HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 02/21/2013 (2) •
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AGENDA
LODGING TAX ADVISORY COMMITTEE MEETING
February 21, 2013
Centennial Building - Centennial North Conference Room
(across from the elevators)
400 W. Gowe, St.
Mission
Promote the City as a destination to increase tourism and business
development
1. Introduction
• Call for additions to the agenda Jamie Perry
• Approval of Minutes of November 29, 2012
2. Lodging Tax Budget Bob Nachlinger
3. Lodging Tax Dollars Funding Request Jamie/Tim
ShoWare/Kent commercial
For the good of the order
S. Assignments for the next meeting
6. Next meeting date
Next meeting 04/18/13 @ 4 pm (every other month on the 3�d Thursday)
1
Lodging Tax Advisory Committee
November 29, 2012
Start Time 4:00 pm
Centennial North & South Conference Rooms
Committee Members Present: Beth Sylves, Barbara Smith, Andrew Hutchison, David
Kwok
Others present: Jamie Perry, Julie Pulliam, Andrea Keikkala, Bob Nachlinger,
Katherine Kertzman, Ben Wolters, and Tim Higgins
Chair Perry called the meeting to order at 4:08 pm.
Reports
Lodging Tax Budget
Chair Perry explained Bob Nachlinger passed out a preliminary budget for 2013-2014
showing $60,000 toward Seattle Southside, $60,000 toward ShoWare marketing and
that was a decision of the Kent City Council to put some of the Seattle Southside
dollars into ShoWare marketing and we had specifically discussed events that drive
tourism. Tim Higgins will talk a bit about where that is going.
Chair Perry asked for questions about the budget proposal. Katherine Kertzman
asked if Ben would be able to talk about the idea Katherine and Ben talked about on
the phone. Perry asked Katherine to fill in the committee. In an effort to keep the
inter-local agreement in place and give us a little bit of time to work through the
development of the TPA we are suggesting that we don't change the inter local
agreement but we know that it is not to exceed $60,000 for 2013. Seattle Southside
will bill $10,000 a month that would give 6 months to get through all of the legal
documents and get all of the hoteliers in line on the same make up of the board and
zones within the TPA area. It could be at the end of this process we could terminate
our relationship but at least we have a hard deadline that has to be done by July 1,
2013. Then we don't need to redirect our resources to re-negotiate a new inter-local
agreement which I think without the TPA could end our partnership I really would like
to work through this process, which is my recommendation.
Chair Perry's question is, what if at the end of 6 months the hoteliers do decide to do
the TPA but we don't have any funding left to continue to keep paying the $10,000 a
month to Seattle Southside.
Kertzman said they know they will have to enter into that decision with those facts
they will either accept or denial it but that will end it. It will help us to prevent re-
negotiating the inter-local agreement and reduce services, which would be very
difficult under the circumstances especially without the TPA funding. So it gives us a
little breathing room, it doesn't mean that we are promising that the partnership will
continue, I just don't know, it gives us a little more time.
Barbara Smith asked for clarification; $60,000 of the $120,000 is going directly to
ShoWare? Not through Seattle Southside, to ShoWare directly? Perry answered; that
is correct.
Andrew Hutchison asked if it has been decided who will do the marketing.
Perry stated ShoWare will present to the Lodging Tax Advisory Board what they would
like to spend the dollars on. Then the Lodging Tax Advisory Board will grant the
dollars for specific events just as the committee has funded other requests in the past
Lodging Tax Advisory Committee
Minutes of November 29, 2012
Page: 2
within the community. ShoWare will come to the Committee with their asks just like
all the requestors do.
Tim Higgins stated they would identify the event present it to the Lodging Tax
Advisory Committee and get a collective agreement on the event.
David Kwok asked clarification from Katherine Kertzman Southside is going to bill
Kent Lodging Tax $10,000 a month for the first 6 months. So we are spending
$60,000 for 6 months of service.
Katherine responded yes, at the current level of service.
