,873 181,460 98,745 186,597 Total Resources 231,498 268,270 185,555 273,407 Expenditures Seattle Southside Visitor Services 120,000 120,000 70,000 120,000 Tourism Unallocated 5,000 25,000 10,000 25,000 Tourism Chamber 18,500 18,500 4,625 18,500 Total Expenditures 143,500 163,500 84,625 163,500 Transfers Out - ShoWare Marquee Project 1,188 Transfers Out - ShoWare Impact Study 5,000 5,000 Transfers Out - Ballfield Portable Fencing 10,000 10,000 Total Expenditures and Transfers 144,688 178,500 84,625 178,500 Change in Fund Balance 38,186 2,960 14,120 8,097 Ending Fund Balance 86,810 89,770 100,930 94,907 Ln W d O W r, l0 ri cr N GO ri Ln 00 Rt ri O l0 O M -:t t.0 M I, r-I ri N M t O U N 0 r� r- 00 LD Rt r, 0) r-I O -f' lD lD 00 N r� l0 M Ln MC) N N Il 00 Ol ri fn Wo In Ol M O 4 ri Or,: M I f� r6 Ln N m0 N r-I N r-i r-I M r-I ri r-I r-i r-I .0 O U N t.0 n Ln m I, Ol 01 LD O lD 00 00 M cu to O r•i N 00 N LD N O � lD Ln 00 00 O N N Cl M O c--I N O O O 00 I� N f0 Q r-I N c-I e-i r-Iri M fn 00 c-I t O U N M M O 00 O 00 M Ol N r-I 00 r� N rNI t\ ri Ln Ln M I� Ln l0 O to � o0 00 00 c N 1- Ln Ln I, r, O 00 N Ql r-I M N N N m N ri -It N LD N L O U N 00 N ri 00 Ln ri rl N tD O CD r, N N 00 00 to O N 17 O t>0 N to N N 1p ry r-I c-I ri d' N -zt M Ln Ln 00 M N O c I r-I ri ri r I ri ri Ol M O N N O � U l0 N M N ri t.D n N r-i M Ln lD O i\ O LD ri l0 rl 1T O O 0l r-i d' r-i Ln �t LD u o CtONNNMr-I0lNOI� ri00X -i r-I O r-ICn N Ln00 Mc- r- zt N r-i ri r-I ri r-i r-I r-i r-i N N ri -1 0000 N Ln 011 C to -0 �t N M O d' O Ln m Ln M O LD Ln Ln O t,D O m Ln N al CT) O ri O It 00 O 1, J N N C M Lc Q1 Ln N d O 10 r-O Ln ril 0l Ol Ql Ol e-i O ri l0 O O i, r-i - N Ln ri O c-I ri c-1 N N ci r-i 111 }, = N r-I O � t0 O Ln Ln M M 1p al It r, O r-i Ol Ln ri N r-I M H O LD r-i N r" 00 m N Q1 Lf) O I� ":Z� d N t.0 t0 00 lD N 00 N ryj O O m 00 O r-i O ri r� Ln N 00 Ln O O c I r I c I ri r-I ri r-I H r-i r-I qtc i N � N e--I I�, N i\ cn ct r-I r-I rl 00 rl lD M t D O r� M M Ln O O O 00 lD l0 N l0 lD LO 00 07 O f ::J� r-! 00 O N cr N N t.D O Ln O N N N M Lf1 M CO O ri LD I-, m rl Ln O r-I r-i r-i ri r-I r-i r-i N N N c I N O N N N N c L L L L 41 a1 y O Q tom. to S -o E E c0 CA cO @ L U _ 7 �..� O > U N G c cLo •L > 00 a + U o a) c > f° LL Q Q Ln 0 Z in Q Q