HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 12/15/2022 (2) Lodging Tax Advisory
• Committee
KENT Thursday, December 15, 2022
WASHINGTON 4:0 0 PM
Centennial Center, South
To listen to this meeting,
call 1-888-475-4499 or 1-877-853-5257
and enter Meeting ID 892 4802 6904
Chair Bill Boyce
Andrew Hutchison Executive Director Gaila Haas
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Item Description Action Speaker Time
1. Call to Order YES Chair
2. Roll Call YES Chair
3. Agenda Approval YES Chair
4. Approval of Munutes YES Chair 01 MIN.
Approval of April 14, 2022 YES Chair 01 MIN.
Minutes
5. Business YES Chair
A. Lodging Tax Revenue NO Shane Sorenson 10 MIN.
Update
B. Reappoint David Kwok to YES Michelle Wilmot 05 MIN.
the Lodging Tax Advisory
Committee
C. Reappoint Tim Higgins to YES Michelle Wilmot 05 MIN.
the Lodging Tax Advisory
Committee
Unless other noted, the Lodging Tax Advisory Committee meets in April and
September to review grant requests. Unless otherwise noted, meetings are held in
City Hall, Council Chambers, 220 Fourth Avenue South, Kent, WA, 98032
For additional information please contact City of Kent at or via email at
Cityclerk@KentWA.gov.
Any person requiring a disability accommodation should contact the City Clerk's
Office at 253-856-5725 in advance. For TDD relay service all Washington
Telecommunications Relay Service at 7-1-1.
Lodging Tax Advisory Committee Lodging Tax December 15, 2022
Advisory Committee-Regular Meeting
D. Appoint Burl Battersby to YES Michelle Wilmot 10 MIN.
the Lodging Tax Advisory
Committee
E. 2022 Results Report and YES Bridget Baeth 45 MIN.
2023 Budget Proposal from
Jay Ray
6. Adjournment YES Chair
Pending Approval
Lodging Tax Advisory
'
T Committee
KEN
WA9H... Lodging Tax Advisory
Committee-Regular Meeting
Minutes
April 14, 2022
Date: April 14, 2022
Time: 3:37 p.m.
Place: Chambers
Members: Bill Boyce, Chair
John Casey, a
Gaila Haas, Executive Director
Tim Higgins, '
Andrew Hutchison, o
David Kwok,
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Agenda: a
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1. Call to Order 3:37 p.m. a
Council President and Chair Boyce called the meeting to order. M
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2. Roll Call N
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Attendee Name Title Status Arrived
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Bill Boyce Chair Present a
John Casey Present c
Gaila Haas Executive Director Present
Tim Higgins Excused
Andrew Hutchison Present
David Kwok Excused
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3. Approval of the Agenda
1. I move to approve the agenda. a
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RESULT: MOTION PASSES [UNANIMOUS]
MOVER: Gaila Haas, Executive Director
SECONDER: John Casey
AYES: Boyce, Casey, Haas, Hutchison
4. Approval of the Minutes
A. Approval of Minutes dated February 10, 2022
MOTION: Move to approve the Minutes dated February 10, 2022
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Page I of 4 Packet Pg. 3
Lodging Tax Advisory Committee Lodging Tax April 14, 2022
Advisory Committee-Regular Meeting Kent, Washington
Minutes
......................................................................................................................................................................................................................................................................................................._...............................................................................................................................................................................................................
RESULT: APPROVED [UNANIMOUS]
MOVER: Gaila Haas, Executive Director
SECONDER: John Casey
AYES: Boyce, Casey, Haas, Hutchison
S. Business/Discussion Items
A. Evaluate and Score Lodging Tax Grant Applications
Chair Boyce led a discussion for the Committee to set aside $95,000 in funds
for future grant applications during 2022. Boyce, Casey, Haas and Hutchison
agreed.