Ben Wolters interjected that he believed in his conversation with Katherine they
would use the time to determine a lower level of service. The reality was his goal in
the conversation would be to avoid an interruption in service. Baring change in
direction from this board, in change in funding. Wolters didn't know if there will
additional funding beyond the $60,000.
Katherine stated Seattle Southside understands and it gives them the additional 6
months to define that and with the TPA there will be a brand new inter-local
agreement which will spell out the boundaries and it will spell out the zones and what
those services will be with the boundaries.
David Kwok asked to clarify; he asked is the $60,000 buying 6 months of service not
1 year? Kertzman responded yes
Ben Wolters disagreed with that interpretation; my understanding is the $60,000
buys 1 year of service, yet to define the reduced level of service the $60,000 will
provide for the year. What I am hearing Katherine say is they are willing to ease that
transition and recognize the current level of service during this transition period. This
is something we want to define, this lower level of service and bring it back to the
committee as soon as possible so the committee can provide your feedback. In
advance of that I will be calling all of you to prioritize the services that we do receive
to help Katherine and I identify what would be an agreeable type of service we would
be buying. This will be a transition.
Perry asked clarification on Katherine's answer to the question earlier since it seems
different than Wolters. Katherine stated that she cannot make promises she can't
keep, she is a staff person, it still will have to go to all the different Lodging Tax
Committees for decisions. I can't make promises is all, we are taking some risk.
Wolters described what staff intent is we have to bring that back to our Governing
boards. We are in a new world and a new territory.
Perry confirmed best case we pay $60,000 and at some point get a lower level of
service but it lasts the whole year. Worst case, we pay $60,000 for 1/2 a year service
at the current service level. Wolters and Kertzman answered, yes
Lodging Tax Advisory Committee
Minutes of November 29, 2012
Page: 3
Beth Sylves asked on the operation base nothing changes, Kertzman answered yes.
Perry asked for comments?
Andrew Hutchison commented; to add to the worse case if hoteliers wanted to do a
TPA they would not have the ability to do it with Southside. Kertzman said if that is
what the Hoteliers want they need to have some of the Hoteliers start meeting with
the steering committee meetings and reaching out to the TPA.
Barbara Smith stated she felt the reason we are doing the 6 months more with
Seattle Southside is to give us more time to decide if we want to be part of the TPA or
not. Kertzman responded that is correct.
Wolters said the City Attorneys are looking to see if Kent can establish its own TPA.
Perry stated to be clear about feedback from the board. Council's direction was
taking into consideration this committees interest in staying with Seattle Southside.
That is why Council said $60,000 to ShoWare and $60,000 to Seattle Southside. I
would like feedback, is that ok with the board? No feedback was given
Wolters said he feels everyone wants to see what ShoWare has to present.
Higgins stated they will be looking for events that will attract heads in beds like WIAA
and high school events. Now that we have the money it broadens us so we can go
after some new events. This will help us. Driving heads in beds is critical. Higgins
asked Perry to correct him if he is wrong; this committee is going to help next year
toward Love on Ice as it relates to advertising.
Perry stated that was left up to ShoWare and this board to decide that. I know that
$35,000 was the initial number that was thrown out there. The question is do you
think that that is the best use for the $35,000 or do you think there are other things
that we should be doing with it? I don't know the answer to that question but that
was Councils direction on that.
Beth talked about the vignette, 60 second piece in the 2 hour broadcast to talk about
their business. Michelle Wilmot will meet with Beth to go over some ideas the
producer has been contacted and it is professional done. Skaters and production
crew will do how many takes needed. Barbara Smith asked if this is a commercial of
Kent. Sylves answered yes. Perry asked is it something we can use again, we would
have the ability to use it again. Sylves said yes, we will own it. It will be televised as
part of the NBC broadcast, it will be a 60 second spot aired nationally and includes
the celebrity skaters in it.
