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HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 02/25/2015 (2) • Lodging Tax Advisory KENT Committee Agenda W A 5 H I N G T O N Mission: Promote the City as a destination to increase tourism and business development Committee Members: Tim Higgins, John Casey, Barbara Smith, David Kwok, Andrew Hutchison, Bill Boyce, Chair City Staff: Ben Wolters, Julie Pulliam AGENDA February 25, 2015 4:00 p.m. Centennial North & South Conference Rooms Item Description Action Speaker(s) 1. Approval of the January 22, 2015 Minutes Yes Bill Boyce Motion: Move to approve the minutes of January 22, 2015. 2. Budget Update No Ben Wolters 3. Website Maintenance & Marketing Proposal Yes Mary Kae Repp 4. Next meeting Date - Monday, April 27, 2015 Unless otherwise noted,the Lodging Tax Advisory Committee meets every other Month on the 4rd Monday at 4:00 p.m.in Centennial North&South Conference Room,400 West Gowe Street,Kent WA 98032. For information on the above item(s),contact Julie Pulliam(253)856-5702. Pq GENESIS MARKETING full-service advertising agency ©n1�n& TYlar( &no Proposal * See separate one sheets for more data and a sample campaign Why is it important to market VisitKent.com online? • Increase intent to travel • Increase traffic to website • Raise awareness of local Kent activities & attractions • Create interest in the website • Create new followers for social media How do we plan on doing this? • Target the following: o Lower parts of Canada o Central Washington o Spokane and North Idaho o Portland o Seattle &Tacoma metro area • Put together campaigns with the following advertising platforms: o Facebook o Google AdWords o Bing o YouTube text ads o Retargeting What do we expect to accomplish? • Increased tourism dollars spent in Kent Logistics: A monthly recap of activity will be done showing data from the social media campaigns • $1,500 per month to be spent on the online advertising • $225 per month for Genesis management fee **Note—Social media advertising requires a credit card to be locked into accounts in order to advertise. Because of this, we will either need payment in advance OR a tourism credit card. IF tourism credit card provided, the management fee will be invoiced. 509.777.1120 45 509.777.1125 0 genesismarketing.biz GENESIS MARKETING full-service advertising agency ©n(" 'Y1'larke-tin� Sapte Gampaion- April Facebook: $425.00 • Clicks: 850— 1100 • Impressions: 382,500—425,000 • Reach: 63,000—85,000 • Targeting: o Business, sports and events travelers o Adults 25-55 o Geo-Targeting ■ We will have 5 different campaigns with relevant ads based on area. ■ Campaigns will be separated as follows: • Portland metro • Idaho • Central Washington ' • Eastern Washington ' • Seattle-Tacoma metro ✓ Bing: $325.00 • Clicks: 215-300 • Impressions: 8,750— 13,000 o People searching for Keywords related to Kent & activities that people would visit the Seattle area for o Geo-Targeting ■ We will have 5 different campaigns with relevant ads based on area. ■ Campaigns will be separated as follows: • Portland metro • Idaho • Central Washington • Eastern Washington • Seattle-Tacoma metro �Google AdWords: $350.00 • Clicks: 600-800 • Impressions: 25,000- 35,000 • Targeting: o People searching for Keywords related to Kent & activities that people would visit the Seattle area for business o Geo-Targeting 509.777.1120 d5 509.777.1125 0 genesismarketing.biz GENESIS MARKETING full-service advertising agency o Geo-Targeting ■ We will have 5 different campaigns with relevant ads based on area. • Campaigns will be separated as follows: • Portland metro • Idaho • Central Washington • Eastern Washington • Seattle-Tacoma metro YouTube: $300.00 • Clicks: 350—600 • Impressions: 216,000—255,000 • Targeting: o Business, sports and event travelers o Targeting people who are actively viewing YouTube o Geo-Targeting ■ We will have 5 different campaigns with relevant ads based on area. ■ Campaigns will be separated as follows: • Portland metro • Idaho • Central Washington • Eastern Washington • Seattle-Tacoma metro Retargeting: $300.00 • Clicks: 250—350 • Impressions: 108,000— 130,500 • Targeting: o People who have previously visited visitkent.com Each campaign will be monitored daily(M-F between 8am-5pm)and altered based on performance. Also included will be a weekly performance report sent to Michelle, Ben, & Ryan. Total Campaign Cost: $1,500 Total Management Fee Cost: $225 Total Cost: $1,725 4 509.777.1120 d5 509.777.1125 genesismarketing.biz GENESIS MARKETING full-service advertising agency SOGA 1'RMI[a. W6"&v nt Proposal. Why is it important to manage social media? • To keep the brand/website in the mind of consumers • Increase awareness of the brand/website • Keep website and pages in a positive light How do we plan on doing this? • 2 post weekly to the following social media sites: o Facebook o Twitter o Instagram o Google + ■ Posts to include photo (where applicable), text, and link back to visitkent.com (when possible) • Monitoring & responding to comments and hiding negative comments when necessary • Additionally, we will share posts from local business and event pages • Tailored to match blog posts when applicable What do we expect to accomplish? • Increase social media likes & followers • Increase the amount of people that are aware of the website/brand Logistics: • Proposal Duration- March 2015- December 2015 ` 509.777.1120 dB 509.777.1125 genesismarketing.biz Proao� sad ��.