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Michelle Wilmot provided an overview of the grant process regarding
receiving and distributing lodging tax funds and advised that the LTAC will 0
make recommendations to the Economic and Community Development a
Committee to formally request the Council approve and award the funds. g
Jason Thompson from the Seattle Thunderbirds Hockey Club presented o
details on the Thunderbird's request of $70,500 to promote Visit Kent and M
Kent as a destination. The Thunderbirds estimated attendance is over N
180,000 and they anticipate 2,500 attendees will spend nights in Kent. N
Michelle Wilmot presented details on the Women in Manufacturing (WiM) a
request that will be used to shine light on manufacturing jobs for women in a
Kent. WiM has been a strong partner with the City - promoting it at local o
events and across the country as a great place to work and do business.
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Their educational program series features nine companies in Kent. Their
request is for $10K that will bring about 100 people to Kent each time they
hold an event. They anticipate 20-25 people will stay overnight in Kent for c
each time. �-
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Gaila Haas presented the Kent Downtown Partnership's request for $6,800 y
for a Meeker Street Nerd Party to be held in February of 2023. Funds will be 3
used for event logistics.
Gaila Haas presented the Kent Downtown Partnership's request for $10,000
for a Cajun Music Festival.
Zenovia Harris, President of the Kent Chamber of Commerce presented
information on the Chamber's request of $67,100 for tourism infrastructure
support of a visitor's center. The Chamber receives thousands of calls for
information and they wish to expand their information services for the entire
Kent community rather than just for members. They look to assist with local
events through the visitor center; prepare informational packages and make
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Page 2 of 4 Packet Pg. 4
Lodging Tax Advisory Committee Lodging Tax April 14, 2022
Advisory Committee-Regular Meeting Kent, Washington
Minutes
them available to those staying in hotels, as well as hold a business Expo in
May at the accesso ShoWare Center.
Michelle Wilmot presented information on the Kent International Festival's
request of $10,000 to support this annual festival by allowing them to pay for
musical performances. The event is free and open to anyone.
Free to anyone to attend
Michelle Wilmot presented information on the Gut Check wrestling
tournament request for $30K to support the statewide wrestling tournament.
There are many overnight stays at Kent hotels during the course of the event ;
that is expected to attract 4-5,000 people to Kent in June.
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Michelle Wilmot presented information on the request of $25,812 from Food o
Northwest for a food processing hot topics forum. Approximately 500 a
representatives from businesses around the region are anticipated to attend a
and possibly stay at Kent hotels.
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Michelle Wilmot presented information on the Pacific NW Aerospace request M
of $35,000 for a technology innovation conference at the accesso ShoWare N
Center. This event will bring in people from across the state to help to grow o
industry engagement. Approximately 350 people will attend the expo and it
is expected that 200 would stay in Kent hotels over the course of the event. L
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The committee agreed to not fund the Kent Downtown Partnership's request o
for the Meeker Street Nerd Party and the Cajun Music Festival in this grant
cycle, but agreed they would move these two requests to the top of the list
for funding in the next grant application cycle.
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The committee's recommendations for funding to each of the organizations to
move forward to the Economic and Community Development Committee for �.
formal action is as follows:
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Seattle Thunderbirds Hockey Club $60,000
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Women in Manufacturing $9,000
Kent Chamber of Commerce $50,000
Kent International Festival $10,000
Gut Check Tournament $25,000
Food Northwest $19,000
Pacific Northwest Aerospace $27,000
MOTION: I move to authorize the Council award a total of $200,000 to the
2022 Lodging Tax Advisory Grant Applicants at funding levels identified by
the Lodging Tax Advisory Committee.
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Page 3 of 4 Packet Pg. 5
Lodging Tax Advisory Committee Lodging Tax April 14, 2022
Advisory Committee-Regular Meeting Kent, Washington
Minutes
......................................................................................................................................................................................................................................................................................................._...............................................................................................................................................................................................................
RESULT: MOTION PASSES [UNANIMOUS] Next: 5/9/2022 4:00 PM
MOVER: John Casey
SECONDER: Gaila Haas, Executive Director
AYES: Boyce, Casey, Haas, Hutchison
6. Adjournment 5:10 p.m.
Chair Boyce Adjourned the meeting.
