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HomeMy WebLinkAboutCity Council Committees - Public Facilities District Board - 05/29/2008 ENT WAS HIHOTON Public Facilities District May 29, 2008 3:30 p.m. Board Members Present: Chair Mike Miller, Vice-Chair Greg Haffner, Secretary Lew Sellers, Randall Smith, and Cass Prindle. Others Present: City Councilmember Ron Harmon, Chief Administrative Officer John Hodgson (who arrived at approximately 4:15 p.m.), Economic Development Director Ben Wolters, Finance Director Bob Nachlinger, Colin Campbell of the Seattle Thunderbirds, Tim Higgins, General Manager of the Kent Events Center, Brad Tong of Shiels Obletz Johnsen, and Administrative Assistant Julie Pulliam. I. Call to Order a. Introductions. Miller called the meeting to order 3:35 p.m., and introductions were made. b. Approval of Minutes. Sellers moved to approve the minutes of the special meeting of February 20, 2008, with the following correction to Item II b Overview of Project Schedule: Change "Wolters said the project is on schedule and opening is expected during the first week of April" to say "Wolters said the project is on schedule and opening is expected during the first week of January."' Haffner seconded and the motion carried. U. Project Overview and Update a. Overview of Project Budget. Tong distributed copies of a Monthly Budget Report as of May 28, 2008, and noted that approximately 49% of the budget has been spent. He explained that contingencies had to be used for subcontract bids which were over the budget, for unanticipated conditions in the field, for fabrication, and to maintain the aggressive schedule. He noted that certain elective items will be up for consideration by the Council to enhance the facilities' marketability, to enhance revenue stream projections, and to enhance finishes beyond the basic high quality operational level that was in the basic design. Wolters pointed out that the project was started with design only 80% complete in order to take advantage of the summer construction season. i Public Facilities District May 29, 2008 Page Two b. Overview of Project Schedule. Tong distributed copies of a Summary Project Schedule and noted that construction is 54% complete. He added that the project is still on schedule and that an assessment will be done in early July to determine whether M. A. Mortenson Company will be able to commit to an early completion date. C. Current Status of Construction. Tong noted that the roof is up, the steel is done, the crane is off site, and all the pre-cast is complete. He said plumbing, mechanical, electrical, wall framing, windows, and clearing the arena area for the ice slab is upcoming. d. Status of Design. Tong noted that there are only a few design pieces left to go, including the interior suites and lounges and the plaza along James Street. Wolters explained what the request for additional funding will entail. III. Operator Update Tim Higgins stated that this facility is more intimate than similar facilities in the area, the location is incredible, and that promoters are very interested in it. He said he is working on scheduling events, and hiring a Director of Marketing and Sales, a Director of Operations, and a Director of Finance. Higgins described his background and experience, and answered questions from Board members regarding hiring staff for the Center, and what type of events cannot be held in the facility. Wolters answered questions about budget items including sidewalk improvements, James Street costs, relocation of utilities, and sewer line issues. Discussion was also held on the type and cost of scoreboards, parking issues, the traffic plan, and property acquisition. It was determined that a tour of the facility will be scheduled soon for the Board members. IV. Sales and Marketing Update Colin Campbell noted that the new office is open and said they have been attending street fairs, working with schools, and will hold a training camp in August. He explained that their sales philosophy is "less is more" when it comes to advertising signs in the facility, and Public Facilities District May 29, 2008 Page Three expressed confidence that advertising projections will be met. He reported that 13 of the 20 suites have been committed to, that 32% of the club seats have been sold, and that 92% of previous'season ticket holders have purchased season tickets again. He discussed his efforts relating to naming rights and sponsorships, and explained that they have adopted the NHL standards limiting signage on the ice. Upon Harmon's inquiry, Campbell discussed what could occur if the facility were to open early. V. Finance Report a. Financial Update. Bob Nachlinger distributed copies of a financial report as of the end of April, and noted revenues in the amount of $64,811,347, and expenditures in the amount of $31,343, 451, for a balance