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Home My WebLink AboutCity Council Committees - Lodging Tax Advisory Committee - 03/17/2005 (2) OFFICE OF THE MAYOR Jim White, Mayor • Phone: 253-856-5700 K E N T Fax: 253-856-6700 W A S H I N G T G N Address: 220 Fourth Avenue S. Kent,WA. 98032-5895 **REVISED** AGENDA and MINUTES FORM LODGING TAX ADVISORY BOARD MEETING Thursday,March 17,2005 2pm City Hall 2°`'Floor Conference Room (across from elevators) Kent City Hall,220 4"'Avenue South Attendance: Councilmember Tim Clark, Chair Nathan Torgelson, Staff_ Jacquie Alexander_ Bob Nachlinger, Staff Denise Gray Cliff Craig, Staff Kathy Madison Robin Hasbrouck, Guest Vickie Molzer Katherine Kertzman,Guest Andy Wangstad Kari Gallaway, Guest Greg Haffner Introductions and Call to order—Councilmember Tim Clark Information Items: 1. Financial Report (Nathan) 2. Update on Cancer Treatment Centers of America in Kent and Certificate of Need Hearing (Nathan) 3. Update on Seattle Southside Visitor Services (SSVS) (Katherine Kertzman, SSVS) 4. Update from Kent Lodging Association (Robin Hasbrouck, Kent Chamber) Items Requiring Action: 1. Approval of minutes of January 20, 2005 2. Request for $12,000 in lodging tax funds from Kent Lions Club to promote dragon boat races Next meeting date, time and location Assignments for next meeting 1 CURRENT BUDGET ANALYSIS LODGING TAX OPERATING FUND PRELIMINARY as of February 28,2005 2003 2004 Adjustments 2004 2005 Actual Adj Budget Fav(Unfav) Est Actual Budget BEGINNING FUND BALANCE 19,586 52,420 52,420 68,972 REVENUES Lodging Tax 119,198 121,268 1,013 A 122,281 121,132 Interest Income 166 526 450 976 526 TOTAL REVENUES 119,364 121,794 1,462 123,256 121,658 TOTAL RESOURCES 138,950 174,214 1,462 175,676 190,630 EXPENDITURES Strong Local Economy 404 Transfer Out-Tourism Destination 85,000 77,404 76,650 Transfers Out-Tourism-Related Projects 66,530 76,650 76,650 135,000 Reverse Transfers from projects (65,000) (50,147) B (50,147) TOTAL EXPENDITURES(TRANSFERS) 86,530 103,907 103,907 135,000 Change in Fund Balance 32,834 17,887 1,462 19,349 (13,342) ENDING FUND BALANCE 52,420 70,307 1,462 71,769 55,630 Variance from 2005 Preliminary Budget 2,797 CURRENT BUDGET ANALYSIS TOURISM-RELATED PROJECTS ACCOUNT as of February 28,2005 2003 2004 Adjustments 2004 2005 Actual Adj Budget Fav(Unfav) Est Actual Budget BEGINNING PROJECT BALANCE 11,402 11,522 1,250 12,772 58,602 OTHER INCOME Transfers in-Lodging Tax Fund 66,530 76,650 76,650 135,000 TOTAL OTHER INCOME 66,530 76,650 76,650 135,000 TOTAL RESOURCES 77,932 88,172 1,250 89,422 193,602 EXPENDITURES Tourism-Marketing(Softball) (1223) 11,250 Tourism-Marketing(Bike Race) (1223) 1,000 1,000 Tourism Chamber 2003-Jan-Jun 39,790 Tourism Chamber 2003-July-Dec 14,120 (2,500) 2,500 Tourism Chamber 2004(1274) 32,320 5,650 26,670 18,000 2005 Senior Western Regional Softball Tourn. 3,333 --2006 Senior Western World Softball Tourn.-(1279) (3,333) 3,333 2 500 de ,rf Seattle Southside Visitor Services 31,8 ue -Unallocated(1270) 43,330 43,330 C 10,900 2QQ� TOTAL EXPENDITURES 65,160 76,650 43,147 33,503 166,533 ENDING PROJECT BALANCE 12,772 11,522 (41,897) 55,919 7,069 TOTAL ENDING FUND BALANCE D 82,699 A.Revenues are improving B.Transfer back of monies that had gone toward the Performing Arts center,but became ineligible. C. Unallocated amount not expected to be spent this year.Smaller amount available for 2005,allowing flexibility. D.Ending balance projected at year end 2005,combining the operating fund and the project balance. i �\ KENT LODGING TAX ADVISORY COMMITTEE W.s�,�oro. January 20, 2005 Committee Members Present: Tim Clark, Denise Gray, Kathy Madison, Vickie