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Committee Secretary
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Page 4 of 4 Packet Pg. 6
5.A
LODGING TAX ADVISORY COMMITTEE
4^4� 220 Fourth Avenue South
Kent, WA 98032
KENT
WASHINGTON
DATE: December 15, 2022
TO: Lodging Tax Advisory Committee
SUBJECT: Lodging Tax Revenue Update
SUMMARY: Senior Financial Analyst, Shane Sorenson will provide current data on
lodging tax revenue and expenditures during 2022. He will compare this data to
pandemic era numbers and also to pre-pandemic revenues.
The update from Finance will inform the advisory committee discussion of grant
availability for 2023.
ATTACHMENTS:
1. October 2022 Lodging Tax Operating Report (PDF)
Packet Pg. 7
5.A.1
Lodging Tax Operating Fund Report
October 31, 2022
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2018 2019 2020 2021 2022 2022
Actual Actual Actual Prelim Adj Budget YTD c
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Beginning Fund Balance 457,556 336,486 185,546 73,398 128,930 128,930 1M
Revenues -�
0
Lodging Tax 312,813 306,055 155,591 222,759 296,930 217,196 ..
0
Transfer In - General Fund 285,000 285,000 CD
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Interest Income 7,682 8,533 2,793 (1,508) 810 2,622
Total Revenues 320,495 314,588 158,384 221,252 582,740 504,818
Expenditures
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Projects & Events 423,868 455,202 205,148 136,500 485,000 195,519 a
Allocations 17,698 10,325 65,384 29,220 24,050 11,825 O
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Total Expenditures 441,566 465,527 270,532 165,720 509,050 207,344 1M
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Change in Fund Balance (121,071) (150,940) (112,148) 55,532 73,690 297,474 c
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Ending Fund Balance 336,486 185,546 73,398 128,930 202,620 426,404 N
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Finance Policy: $50,000 minimum fund balance o
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5.A.1
Lodging Tax Operating Fund
2022 vs. 2021 Comparison by Month Using Month of Tax Revenue Activity
First Quarter Jan Activity(March Tax Receipts) February Activity(April Tax Receipts) March Activity(May Tax Receipts) Total Q3
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2021 2022 Increase/ Decrease 2021 2022 Increase/ Decrease 2021 2022 Increase/(Decrease 2021 2022 Increase/(Decrease)
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Revenues Q
Lodging Tax 11,155 14,246 3,091 27.7% 11,429 15,106 3,676 32.2% 5,688 18,838 13,149 231.2% 28,273 48,189 19,916 70.4%
Transfer In 285,000 285,000 - 285,000 285,000 d
Interest Income 197 68 129 -65.5% 65 52 13 -19.7% 39 211 172 443.4% 301 332 30 10.1%
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Total Revenues 11 352 14 314 2,962 26.1% 11 495 300,158 288,663 2511.30/. 5,727 19,049 1 13,322 232.6% 28,574 333,521 304,947 1067.2% 1v
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Total Expenditures 6,599 1,171 (5,428) 29,103 1,176 (27,928) 6,601 1,175 (5,426) 42,304 3,522 (38,782) w
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Net Revenues 4 753 13,14 8,390 176.5% (17,609)1 298,982 316,591 -1797.9% 874 17,874 18,748 -2145.4% (13,729)1 329,999 i 343,729 -2503.6% M
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Second Quarter April Activity(June Tax Receipts) May Activity(July Tax Receipts) June Activity(August Tax Receipts) Total Q2
2021 2022 Increase/ Decrease 2021 2022 Increase/(Decrease) 2021 2022 Increase/(Decrease) 2021 2022 Increase/(Decrease)- O
Revenues J
Lodging Tax 16,336 20,056 3,720 22.8% 17,850 23,459 5,609 31.4% 22,015 28,398 6,382 29.0% 56,201 71,913 15,712 28.0%
Interest Income 346 203 143 41.4% 97 288 190 195.4% 129 250 121 93.8% 573 741 168 29.3%
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Total Revenues 16,682 20,259 3,577 21.4% 17,947 23,747 5,800 32.3% 22,144 28,648 6,503 29.4% 56 774 72,653 15,879 28.0% M
Total Expenditures 8,099 21,940 13,841 170.9% 32,040 6,988 (25,053) -78.2% 6,130 53,363 47,233 770.5% 46,269 82,291 36,021 77.9% CL
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Net Revenues 8,583 (1,681)1 (10,264) -119.6% (14,093)1 16,759 1 30,852 -218.90% 16,014 1 (24 716) (40,730) -254.3% 10,505 1 (9,637) (20,142) -191.70/.