of $33,467,896. He clarified that the $133,268 in Sales & Use Tax is actually from January and February. VI. Other Business At Miller's request, Wolters and Higgins agreed to update the Rotary at a meeting in June. Sellers noted that the Thunderbirds are looking for homes for teenage players. VII. Executive Session No Executive Session was held. VIII. Adjournment Sellers moved to adjourn at 5:05 p.m. Haffner seconded and the motion carried. Brenda Jacober, C City Clerk i' i f • s wq en' eeew�• awLYW ,��,�r+r�W a i t. KEN T W WASH I N GTO N It � n � n ffi �M F T TLEJ 4= (%S �§ � � awo THE CITY OF KENT QUICK FACTS: The City of Kent is the fourth largest city in King County, with a culturally rich population of 86,660. It Kent was named Sports Illustrated's 50th covers a geographic area of 29 square miles. Kent's population is projected to grow to 100,000 within the next few years! anniversary"Sportstown"for the state of Washington. Conveniently located directly between the cities of Seattle and Tacoma, Kent has several distinct neighborhoods and commercial districts within its boundaries. Evening Magazine named Kent the Best Offering a pleasant climate, Kent is characteristically warm rather than hot. Majestic Mt. Rainier, rising Place to Live in Washington. 14,410 feet above the valley floor, can be viewed and enjoyed for its scenic beauty. Kent offers award winning parks, excellent school systems, and a caring and efficient City Administration. Kent is the corporate home for During the next ten years, Kent will become a regional banking center; have the largest concentration of companies such as R.E.I. and Oberto King County governmental services outside of Seattle; and become the focal point for international Sausage. commerce. During this transitional phase and thereafter, the City of Kent will offer a wide range of employment opportunities. r f } et „ KEN T WASHINGTON , w r. R x " i' b " TTLE% ABOUT THE KENT EVENTS CENTER "It is Kent's offering for its people. It's your city and your center," The Kent Events Center will provide an abundance of family-focused opportunities for recreation and Suzette Cooke enjoyment, as well as a sound economic investment for the City. A broad range of events including Mayor of Kent concerts, car and boat shows, high school graduations, home and garden shows and the Western Hockey League's Seattle Thunderbirds will all have a home at the Kent Events Center. • Approximate square footage: 153,000 square feet "The Center is a promise to bring the • Scheduled opening: January 2009 community the kind of facility it has • Anchor tenant: Seattle Thunderbirds deserved and needed for so long." • Seating: Multi-use facility with 6,025-seat ice arena for Thunderbird home games. Christine Gregoire Governor of Washington Retractable seating to provide additional space for concerts, shows and other events. • Usage: Studies indicate that the center will host approximately 110 to 117 events annually, including about 40 Thunderbird home games. "we are very excited about this move to The Kent Events Center will be located at West James Street and Fifth Avenue North, within walking Kent and the partnership with the city in distance to Kent Station, Sound Transit and Kent Commons. It will be strategically located for access to their new events center," major transportation corridors, including access to and from SR-167, I-5 and I-405. Russ Farwell Seattle Thunderbirds General Manager ,IN n .wz KENT WASHINGTON s ; � I ^ /SE�ITTLE/ BUILDING GREEN The Leadership in Energy and Environmental Design (LEED) Green The Kent Events Center will be the first "Green" building of its kind in the country to be built to Silver LEED Building Rating System— is the nationally Standards. The built environment has a profound impact on our natural environment, economy, health and accepted benchmark for the design, productivity. construction, and operation of high performance green buildings. LEED gives Environmental benefits: building owners and operators the tools • Enhance and protect ecosystems and biodiversity they need to have an immediate and • Improve air and water quality measurable impact on their buildings' • Reduce solid waste performance. LEED promotes a whole- • Conserve natural resources building approach to sustainability by recognizing performance in five key areas Economic benefits: of human and environmental health: sustainable site development, water • Reduce operating costs savings, energy efficiency, materials • Enhance asset value and profits selection, and indoor environmental • Improve employee productivity and satisfaction quality. • Optimize life-cycle economic performance Health and community benefits: • Improve air, thermal and acoustic environments • Enhance occupant comfort and health • • Minimize strain on local infrastructure This information is courtesy of the U.S. • Contribute