HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 07/19/2012 (2) KENT
AGENDA
LODGING TAX ADVISORY COMMITTEE MEETING
July 19, 2012, 4-5:30 pm
Centennial Building - Finance 41h Floor Conference Room #402
400 W. Gowe, St.
Mission
Promote the City as a destination to increase tourism and business
development
1. Introduction
• Call for additions to the agenda Jamie Perry
• Approval of minutes of July 19, 2012
2. Reports - Please report specifically on what your organization has done since the last
meeting to promote the mission and goals of the LTAC.
• Seattle Southside Katherin Kertzman
1. Kent specific tourism data from Jan meeting
2. Update on meeting with Kent Hoteliers - TPA
• KDP Barbara Smith
• Kent Chambers Andrea Keikkala
• ShoWare Center Beth Sylves
3. Old Business
• Update on the Economic Impact Study Kurt Hanson
• Update on the Parks Fence David Heldt
4. New Business
• Draft funding request forms Kurt Hanson
• General funding budget discussion - Deadline Jamie Perry
• Sports Commission Beth Sylves
• Communications - Next steps
• Branding Next Step - Discussion
• Skate America ask Beth Sylves
5. Budget Bob Nachlinger
6. For the good of the order
7. Assignments for the next meeting
8. Next meeting date
(Tentative set as the 3rd Thursday every other month from meeting of 5/23/12)
AKENT
DOWNTOWN
PARTNERSHIP
July 19, 2012
Enhancements in Downtown Kent to Increase Tourism
What do downtowns have to do with tourism? The heart and soul of every
community, besides its people, is its downtown. The number one activity of
visitors throughout the world is shopping, dining and entertainment in a
pedestrian friendly setting. Curb appeal can account for 70% of visitor sales at
restaurants, retail shops and lodging facilities. These are just a few facts shared
with Kent Downtown Partnership, the City and the local businesses by tourism
developer, Roger Brooks. The following are KDP's efforts in achieving some of
these goals.
1. Design Committee: 5 new black benches, several Xinh planters (ceramic
as opposed to metal green ones and 72 hanging baskets.
2. Two, full- scale downtown clean up days.
3. Issued funds for fagade Improvement grant for Multi-Service Center.
4. Economic Development Committee: Produced a new website this year
to better sell our downtown and businesses, created a new logo,
continue with our weekly eBlast to notify our subscribers of what is
happening in downtown Kent and monthly , eNewsletter to alert
subscribers of activity, such as new businesses opening, events
happening, and tell what is new downtown.
5. Festival and Events- Winterfest, Scavenger hunt, Rod and Custom Car
Show, Cornucopia (worked with Kent Lions and our businesses),
Amazing Race-Kent, First Avenue Block Party, Wine Women Wow,
Annual Dinner Auction, Kent's Got Talent
6. Business and Occupation Tax Program: This program allows businesses
outside of DT Kent to contribute funds for our revitalization efforts.
7. Brought in Roger Brooks, Destination Development, to begin talks of
how Kent can brand themselves and our DT.
8. Worked with and funded rehabilitation of historical boards at Rose
Garden Park.
9. Dragonflies-Hand made by retired police officer and local Green River CC
instructor and artist. The 6 dragonflies are displayed on private
buildings throughout downtown Kent which has created walking interest
in downtown.
10.Safety and Security Committee: They continue to lobby for continuation
of bike patrol in downtown. Important as it creates a feeling of safety in
our downtown.
111ighting: Continually working to light up the downtown to create a safe
and inviting environment for our shoppers and diners.
12. Sounder Train: working with them and ShoWare and a local artist to
create a brochure rack at the Sounder train station to make available
our dining guides and soon, our shopping guides to DT.
13.Blade Signage: Started a program to encourage our businesses to use
blade signs as opposed to A-frame signs. Public is more likely to see a
blade sign, coming or going, than an A-frame sign that is hidden by
parked cars.
14. Banners throughout downtown; these are changed out seasonally;
included are our Thunderbird banners as well as our new Farmers
Market banners.
15.Train preservation: Working on feasibility of preserving our Kent Train
Station and turning it into something that will draw tourists/people
downtown.
16.Restaurant Fam Tour: Seattle Southside, along with Kent Downtown
Partnership, hosted a restaurant FAM TOUR in DT Kent. It included 6 of
our boutique restaurants.
17.Working with Greater Kent Historical Society to update our DT walking
tour.
18.Working to add new holiday decorations for the holiday season and
revisit what we can do to give people one more reason to come DT.