Perry's question is Branding, looking at what we are spending and what is available to
us we have approximately $20,000 added each year with currently $91,000 current
estimated actually, so question is would we consider putting that $20,000 change in
Lodging Tax Advisory Committee
Minutes of November 29, 2012
Page: 4
fund balance away in anticipation of a branding exercise in the future. Allocating it so
if an opportunity does come along we will have the funding. Barbara Smith thinks it
is a great idea.
Bob Nachlinger stated the fund balance is there and available for allocation anytime
this board and the Council wants to do it. So a separate allocation is not really
necessary. Perry asked if it could be put in as a line item that way we would not have
to go to Council for a budget adjustment. Perry would like to have a line item in the
Lodging Tax budget for Branding. She asked for objections, none heard. This is a
good faith showing that when KDP and Chamber is ready to work together with
Lodging Tax the committee will have the funds. Andrew Hutchinson would like to see
an example. Wolters added that through the Economic Development Strategy could
be a vehicle that could create some of the momentum that could help development
the branding effort. It would be a big help for the City's Economic Development
efforts but I recognized the challenge.
Perry asked for any other questions or comments on where we are going? None
heard.
Perry stated that she expects the changes to get incorporated into the City of Kent
overall budget. Do you want to do a motion to approve the budget as amended?
Perry asked do I have a motion. Beth Sylves moved and Barbara Smith 2"d. Perry
asked for any comments, none heard. Perry asked all in favor signify by saying I. No
opposed, motion passed.
Good of the order
Beth Sylves asked any initial ideas off the top of your head that we should prioritize
to what we should be looking for in the vignette of Kent. Anyone is welcome to sit it
if they would like to it is 3:30 tomorrow at Michelle Wilmot's office in City Hall.
From Councils perspective they would like to show us as more of an urban
environment then a suburb or rural area.
Assignments for next meeting- None
Next Meeting Date — February 21, 2013
(Committee will meet every other month on the 3rd Thursday of the month 4 pm.)
Adjournment - The meeting as adjourned by Chair Perry at 4:55 p.m.
Juli uIIiam,
Lodging Tax Secretary
LODGING TAX OPERATING FUND
As of Dcember 31, 2012 - Preliminary
2011 2012 2012 2013 2014
Actual Budget Est Actual Budget Budget
Beginning Fund Balance 48,624 86,810 86,810 94,907 110,839
Revenues
Lodging Tax 182,840 181,160 187,070 194,382 196,812
Miscellaneous Income 33 300 115 50 50
Total Revenues 182,873 181,460 187,185 194,432 196,862
Total Resources 231,498 268,270 273,995 289,339 307,701
Expenditures
Seattle Southside Visitor Services 120,000 120,000 120,000 60,000 60,000
ShoWare Marketing 60,000 60,000
Branding Activities 20,000 20,000
Tourism Unallocated 5,000 25,000 26,000 20,000 20,000
Tourism Chamber 18,500 18,500 18,500 18,500 18,500
Total Expenditures 143,500 163,500 164,500 178,500 178,500
Transfers Out - ShoWare Marquee Project 1,188
Transfers Out - ShoWare Impact Study 5,000 5,000
Transfers Out - Ballfield Portable Fencing 10,000 10,000
Total Expenditures and Transfers 144,688 178,500 179,500 178,500 178,500
Change in Fund Balance 38,186 2,960 7,685 15,932 18,362
Ending Fund Balance 86,810 89,770 94,495 110,839 129,201
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Sports teams and venues
see eco-friendliness as a
winning game plan By Ben Raker ~ 'A , �► � . :Y; ty
P s 4 Y
sea of green surrounds the players on the
Seattle Sounders FC and Portland Timbers
soccer teams.Roaring fans hold their
team's scarves high,and paper streamers rain down
from the CenturyLink Field grandstands at the first
kick of this October 20I2 game featuring one of the •„r,
hottest professional-sports rivalries.With 66,452 i .ban—
.All
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people in attendance,this is a record crowd fora
Sounders FC home game against a Major League14
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the history of MLS.ESPN is broadcasting the K.
event nationwide.