Molzer, Andy Wangstad, and Greg Haffner. Others Present: Nathan Torgelson, Bob Nachlinger, Katherine Kertzman, Kari Galloway and Robin Hasbrouck. The meeting was called to order by Clark at 2:00 p.m. Financial Report. Nachlinger distributed copies of the Operating Fund as of November 30, 2004 and explained the figures. He noted that expenditures are normal and that revenue has increased. Kent Station. Torgelson gave an update, and noted that buildings will begin going up in mid-February and that the opening is planned for November. Cancer Treatment Centers of America. Torgelson noted that the Cancer Treatment Center will not be located at Pacific Gateway, and that they are currently looking for a site in Kent. He said a State Certificate of Need public hearing on this issue will be held at the Kent Library at 10:30 a.m. on March 29th and suggested that someone from the hotel industry testify about the impacts of this center on the hospitality industry. Madison, Gray and Molzer agreed to attend the hearing. Seattle Southside Visitor Services. Kertzman invited everyone to attend the upcoming Open House, gave an update on their projects and major initiatives, and distributed coupon books containing coupons from three Kent businesses. ASA Girls 16U National Championship. Kertzman asked the committee to consider how much funding it can contribute to the July tournaments, and said she needs to know by the next meeting. Other Business. The following issues were briefly discussed: • Lori Hogan of the Parks Department has provided a list of major events • Auburn is building a hotel, conference center and water park complex • Emerald Downs, the Muckleshoot casino and the White River Amphitheater have had very little impact on hotels • India Gate is being built on East Hill and the impact is unknown • An update on the activities of the Chamber of Commerce was given • Kent's website has been improved and now includes "Visitors to Kent" • The future impact of the light rail line from the airport to downtown Seattle is unknown 0 SSVS phones are being improved i Lodging Tax Advisory Board Page Two January 20, 2005 Approval of Minutes. Wangstad moved to approve the minutes of the meeting of November 4, 2004. Molzer seconded and the motion carried. Restaurants. Kertzman explained that Kent restaurants could be added to the Vacation Planner at a cost of $6,600, which could be paid over a two-year period. After a discussion about whether to include the restaurants, Wangstad moved to allocate $6,600 from the unallocated tourism account over two years to cover listing Kent restaurants in the SSVS Vacation Planner. Madison seconded. Kertzman agreed to mention the names of the restaurants at Kent Station in the Planner. The motion then carried. Next Meeting. The next meeting was scheduled for March 17, 2005, at 2:00 p.m. Adjournment. The meeting adjourned at 3:00 p.m. Brenda Jacober, CIVIC City Clerk 1 Application for City of Kent Lodging Tax Grant Name of Applicant Kent Lions &the Kent Lions Foundation Address of Applicant Kent Lions Club (or the) Kent Lions Foundation PO Box 5094 Kent, WA 98064 253-852-LION Business Phone: The above or 206-399-5805 Does the applicant have non-profit status? What is it's Identification Number: The Kent Lions Club is a 501C-4 organization with a IRS # 91-1490434 and an UBI # 601230551. The Kent Lions Foundation is an 501C-3 organization with a IRS # 91- 1715881 and an UBI # 601704544. Kent Cornucopia Days is a committee of the Kent Lions Club, with support from the Kent Lions Foundation Project Title: Kent Cornucopia Days Dragon Boat Races Amount of funding requested: $12,000 Description