19.Work with Kent Chamber, City of Kent, Kent Station on our shop local
program, Find It in Kent.
20.Worked with Kent Chamber on appropriateness of using the former
Resource Center on Meeker as a day/night shelter for homeless;
currently sit on City's Human Services task force to work on our
homeless issue.
21.Facebook; our office spends a great deal of time on Facebook marketing
our various businesses and what they have to offer by telling personal
stories about them.
22.Produce the Dining Guide that is housed at the RJC building in hopes of
encouraging jurors to consider the historical district as well as Kent
Station as a place to dine and shop.
23.Host 3 Downtown Breakfast Hours and invite the public, businesses and
our members to attend to learn about all the new and exciting things
that are going on in DT Kent.
24.An associate member of the Main Street Program which brings attention
to Kent.
25.Offer to speak at a variety of service clubs and homeowner association
meetings to talk about what is happening in DT Kent that may be new to
them.
26.Work closely with real estate brokers to assist in answering questions or
hooking them up with the appropriate city departments, etc. in an effort
to encourage them to consider Kent for their new business location.
27.Researching funding for our continued efforts to "light up" downtown.
28.Cross market events at ShoWare Center including Seattle Thunderbird
hockey games.
29.Have participated in the last two years in the State's Library Poster
project. Book covers have been placed around downtown. The State
Library prints a "walking tour" of where these book covers are displayed
to encourage the public to walk around and find them.
30.Open Monday through Friday to answer questions from public/visitors
about store hours, location, etc.
31.Have a booth at Farmer's Market every Saturday they are open to hand
out information about our businesses DT; offer coupons when made
available by business owner for distribution.
32.Participated in Shop Small; a program hosted by American Express to
make people aware of the importance of shopping local for the holidays.
Barbara Smith, Executive Director
barbaras@kentdowntown.ors
253-813-6976 www.downtownkentwa.com
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GUIDE
Kent Chamber of Commerce
Report for Lodging Tourism Tax Board for July 19, 2012
January—April
Relocation Guides: 28 - average of 7 per month. Also dropped off 500+to local hotels
and restaurants.
Tourism Inquires: 250 - average of 62 a month
Walk ins: 72—average of 18 per month
Phone calls: 160 - average of 40 per month
E-mail Inquires: 18 —average of 5 per month
Hotels: 30 t average of 6 per month * Hotel inquires have increased 50% since the
announcem04
t of Skate America.
Skate America
• Website �
• Luncheon
• Promotion
o Working with Businesses for specials
o Partnering with Skate America to get welcome packages out to jti
businesses
Directory
• Updated and ready to print for 2013. �` n
• Expansion of directory from 12 pages of editorial material about Kent to 1 �
pages
• Directory Cover �' S Viz At
ShoWare CenterC-
• Partnering with ShoWare Center for Debates in August with South SoundJG(�S �N
Chambers of Commerce Legislative Coalition—October 4cn
• Working with ShoWare Center on our F' d it in Kent Business Expo—
October 3rd '�1U �'`t�— j�a�� �. 1 tiw�
Find it in Kent Campaign 'z
• Continuing to work with the Find it in Kent Campaign and reshaping '-
opportunities. The committee is influx now and we are working to stabilize `
that by talking to our strategic partners f�
Sports Commission
• Working with Councilmember Perry and a small group handpicked
communitymembers on forming a sport commission to draw events to Kent.
��J
ShoWare
Lodging Tax Advisory Committee Update ��
KENT
July 19, 2012
Since our May meeting... .``
• We've hosted 2 classic R&B concerts, drawing nearly 8,000 guests.vy
• In June, ShoWare Center welcomed 41,544 guests attending 13 graduation ceremonies.
We have one more graduation, August 2 for Renton Technical College.- IV-kW6" L --
'ic w 1 �s�
• Kent Chamber Membership Luncheon in July featured Laura Lee from Skate America, (I ,�
discussing how Kent businesses can be more visible & involved in October's event. )tn i1w r' '�
• July 2, Council president Dennis Higgins was featured on Comcast Newsmakers talking
about Skate America's impact on Kent & South King County, specifically mentioning
hotels in the area benefitting from the event. QkLUCt On '1 -- S- P rpepy(w)
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• At Cornucopia Days, we distributed 1,500 Skate America hand-clappers to guests at 1st &
Gowe, and at the end of the 5K run at Riverbend. ^
• Also at Cornucopia Days, we set up two basketball hoops at Vt & Gowe for a 3-on-3
demo, looked great, generated lots of interest. iI�\
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• Helped facilitate economic impact study, intercept surveys at graduations & concert,
v V%O emailed survey to guests to Tbirds & other events. _ `��-�L"Ll S .� "
)AA -Apt � e 0 pro
Upcoming activity: � '�
• Tomorrow, July 20 Lynyrd Skynyrd will go on sale, for Thursday, September 27
• July 28-29, 3-on-3 Tournament" — :2 Jaq
• July 31 —ShoWare Center Job Fair (job search-based tourism?)
