The URL can be used to link to this page

Home My WebLink AboutCity Council Committees - Lodging Tax Advisory Committee - 03/27/2014 (2) ",:�O00KENT AGENDA Special Meeting Change of Location LODGING TAX ADVISORY COMMITTEE MEETING March 27, 2014, 4 pm Centennial Building - Centennial Conference 402 (4th Floor Finance Conference Room 402) Mission Promote the City as a destination to increase tourism and business development 1. Introduction/Welcome Bill Boyce ➢ Additions to the agenda ➢ Approval of the minutes of March February 13, 2014 2. Budget Paula Barry ➢ 2014 Monthly Report 3. Branding / Marketing ➢ Next Steps Ben Wolters ➢ Choose a preferred website design & URL Mary Kae Repp 4. Lodging Tax Funding Request Steve Turcotte ➢ 2014 ShoWare Shootout 3 on 3 basketball ➢ Boys High School Basketball 2. Next meeting date Next regular meeting 04/17/14 @ 4 pm (every other month on the 3,d Thursday) KENT Was , �,o AGENDA LODGING TAX ADVISORY COMMITTEE MEETING April 17, 2014, 4 pm Centennial Building - Centennial Conference 402 (4th Floor Finance Conference Room 402) Mission Promote the City as a destination to increase tourism and business development 1. Introduction/Welcome Bill Boyce ➢ Additions to the agenda ➢ Approval of the minutes of March 27, 2014 2. Budget Barbara Lopez ➢ 2014 Monthly Report 3. Branding / Marketing 4. Lodging Tax Funding Request 2. Next meeting date Next regular meeting 06/19/14 @ 4 pm (every other month on the 3rd Thursday) KENT AGENDA Special Meeting LODGING TAX ADVISORY COMMITTEE MEETING February 13, 2014, 3 pm Centennial Building - Centennial North & South Conference Rooms (across from the elevators) 400 W. Gowe, St. Mission Promote the City as a destination to increase tourism and business development 1. Introduction/Welcome Ben Wolters Chair Bill Boyce 2. Budget Paula Barry 2013 Recap • 2014 Projection 3. Branding / Marketing Ben Wolters 4. Seattle Southside Trip Planner Ben Wolters 2. Next meeting date Next regular meeting 04/17/14 @ 4 pm (every other month on the YO Thursday) KENT Was �ro AGENDA Special Meeting LODGING TAX ADVISORY COMMITTEE MEETING February 13, 2014, 3 pm Centennial Building - Centennial North & South Conference Rooms (across from the elevators) 400 W. Gowe, St. Mission Promote the City as a destination to increase tourism and business development 1. Introduction/Welcome Ben Wolters • Chair Bill Boyce 2. Budget Paula Barry • 2013 Recap • 2014 Projection 3. Branding / Marketing Ben Wolters 4. Seattle Southside Trip Planner Ben Wolters 2. Next meeting date Next regular meeting 04/17/14 @ 4 pm (every other month on the 3rd Thursday) -� Bringing the Woad Nome %V ^ 3 " I N to 10 N ;04. Choose a Preferred Website Design Style Below is a list of websites that we feel are fun and easy to use. Please identify your top three favorite websites by Thursday, March 27: 1. 2. 3. Please identity by website what three things stand out that you like the most by Thursday, March 27: 1) .Website Choice 1 a) A b) B c) C 2) Website Choice 2 a) A b) B c) C 3) Website Choice 3 a) A b) B c) C http://www.newyork.com/ http://www.tetherow.com/ http://us.coca-cola.com/home/ http://www.apple.com/ http://www.microsoft.com/en-us/defauIt.aspx http://www.seepuertorico.com/ http://www.visitmusiccity.com/ http://www.charlestoncvb.com/ http://www.gohawaii.com/ http://www.travelportIand.com/ http://www.neworleansonIine.com/ http://www.discoverlosangeles.com/tourism http://www.visitkc.com/index.aspx http://www.visitportiand.com/ http://www.nvcgo.com/ KentBringing the World Home WASHINGTON 0004 Below is a list of URL's that we believe fit the needs for Kent Tourism, we chose these options to differentiate Kent from other cities and institutions based upon an easy to remember and creative phrase. Because Kent shares its name with the City of Kent in the United Kingdom our options for URL's become limited based upon the sheer volume of search already established and the need to stand out from the websites already in place around the USA and world. For example; visityourkent.com is a URL that differentiates it from any close links in the UK and Kent College here in the United States. It is an easy to remember phrase and will not put us in direct competition with www.visitkent.co.uk, or www.kent.gov.uk, while at the same time relaying the message of Visit Kent. Please review these URL's listed below and choose the one that is the best fit for Kent Tourism. We have purchased ALL of these URL's and during the meeting on March 27th we will ask you to vote to choose the main URL to be used for the Kent Tourism site. • kentisyourworld.com GoDaddy.com......$12.99 YES NO • traveltokent.com GoDaddy.com......$12.99 YES NO • havefuninkent.com GoDaddy.com......$12.99 YES NO • kentourism.com GoDaddy.com......$12.99 YES NO 1 • experiencekent.com GoDaddy.com......$12.99 YES NO • visityourkent.com GoDaddy.com......$12.99 YES NO • welcometokent.com GoDaddy.com......$60.00 YES NO • visitkent.com GoDaddy.com......$500.00 YES NO r Lodging Tax Agenda Items Discussing how making the website is the absolute first step to take in order to begin the branding campaign • Once the design style is declared for the site we can start working on a to do list of what other items are important(such as street signs) • All marketing of the brand should inspire people to learn more, and learning more will be done on the tourism website so we want the website to lead the direction of everything else • Establish the preferred style of the site in the meeting • Establish a time line for creating the website in the meeting • Establish who is my final say on each stage of the website so we can move in line with the timeline and not wait for group votes I