d
Third Quarter July Activity(Sep Tax Receipts) August Activity(Oct Tax Receipts) September Activity(Nov Tax Receipts) Total Q3
2021 2022 Increase/ Decrease 2021 2022 Increase/ Decrease 2021 2022 Increase/(Decrease 2021 2022 Increase/(Decrease)
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Revenues O
Lodging Tax 13,638 32,596 18,957 139.0% 14,843 33,602 18,759 126.4% 13,211 - 41,692 66,197 24,506 58.8% IZ
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Interest Income 111 213 102 91.7% 183 351 168 92.1% 194 467 273 140.7% 488 1,031 543 111.3% k
Total Revenues 13,750 32,809 19,059 138.6% 15,025 33,953 18,927 126.0% 13,405 467 12,938 -96.50/0 42,179 67,228 25,049 59.4% M
Total Expenditures tm
2,913 73,522 70,609 2424.3% 16,821 20,638 3,817 22.7% 6,188 7,600 1,412 22.8% 25,922 101,760 75,839 292.6%
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Net Revenues 10,837 (40,713) (51,550) -475.70/a (1,796) 13,314 15,110 -841.3% 7,217 (7,134) (14,350) -198.8% 16,258 (34,532) (50,790) -312.4% -a
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Lodging Tax Revenue O
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Revenue Percent L
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Month of Occupancy To City 2019 2020 2021 2022 Variance -0
November January 18,304 17,381 10,625 15,985 50.4% 0
December February 16,576 17,708 9,541 14,912 56.3% U
January March 18,600 19,555 11,155 14,246 27.7% 0
February April 18,373 11,429 11,141 15,106 35.6% +'
March May 22,597 5,688 13,698 18,838 37.5% y
April June 22,730 12,244 16,336 20,056 22.8% E
May July 25,927 16,925 17,850 23,459 31.4% t
June August 36,190 14,750 22,015 28,398 29.0% t)
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July September 36,503 13,638 26,950 32,596 20.9%
August October 38,724 14,843 28,082 33,602 19.7% Q
September November 28,219 13,211 24,644 -100.0%
October December 23,103 13,142 19,992 -100.0%
Year End Adjustment 209 (14,923) 10,731
Total YTD 306,055 155,591 222,759 217,196
Packet Pg-7971
5.6
LODGING TAX ADVISORY COMMITTEE
4^4� 220 Fourth Avenue South
Kent, WA 98032
KENT
WASHINGTON
DATE: December 15, 2022
TO: Lodging Tax Advisory Committee
SUBJECT: Reappoint David Kwok to the Lodging Tax Advisory
Committee
MOTION: Recommend the re-appointment of David Kwok to the Lodging
Tax Advisory Committee for a new 3 year term effective from January 17,
2023 thru January 16, 2026.
SUMMARY: David Kwok's most recent term expired on September 30, 2022, but
he has ably served this committee since July of 2010. Despite efforts to recruit new
qualified applicants to participate on the committee, the small number of Kent
hotels coupled with the strict membership qualifications required by the State, have
made staffing this advisory committee particularly challenging. Mr. Kwok has
agreed to stay on as a committee member, pending council approval.
Therefore, we ask that he be allowed to serve a new term without the required two-
year break due to the dearth of additional qualified applicants, and because he is an
engaged contributor in committee activities.