of project: This will be the fifth year of a widely subscribed team- sporting event for purposes of attracting travelers and funds to Kent. In four short years we have built the Kent Cornucopia Days Dragon Boat Races into the largest race in the State of Washington. Kent Cornucopia Days now annually attracts more than 300,000 visitors to Kent. It is by far the largest Festival in South King County and it benefits over 250 non-profits and charitable causes chiefly within the local area. Along with those visitors are more than 600 vendors, many of whom are from out of area. In 2004, forty dragon boat teams attended from out of area primarily from BC and OR, but also from CA, AZ and NJ. With family members accompanying, this extrapolates to about 2500 out-of-town visitors from teams, alone. Overnighters are directed to local hotels. Two meals for 2500 people each are catered by local restaurants with the remainder of the meals eaten by these teams at restaurants throughout the local area. How does this project meet the guidelines identified above, or otherwise advance the goal promoting tourism and encourage overnight stays in Kent? Management of the Dragon boat races have, in years past worked with local hotels to provide attractive packages for overnight travelers. Those accommodations have been highlighted in printed materials distributed with promotional literature and have been given special mention on the organization's website at www.kentdragonboatraces.com. Quantify the benefit to tourism caused by this project eg. estimated number of overnight stays. During the month of July, the estimate is 500 overnight stays. ,a a 7 v ol ,n ✓ �1, � 'a V�. !" !' n i I I! J: ., . � �' � .. .. iclt lr' 1. 1 ' l .S.- _ I' .;, - ?� ,. _a'� - - � L., r r ►try . .. '• � .I:. irk!:. _ i •1� :::.' 4 .Y .� Is this project currently funded by some other revenue source? This activity is self- sustaining. To date, it has functioned only on revenue generated by team registrations and vendor fees. Have you received funding in the past from the Lodging Tax? If yes, list the funding for the past three years? Although this function has helped to generate Lodging Tax for the past four years, this function has received no funding from this source. How and when will you spend the funds requested in this cycle? All funds received will be used to advertise and promote the event and increase attendance from out-of- area participants starting as soon as possible (months of March & April) to promote the races to dragon boat organizations and teams throughout the United States and Canada with pre-application flyers and notifications. Next will come another round of marketing during the months of May& June to both countries. In late June & early July, the final marketing drive will occur with follow up team advertising and then regional advertising of the races. A small portion may be used to upgrade the sporting equipment required to enhance the prestige of the Kent race that further attracts these out of state teams because of the quality and location of this outstanding race. Who in your organization is responsible for spending the funds? Bill Westcott, Director of Kent Cornucopia Days Signed/Dated March 16, 2005 Off' "D gon Boat Races" th Annual Dragon Boat Races 5 Benefiting the Northwest Lions Foundation for Sight & Hearing July 15 & 16, 2005 Lake Meridian 14800 SE 272nd Street, Kent, WA Opening Ceremonies 6:00 pm, July 15th Racing begins 8:00 am, July 16th Divisions: Women's, Mixed Competitive & Recreational A & B, Corporate, Seniors, Juniors, Cancer Survivors *June 1st Entry Fees*: Outside Washington State $425.00 $500.00 Local Community