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Home My WebLink AboutCity Council Committees - Lodging Tax Advisory Committee - 08/02/2012 (2) 00 • ": KENT 11 s1,I.T AGENDA LODGING TAX ADVISORY COMMITTEE MEETING August 2, 2012, 4-5:00 pm Centennial Building - Centennial North & South Conference Room Across from the elevators 400 W. Gowe, St. Mission Promote the City as a destination to increase tourism and business development 1. Introduction • Call for additions to the agenda Jamie Perry • Approval of minutes of July 19, 2012 2. Reports - KDP Skate America Ask Mike Miller Barbara Smith • Suggestions 1. Large banners, pole banners,trolley car rental 2. Plants that are red/white/blue,red/white/blue 3. Flags at the entrance of the city at Meeker 4. Painting some empty store fronts for Skate America(not sure what the look would be). 3. Discussion All 4. Budget Bob Nachlinger 5. For the good of the order 6. Assignments for the next meeting 7. Next meeting date (Tentative set as the 3rd Thursday every other month from meeting of 7/19/12, Next Committee meeting is September 20, 2012 ) a KENT DOWNTOWN PARTNERSHIP August 2, 2012 Skate America OLYMPIC TRIALS: Week of October 15-21, 2012: Event is October 19,20,21 What does Skate America mean? Skate America is an organization that is hosting the first Olympic figure skating trials at ShoWare Center the week of October 151h. This Olympic-style event features 52 elite skaters from 13 countries competing in ladies, men's, pairs and dance. These are skaters on a journey to compete at the 2014 Sochi Olympics in Russia. ✓ Skate America anticipates as many as 15,000 spectators over a weekend; IN OUR OFF SEASON ✓ Event will be nationally broadcast on NBC; with coverage in Canada,Japan, Korea, Russia and other European countries ✓ Regional, national and international print and photography journalists will be here ✓ Brand association with U.S. Figuring Skating; comprised of more than 180,000 members ✓ Audience is family oriented with emphasis on the female affluent consumer-35-60 years Last week the LTAC awarded Skate America $10,000 to go towards marketing this event. Following are the marketing and public relation tools they are purchasing. ➢ 20 billboards will be purchased plus bonus billboards will be added for free ➢ TV buys with KOMO ➢ Radio talk shows, such as,WARM; they will promote contests,there will be commercials and on- air interviews with the some of the skaters ➢ In September there will be an ad in the Seattle Magazine ➢ August 101h reception hosted to view the Today Show live who will be unveiling a surprise. This will be about a skater that will be participating in the Olympic trials at Kent; media will be invited to attend. This skater has been retired and will be announcing their return to competition. ➢ September 141h, hosting a kick-off of Skate America downtown Kent that will include closing down a street for a block party. Seattle Times will be there for sure; still working on NBC affiliates to attend besides our own local media. ➢ Ashley Wagner will be coming in early for the Olympic trials for public appearances ➢ Working with Mariners, Seahawks,Seattle Sounders, etc.to be showcased at one of their games, such as,Ashley throwing out the first pitch at a Mariner's game ➢ TV ads on Comcast; Comcast now owns NBC ➢ 50 ads in Kent and Federal Way newspapers ➢ 50 ads in Issaquah, Redmond and Woodinville newspapers As you can see your$10,000 is going to pay for not just awareness but to bring people into Kent who might not otherwise come. It may be the first time they have come to ShoWare Center. That puts them on the map for return visits for the variety of events they host throughout the year; including our Seattle Thunderbird games. We see these Olympic trials as more than people coming once for this event;we see it as an opportunity to show off what we have in Kent and why other Olympic events should consider coming to Kent for their next event. We are auditioning for our future. We need to do it right;we only have one chance and this is it. We realize that it is critical that we help move our 15,000 visitors, some of which will be your guests from our hotels to ShoWare Center and from ShoWare Center to our downtown. We want to provide our guests with an experience, something they will remember. The idea is that we use trolley cars to transport them. I am working with someone from Portland who might be able to rent us two trolleys with drivers. They are putting together a proposal. We will need to provide fuel and possibly insurance food and lodging. In addition to having fun transportation provided for your guests to and from your hotels, we want to market to the 17,000 that drive James Street every day. We want to capture our commuters on Smith, Central,Willis, etc. We would like to purchase some pole banners as well that say "Welcome Skate America". We want to create a