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HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 09/17/2002 (2) OFFICE OF THE MAYOR Jim White, Mayor Phone: 253-856-5700 • Fax: 253-856-6700 KENT Address: 220 Fourth Avenue S. W A S H I N G T O N Kent,WA.98032-5895 LODGING TAX ADVISORY COMMITTEE MEETING AGENDA Tuesday, September 17,2002 2:30pm 2nd Floor Kent City Hall Mayor's Conference Room 1. Call to order—Councilmember Rico Yingling 2. Approval of minutes of June 18, 2002 meeting 3. Introduce new member, Renee Huseby 4. Financial Report and 2003 projections—May Miller, Director of Finance 5. Policy on Community Submissions - Nathan Torgelson, Economic Development Manager 6. Update on projects from Kent Lodging Association and new brochure—Raul Vaca 7. Other business 8. Next meeting 9. Adjourn KENT CHAMBER OF COMMERCE June 18, 2002 To: Hotel Motel Tax Advisory Committee City of Kent From: Raul Vaca, Manager Kent Lodging Association RE: Kent Lodging Association First & Second Quarter Report: 2002 Per the agreement embodied in our contract with the City of Kent dated September 11, 2001, the Kent Lodging Association has the following report for activities identified in Exhibit"A" as follows: I. Breakdown of Scope of Services completed: 1. KLA website www.kenthotels.org a. Hosting -Portent Interactive b. Content administration—Raul Vaca, KLA c. Content management—Portent Interactive d. Search engine marketing—Portent Interactive (see attached inforrnation sheets) 2. Individual traveler collateral a. Kent brochure distributed with Certified Folder Corp. aa. Photos, design services and print services order for delivery on June 24, 2002 and distribution in August 2002 b. Postage for direct mail being satisfied upon request H o rr i.5 Sr-11>0''j 3. Meeting planner M Th, a. FAM Tour completed June 12, 2002 with an in-kind donation from the KOA Kampground b. Postage for direct mailings upon request 4. Advertising a. Toll free phone number 866-852-STAY(7829)�j���rr�J D'1�»r5j>��t1 KipCt. _ b. Puget Sound Business Journal August ad 5. Marketing representative allocation for January to June C'�rr-,.. w�'-J C h b y ne of 2002 contract. Salary$9,000; payroll $810; benefits $2,700 and administration overhead $8,425. Vfs� re--a d frcc f t"o 524 West Meeker Street • Suite #1 • P.C . Box 128 • Kent, Washington 98035-0128 (253) 854-1770 • Fax (253) 854-8567 • www.kentchamber.com • kentcoc@kentchamber.com WebTrends Summary Report I Kent Lodging �� n Kent Lodging � g g �.' General Statistics The User Profile by Regions graph identifies the general location of the visitors to your Web site. The General Statistics table includes statistics on the total activity for this web site during the designated time frame. User Profile by Region 3 User Sessions 2 N Unknown 0 1201 1203 1205 120?12.43 12A i 121312/15 121P 12119 12111 1223 120 120 120 1'201 1202 120t 1205 12+p 12ID 1212 121 L 1215 121E 120 1222 1 22i 12125 12J5 1200 Sat 12101101 - tvlon 12l311171 (1 tvlonth Scale) General Statistics Date &Time This Report was Generated Monday January 21, 2002 - 15:04:57 Timeframe 12/01/01 00:00:00 - 12/31/01 23:59:59 Number of Hits for Home Page 4 Number of Successful Hits for Entire Site 148 Number of Page Views(Impressions) 35 Number of User Sessions 28 User Sessions from United States 0% International User Sessions 0% User Sessions of Unknown Origin 100% Average Number of Hits Per Day 4 Average Number of Page Views Per Day 1 Average Number of User Sessions Per Day 0 Average User Session Length 00:41:10 Number of Unique Users 23 Number of Users Who Visited Once 19 Number of Users Who Visited More Than Once 4 WebTrcnds Summary Report �4 f f 4 Kent Lodging Kent Lodging ID i �- � s General Statistics �W � ' The User Profile by Regions graph identifies the general location of the visitors to your Web site. The General Statistics table includes statistics on the total activity for this web site during the designated time frame. User Profile by Regions 1�] ® Unknown im User Sessions United States o International U Uto-fl3daUa97�211W1sF15r170e,r1u0a210�J23[T.2 .2 M(j20,gNMUOaGM1(11FVi2Lr4110.Jit�N1 Jt 21Da'Z ©JT `f� Sat 06101102- Sun 06i30102 (1 Month Scale) General Statistics Date &Time This Report was Generated Monday July 01, 2002 - 03:45:17 Timeframe 06/01/02 00:00:00 - 06/30/02 23:59:59 Number of Hits for Home Page 95 Number of Successful Hits for Entire Site 26,258 Number of Page