HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 04/17/2014 (2) KENT
AGENDA
LODGING TAX ADVISORY COMMITTEE MEETING
April 17, 2014, 4 pm
Centennial Building - Centennial North and South
(across from the elevators)
Mission
Promote the City as a destination to increase tourism and business development
1. Introduction/Welcome Bill Boyce
➢ Additions to the agenda
➢ Approval of the minutes of March 27, 2014
2. KDP Report Barbara Smith
3. Chamber Report Andrea Keikkala
4. Budget 2014 Monthly Report Barbara Lopez
5. Branding / Marketing Update Michelle Wilmot
6. Lodging Tax Funding Request
7. Next meeting date
Next regular meeting 06/19/14 @ 4 pm (every other month
on the 3rd Thursday)
LODGING TAX OPERATING FUND
As of March 31, 2014
2013 2014 2014 2014
Actual Budget YTD Est Actual
Beginning Fund Balance 95,397 110,839 193,663
Revenues
Lodging Tax 217,618 196,812 38,890 206,653
Miscellaneous Income 85 50 40 50
Total Revenues 217,703 196,862 38,929 206,703
Total Resources 313,099 307,701 38,929 400,366
Expenditures
Seattle Southside Visitor Services 60,000 60,000 60,000
Tourism Unallocated 10,000 20,000 20,000
Tourism Chamber 18,500 18,500 4,625 18,500
ShoWare Marketing 35,000 60,000 60,000
Branding Activities 20,000 279 20,000
Total Expenditures 123,500 178,500 4,904 178,500
Transfers Out - Showare Center Marquee (4,064)
Total Expenditures and Transfers 119,436 178,500 4,904 178,500
Change in Fund Balance 98,266 18,362 34,026 28,203
Ending Fund Balance 193,663 129,201 34,026 221,866
1 �
April 17", 2014
Project: Request for Additional Funding for the following:
• Creating up to 6 "Kent Local" interview videos
These videos would eventually lead to a Kent Tourism video based off of
the branding statement and approved TV script per Tourism Committee.
The Interview videos will feature a FULL interview of the notable or local
person showcasing the things they enjoy doing, places they enjoy visiting,
restaurants they dine at, events they love to attend, outdoor activities etc.
These videos will eventually turn out to be "A day in the life of a Kent local"
segments built to act as an itinerary for those visiting. All footage that
would be taken could eventually be produced into a longer video segment
based off of the branding statement made for Kent Tourism.
o Cost for up to 6 Interview videos: $10,000.
■ This includes video production, still frame photography and
the ability to use all footage at a later date
• One 4 minute Kent Branding Video
- The Branding video will be produced to tell the story of "Kent" based off of
the Branding statement and video script approved by the Tourism
Committee. This video can be used for Tradeshows, Experience Movement
and showing the world what Kent has to offer!
o Cost of one - 4 minute Branding video: $7,500
■ This branding video will include voiceover, music production
and any desired footage shots based off of video script
approved by the Kent Tourism Committee
Total Cost for 6 Interview Videos & 1 Long Segment Branding video: $17,500