buzz. Kent Downtown Partnership is requesting an additional $8000 to rent 2 trolleys, pay for fuel and other expenses related to the trolleys and pay for banners and the hardware to hang them and pole banners. Prices to be confirmed. Skate America is paying for the design of all our materials. KDP is paying for printing of a local dining guide, shopping guide, and a historical walking tour. We hosted our first merchants meeting this morning and there were several great ideas that we will seek funding for from other businesses and service groups. Questions? Barbara Smith Executive Director Kent Downtown Partnership 202 W. Gowe Street, Suite A Kent,WA 98032 barbaras@kentdowntown.org 253-813-6976 {y AIi(E KENT \ A Sry,NGiON Community zo � z IC Partners a t GAMER/CA% In Kind ` HILTONo e+ � HHONORS What is Skate America? K Skate America, part of the International Skating Union Grand Prix Series, is the premier international figure skating competition held in the United States each year. This Olympic-style event features 52 elite skaters from 13 countries competing in ladies, men's, pairs and dance. Neatly packaged into a three-day weekend schedule, these world-class athletes will compete at Kent's ShoWare center October 19th — 21st 2012 as they beqin their iournev to the 2014 Sochi Olympics. Benefits ■ 15,000 plus spectators over a weekend in the off-season • Nationally broadcast on NBC, with added television coverage in Canada, Japan, Korea, Russia and other European countries • Regional, national and international print and photography journalists • Brand association with U.S. Figure Skating —the national governing body of figure skating in the USA comprised of more than 180,000 members. • Figure skating offers a family oriented audience, with an emphasis on the female affluent consumer— 35— 65 years. What do we need? In Kind Donations • Presenting Sponsor of the Officials dinner—dinner & short entertainment for 50-75 guests • Presenting Sponsor of the Closing Party- ate night buffet and entertainment 250-300 guests • Five high-speed, full service copiers, plus on call emergent technical assistance • Volunteer apparel, fleece vests or light jackets for approximately 250 volunteers • Officials gifts —50 to 75 items (easy traveling gifts preferred) • Athlete and delegation gifts —Athletes = 50, Delegation = 300 • Daily Media Hospitality Sponsors for local and visiting media • Florist— bouquets for medalists (18), centerpieces for Official's dinner (10), assorted table arrangements for credentialing, closing party, judge's room, media room, Kiss & Cry (20) ■ 6 shuttle vans- Oct. 22-26, 2008 (15 seat) can display logos, ads — different sources is fine ■ Wine and spirits— hospitality room, official's dinner, closing party ■ Fruit and healthy snacks for athletes, volunteers, delegation and staff • Beverages —water for athletes (approx.. 500 bottles), sports drink, soda, etc. ■ Tissues—for Kiss & Cry platform, pre-event warm-ups, athlete lounge • Three water bubblers plus water(approx. 20 @ 5gal.jugs) and serving cups • Towels— 100 white hand towels to be removed and replaced each morning for athletes • Gaming consoles, board games, arcade games for the athlete lounge • Transportation —approx. five vans & two sedans for U.S. Figure Skating staff& VIP guests ■ 50 Office chairs —Thursday through Sunday—judges/officials stand • Copy paper (multiple colors), printing services (marketing materials) ■ Signage —vinyl, foam core, etc. • Use of warm-up mats • TV's to be borrowed for in-venue use Contact Laura Lee, Production Sports at productionsports .mac.com or by phone (360)348-3622. All sponsorship subject to U.S. Figure Skating approval. Skate America All-session packages sold to date from: Washington-60%of accounts are from Washington state Airway Heights Indianola Puyallup 6 Anacortes Kenmore Ravensdale Arlington 3 Kennewick Redmond 4 Auburn 9 Kent 47 Renton 10 Bainbridge Island 2 Kirkland 10 Richland Bellevue 12 La Center Ritzville Bellingham 3 La Conner 2 Sammamish Bonney Lake 4 Lacey SeaTac 2 Bothell 2 Lake Stevens 2 Seattle 48 Bremerton 2 Lakewood Sedro Woolley Buckley Longview Shoreline 4 Burien 3 Lynden Silverdale 5 Burley Lynnwood 8 Snohomish Cle Elum Maple Valley 5 Spanaway Cosmopolis Marysville 2 Spokane 6 Covington 4 Mead Steilacoom Des Moines 6 Mercer Island 2 Suquamish East Wenatchee Mukilteo 4 Tacoma 8 Edgewood Newcastle Tukwila Edmonds 4 North Bend Tumwater Enumclaw 5 Olalla Vancouver 2 Everett Olympia 9 Waverly Federal Way 4 Pacific Wenatchee Ferndale Port Angeles 3 Woodinville Gig Harbor 4 Port Orchard 2 Yakima 2 Graham 2 Poulsbo 2 Remaining 40%from: Texas District of Columbia Oregon Idaho Oklahoma Rhode Island California Illinois New York Hawaii Ohio New Jersey Colorado Georgia North Carolina Utah Tennessee Arizona Louisiana Canada (25 accounts!) New Mexico Florida Japan (38 accounts!) Montana Virginia Singapore Michigan Maryla"rid