to overall quality of life Green Building Council(USGBC). For more information on Building Green,visit the (USGBC)online at www.usgbc.com �n lei; . - � .,a . KEN T ^� WASH I N GTON 17 �A t i • u �i suss•,_ ., � WYI11� 3, l"E r_ A ANCHOR TENANT QUICK FACTS:THUNDERBIRDS S EATT L E THUNDERBIRDS HOCKEY The Seattle Thunderbirds have 100% Local Ownership. The Seattle franchise joined the Western Hockey League as the Seattle Breakers in the 1977-78 season 31 year History in Puget Sound and a 40 and became the Thunderbirds at the start of the 1985-86 season. The team won the WHL's Western year history in the Western Hockey Conference Championship in 1997 and the U.S. Division Championship in 2003 and 2005. In 1989-90, the League (WHL) team had its best regular season record with the team finishing at 52-17-3. That included a home record Of 33-2-1. Players range in age from 16-20 years old and play to develop their skills and The Thunderbird have had two players, Petr Nedved and Patrick Marleau, selected second overall in the talents. NHL Entry Draft. Nedved was selected by the Vancouver Canucks in 1990 and Marleau was selected by the San Jose Sharks in 1997. In the 2007-2008 season, The Seattle Thunderbirds showcase the talents of Players are drafted into the National Hockey League (NHL), the top level of three First-Round NHL Draft Picks: Thomas Hickey (4th Overall by the Los Angeles Kings); Riku Helenius professional hockey. (15th Overall by the Tampa Bay Lightning); and Jim O'Brien (29th overall by the Ottawa Senators). Each player gets one year of post Beginning in the 1989-90 season, the Thunderbirds began playing some home games in the Seattle Center secondary education for each year played Coliseum, also home to the NBA franchise, Seattle Supersonics. Until then, all games were at the Seattle Center Arena (now Mercer Arena). That building held 4,139 for hockey and the Coliseum held 11,907. The Players will live and attend school in Thunderbirds now play full-time in the KeyArena, a facility that seats 6,324 for hockey. Kent, as well as hold their daily practices in Kent, truly become part of the Until the 1991-92 season, Seattle held the WHL single game attendance record with a standing room only community crowd of 12,464, That record is now 19,103, and was set at a game between the Thunderbirds and the Portland Winter Hawks in 1997 at the Rose Garden. The Thunderbirds organization has a rich history of community and social services, most notably the Hockey Challenge, benefiting the Ronald McDonald House of Western Washington. ,11s�rr KENT WAS H I N GTO N �i. * z' e 4 TTD. ENTERTAINMENT POSSIBILITIES The Kent Events Center approximately 110 to 117 events each season. Events will range from the fast- paced action of a thrilling Thunderbirds game, to world class concerts. From car shows and ice shows to community events, such as high school basketball and graduations, the Events Center will be the premier facility for wide range of entertainment in the South Puget Sound. Below is a small faction of the limitless entertainment possibilities for the Kent Events Center: - Bridal Shows - Car & Boat Shows - Children's Music - Circus - Comedy Shows - Concerts - Conferences - Disney on Ice - Fairs - Festivals - Globetrotters - Graduations - Home & Garden Shows - Ice Shows - Liquidation Sales - Magic Shows - Monster Truck Shows - Motocross - Rodeo /Bull riding - RV Shows - Sporting Events - Theatre and Musicals - Tournaments - Trade Shows r _ Orm— LIM" v ' KENT WASHINGTON °.t '�� :. � 3 fir• c' � �' � v..,..>..N ;* ... � �' � ; s m•a p b N �s EATTLE/ y EXCLUSIVE RIGHTS The partnership philosophy of the Kent Events Center and the Seattle Thunderbirds is to fully maximize the impact that our corporate partners will have on their potential customers. This will be accomplished by limiting the number of corporate partners. These exclusive naming opportunities include... • Arena Naming Rights • Main Concourse Lounge Naming Rights • Suite and Club Level Naming Rights • Club Seat Naming Rights • Score Clock Naming Rights • Exclusive Supplier Rights These Exclusive Rights Opportunities will be fully combined and integrated with other advertising elements allowing you the most comprehensive, creative and effective marketing campaign possible. s i r. w mrmw KEN T WASHINGTON y. i y ve" .