The Timbers,as visitors,are wearing their Rose
City Red jerseys tonight,but the main color for both
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teams is green:"Rave Green"for the Sounders and M x
"Timbers Green"for the Portland club,which is the
a ,
color of the scarves its devotees are waving.All that
green is particularly Seattle Sounders FC and
Portland Timbers fans '
appropriate given the cheer their teams during
importance both teams a game at Seattle's '
CenturyLink Field,where
place on being environ- 90 percent of vendors'
food packaging is com-
mentally responsible. postable or recyclable.
22 ALASKA AIRLINES I HORIZON EDITION JANUARY 2013
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The Timbers')ELD-WEN The Sounders play in a stadium,completed in These days,it's hard to find a trash receptacle at
Field in Portland received 2002,whose construction reused 35 percent of the the stadium.Most of the bins offer two choices:
LEED Silver certification concrete from the demolished Seattle Kingdome. recycle or compost.To make this work,CenturyLink
for Existing Buildings: Field lessee First&Goal Inc.(FGI)—created by Field vendors have made more than 90 percent of
Operations&Mainte- Microsoft co-founder Paul Allen,whose Seattle their food packaging compostable or recyclable(or
Seahawks also play at"the Clink"—began tracking both).And those streamers that added to the open-
recycling in 2oo6,reducing by 3 percent the amount ing spectacle?They'll be swept up and recycled.
the team's jersey options of stadium trash headed for landfills.By the end of In addition,in 2011,FGI installed a 2.5-acre solar
features ioo percent 2011,70 percent—more than 500 tons—was diverted array on the roof of the Event Center that's con-
recycled materials. from landfills thanks to waste-reduction efforts. nected to the stadium.The array creates enough
energy-830,000 kilowatt-hours annually—to
power 95 Seattle-area homes for a year,according
to FGI.The organization says the roof and other
energy-efficiency projects have reduced carbon
emissions by about 1,350 metric tons per year—
At the equivalent of planting 278 football fields of
trees—and have reduced FGI's annual utility costs
by 27 percent.
The Timbers also take pride in a green stadium.
Rather than building a new facility for the team's
+ inauguration into Major League Soccer in 2osi,the
organization reduced construction waste by choos-
ing to upgrade the classic 86-year-old stadium,re-
naming it JELD-WEN Field.The team worked with
the builder to recycle materials from the original
J' facility into the upgraded structure,whose$40 mil-
lion restoration also included energy-efficient light-
ing and low-flow fixtures to reduce water use.In
August 2011,the U.S.Green Building Council
Continued on page 50
24 ALASKA AIRLINES I HORIZON EDITION JANUARY 2 0 1 3 COURTESY:PORTLAND TIMBERS(2)
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o RENT TOP-QUALITY GEAR FROM US—
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oContinued from page 24 Concrete from the University of
awarded the stadium Leadership in Washington's old stadium has been
o * Qi Qi Energy&Environmental Design(LEED) used in the foundation for the new
f Silver certification for Existing Buildings: stadium,which is expected to open
a{ j Operations&Maintenance.
4-. in time for the 2013 football season.
Z The facility's kitchens recycle their
f cooking oil;edible leftover food is donated
> to a local charity;and fans are encouraged messages with millions of sports fans.
° to use the 57 recycling bins.The team In the early 2000s,various individual
3k also has racks just steps from the stadium teams and leagues began work on environ
s x where up to 300 cyclists can lock up their mental initiatives,often in collaboration
bikes during a match.In bike-friendly with the Natural Resources Defense C oun-
° #t Portland,these racks are often full. cil(NRDC),a large environmental action
One of the team's jersey options—white, nonprofit that made it a mission to assist
with green lettering and a'7os retro look teams that were striving to go green.Con-
to honor the Timbers teams that played versations between the teams about their
before the franchise became part of Major projects were limited,however,until the
League Soccer—was designed and made in Green Sports Alliance(GSA)was formed.
wRENT FOR TWO DAYS Portland from roo percent recycled materi- Founded in 2011,the alliance is a
GET THIRD FREE.