� e Options for Visit (&nt zom rifw Hiring Freelance Writer/Editor: Dana Neuts jVirtuallyYourz Phone: 360-920-1737 Email: dana@virtuallvvourz.com Why do we need to hire Dana? • To keep the text current • To help with SEO How does she plan to do this? • Quarterly Responsibilities: o Text changes to the 6 main pages (Discover, Plan, Explore, Stay, Events & Culture) o Minimal text updates on inner pages as needed o One additional story per experience icon • Monthly Responsibilities: o 8 blog posts per month to include research, copywriting and posting to VisitKent.com Blog iTotal MonthlyCost: 1 Dana's monthly writing fee: $450 Genesis monthly guidance and management fee: $76.50 No long-term contract required, can be cancelled at any time with written notice Dana requires payment within 15 days of each month. If this contract is approved we will invoice immediately. Bringing the World Home Ke W A s H I N G T 0 N Pulliam, Julie —,; d k i 6 L — —. bject: RE: Feb committee meeting J Thank s you this helps p From: hoteldk888@Qmail,com [mailto•hoteldk888@gmail.com] On Behalf Of d k Sent: Wednesday, February 04, 2015 4:40 PM P5 i To: Pulliam, Julie .C Subject: Re: Feb committee meeting Julie, . f�V my travel schedule is nightmare as always during the first quarter of the year I o ,I,c� o t of it next year, so I am on the road ' f J C� 2/5 to 2/6 2/11 2/15 to 2/17 ')/19 to 2/22 1 1/ /-/Z6 to 2/27 so sorry, J 65, I might as well give you my March travel schedule j_ iv/ 3/5 to 3/9 3/15 to 3/18 3/29 to 4/1 at least I am back March the third Thursday so I can be there ` Kind regards, David Kwok CHA v POB 2004, / " Auburn, WA 98071-2004 otelgt?mail.com &V IMPORTANT CONFIDENTIALITY NOTICE:This email(including attachments)may be client privileged and is confidential information covered by the Electronic Communications Privacy Act 18 U.S.C.Sections 2510-2521 and any other applicable law,and is intended only for the use of the individual or entity named herein. 1 If the reader of this message is not the intended recipibi�it,or the employee or agent responsible to deliver it to the intended recipient,you are hereby notified that any retention,dissemination,distribution or copying of this communication is strictly prohibited.Although this email and any attachments are believed to be free of any virus or other defect that might affect any computer system into which it is received and opened,it is the responsibility of the recipient to ensure that it is virus free and no responsibility is accepted by the author hereof in any way from its use. If you have received this communication in error,please immediately notify us by return e-mail. Thank you On Wed, Feb 4, 2015 at 4:33 PM, Pulliam, Julie<JPulliam(?kentwa.gov>wrote: Would you be available on the 26th From: hoteldk888@gmail.com [mailto:hoteldk888@gmail.com] On Behalf Of d k Sent: Wednesday, February 04, 2015 3:51 PM To: Wolters, Ben; Pulliam, Julie Subject: Feb committee meeting Ben and Julie, If there is a Feb committee meeting, I like to be excused,just learned I have to be on the road on 2/19/2015, thank you! Kind regards, David Kwok, CHA POB 2004, Auburn, WA 98071-2004 dkhotelkgmail.com IMPORTANT CONFIDENTIALITY NOTICE:This email(including attachments)may be client privileged and is confidential information covered by the Electronic Communications Privacy Act 18 U.S.C.Sections 2510-2521 and any other applicable law,and is intended only for the use of the individual or entity named herein. If the reader of this message is not the intended recipient,or the employee or agent responsible to deliver it to the intended recipient,you are hereby notified that any retention,dissemination,distribution or copying of this communication is strictly prohibited.Although this email and any attachments are believed to be free of any virus or other defect that might affect any computer system into which it is received and opened,it is the responsibility of the recipient to ensure that it is virus free and no responsibility is accepted by the author hereof in any way from its use. If you have received this communication in error,please immediately notify us by return e-mail. Thank you 2 Doodle: Special Lodging Tax Advisory Committee Meeting 1 Features(/features) Pricing (/premium) Crei Special Lodging Tax Advisory Committee Meeting Where: City of Kent(https://maps.cloogle.com/maps?q=City%20of%2OKent) To review and approve the website maintenance and social media campaign Most popular date:Thu 2/26115 4:00 PM February 2015 Thu 12 Thu 26 5 of 10 invitees 4:00 PM 4:00 PM Who is missing? jbang 11� dkhotel d bill.boyce 4 andreak jcasey 2 3 Comment https://doodle.com/r4ra8t6zep9rg96kah2b2y5r/admin 2/4/2015