Views (impressions) 3,237 Number of User Sessions 1,571 User Sessions from United States 20.17% International User Sessions 0.25% User Sessions of Unknown Origin 79.56% Average Number of Hits Per Day 875 Average Number of Page Views Per Day 107 Average Number of User Sessions Per Day 52 Average User Session Length 00:04:02 Number of Unique Users 916 Number of Users Who Visited Once 521 Number of users Who Visited More Than Once 395 . I WebTreuds Summary Report Kent Lodging Kent Lodging � r Q General Statistics The User Profile by Regions graph identifies the general location of the visitors to your Web site. The General Statistics table includes statistics on the total activity for this web site during the designated time frame. User Profile by Regions 1s0 User Sessions 1m Unknown 0 Mu 10U3 63Us MOT Iz,U9 am 16V1jams EF117 UY19(aJ2111 MOW25 G?M MM EMI 7MUl[0,05 M03 MVIOM'1M1 t M16IBM=Mn 6MUMO MW U'M Thu 08101f02- Sat 08131f02 (1 Month Scale) General Statistics Date &Time This Report was Generated Sunday September 01, 2002 -03:45:13 Timeframe 08/01/02 00:00:00 - 08/31/02 23:59:59 Number of Hits for Home Page 78 Number of Successful Hits for Entire Site 26,088 Number of Page Views (Impressions) 3,420 Number of User Sessions 1,657 User Sessions from United States 0% International User Sessions 0% User Sessions of Unknown Origin 100% Average Number of Hits Per Day 841 Average Number of Page Views Per Day 110 Average Number of User Sessions Per Day 53 Average User Session Length 00:05:41 Number of Unique Users 796 Number of Users Who Visited Once 409 Number of Users Who Visited More Than Once 387 WehTrendS Summary Report - _- Kent Lodging 1 9► 9► a Kent Lodging General statistics The User Profile by Regions graph identifies the general location of the visitors to your Web site. The General Statistics table includes statistics on the total activity for this web site during the designated time frame. User Profile by legion ,m User Sessions Unknown ra 20 0 12t11 1243 1205 12Qi 12Q3,2h112J1312t1512117 12-19 1221 1223 12-12? 12012a1 1212120t iM 1293 12F1012J1212r1 i 12r1612(18 12M 12-22 1=t 1226 12 12CU Sun 12101/02-Tue 1221/02 (1 Nionth Scale) General Statistics Date &Time This Report was Generated Wednesday January 01, 2003 -02:45:14 Timeframe 12/01/02 00:00:00 - 12/31/02 23:59:59 Number of Hits for Home Page 134 Number of Successful Hits for Entire Site 13,113 Number of Page Views (Impressions) 3,163 Number of User Sessions 1,139 User Sessions from United States 0% International User Sessions 0% User Sessions of Unknown Origin 100% Average Number of Hits Per Day 423 Average Number of Page Views Per Day 102 Average Number of User Sessions Per Day 36 Average User Session Length 00:06:35 Number of Unique Users 540 Number of Users Who Visited Once 344 JNumber of Users Who Visited More Than Once 196 CITY OF KENT PRELIMINARY CURRENT BUDGET ANALYSIS AND FORECAST LODGING TAX FUND as of August 31,2002 2001 2002 2002 2002 2003 Actual Adj Budget YTD Est Actual Forecast REVENUES Lodging Tax 151,175 107,681 77,691 127,019 131,411 Interest Income 2,068 1,093 295 1,093 1,093 TOTAL REVENUES 153,243 108,774 77,986 128,112 132,504 EXPENDITURES Strong Local Economy Transfer Out-Tourism Destination 85,000 85,000 8,631 85,000 85,000 Transfers Out-Tourism-Related Projects 55,000 66,530 ** 50,295 66,530 66,530 TOTAL EXPENDITURES(TRANSFERS) 140,000 151,530 58,926 151,530 151,530 INCREASE(DECREASE)IN FUND BALANCE 13,243 (42,756) 19,060 (23,418) (19,026) BEGINNING FUND BALANCE 29,962 43,205 43,205 43,205 19,787 ENDING FUND BALANCE 43,205 449 62,265 19,787 761 PRELIMINARY CURRENT BUDGET ANALYSIS AND FORECAST TOURISM-RELATED PROJECTS ACCOUNT as of August 31,2002 2001 2002 2002 2002 2003 Actual Adj Budget YTD Est Actual Forecast REVENUES Transfers in-Lodging Tax Fund 55,000 66,530 50,295 66,530 66,530 EXPENDITURES Tourism-Marketing (1223) 12,813 22,187 7,000 7,000 7,000 Tourism Grants 20,000 Tourism Chamber 2000 (1263) 64,000 - Tourism Chamber 2001 (1271) 58,160 6,465 6,465 6,465 Tourism Chamber 2002 (1272) 57,530 ** 45,000 57,530 57,530 Tourism Chamber 2003 TOTAL EXPENDITURES 134,973 86,182 58,465 70,995 84,530 INCREASE(DECREASE)IN BALANCE (79,973) (19,652) (8,170) (4,465) (18,000) BEGINNING PROJECT BALANCE 103,143 23,170 23,170 23,170 18,705 ENDING PROJECT BALANCE 23,170 3,518 15,000 18,705 705 ** Budget change approved by Council July 16, 2002. Change recorded August,2002. 13008.xls 9/17/2002