BUDGET IMPACT: n/a
SUPPORTS STRATEGIC PLAN GOAL:
Thriving City - Creating safe neighborhoods, healthy people, vibrant commercial districts, and
inviting parks and recreation.
Packet Pg. 10
5.0
LODGING TAX ADVISORY COMMITTEE
4^4� 220 Fourth Avenue South
Kent, WA 98032
KENT
WASHINGTON
DATE: December 15, 2022
TO: Lodging Tax Advisory Committee
SUBJECT: Reappoint Tim Higgins to the Lodging Tax Advisory
Committee
MOTION: Recommend the re-appointment of Tim Higgins to the Lodging
Tax Advisory Committee for a new 3 year term effective from January 17,
2023 thru January 16, 2026.
SUMMARY: Tim Higgin's most recent term expired on September 30, 2022, but he
has ably served this committee since September of 2013. Despite efforts to recruit
new qualified applicants to participate on the committee, the strict membership
qualifications required by the State have made staffing this advisory committee
particularly challenging. Mr. Higgins has agreed to stay on as a committee member,
pending council approval.
Therefore, we ask that he be allowed to serve a new term without the required two-
year break due to the dearth of additional qualified applicants, and because he has
been an engaged committee member.
BUDGET IMPACT: n/a
SUPPORTS STRATEGIC PLAN GOAL:
Thriving City - Creating safe neighborhoods, healthy people, vibrant commercial districts, and
inviting parks and recreation.
Packet Pg. 11
5.D
LODGING TAX ADVISORY COMMITTEE
4^4� 220 Fourth Avenue South
Kent, WA 98032
KENT
WASHINGTON
DATE: December 15, 2022
TO: Lodging Tax Advisory Committee
SUBJECT: Appoint Burl Battersby to the Lodging Tax Advisory
Committee
MOTION: Recommend the appointment of Burl Battersby to the Lodging
Tax Advisory Committee for a 3 year term effective from January 17, 2023
thru January 16, 2026.
SUMMARY: Burl Battersby applied to serve on the lodging Tax Advisory Committee
and is qualified to fill the position vacated by John Casey, whose term expired in
September.
Mr. Battersby currently serves as the Green River College Director of Kent Campus,
located in Kent Station. His position qualifies him to serve as a representative of an
organization who could utilize lodging tax funds to support events or programs that
bring visitors to Kent. Green River College is both an educator, and they operate
the small business assistance center serving local businesses and those who hope
to start new ones. Interestingly, prior to arriving at Green River College, Mr.
Battersby had a long career in the hospitality industry with a focus on managing
facilities and large events, giving him a double expertise to inform his service if he
is appointed.
BUDGET IMPACT: n/a
SUPPORTS STRATEGIC PLAN GOAL:
Thriving City - Creating safe neighborhoods, healthy people, vibrant commercial districts, and
inviting parks and recreation.
ATTACHMENTS:
1. Burl_Battersby_-_Kent_LTAC_Resume (PDF)
Packet Pg. 12
5.D.a
Burl Battersby
5238 S. K St.
Tacoma WA, 98408
(253) 500-8998
burl.battersby(kgreenriver.edu m
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With twenty-five years management and executive leadership in the hospitality industry, I believe my E
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qualifications align with the role on Kent's Lodging Tax Advisory Board. 0
Education w
2013 Executive M.B.A; Washington State University 3.98 GPA Q
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2012 B.A. Humanities,Magna Cum Laude; Washington State University 3.88 GPA M
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Experience .a
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10/22—Present Director of Kent Campus; Green River College J
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2014-2022 Director of Operations,Rooms;Sheraton Grand Seattle zc
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2006-2013 Director of Six Sigma,Black Belt; Sheraton Seattle Hotel
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2004-2006 Director of Banquets& Six Sigma Green Belt; The Westin St. Francis Hotel
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2001-2004 Director of Six Sigma; The Westin St. Francis Hotel m
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1998-2001 Room Service Manager; The Westin St. Francis Hotel 0
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1997-1998 Guest Room Dining Manager; The Arizona Biltmore
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1996-1997 Assistant Room Service Manager, and Manager; The Scottsdale Princess Resort 0.