Z WITH A CURRENT ALASKA AIRLINES BOARDING PASS. als.The logo of jersey-sponsor Alaska Portland-based nonprofit that helps sports
Airlines reflects the typeface the airline teams,venues and leagues achieve their
ll, was using in 1979 when it started regular environmental goals by bringing them
service to Portland. together to collaborate,share best prac-
Timbers officials say that being located tices and develop new strategies.The
✓/a rj.'�► in the eco-conscious Northwest contributes alliance also partners with advisers such
PARKS + PIPES + POWDER to their commitment to be green."It's an as the NRDC and the U.S.Environmental
important part of our ethos to be sustain- Protection Agency.
FREERIDE,SNOWBOARD&SKI SHOP able,"says Chief Operating Officer Mike "Sports hold a real and unique opportu-
3325 MAIN STREET Golub."It's part of everything we do,and nity to incorporate behaviors that make
MAMMOTH LAKES / 760.934.9500
W W W.P3 MA M M OTH.CO M In it's the right thing to do." sense bottom line but also make sense for
the planet,"says Scott Jenkins,chairman
Green Sports Alliance of GSA's board and vice president of ball-
The Timbers and the Sounders are among park operations for the Seattle Mariners.
the many teams,from many different "We can share that message with a really
sports leagues,that have made sustain- broad audience—and use our iconic ven-
SKI RENTAL,DEMO SKIS/BOOTS ability part of their ethos,recognizing ues and iconic brands to help make people
CUSTOM BOOT FITTING that green initiatives are not only the aware of the opportunities that are out
3218 MAIN STREET right thin to do but also offer cost sav there:'
MAMMOTH LAKES / 4.7566 g g
WWW.KITTREDGESPORTSRTS.COM ings,brand enhancement,and oppor• The impetus for the Green Sports Alli-
tunities to share positive environmental ante came in late 20o9 and early 20r0
50 ALASKA AIRLINES I HORIZON EDI T I O N JANUARY 2 0 1 3 COURTESY:UNIVERSITY OF WASHINGTON
when Paul Allen's Vulcan Inc.holding
cmmnanv—which owns the Portland Trail
Blazers basketball team as well as the SFO 0 SEA 0 J!
Seattle Seahawks and a share of the Seattle
Sounders FC—was working on expanding -
sustainability initiatives for its teams.Vul-
can reached out to the NRDC,which rec-
ommended talking to the Seattle MarinersA Foster
` .
and other teams the organization had been ; >if tiles! ►
assisting. =�„ r: .
"Paul Allen has for years been dedicatedInternationallyrecognized
to reducing the environmental impacts of Nationally ranked
his teams,and it soon became clear that
other sports teams were interested inWork-compatible
reducing their environmental footprints, Accessible
from
as well,"says Jason Twill,senior project
manager of sustainability at Vulcan and a
GSA board member."It's no secret that J
sports inspire American culture and influ-
ence us,and our hope is that making
sports green will have a positive impact on California professionals looking for the Northwest's Best Executive MBA*
our communities." don't have to look far.The Executive MBA from the University of
The Green Sports Alliance officially Washington Foster School of Business offers classes in Seattle 3-4 days
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teams and five venues as founders.Its A Foster Executive MBA will equip you with the critical business strategies,
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resents the first time that teams from
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The alliance provides support,research, to learn more.
reports,case studies,a clearinghouse for
communicating best practices,and educa-
tional activities such as workshops,webi-
nars and an annual summit.