Teams $600.00 $675.00 Puget Sound Corporate — includes ads/banner $750.00 $825.00 Local and U.S. Jr. Teams $400.00 $475.00 All Canadian (US Dollars) $300.00 $375.00 *Entry Fees increases by$75.00 June 1st Register and pay by May 1st for your premium Team Tent space. To schedule practices and training please call Krista Bradley @ 206-714-7301. Three free training sessions are included in the registration fee. Additional training sessions are$50 each. Trophies awarded to all division winners. Medals Ist—3rd place, ribbons 4th place on down. The Lions Cup is the last race of the day. This is a race of the division winners. A trophy is awarded to The Lions Cup winner. All teams can sell team items without a percentage owed to Festival. Convenient teams drop off location. Parking is close by with a free short shuttle ride to the lake. Free pre-race practices —Friday late afternoon & 6:30 am on Saturday. Kent Cornucopia Days is a sanctioned SEAFAI0 event and a Kent Lions Project. Dragon Boat Event Chair: Steve Crowell. Ph: 253-639-5625 E-mail: info@seattledragonboatraces.com Kent-Seattle Dragon Boat Races, PO Box 9321, Kent, WA 98042 Check us out at www.seattledragonboatraces.com. See website for updates and registration packet. �l 1 I 4. Team Registration Cent Lions Cornucopia Days Dragon Boat Race Event - July 15 & 16, 2005 Opening Ceremonies on July 15,2005-6:00 p.m.Race for the Lions Cup July 16-8:00 a.m. (Times subject to change) Lake Meridian - Kent, Washington - 14800 S.E. 272 Street *Junc 1g« Entry Fees-: Outside Washington $425.00 $500.00 Local Community Teams $600.00 $675.00 Puget Sound Corporate $750.00—Advertising includes $825.00 your company banner Local Jr.&US $400.00 $475.00 All Canadian(US dollars) $300.00 $375.00 ``.tune 1"entry fees go up$75.00,, At this time--we can not accept bank cards. To schedule practices and training please call Krista Bradley @ 206-714-7301.Three free training sessions are included in the registration fee.Additional training sessions are$50 each. Please make checks payable to: "Kent Lions Dragon Boat Races" Send check and this completed form to: Kent-Seattle Dragon Boat Races PO Box 9321 Kent,WA 98042 Telephone:253-639-5625 Circle where You are from: Outside Washington Local Community Area Outside the US —ircle which event(s): ,ty Team`Battle for the Paddle' (15) Race for the Lions Cup(16) Circle which Division: Women's Mixed Competitive Mixed Recreational Corporate Seniors Juniors Cancer Survivors • City ordinances prohibit the use of alcohol in the parks. • The Cornucopia Dragon Boat Event is a drug and alcohol free event • Any proceeds from this race go to the Kent Lions Club to support their charitable contributions to the local community. • Teams can have a minimum of 8 women with a maximum of 12 women on a mixed team.Teams will have 20 paddlers. 1 caller, 1 drummer, 1-2 alternates Team Name Team Manager Telephone# Team Coach Telephone# The name of the Dragon Boat Club the Team belongs to: Organization: Corporation: Team Address: Fax: E-Mail: FAIRWELL DINNER RSVP: NUMBER OF TEAM MEMBERS STAYING FOR DINNER r1N JULY 16 . PLEASE INCLUDE COUNT. amily and Friends are invited, Adults $5.00 (count): Children $3.00 (count): PLEASE RSVP TO Steve Crowell info@seattledragonboatraces.com if your team is entering the races. Register and pay by May 1"for your premium Team Tent space. RSVP by June 1 if you know you are going to enter a team for sure. We are expecting 50 teams. www.seattledragonboatraces.com 's i 1 i I KENT CHAMBER OF o COMMERCE Kent Lodging Tax Advisory Board Meeting Kent Chamber Update March 17, 2005 �l 1 O OI ol I N N l ❑ E x Ln Lo ri cn T LL I rt�+ i I co T o f� M M C cm O T V- N T r ❑ I 1 I Jli \ \ I 0 0 0 0 0 0 0 0 N 0 00 CD (0 � N ^^ N T T T T CN i i I I f � 1 i lo� C14 NI 13 I i I I I I Ct1 cr) i i I I co co C co ` ' m O O � ! N N LL. j i I R i ID r 3 m rn I fli I I ti r I N i . ; N � m N N N i i 0 0 0 0 0 l 0 0 In O L O rO N N 04 04 IOEI-� to ill i I iL i i•i i S d 4 y43" �, , 4 -SY f1- 7-11 s onto aAlto A; W IV Sk- I L: 1L3 f. h.1� .