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Home My WebLink AboutCity Council Committees - Lodging Tax Advisory Committee - 01/14/2016Lodging Tax Advisory Committee Agenda Mission: Promote the City as a destination to increase tourism and business development Unless otherwise noted, the Lodging Tax Advisory Committee meets every other Month on the 4rd Monday at 4:00 p.m. in Centennial North & South Conference Room, 400 West Gowe Street, Kent WA 98032. For information on the above item(s), contact Julie Pulliam (253) 856-5702. U:\_Ben\Lodging Tax\Lodging Tax\Agenda\2016\1-14-16 Lodging Tax Advisory Committee Agenda.doc Committee Members: Bill Boyce, Chair, Tim Higgins, John Casey, Barbara Smith, David Kwok, Andrew Hutchison, Josh Bang City Staff: Ben Wolters, Julie Pulliam AGENDA January 14, 2015 4:00 p.m. CENTENNIAL NORTH & SOUTH CONFERENCE ROOM (ACROSS FROM ELEVATORS) Item Description Action Speaker(s) 1. Approval of Minutes of December 3, 2015 Yes Bill Boyce 2. Budget No Ben Wolters 3. Expansion of Committee Membership No Ben Wolters 4. Reappointment of Lodging Tax Advisory Committee Board Members a. Reappointment of Barbara Smith Yes Ben Wolters b. Reappointment of Andrew Hutchison Yes Ben Wolters 5. Appointment of New Lodging Tax Advisory Committee Board Member a. Appointment of Andrea Keikkala Yes Ben Wolters 6. Washington State Robotics Yes Erin McCallum 7. Review Genesis Marketing Campaign No Mary Kae Repp 8. 2016 Marketing Strategies Next Steps Yes Mary Kae Repp Genesis Marketing Campaign 9. Marketing Campaign Proposal from Seattle T-Birds No Jason hompson Discussion Colin Campbell 10. Next Meeting Date Yes Bill Boyce Motion: Move to recommend approval of the reappointments of Barbara Smith and Andrew Hutchison for a new 3 year term on the Lodging Tax Advisory Committee. Motion: Move to recommend approval of the new appointment of Andrea Keikkala to the Lodging Tax Advisory Committee. Motion: Move to approve a ask from Washington First Robotics in the amount of $5,000 financially underwrite the FIRST LEEGO League and FIRST Tech Challenge State Championships held at ShoWare Center, January 30th, 2016. 2013 2014 2015 2015 2016 Actual Actual Budget YTD Adopted Beginning Fund Balance 95,397 193,663 371,803 371,803 263,485 Revenues Lodging Tax 217,618 249,377 208,060 277,580 210,141 Miscellaneous Income 85 205 85 362 85 Total Revenues 217,703 249,581 208,145 277,942 210,226 Expenditures Services & Charges 10,000 10,000 10,000 Tourism Marketing 60,000 13,516 150,000 145,783 Tourism Unallocated 10,000 21,000 80,000 23,665 80,000 Tourism Chamber 18,500 18,500 18,500 18,500 18,500 ShoWare Marketing 35,000 60,000 60,000 60,000 Branding Activities 18,425 20,000 22 20,000 Total Expenditures 123,500 71,441 338,500 257,970 188,500 Transfers Out - Showare Center Marquee (4,064) Total Expenditures and Transfers 119,436 71,441 338,500 257,970 188,500 Change in Fund Balance 98,267 178,140 (130,355)19,972 21,726 Ending Fund Balance 193,664 371,803 241,448 391,775 285,211 LODGING TAX OPERATING FUND As of December 31, 2015 - PRELIMINARY 21238 68 TH Avenue South, Kent , WA 98032 -1909 (206) 619 -1525 FIRSTWA.ORG Washington Robotics “The sport of science, technology, and teamwork.” November 25, 2015 Dear City of Kent’s Lodging Tax Advisory Committee, Washington FIRST ® Robotics strives to inspire students in grades K-12th to pursue careers in science and technology by engaging them in exciting, after-school robotics programs. Over 11,000 Washington State students comprising of 1,007 teams compete across all four programs. Of these teams, 35 compete in FIRST LEGO League (FLL) and 35 compete in FIRST Tech Challenge (FTC). Over the last year we have built some great working relationships with the city, school district, chamber of commerce, Showare and many of you. It’s exciting to see how our groups are coming together for the young people of Kent and South King County. We are thrilled to once again bring the FIRST LEGO League and FIRST Tech Challenge State Championships to ShoWare Center in Kent on Saturday, January 30th, 2016. This event will bring over 1,000 students in grades 4th-12th to Kent and