The sports world is making important
strides,says Justin Zeulner,a GSA board Foster
member and the senior director of sustain
ability and public affairs for the Portland School of Business
Trail Blazers,whose home venue,the Rose UNIVERSITY of WASHINGTON
Garden Arena,became the first pro-sports
facility to receive LEED Gold for Existing I *Current U.S.News&World Report ranking
Buildings:Operations&Maintenance,in
2oio.The collaboration among alliance
members helps to inspire the teams and _
venues to do even more,Zeulner says. ,
At the Ballpark t t'
Scott Jenkins,the alliance chairman and �_, • �, --
Seattle Mariners VP of ballpark operations,
��s f
says the team's environmental accomplish- # "�
ments have included eco conscious resod- ;,
ding of the Safeco Field infield in 2ou.All • • • • •
of the infield's old turf was gathered and
sent to a local composting facility.The
stadium also has boo recycling or com-
posting containers for guests to use,com- 't ""'T" ,R V.R,T.<
pared with only 16 receptacles for landfill w w w. m a m m o t h h o s p i t a 1. c o m
Se rr.,.,Nnun un,mru,u .:tir,i,n�su_.lne,.�r.
trash,and the stadium concessionaires
l A N U A R Y 2 0 1 3 ALASKA AIRLINES I HORIZON EDITION 51
B j
G?ali 4a&,- *doze eouo v r
+s "-
_ 11 YYY
ShoWare Center in Kent,Washington,
1� f.
home of the Seattle Thunderbirds hockey
team,-named its Zambonis"Recycle Rosie"
In_ C , " Pool
„ ; , (above) and "Garbage Gus"to remind fans
J about the importance of being eco-friendly.
Fitness Center
t ' have been phasing in recyclable and comFre -
Internet Access I postable serviceware and containers.
41 "We've completely changed the way we
r' Re handle our waste,and have done it in a way
Restaurant & Bar
r, that saves us money,"says Jenkins,esti-
Co as ^'kO mating that the recycling program saves
HOME FURNISHINGS the Mariners about$roo,000 annually in
avoided landfill fees.
Santa Rosa Solana Beach
Courthouse Square Cedros Design District The team has also been working to con-
529 4th Street 412 South Cedros serve water and save energy,Jenkins says.
707-568-4044 858-481.4341 (� 1
CO KASDI KO.COM "�j "Over the last five years,we've reduced
GardenInfl utilities costs by about$r.5 million—
approximately 25 percent."
Along with improvements such as
Sonoma County ounty Airport ort installing aerators on water faucets and
EAVEN
^' upgrading lights,the Mariners have in-
• . ENSED vested in technologies such as solar panels
on the bridge connecting Safeco Field to its
parking garage.The panels help to power
WINE ROAD
omplimep[4
four new electric-car charging stations that
Northern Sonoma County, CA c
are open to fans during games.
190 wineries and 50 lodgings
"Teams and fans are seeing that there is
within a 30 mile radius.
J �' shu[ft a better way to do business—there's a bet-
ter way to play,"Jenkins says.
He adds that green initiatives help the
team attract new sponsors and strengthen
ties with existing like-minded ones such as
' Alaska Airlines.The airline is"taking a
` 510
leadership role in defining what it means
I to be environmentally responsible as an
airline,"Jenkins says."The Mariners and
Safeco Field are doing the same things
relative to being a sports team and a sports
Explore With Our Sonoma venue."
"TICKET TO THE WINE .O,
visit wineroad.com
Wine
The sport of hockey presents special chal-
Fac
:00-723-6336 ebook.com/WineRoad
lenges in terms of sustainable operations.
• Minimizing energy use is harder when you
are maintaining an ice sheet at freezing
temperatures most of the year.Moist
t Northwest environments also exacerbate
the issue of humidity at hockey arenas,
52 A L A S K A A I R L I N E S HORIZON EDITION JANUARY 2 0 1 3 COURTESY SHOWARE CENTER(2)
and dehumidifiers use energy.
Despite these challenges,organisations
such as Canucks Sports&Entertainment • • ' •
(CS&E),the ownership group of the NHL's
Vancouver Canucks,are actively working
"to reduce waste and become environ-
mentally conscious of decisions and how
they impact the local environment,"says
Michael Doyle,CS&E's executive vice pres-
ident and arena general manager,who sits
on the Green Sports Alliance board.He .
a41
t►` -,
ShoWare Center was the first newly
constructed sports venue in North!