•. '� �, _LO_ 0 0 0 0' N N ❑ ❑ I \\ i I I y I i .f�.. .rf III LO I L I I W� I o c a� i i _ i r { I � I CZ L 'n N N . i r \� ��OO 0 O O O O O O 0 O O Nt N 0 00 04 N N } t r-r •:� � . ag .,=��, .� �.� �� ' .fix.•rdl� ;. I S71 • n ! Y. m� 2004 Toll Free Call Report 2005 Toll Free Call Report Kent Lodging Kent Lodging Jan $ 2.69 Jan $ 12.99 Feb $ 3.86 Feb $ 2.36 Mar $ 1.39 Mar $ 1.25 Apr $ 0.68 Apr May $ - May June $ - June July $ 1.49 July Aug $ 0.33 Aug Sept $ 0.57 Sept Oct $ 0.45 Oct Nov $ 14.29 Nov Dec $ - Dec Total $ 25.75 Total $ 16.60 �1 3 -7 CURRENT BUDGET ANALYSIS LODGING TAX OPERATING FUND PRELIMINARY as of February 28,2005 2003 2004 Adjustments 2004 2005 Actual Adj Budget Fav(Unfav) Est Actual Budget BEGINNING FUND BALANCE 19,586 52,420 52,420 68,972 REVENUES Lodging Tax 119,198 121,268 1,013 A 122,281 121,132 Interest Income 166 526 450 976 526 TOTAL REVENUES 119,364 121,794 1,462 123,256 121,658 TOTAL RESOURCES 138,950 174,214 1,462 175,676 190,630 EXPENDITURES Strong Local Economy Transfer Out-Tourism Destination 85,000 77,404 77,404 Transfers Out-Tourism-Related Projects 66,530 76,650 76,650 135,000 Reverse Transfers from projects (65,000) (50,147) B (50,147) TOTAL EXPENDITURES(TRANSFERS) 86,530 103,907 103,907 135,000 Change in Fund Balance 32,834 17,887 1,462 19,349 (13,342) ENDING FUND BALANCE 52,420 70,307 1,462 71,769 55,630 Variance from 2005 Preliminary Budget 2,797 CURRENT BUDGET ANALYSIS TOURISM-RELATED PROJECTS ACCOUNT as of February 28,2005 2003 2004 Adjustments 2004 2005 Actual Adj Budget Fav(Unfav) Est Actual Budget BEGINNING PROJECT BALANCE 11,402 11,522 1,250 12,772 58,602 OTHER INCOME Transfers in-Lodging Tax Fund 66,530 76,650 76,650 135,000 TOTAL OTHER INCOME 66,530 76,650 76,650 135,000 TOTAL RESOURCES 77,932 88,172 1,250 89,422 193,602 EXPENDITURES Tourism-Marketing(Softball) (1223) 11,250 Tourism-Marketing(Bike Race) (1223) 1,000 1,000 Tourism Chamber 2003-Jan-Jun 39,790 Tourism Chamber 2003-July-Dec 14,120 (2,500) 2,500 Tourism Chamber 2004(1274) 32,320 5,650 26,670 18,000 2005 Senior Western Regional Softball Tourn. 3,333 2006 Senior Western World Softball Tourn.-(1279) (3,333) 3,333 2,500 Seattle Southside Visitor Services 131,800 Tourism-Unallocated(1270) 43,330 43,330 C 10,900 TOTAL EXPENDITURES 65,160 76,650 43,147 33,503 166,533 ENDING PROJECT BALANCE 12,772 11,522 (41,897) 55,919 27,069 TOTAL ENDING FUND BALANCE D 82,699 A.Revenues are improving B.Transfer back of monies that had gone toward the Performing Arts center,but became ineligible. C. Unallocated amount not expected to be spent this year.Smaller amount available for 2005,allowing flexibility. D.Ending balance projected at year end 2005,combining the operating fund and the project balance. SiA Visitor Services Annual Report Seattle Southside Visitor Services (SSVS) is a nationally award-winning destination marketing organization whose mission it is to provide the cities of Tukwila, SeaTac and Kent the essential leadership and services for the local business community in tourism development and marketing. We believe that the best way to attract visitors is through a coordinated, cooperative alliance with our business community. Our goals: 1 . Attract overnight visitors to increase tourism business income and related tax revenues in order to sustain a robust economy. 