0 AUGUST 10—WATCH THE TODAY SHOW on NBC!
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,,Geographical 009
South King County 25.8%1 36.9%1 30.42r
Tacoma/Pierce County 25.1% 21.7% 16.4%
Seattle 13.0% 7.5% 8.8%
Kent 12.4% 15.7% 18.5%
Eastside 7.4% 7.9% 9.6%
Thurston County&Southern WA 4.5% 2.7% 3.8%
Olympic Peninsula/ Kitsap County 4.2% 2.8% 4.5%
Snohomish County 3.9% 1.8% 4.7%
North King County 1.8% 1.1% 2.4%
Other US 0.5% 0.4% 0.3%
Eastern WA 0.5% 0.4% 0.3%
Northern WA 0.4% 0.0% 0.2%
Oregon/Idaho 0.2% 0.2% 0.2%
Canada 0.2% 0.1% 0.0%
Other International 0.0% 0.0% 0.0%
PandoraEvent •
009
South King County 32.17%1 18.84% 12.83% 17.18%
,Cent 22.61% 5.40% 4.78% 13.90%
Tacoma / Pierce County 16,08% 15.83% 12.33% 13.56%
Eastside 9.08% 9.80% 9.94% 12.88%
Seattle 8.76% 16.71% 15.89% 7.34%
Olympic Peninsula / Kitsap County 4,14% 6.03% 5.28% 7.01%
Snohomish County 2.39% 12.94% 7.67% 11.41%
Thurston County & Southern WA 2.23% 7.41% 6.06% 6.78%
North King County 2.23% 4.27% 6.33% 0.79%
Eastern WA 0.16% 2.14% 4.22% 1.69%
Oregon / Idaho 0.16% 0.13% 2.22% 2.15%
Other US 0.00% 0.50% 5.83% 2,26%
Canada 0.00% 0.00% 2.22% 0.56%
Other International 0.00% 0.00% 0.22%1 0.00%
Northern WA 0.00% 0.00% 4.11%1 2.49%
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Kent Lodging Tax Advisory Committee
2012-2013 Funding Request Application
Guidelines for applying for grants from the City of Kent's Lodging Tax Advisory Committee
Who may apply? Youth and amateur sports associations, schools, teams
Community/regional events organizations,
business/trade associations, event associations and
individuals.
What to submit? Complete and submit applications on line or please mail
a completed original grant proposal form plus two
copies to the address`below.
Where to submit? City of Kent
220 4th Ave. S.
Kent, WA 98022
Attn: Kurt Hanson
Or on-line at www.ei.kent.wa.us
When are the deadlines? September 1, 2012 and March 1, 2013 with funds to be
distributed as required by the project.
What is the grant size? Between $250.00 and $5,000.00, however, the Lodging
Tax Advisory Committee reserves the right to establish
any grant amount it sees fit, regardless of the amount
applied for.
Where can I direct questions? Call Kurt Hanson at 253-856-5706
Each grant will be judged against specific criteria. The committee will review the extent to
which the proposed project is consistent with the goals of the Lodging Tax Advisory
Committee and shows potential for tourism and hotel stays.
The Lodging Tax Advisory Committee's Mission:
Promote the City as a destination to increase tourism and business development.
The Lodging Tax Advisory Committee's Objectives:
c
Lodging Tax Advisory Committee Page 2of 2 Updated 7/16/12
Funding Request Form
Project Title:
Name:
Project Leader: Name and Title
Signature
Contact phone number
Other individuals involved in writing and/or implementing this grant:
Name: Title:
Name: Title:
Name: Title:
Amount requested: $
DEADLINE FOR APPLYING (please circle one): September 1, 2012 or March 1, 2013
PROJECT DESCRIPTION
On a separate page(s), briefly describe the project you are proposing in two parts. In the
first part, please briefly (in 250 words, or less) provide and overview of your project, (1)
including how the Lodging Tax Advisory Committee's goals will be met, (2) how the funds
will be used, and (3) the specific need being addressed if this grant were to be approved.
Catalogue pictures or brochures are appropriate to demonstrate equipment, supplies or
other items(s) requested. In the second part, please specifically address the following in
your proposal:
How will ?