America to receive LEED Gold certi-
fication for New Construction.
says that CS&E has been able to reduce
waste by 40 percent since March 2ori by
recycling and composting office refuse
and refuse from hockey games and other
events at Rogers Arena.
Meanwhile,the city of Kent,owner *
of ShoWare Center,home of the Seattle
Thunderbirds,has been busy partnering
with the center's manager,Philadelphia
area—based SMG,to build on the center's
LEED Gold for New Construction certi-
fication.ShoWare Center,which opened
in 2009,became the first newly con- ,
structed sports venue in North America
to receive the LEED Gold designation for
new construction. "Oregon Executive MBA gave me the foundation and
The facility has a"smart"building- confidence that I needed to expand my career horizon,
management system that saves energy by I chose a new position within Intel as a strategic planner.
using historical data to automatically adjust I love my new job and the multiple opportunities it provides
machinery such as heat pumps,air-handling to impact Intel's business in a meaningful way."
units,dehumidifiers and refrigeration
equipment to the most efficient settings. Join us in Portland for an open house Wednesday,January 9,
Byproduct heat from ice-making ma- or Thursdays,January 17,24,or 31. Reserve your seat at
chines is captured and used to melt and oembamoregon.edu
drain the shavings that are pushed off
the ice during ice-surface maintenance.
The center also has a rainwater-diversion Oregon Roots. Global Reach.
system that directs clean runoff from
the roof to adjacent wetlands,relieving
pressure on the city's stormwater system, E0/AA/ADA institution committed to cultural diversity.
and SMG wants to introduce compost
iANUA RY 2013 ALASKA AIRLINES I HORIZON EDITION 53
bins in its public areas(it already has a
composting program for its back-of-horse
kitchens and offers recycling in all areas of
the arena).
University Participation
Greening university programs also pres-
ents interesting challenges and opportuni-
ties,according to two alliance-member
to reduce costsso we can offer
schools that are pioneering environmental
competitive ,_ efforts:the University of Oregon,based in
and retain . . . - Eugene,and the University of Washington,
State progr*s could benefit based in Seattle.
by folloAg our lead," Bob Beals,associate athletic director at
the University of Oregon,points out that
Patti Paris,
unlike pro-sports programs,which typically
Columbia, - feature one team and one sport at a single
facility,his program includes baseball,foot-
ball,lacrosse and other sports,across differ-
ent venues and with different groups of
Our State's Business Climate is Tough. fans.That means getting buy-in from many
constituencies.
But you can do something about it. "The scale of each event can be different,
and the clientele is different,"he says."We
All across Washington state,employers and business owners are adjusting to the new strive for a consistency of message as well
economy,eagerly anticipating a recovery.They're doing their fair share by cutting costs, as experience."
innovating—even retooling—to retain and create jobs. Beals says that Oregon Athletics started
Any hope of a sustained recovery rests with private sector job growth—a critical tracking recycling rates in 2oo6 and con-
piece to solving our state's significant,recurring budget woes. tinues to identify new sustainability initia-
Lawmakers must take particular care not to jeopardize a restart of our economy by tives,such as triple-bottom-line purchasing
piling additional tax and regulatory costs on employers.Policymakers should instead —factoring people,the planet and profit
be considering incentives that will help retain and recruit employers and jobs. into financial decisions—and installing
\ That's why AWB is encouraging greater support for private employers and job creation spigots on drinking fountains so that water
/1 across the state. containers can be refilled and reused.
We can't control the ups and downs of our economy.But we can promote a more The department also wants to make
business-friendly climate in Washington state, its 85,000-square-foot indoor practice
facility a zero-waste-to-landfill zone.Before
games,the university opens the facility to
fans riding public transit,so that they can
To help ensure your voice is heard have a"tailgating experience"by purchas-
Association in Olympia,visit wwwAWB.org ing food and drinks from vendors.The
• of Washington ,� vendors are using mostly compostable or
Business and click on We Mean Business.
recyclable food-service items.So far,says
Beals,they've succeeded in 75 percent
PO Box 658,Olympia,WA 98507-0658•800.521.9325•www.AWB.org ;1#wemeanbusiness
diversion from landfills.And at the sta-
dium,workers have begun two-phase after-
game garbage pickup,identifying and
gathering recyclables before collecting
Wad friendly landfill trash.