2. Assist in building a sustainable family-friendly visitor destination by providing leadership initiatives, education, and training opportunities to the local tourism sector. SEATTLE Souths 'lde THE PACIFIC NORTHWEST STARTS HERE 20 SSVS Annual Report 04 2 0 0 Highlights Tourism Development Seattle Southside Express Shuttle Since July 2004, nearly 10,000 riders have boarded Buster, Seattle Southside Express Shuttle bus, which provides complimentary service from SeaTac hotels to Westfield Shoppingtown Southcenter. If annualized, ridership numbers for 2004 multiplied by the average purchase per rider, translates into $2.8 million in gross sales annually. Athletic Tournaments SSVS provides a positive impact through sporting events and attractions by promoting the Seattle Southside as a premier sports and recreation destination in partnership with the Seattle Sports Commission. In 2004, the Senior Softball Western Regional Championship brought 62 teams (47 from outside Washington) resulting in 2,820 room nights and an economic impact of nearly $1 .4 million and will return in 2005. SSVS recently signed a housing contract with Starfire Sports Complex stipulating that SSVS will facilitate all its tournament hotel leads in 2005. In September 2006, the Senior Softball World Championships are expected to draw 300 teams and generate 12,250 room nights. And in 2006, the girls Amateur Softball Association "A" 16U National Championship is expected to draw 120 teams and generate 10,000 room nights. Opened New Visitor Center Our new, street-level Visitor Center opened, located at 14220 Interurban Avenue South (half way between Interstate 5 and 405). Washington State Tourism credits SSVS as the "official" visitor information provider for South King County. As a result, complimentary State Department of Transportation signage can now be found on Interstate 5. 004 SSVS Annual Report Highlights Community Affairs ILA Kent Our strategies to expand regional cooperation with area cities to increase visibility for the entire Southside area resulted in the City of Kent signing a three-year interlocal agreement (ILA) with SSVS. Kent adds 1 ,300 hotel rooms, more shopping and dining, community events, and the brand new Hydroplane and Raceboat Museum. New Business Community Liaison The Business Community Liaison was added in 2004 to help plan and carry out outreach activities, so as to maintain and develop Seattle Southside as a viable destination to host business travelers and groups of overnight visitors. The Business Community Liaison has succeeded in generating and processing group sales leads, up selling facilities, services and programs offered by the hotels, SSVS and the local travel industry. Online Coupons Seattle Southside Visitor Services offers FREE coupons available for download on our website, www.SeattleSouthside.com. In 2004, there were approximately 26,868 downloads of offers from our webs ite. Concierge Restaurant Book A new Seattle Southside Concierge Restaurant Book was distributed in 2004 to over 50 hotels in the Southside area. The Restaurant Books contains sample menus from 45 restaurants, contact information for that restaurant and directions for how to get there. Printed Coupon Book Participation in the 2004-2005 printed coupon book increased by 45% over 2003. The 2003-2004 Coupon Book has become a valuable resource tool for local hoteliers, as it was used in sales packets to help promote the benefits of staying in Seattle Southside. Online Travel Packages Hotel participation for online travel packages increased dramatically in 2004 with the help of revenue managers and sales managers from local Seattle Southside hotels. Online travel packages also saw an increase of participation from attractions. There was an increase from three travel packages in 2003 to over eight in 2004, which is an increase of approximately 166%. 