help promote the city’s tourism. Students and their families will be travelling to Kent from all of the state. While we do not know specifics as of yet due to the competition schedule, we are confident that we will have many teams from around the state who will advance to these state championships. Washington FIRST Robotics is requesting $5,000 from the City of Kent’s Lodging Tax Advisory Committee to financially underwrite the FIRST LEGO League and FIRST Tech Challenge State Championships at ShoWare Center. FIRST Tech Challenge’s competition season began last weekend and FIRST LEGO League begins the December 5th. By the second week of December we will have information on our website sharing hotel options for teams and families who advance to the FLL and FTC state championships at ShoWare. We will also share information about activities that teams and families can take advantage of during their stay in Kent. With your consideration, Washington FIRST Robotics is one step closer to engaging more children of South King County in the sport of science, technology and teamwork. Thank you for your consideration, and should you have further questions about Washington FIRST Robotics or this proposal, feel free to contact me at erin@firstwa.org . Sincerely, Erin McCallum President CORPORATE PARTNERSHIP OPPORTUNITES ShoWare Center and Seattle Thunderbirds Presented by Jason Thomsen| Director, Business Development (253) 856-6834 | jasont@seattlethunderbirds.com VisitKent.com GOA L S AN D OBJ E C T I V E S Getting people to Eat, Drink, Stay and Play in Kent! This proposal has been designed specifically to achieve the goals and objectives of VisitKent.com as defined by Andrew Hutchison in our discovery meeting earlier this year. In our conversations, there were three specific objectives he identified as key to a successful partnership… 1.Raise awareness of VisitKent.com to people from around the region 2.Educate people about opportunities to eat, shop, stay and play in Kent 3.Put Heads in Beds Every single element in this partnership proposal has been selected specifically to assist VisitKent.com in achieving these goals. The combining of ALL of these elements together leads us to achieving the desired outcome of having people come to Kent, and spend their money and time in Kent. “H EA D S IN BED S ” Number of rooms nights directly attributed to the Seattle Thunderbirds Thunderbirds Training Camp 250+ room nights Thunderbirds Parents Weekend 60-70 room nights Visiting Team room nights (Thunderbirds) 400+ room nights* (*Based on Conversations with visiting teams) Thunderbirds playoff games (17-20 rooms each night for 3-6 nights per ROUND) If the Thunderbirds make just 2 rounds of the playoffs it would men an additional 150 – 200 room nights Over the course of the season the Thunderbirds generate nearly 1,000 room nights draw over 150,000 fans to Kent to spend money in restaurants and shopping. Add to that, the over 150,000 fans the Thunderbirds draw to Kent to spend money in restaurants and shopping each year. You can see the significant impact the team makes on the success of the business community in Kent. HEA D S IN BED S In addition to Thunderbirds Hockey, there are a wide range of events that have a major impact on room nights in Kent. Recently these have included… •Cross fit (hundreds of contestants for multiple days) •International Roller Derby Championship (multiple teams for 5 days) •Disney on Ice (multiple days) •Disney Live (Three shows) •Ringling Brothers Circus (multiple days) •Graduations (16 graduations last year) •Other Sporting Events, Concerts, Family shows and so much more. In addition to room nights, these people are looking for things to do and places to eat. For example, this year ShoWare Center hosted over 50,000 guests for graduations in June. These are people coming to the Kent Area looking for places to celebrate with family and friends. By using VisitKent.com they would keep those dollars right here in our community. CUS T O M I Z E D PAR T N E R S H I P GAM E PLA N VisitKent.com THUNDERBIRDS BUS The Seattle Thunderbirds travel throughout Washington, Oregon and Western Canada. This