How does ?
Who will be involved?
Where and when will the project take place (include start and completion dates)?
What will benchmark the projects progress?
Please limit your entire application response to two pages.
Updated 7/16/12
Lodging Tax Advisory Committee Page 2of 2 U P
Funding Request Form
Kent Sports Commissions Committee Overview - july 19
Committee: Andrea Keikkala, Jamie Perry, Dawn Colston, Jeff Watling, Beth S I y ves
Draft Mission:
To promote Kent & South King County as a destination for tourism by attractin am
J professional sports events to occur the region's sports facilities. g ateur
Draft Goals:
• Recruit one or more new event to region per year.
• Retain and grow events currently hosted in region.
• Encourage additional economic development based on sports tourism to better
serve attendees and position region to pursue additional events.
Active Participants:
City of Kent - Economic Development
City of Kent - Parks, Recreation & Community Services
ShoWare Center
Kent Chamber of Commerce
Kent Downtown Partnership
Kent School District
Other potential participants:
Pacific Raceways
Emerald Downs
Seattle Thunderbirds
Nx/droplane Museum
Facilities:
ShoWare Center
Pacific Raceways
Kent School Districts - Fields/Stadiums/Gymnasiums
City of Kent Parks & Recs Facilities
Riverbend Golf course - hosting 50+ tournaments per year
Kent Valley Ice Centre
Potential Strategic Partners
Major Corporations in and around Kent;
Sysco Fred Meyers
FSA Rescare Homecare
Allied Waste PASC (Patient Accounting Services
MultiCare Center)
Boeing Space & Defense Hexcel Corporation
Recreation Equipment Inc. Exotic Metals Forming Co/EMFCO
Mikron Industries Inc. Holdings
Sysco Food Systems of Seattle Dreyers Grand Ice Cream
Alaska Airlines Safeway
S*arbucks USF Reddaway Trucking
;rto Sausage Company Protective Coating Inc.
Columbia Distributing Seattle Pacific Industries
Truesoups
S
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NATIO'NA[ ASSOCIATION OF Sports It
SPORTS
c c> n�i ni � � a � c� v �, Listed below are the most common questions asked
when starting a sports commission. The NASC has
provided some assistance with the answers that follow.
5iV_�ere thinking about starting a sports commission, but we do not know what to do.
if this sounds familiar, welcome to the wonderful world of sports promotion! Many communities have pondered this same
dilemma. Fortunately, over a decade ago, a group of promotional pioneers engaged in sporting activities across the United
States realized that they could accomplish their goals more effectively by working with communities with similar interests.
This collaboration resulted in the formation of the National Association of Sports Commissions (NASC). NASC was legally
established in the spring of 1992 and is the national leader in the sports industry. Strong bonds have been established, not
just among member communities, but with other athletic organizations involved in producing sports activities.
Why • : we need a sports • a
Let's start with a bit of history that almost every community can relate to. For many years in hundreds of communities
throughout the United States, all promotional efforts for the area were conducted through the local chamber of commerce.
Over time, these promotional efforts became so specialized that separate chamber divisions, or totally independent corpo-
rations were formed to handle these unique markets, such as industrial development and tourism promotion.
Today, one of the grandchildren of these first promotional efforts is the sports commission.Throughout the United States,
these organizations have originated in several manners. Many had their beginnings as chamber of commerce committees.
A large number were (and still are) associated with the local convention and visitors bureau. Some have been formed as
independent, non-profit entities. All across the nation, communities are realizing the massive economic and public relations
impact sports can have on a city. Capitalizing on this impact requires special people with unique insights into this market.
A special, dedicated effort led by community volunteers and ably assisted by quality staff members can make sports a
maj- rce in economic development or revitalization. If you feel that your community has the combination of people and
facib—,, which will give you opportunities to serve the sports industry, serious consideration should be given to establish-
ing a sports commission.
How should the commission . - organized?
There is more than one answer to this question. Initially, one should look at the ultimate goal: hosting more sporting events
in your community. Flow can you best accomplish this in your area?
Currently, the three major forms of sports commissions are;
• Independent, non-profit corporations
• Division of local convention and visitors bureau
® Government agency(city, county, state)
A normal growth pattern for many sports commissions entails beginning as part of some other entity, and eventually be-
coming independent. This is not necessarily the best for all communities; however, it is one natural process of evolution.
Once again, the most important factor is the final outcome you wish to achieve. You know the alliances, which need to be
formed to make this concept happen. Choose the form which best combines your goal with the ability to obtain that goal.