2004 SSVS Annual Report i 2 0 0 Highlights Public Relations & Marketing Visitor Profile Study There were 8.5 million overnight visitors in King County in 2003. SSVS, in partnership with Washington State Office of Tourism, completed a Seattle Southside Visitor Profile Study which is available online at www.SeattleSouthside.com and will give you an overview of the characteristics of the typical overnight visitor to Seattle Southside as compared to downtown Seattle and King County. Annual Market Trends Report SSVS signed an agreement with Smith Travel Reports (STR) to look at local market trends compared to our competitors. These reports are now available online at www.SeattleSouthside.com. Please see Katherine for more details. At A Glance Seattle Southside's AtA Glance online newsletter was distributed to over 1600 subscribers on a bi-monthly basis with an average open rate of 55.1%. This online newsletter has generated much interest in Seattle Southside and the many programs, helping to generate much more participation in our programs. Press Releases What others say about you has more impact than what you say about yourself. With an increased focus on media relations, SSVS has increased positive media coverage year after year, positioning SSVS' key messages, programs and services and brand theme in editorial media coverage. The following are just some of the publications we have appeared in: The News Tribune Kent Reporter Highline Times South County Business Report Puget Sound Business,Journal Media Campaign Developed innovative concierge advertising campaign, "Take a vacation from planning your vacation," promoting SSVS' friendly travel expertise with cost-saving travel packages in publications such as Sunset, WA State Guide, Tacoma CVB, Seattle CVB publications, Group Tour Magazine, and Meeting Professional. 004 SSVS Annual Report 2 0 0 Highlights Tourism Services Enhanced Web Presence Implemented a web site optimization plan that resulted in a dramatic 148% increase in unduplicated visits to www.SeattleSouthside.com to 118,600 in 2004 from 47,776 in 2003. Visitor Services The number of phone calls to our toll-free line increased 68%to 1 ,957 in 2004 from 1 ,158 in 2003. Vacation Planner Distribution In 2004, we distributed over 73,962 of our Seattle Southside Vacation Planners. Photo Library Many people took advantage of our online Photo Library. We were able to send them high- resolution images for their use in marketing the Southside area. This is a great cross promotional strategy. Database of Visitor Requests Our hoteliers used this database to implement direct marketing campaigns of their own. Online Request for Proposal Form Booking meeting space and rooms in Seattle Southside is now much easier, thanks to our online Request for Proposal Form. For large groups coming into the area, all they need to do is fill out the form and send it to us. We then send the request out to our hoteliers. � � SSVS Annual Report 2004 di • Sources OtherTotal Budget $712,000 2004City of Tukwila City of SeaTac 49% 41 Expense ,, Total • • it i '0 Special Projects 0% Marketing & Public Operations Relations 53% 2004 SSVS Annual Report Who We Are 0 Mayors Steve Mullet, City of Tukwila Frank Hansen, City of SeaTac Lodging Tax Members Tukwila Jim Haggerton, City Council President & Committee Chair Tina Tufts, Westfield Shoppingtown Southcenter Bill Hayes, Museum of Flight Mike