At the University of Washington,the
While at home or during your travels,use your iPad biggest greening project relates to renova-
to read our digital editions,which offer engaging, tion of Husky Stadium.The school is seek-
insightful travel articles to help you plan your next ing LEED certifications for the stadium
getaway,plus additional information from our and a new football-operations building,
f advertisers. both scheduled to open in time for the
2013 football season.During the stadium
www.inflightpubs.com makeover,the UW worked with its con-
EDITION struction company to recycle more than go
�10okm7�l11 ey ''V percent of the steel from demolished parts
M A G A Z I N E M A G A Z I N E
of the old stadium.
The builders have also used a machine
to crush and recycle 26,000 cubic yards of
54 ALASKA AIRLINES I HORIZON EDITION JANUARY 2 0 1 3
ancret�ofi-site using iun the foundation
of the new stadium.which has avoided cia-
nihcant carbon emissions and costs related 0000
to sending truckloads of this material to TRINITY
transfer centers,and has reduced the WESTERN
amount of new concrete needed for the UNIVERSITY
stadium. Education.Transformation.impAcT.
After the stadium opens,the UW ath-
letic department plans to implement a
two-stream—recycling and composting—
waste-diversion system,says Karen Baebler, Expect
More,
Husky Stadium builders have
used a machine to crush and RECEIVE ATOP-QUALITY ' •
recycle 26,000 cubic yards of DYNAMICIN A COLLEGE
concrete on-site, using it in the _ only _ - _ •
foundation of the new stadium. for quality of education 5 years running
affordable9 tuition and residence at
Canadian
assistant athletic director for sports opera- 0 • _r$8M in scholarships and grants available
tions.She credits involvement in the Green * get to Vancouver,Whistler Mountain, and
Sports Alliance as a motivating factor in the _ beach
UW's decision to take this approach."We • •
decided on a two-stream system after see 'THE GLOBE AND MAIL CANADIAN UNIVERSITY REPORT
ing the success of this at Safeco Field and
CenturyLink Field,"she says.
In addition,the university is working Come to a preview weekend Feb 15-16 or Mar 22-23
this basketball season to replace many and we'll pay for your trip Learn more at twu.ca/visit
trash bins with recycling and composting
bins at Alaska Airlines Arena,she says. f
Baebler says the university sees a lot of
value in its GSA membership."It's great to
Discover what it's like to be aTWU
have so many organizations who have student for 36 hours! Stay in dorms,
already been through the process.To have attend class, and meet professors
those resources and those best practices and currentTWU students.
available to us really helped us move[the
school's green initiatives]along much Receive compensation for your
more quickly." travel costs upon enrolling atTWU.
One of the goals of the Green Sports
Alliance is to enlist more universities, / a
along with additional members from the "I was drawn toward the idea of combining
Midwest and the East Coast,and even rigorous scholarship and faith.TWU
members from other countries.
"We know caring for our environment is equipped me to lead professionally as well
important to our fans,and we're excited as personally." i
that so many teams are joining in this 7honzas Hunt, BA(Hans.)Histozy '10 5
effort to improve our communities,"says _
Vulcan's Jason Twill.■
Horizon Edition Magazine Associate
Editor Ben Raker has an MBA in sustainable FACULTY OF •SOCIAL SCIENCES SCHOOLOF HUMAN KINETICS
business. FACULTY OF 'APPLIED SCIENCES SCHOOLOF
SCHOOL •. OF
SCHOOLOF BUSINESS
Other Northwest teams in the Green Sports i SCHOOLOF . . Langley,
Alliance range from the Seattle Storm to the
Edmonton Capitals.For more information,
go to greensportsalliance.org.
I A N U A RY 2013 ALASKA AIRLINES I HORIZON EDITION 55