't is important to remember that organizational status is not etched in stone. At the correct time, a commission may alter
is organizational structure in order to accomplish the goals of its mission. However, it is imperative to ensure that all of the
'players" are involved in determining;the appropriate time for change. In all cases, a set of bylaws should be developed that
)nst fit your needs. Examples of the various types of bylaws are available through the NASC.
%ona3 Assoclation of Sports cornmissions _
_-,16 Carver Road,Suite 100 Cincinnati,OH 45242
Rhone 513.231.3888 F-);(513.281.1765 wom.SportsCommissions.org ww),v.NAaCSymposjurn.torn
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20 12 Partners so
/ SKATE
t/aMERICA In Kind
PflEEEN1EG BY
HILTON
HHONORS
What is Skate America? K
Skate America, part of the International Skating Union Grand Prix Series,
is the premier international figure skating competition held in the United
States each year. This Olympic-style event features 52 elite skaters from
13 countries competing in ladies, men's, pairs and dance. Neatly '
packaged into a three-day weekend schedule, these world-class athletes
will compete at Kent's ShoWare center October 19t"— 21st, 2012 as they
begin their iournev to the 2014 Sochi Olympics.
Benefits
■ 15,000 plus spectators over a weekend in the off-season
■ Nationally broadcast on NBC, with added television coverage in Canada, Japan, Korea,
Russia and other European countries
■ Regional, national and international print and photography journalists
■ Brand association with U.S. Figure Skating —the national governing body of figure skating in
the USA comprised of more than 180,000 members.
■ Figure skating offers a family oriented audience, with an emphasis on the female affluent
consumer— 35 — 65 years.
What do we need? In Kind Donations
■ Presenting Sponsor of the Officials dinner—dinner& short entertainment for 50-75 guests
■ Presenting Sponsor of the Closing Party - ate night buffet and entertainment 250-300 guests
• Five high-speed, full service copiers, plus on call emergent technical assistance
■ Volunteer apparel, fleece vests or light jackets for approximately 250 volunteers
■ Officials gifts—50 to 75 items (easy traveling gifts preferred)
■ Athlete and delegation gifts —Athletes = 50, Delegation = 300
■ Daily Media Hospitality Sponsors for local and visiting media
■ Florist— bouquets for medalists (18), centerpieces for Official's dinner (10), assorted table
arrangements for credentialing, closing party,judge's room, media room, Kiss & Cry (20)
■ 6 shuttle vans- Oct. 22-26, 2008 (15 seat) can display logos, ads— different sources is fine
■ Wine and spirits— hospitality room, official's dinner, closing party
■ Fruit and healthy snacks for athletes, volunteers, delegation and staff
■ Beverages —water for athletes (approx.. 500 bottles), sports drink, soda, etc.
■ Tissues—for Kiss & Cry platform, pre-event warm-ups, athlete lounge
■ Three water bubblers plus water(approx. 20 @ 5gal.jugs) and serving cups
■ Towels— 100 white hand towels to be removed and replaced each morning for athletes
• Gaming consoles, board games, arcade games for the athlete lounge
• Transportation —approx. five vans & two sedans for U.S. Figure Skating staff&VIP guests
■ 50 Office chairs—Thursday through Sunday—judges/officials stand
■ Copy paper(multiple colors), printing services (marketing materials)
• Signage —vinyl, foam core, etc.
■ Use of warm-up mats
■ TV's to be borrowed for in-venue use
Contact Laura Lee, Production Sports at productionspo_rts@-mac.com or by phone (360)348-3622.
All sponsorship subject to U.S. Figure Skating approval,
LODGING TAX OPERATING FUND
As of June 30, 2012
2011 2012 2012 2012
Actual Budget YTD Est Actual
Beginning Fund Balance 48,624 86,810 86,810 86,810
Revenues
Lodging Tax 182,840 181,160 78,195 190,154
Miscellaneous Income 33 300 46 66
Total Revenues 182,873 181,460 78,241 190,219
Total Resources 231,498 268,270 165,051 277,029
Expenditures
Seattle Southside Visitor Services 120,000 120,000 60,000 120,000
Tourism Unallocated 5,000 20,000 5,000 20,000
Tourism Chamber 18,500 18,500 4,625 18,500
Miscellaneous Revenue
Total Expenditures 143,500 158,500 69,625 158,500
Transfers Out - ShoWare Marquee Project 1,188
Total Expenditures and Transfers 144,688 158,500 69,625 158,500
Change in Fund Balance 38,186 22,960 8,616 31,719
Ending Fund Balance 86,810 109,770 95,426 118,529
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