Miller, Rainforest Cafe Donna Rios, Embassy Suites Hotel Louis Haslett, Courtyard by Marriott Dwight McLean, Ramada Limited and Econo Lodge Tom Dezutter, DoubleTree Guest Suites Alan Doerschel, City of Tukwila SeaTac Joe Brennan, Council Member& Committee Chair Bryan Collins, Hilton Seattle Airport & Conference Center Sam Uchello, Seattle Marriott Hotel - SeaTac Mike Mann, Super 8 Tom Dantzler, Developer Roger McCracken, Developer Cathy Heiberg, Developer Craig Ward, City of SeaTac Soraya Lowry, City of SeaTac SSVS Staff Katherine Kertzman, Program Director Lisa Pacini, Marketing Communications Manager Kari Gallaway, Business Community Liaison Romina Rivera, Visitor Information Coordinator 2004 SSVS Annual Report Appendix Trip Planning—King County Overnight Visitors Importance Of Information Sources In Planning The Itinerary For This Trip 0% 10% 20% 30% 40% 50% 60% Trip Demographics—King County Overnight Visitors Friends or family q g% Primary Reason for Visit Internet 470W 0% 10% 20% 30% 40% 50% AAA resources 22% Friends/family 23% ' Local Chamber/Convention& ' Sightseeing 19% Visitors Bureau 7 Seattle attractions 16%- Magazine articles 12% Business 15% Other 12% Newspaper articles 12% Convention 5% Television 12% Sporting event 4% Shopping 3% Northwest outdoor recreation 1% Trip Demographics—King County Overnight Visitors Social outing 1% Average Length of Stay By Primary Reason for Visit Performing arts 1% Average Number of Nights in Washington State 0 1 2 3 4 5 6 7 Convention 62 Friends/family 6.1 Northwest outdoor recreation s 9 Sightseeing 4.9 Seattle attractions 4.6 Shopping 4.4 Business 4.4 Dining 4.3 Social outing 41 Sporting event a.o Performing arts 3.3 Activities—King County Overnight Visitors Festival 3.3 Activities This Trip Other 4.3 for SEATTLE SOUTHS/DE Overnight Visitors 0% 10% 20% 30% 40% 50% 60% 70% 80% Sightseeing tour a3% Pike Place Market_ 42% Previous Visits/Likelihood of Return—King County Overnight Visitors Visit museum 36% Likelihood That Visitors Will Return Within The Next Year: Shopping mall 32% Space Needle 32% ' First Timers Vs.Repeat Visitors Ferry ride ;30% ; Business meeting 23% Percent of Respondents Stating They Will"Definitely"Return Within the Next Year Family event 23% 0% 20% 40% 60% 80% Visit gallery 21% Wildlife park/zoo is ALL FOUR REGIONS COMBINED 21% Wildlif44% e viewing 16% Shopping 16% ■First-TimeVlsilor to the Region Cruise ship 13°/> INTERVIEWED IN... ■Repeat Visitor Hiking 12% , Issaquah 32°r, Festival/event 11% 48,51% Casino 10% Kirkland 41% Visit winery e% 48,08% Seattle Center 20% 35.46% Seattle Southside 21% 52.63% 2004 -po Appendix 2 Port of Seattle Cruise Ship Sailings Cruise Passenger Volumes April-October cruise season April-October cruise season Suurve:11brt of&-attle Suutxv:Purl of&etttle 2001 170 300AR) 2i0#9) too 99 .200,000 75 150,M) 2200 1000fl) 50,0f.0 01 1 33M 39" 21101 :01 R02 20 2"T, XXK( (h 1949 M Ml JX12 .300,1 3%Ki w Soutve-c1f, I I Ile. Krwl InLymix. $53.3f* $73,44X) S81'XIM $4 Mty tid $69 $148 $1% W! Aw rage Da�S 53 3.7 4.7 46 Rital�Peflt $i-66 $548 $716 $444 King County Estimated Visitor Expenditures 2003 Transportation to King County 2003 Source:QC Resurcl I I ric, &)uriw:QC Research[tic, ATrhvd b-Air In Auto 01. $3 UW21 1r"If MUM 4 Oil n Ruin 2004 SSVS Annual Report SSVS is dedicated to providing an exceptional visitor experience. We pledge to: See the "big picture" and how customer service fits into it Establish an authentic human connection with each customer Render timely, accurate and thorough service Value and respond to unique customer needs Extend a hand—build and strengthen relationships with customers 2004 SSVS Annual Report