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1992-1996 Room Service Server, Supervisor, and Assistant Manager; The Phoenician Resort cr,
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1989-1992 Banquet Houseman,Minibar, and Room Service; The Scottsdale Plaza Resort M
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Related Board and Volunteer Activities
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2018-Present South Seattle College,Hospitality BAS Program Advisory Board Chairman
2015-2017 South Seattle College,Hospitality BAS Program Advisory Board Member _jI
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5.E
LODGING TAX ADVISORY COMMITTEE
4^4� 220 Fourth Avenue South
Kent, WA 98032
KENT
WASHINGTON
DATE: December 15, 2022
TO: Lodging Tax Advisory Committee
SUBJECT: 2022 Results Report and 2023 Budget Proposal from Jay Ray
MOTION: Recommend Council award $133,500.00 Lodging Tax Funds to
Economic and Community Development to renew and invigorate the Visit
Kent tourism promotion campaign currently managed by Jay Ray.
SUMMARY: Bridget Baeth from Jay Ray will present an overview of results from its
2022 Visit Kent Campaign, and present its two budget recommendations for 2023:
Tourism marketing services
Website update (re: accessibility, events calendar, etc.)
This budget will allow Jay Ray to continue existing services at the same level. There
is an increase to the tourism marketing budget overall, as Jay Ray has written-off a
chunk of its staff time each year since they have been working with a reduced
budget.
If there are additional funds available, they additionally recommend:
Increasing the advertising media buy (currently $24,000 a year)
Increasing media relations efforts (currently pitching two stories per year)
but recommend a return to monthly pitches now that pandemic era
restrictions have eased, and folks have returned to being out and about in
public. Pitches would include excursions highlighting Kent's unique
destinations, food scene and recreational opportunities.
In addition to Bridget's update, their representative from Datafy will present
geolocation data collected over the last year and answer any geolocation questions.
BUDGET IMPACT: $133,500.00 of Lodging Tax Revenue returned from the Sate to
support tourism promotion efforts.
ATTACHMENTS:
1. Visit Kent 2023 Website Budget_JayRay_11-5-22 (PDF)
2. Visit Kent 2023—Tourism Budget_JayRay_11-5-22 (PDF)
Packet Pg. 14
5.E.a
vwt JAYRAY A PLACE TO THINK
Branding I Advertising I Strategic Communications
SUITE 205
Kent 535 DOCK STREET
TACOMA,WA 98402
W A S H I N G T O N 253.627627.919128
Visit Kent fax 253.627.6548
2023 WEBSITE UPDATE
November 5, 2022 >+
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OVERVIEW M
Conduct website audit and test site for user experience and accessibility to meet Web Content Accessibility E
Guidelines. Update site based on findings,including refreshed design and a mobile-first strategy. o
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DISCOVERY:PHASE I o
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Develop project workplan and milestones(send via email). Includes project management during phase 1. a
Conduct website audit across mobile and desktop.Includes summary of findings and recommendations.
Check for and fix all broken links across site.
Run color/text contrast test across site.
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Review images for alt text and add where missing OayRay to write and add alt text for the top 20 visited pages, N
excluding blog) N
SUBTOTAL $ 6,915 c
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Budgeto
Refresh homepage layout and navigation to streamline primary user pathways.Includes two homepage design
mockups and one round of revision to refine chosen design.
Refresh events calendar design and functionality. Includes two events calendar design mockups and one round of U)
revision to chosen design. W
Refine and modernize design aesthetics by updating global styles(fonts,type size,colors) to meet accessibility c
guidelines. N
Review homepage design mockups and global style recommendations(virtual meeting).Includes project c
management support during design phase. M
Standardize design elements(icons,buttons,tiles and carousels) across site to improve user experience. Includes N
suite of updated elements and one round of revision.
Update banner/header design across site to meet contrast and accessibility guidelines.
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Redesign up to two page templates(i.e.Things to Do- side bar; Campaign page). Includes up to one round of >+
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revision.
