HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 06/05/2014 (2) KENT
WAs. �10
AGENDA
LODGING TAX ADVISORY COMMITTEE
SPECIAL MEETING
June 5, 2014, 4 pm
Centennial Building - Centennial North and South
(across from the elevators)
Mission
Promote the City as a destination to increase tourism and business development
1. Introduction/Welcome Bill Boyce
• Approval of the minutes of April 17, 2014 & May 22, 2014
2. Tourism Website questions from Genesis Mary Kae Repp
• Does the Committee like the revised landing page?
http://www.visitkent.com/i.ndex.php
■ Photos will be more customized for Kent if this design is approved
• If you do not like the revised landing page design, what changes do you want to see?
• Do you agree with the tab titles on top?
■ Discover
■ Explore
■ Plan
■ Stay
■ Events
■ Culture
• If not what do you want them changed to?
• Are the names of each of the 6 personality styles of the top things to experience in
Kent ok?
■ Jet Setter
■ Night Owl
■ Foodie
■ Entertainer
■ Outdoor Enthusiast
■ Thrill Seeker
• If not what to you want to change them to?
• Who do you want to represent each personality style?
• Internal Pages:
• These pages will change in color scheme but we are proposing that they have
the smaller image on top as the current internal pages do. Is this an approved look
by you? (all you are approving is the smaller image up top, color scheme and
photos WILL CHANGE) http://www.visitkent.com/index.php?c_ref=150
• Do you like the Pinterest format and look for the internal pages? (Colors and text
WILL change, this is just a design concept you are approving or not)
http://www.visitkent.com/index.php?c_ref=153
• If you do not want the smaller image on top of the internal pages, what style are you
looking for?
• If you do not like the Pinterest design style of the internal pages what style would
you like to see?
• We proposed $100,000 for spending to promote Kent. This proposal was submitted
based on a request made from the board in a previous meeting to see a plan for
marketing. With that, we need direction on if the budget proposed has been
approved and if so, we will plan to refine the proposal based on all final timelines of
the website being done and decisions made in future planning meetings.
What did we agree upon in our last meeting:
• We are going to use the My Trip icon
• We are going to build the map like Tetherow and have KENT be the center
• We are NOT going to use the LA style map
• We are pending the board's approval of landing page design before we can start on
the site
• The current site is live with the sample landing page, the internal pages marginally
work, as you click around you can see many of them are not set up and linking
correctly, we agreed to wait on the internal pages until we had approval of the new
design for the landing page
• The website needs to have info on it that helps with business recruitment and
retention
5. Next meeting date
Next regular meeting 06/19/14 @ 4 pm (every other month
on the 3rd Thursday)
Genesis Marketing
2703 N Pittsburg
Spokane WA 99207
Kent Tourism $ 100,000.00
Website Interview Video/Text Work $ 10,000.00
Long form Video $ 7,500.00
Production of 4 :3o TV ads $ 4,000.00
Long/Short Video Voice Work $ 1,500.00
SEO work July thru December $ 7,680.00
Website Changes @ 500/mo July thru December $ 3,000.00
Google Adwords $ 15,500.00
YouTube $ 7,500.00
Bing $ 6,500.00
NWCN full network M-F 6a-ga 61 spots/month $ 26,400.00
Network News Markets TBD $ 10,420.00
Total budget $ 100,000.00
balance left to use $ -
5/21/2014 9:39 AM