• SEATH , W S /SEATTY N QUICK FACT: HOW ICE IS MADE �17 6 1 5 4 E �0 To make ice, the floor is chilled to 24 ®_� 2 degrees and then a thin sheet of water is poured over the floor. This process is SUITES 1 Call for informationrepeated every 20 minutes until a 3/a" sheet of ice is made. It takes CLUB 7°� ° ° -°�9 I 10 s approximately 12-18 hours to make a 3/4" sheet of ice. When 1/3 of the ice cc:�," 8 _ r �Iwf Illilll thickness is completed, white paint is �� coated over the ice. When 2/3 of the ice ��,�� 9�11 �o� o o �o� is frozen, the lines and logos are painted II / FAMILY ZONE onto the ice, then the final 1/3 is laid. �m® ��®�� ��� $414Adults During hockey season the ice is left down $306 Kids 14&Under' and is covered with a Styrofoam �. �o The prices above include insulated plastic coated floor and the all taxes and building basketball floor or concert is placed on fees. 1 1110. top. For the circus the ice is removed and For more information on Season Tickets in the then re-made after the final performance. Kent Events Center, contact the Seattle Thunderbirds at 206-448- PUCK or visit us online at seattleth u nderbirds.com. x a a KEN T W A 5 M I N O T O N J y 'k �SEATTLEf 4 `'W MJ i KENT EVENTS CENTER EXECUTIVE SUITES Experience the finest in entertainment with owning a suite right in your own back yard! The Kent Events Center offers twenty (20) Executive Suites that range in size from 10 to 16 luxury seats. The Events center will host a wide variety of events each year, providing year round entertainment. Suite ownership will provide you with a tremendous opportunity to host corporate clients, reward employees and create business networking events. Executive Suite ownership benefits include: • 10-16 tickets (dependant of suite size) for all events • Preferred parking passes • VIP private entrance and VIP parking • Premier Seating • High-tech telecommunications capabilities • Wheel Chair Accessibility • Hostess Service • Restaurant-style food service • Wet bar with fridge • Private Washrooms • Television • Up scale catering Menu a u 5T^t fi e . 5 e akESYL. w ' W , A V11M��i r�4Ja'."�a , 7 - - z e .k Y, +� R w z k r KENT -,,..;• ._.v r s WASHINGTON a u /SEATTLE/ SEASON TICKET OPTIONS Thunderbirds Hockey is an exciting, fast paced game, fun to watch and appeals to people of all ages. Since it is geared toward family entertainment, tickets to T-Birds games should be used as a tool for your sales force as well as your employees. The Thunderbirds offer two season ticket options for your entertainment needs. Club Seats • Seats located at center ice, penalty box side • Larger, more comfortable seats • Access to private club and suite lounge • Two (2) preferred parking stalls per four (4) seats • First option to buy your seats for all non hockey events • Private entrance • Guaranteed price for 3 years when you sign 3 year agreement Season Tickets • World Class Hockey at a great price • 36 Nights out during the fall and winter • Guaranteed seat location • Savings of up to 30% off of single game prices • Playoff priority and savings on tickets • Post-season skate with the players • Exclusive access to game day news, notes and current stats • Priority opportunity for Special Events _._.- � -.-. �,=o.-, amm:--.-« �--.'-..w ���-a iw^,e.-tee. iw-x•,r-a I�n"va it � �'�°w\ ^'0'� i 1 � �w�1 r u � t o i Ilii v li , r - t r� s T ✓ Bpi a r, i ti' d- tow.. . . , �►1090100VANVAlk Alft ot V4 'Ah4jW IWO WIN ,,..� w �. � m REM, st «ten 010* s o� o e r ram. 400 .,y ,.... ., � �KENT WAS H IN GTON ,x } e 1— I i /t 7 .y� FIXED SIGNAGE "We have enjoyed being a Corporate Fixed Signage at the Kent Events Center provides you with a permanent and lasting presence. Your Partner with the Thunderbirds. It allows company name and message will reach and interact with potential customers at all events in the Center. us to align our product with the team in These permanent and strategically placed signage opportunities include: such a way that fans really connected us with the team. It has directly contributed • Ring Signage to increased name recognition in a fun, • Scoreboard Signage interactive way.The results have far • Vomitory Signage exceeded our expectations!" • Directional Signage Kent Chaplin • Restroom Signage Chaplin VW/Subaru • Concession Signage Each of these visible and unique locations will be combined with additional advertising elements to create • a fully integrated and effective package. &Jtew ALctoWtotl.Ve ciroup �r -wF W SOUNOTRANSIT f a s a t t xr. 6 j t 1j( i E , pp f t k } i "r� f E I t 4� 3, „s R 2 : 381 HM PERIOD GUEST M � a FOULS PLAYER FC�L�L FOULS r s SCORE MATCH SCORE � + ►: Allstate ,, e . pre, r? _ Jerrr oi"ice jog e� { KLJ Nors, t4 ��1.4 x o w. A w` q e_ sw ash � .+" ,....-•�''"� e�Ta6 � T'y`T• �. ,Wyfeyll .y Y�� .;0� �V� .. . - t dr �.�� ,,,;3. 1... as u � us-a .., :. ,� �>a.,�„ ,.::�.r .�w•. �. _ m....d...,.,>.w„., ._�,. :�, _, w,�...�.a .t 'a y �-�.,, `-��� ti-,;..My„., ..c,. 