Adapt designs(homepage and two page templates) for mobile. Includes one round of revision. 3
Review design elements,banner updates,two page templates and mobile design mockups (virtual meeting). a)
SUBTOTAL $ 9,685
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DEVELOPMENTPHASE 3
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Update global styles(fonts,type size,colors) across site.
Update site with refreshed homepage design and navigation. N
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Update site with standardized design elements(see above). N
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Update banner style across site(OPVB to supply photos). Y
Update two page template designs.OPVB to supply content (photos and copy). A
Add new events calendar plug-in following approved design.
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Test all updates on mobile and desktop. E
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Publish updates to site.Send out press release announcing refreshed site to local media outlets. ca
Includes project management support during development phase. Q
SUBTOTAL, $ 5,900
TOTAL BUDGET:1 $ 22,500
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5.E.b
VVat JAYRAY A PLACE TO THINK
Kent Branding I Advertising strategic 535 DOCK
ST iEDlions
535 DOCK STREET
SUITE 205
W A S H I N G T O N TACOMA,WA 984D2
253.627-9128
Visit Kent fez 2S3.627.6548
2023 TOURISM PROGRAM PROPOSAL
November 5,2022
WEBSITE SERVICES(Hosting,Maintenance&Content) Budget • • • • - M
Perform website maintenance and content updates to include events calendar,hotel/business listings,homepage lX
banners,packages and deals. x x x x
Write one blog per quarter(4).Includes up to one round of revision. x x x x E
Annual hosting,domain,software and plug-in subscriptions*These are third-party costs not controlled by Jaylkay. 0
Budget reflects current pricing x x x x %_
Annual technical support plan includes resolution of bugs/errors,uptime monitoring,fast website restore(when ca
to
down),necessary theme and plug-in updates. x x x x CL
SUBTOTAL $ 15,038 1 O
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SOCIAL MEDIA SERVICES Budget
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Write social media content and post 3 times per week on Instagram and Facebook;leverage hotels packages and .a
x x x
deals content. m
Community management and engagement on Instagram and Facebook(schedule/post content,grow followers, M
x x x x
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respond to posts and proactively engage,upload events,curate photos from followers). N
Social media giveaway(shoulder-season campaign)to promote events and grow page followers. x
Ad allowance($200/month)for boosted posts/page ads on social media to drive visits to hotels and basecamp
x x x x
webpages on VisitKent.com. $2,400
SUBTOTAL $ 24,450 O
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MARKETING SERVICES Budget
77
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Geolocation data subscription (12 months)with Datafy to track visitors from 50+miles away.Includes 5 clusters, 7
dozens of geofenced points of interests(hotels,sports,outdoor recreation,shopping,downtown)and monthly x x x x
measurement dashboard from Datafy. $ 15,192 IX
N
Continue Visit Kent geolocation campaign(using creative from 2022)to promote overnight stays in Kent(update x x p
landing page and photography seasonally). N
Ad allowance for geolocation marketing campaigns(using geolocation data)to target past/look-alike audiences. $ 24,000 x x
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Geolocation data analysis,coordination and reporting(ongoing) x x x x
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SUBTOTAL $ 50,552
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PROJECT • • • • - Ln
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Develop project work plans,track goals and provide quarterly reports(4)of services provided and annual report x x x x r
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Quarterly project status calls(4)with client x x x x
SUBTOTAL $ 12,320
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RELATIONSMEDIA
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Craft media pitches(2)for shoulder season and send story ideas to targeted media.Includes development of a1
media list and media-follow-up.Leverage past story pitches and recent attendance/media contacts made at Travel x x
&Words Media Show to send stories to those who are now familiar with Kent as a travel destination. m
Cision media database subscription (media lists,coverage monitoring) $ 1,000 x x x x E
Media hosting allowance(to cover PR/travel writers overnight stays in hotels) $ 1,200 x x x x N
SUBTOTAL $ 8,64
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TOTAL BUDGET: $ 111,000 H1
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Packet Pg. 16