'aRssro"'»..... N "g } KEN T �•t WAS M I N GTON e t _. i%SEATTLE/ EVENT SIGNAGE "We are extremely happy with our Rinkboard Ads - Put your company logo right next to the action. Two 3' x 10' ads are placed in mirror partnership with the Thunderbirds. Fans image to ensure 100% exposure to every fan in KeyArena. Rinkboards receive invaluable added exposure have connected us with the T-Birds through media coverage of the Thunderbirds on area TV and in newspapers. through our signage at the games and Under Ice Ads - Under ice ads set your logo apart from all other arena signage. These are the most our"Crunch of the Night" promotion. But visible ads in KeyArena and also increase their reach through added media exposure. the most exciting part was when I was Video Scoreboard - We will create a video package to meet your needs - and deliver it on KeyArena's watching the local news and saw our large, high-tech center ice screen. Opportunities include 30 second "in house" television commercials, board ad when they showed the T-Birds replay sponsorships or video promotions. highlights. We can hardly wait for next Team Bench & Penalty Box Signage - For a unique signage opportunity, put your company logo on a season!" bench and corresponding penalty box to ensure maximum visibility. -Tim Kennedy Zamboni - A moving symbol of the sport - literally. The Zamboni captivates new and returning fans alike. Tim's Cascade Chips Your exclusive ad on both sides of the Zamboni will capture the fans' attention as it cleans the ice throughout the game. Prize Blimp - The prize blimp is our most interactive and popular game day promotion. Place your logo on I1VI'S the sides of the blimp to reinforce your brand and distribute prizes to fans, creating brand loyalty and driving traffic in your business. CASCADE SNACKS k'� E KENT�i t _ •• "^ � WASHIN GTON iX, � a• x �Jry f w 9. � SEATTLE t MEDIA Radio - All 72 regular season and playoff games are broadcasted on Thunderbirds Radio, carried on the 50,000 watt KKNW AM 1150. The Thunderbirds are also proud to be the first sports team to also broadcast in HD radio. Follow the Thunderbirds in high definition on 98.9FM-HD3. The advantage to Thunderbirds Radio over other radio options is that your message is incorporated into the game making you part of the broadcast. Your radio package may include... • 30-second commercials • 12-second live drops • Feature sponsorship Television - AII Thunderbirds home games are broadcast "on demand" to all Comcast subscribers throughout Puget Sound. Make your company part of the each game with commercials, feature sponsorships and graphics during the game. Web - Be part of the Thunderbirds website, the number one place that T-Birds fans look for the most up to date information regarding their favorite team. In October of 2007 alone, the Thunderbirds website had over Two Million page views. �s srrw�s -�'ti'"'^- r..�'v°"."' �1RiR Citt'Fe4C$ . ,.. •�". w 400 ' KENT W A 5 H I N GTON ,. AEA TTLE�i PRINTED COLLATERAL Program - An ad in the program can enhance your branding effort, give fans more detailed information about your company and/or drive fans to your locations. Magnetic Schedule - Your logo will be placed on all 10,000 magnet schedules handed out on opening night and throughout the season. Pocket Schedule - Your full ad panel will appear on over 300,000 pocket schedules throughout the greater Puget Sound area. Ticket Backs - Your message will appear on the back of each ticket distributed by the Thunderbirds. Ticket backs are ideal, exclusive spaces for increasing awareness of your brand Other printed material includes: Ticket Envelopes, Ticket Brochure, Media Guide, Team Poster and much more! r GTO' A ' KENT Wn5H I N G T 0 N i EA�S TTLEj� PROMOTIONS "We love our partnership with the Seattle Seattle Thunderbirds games in the Kent Events Center are the best way to reach to a wide ranging T-Birds Thunderbirds because the games are fan base. We will work with you to create a customized promotion that causes a buzz and anticipation such great family events. Our customers among our fans, while helping you achieve your desired results. and our employees really enjoy them!" Examples of current promotions that are helping companies achieve their goals... Melinda Merrill • Allstate Good Hands Save of the Game Fred Meyer • Dairy Queen, Hot Eats, Cool Seats! • Washington's Lottery, Hit 5 Fan of the Game FredWWr • Fred Meyer Teddy Bear Toss • Tim's Cascade Crunch of the Night Promotions are the key component that makes your partnership `come alive!" KENT WASH I N G T O N 31 IV r A TL f EA QUESTIONS? FOUNDED ON PASSION... Immersed in history, rich in tradition, WHAT IS THE DECISION MAKING PROCESS? sport connects communities and builds bridges between all walks of life.Teams WHO MAKES THE FINAL DECISION? are a symbol to which fans can identify, a source of pride and a foundation for passionate involvement. TIME LINE? DEFINED BY DREAMS... NEXTMEETING? In Sport, seemingly impossible is possible and it is with each of these achievements that fans can live out their dreams. FINALIZE PACKAGE! Spots, if only for a moment, allow us to be moved by the success of the players who represent us. Throughout each win WHO DO YOU KNOW THAT MIGHT BENEFIT FROM and each loss, we truly become one. BEING INVOLVED WITH THE T-BIRDS NEW KENT EVENTS CENTER?