gives you the opportunity to be in front of people from throughout the Pacific Northwest throughout the year. The bus is also used by our bus company when not being chartered by the team. This means that the team bus is on the road year round, and will do so with your message. VisitKent.com ON TH E RO A D WI T H TH E THU N D E R B I R D S PRINT AT HOME TICKETS Over forty percent of all ShoWare Center tickets are print at home. By owning an ad on the bottom of these tickets, you put your web address in their hands as they begin planning their trip to Kent. These are people traveling to the area for Concerts, Family Shows, sporting events and more. This gives us the best chance to keep these people spending their money right here in Kent. VIDEO “BUG” All Thunderbirds games are available streaming from ShoWare Center. We will create a VisitKent.com “bug” that is placed on the streaming video that is watched from anywhere on the internet. These broadcasts are watched by fans and even coaches from other teams as they follow not only their team, but other teams in the Western Hockey League as well. These are people that are a great target to visit and stay in Kent. VisitKent.com HOCKEY SIGNAGE VisitKent.com will be right next to the action all season long. You will own Two (2) dasher board ads, placed in mirror image, right next to the ice to ensure 100% exposure to every fan in ShoWare. Dasher board ads receive invaluable added exposure through media coverage of the Thunderbirds on area TV and in newspapers. In addition, as visiting fans watch games in Seattle, they will see your dasher ad, there by increasing your reach throughout the region and you will be top of mind when they visit Kent. VisitKent.com RADIO All 72 Regular Season Thunderbirds games are broadcast live and are a “must listen” for T-Birds fans. The advantage to Thunderbirds Radio over other radio options is that your message is incorporated into the game making you part of the broadcast. Your nightly radio package will include… •Three (3) 30-second commercials •One live 12-second read each game •Opening and Closing Billboards All Thunderbirds radio broadcast are also available streaming on the Thunderbirds website, so your message reaches far beyond the Puget Sound. THUNDERBIRDS WEBSITE THUNDERBIRDS WEBSITE – You will be part of the Thunderbirds website, the number one place that T-Birds fans look for the most up to date information regarding their favorite team. VisitKent.com will have a presence on the partner page of the Thunderbirds website. This is ideal for people coming to Kent looking for everything that Kent has to offer. SOCIAL MEDIA E-NEWS – Over 25,000 fans receive our weekly e-news, loaded with up to date information about the Thunderbirds and what to expect in the coming weeks. Receive One (1) mention in our e-news at the beginning of the season. TWITTER – The Seattle Thunderbirds have over 10,000 twitter followers that follow the team closely for the latest, up to the minute news. Receive Three (3) Twitter mentions during the season. DIGITAL PROGRAM THUNDERBIRDS GAME NIGHT PROGRAM The Thunderbirds are the first team to offer a Digital Program. Our program is available at noon on game day, allowing fans to download the program and putting your information in their hands BEFORE they even come to the game. You will have a half page ad in the Thunderbirds game night program. You ad in the digital program will link back to your website. You can change your ad throughout the season to keep current with what is going on in Kent. SCOREBOARD SCOREBOARD – The scoreboard is the preeminent signage option and the focal point for any sporting event at ShoWare Center. VisitKent.com would own a pair of signs (one on each side) allowing you to reach people as they are at events, looking for where to eat or stay after their event concludes. TELEVISION COMMERCIAL - VisitKent.com will have One (1) thirty second (:30) television spot that will run on the video board during one intermission at all Thunderbirds home games. Your commercial can change throughout the season to keep your message up to date and give fans the latest happening in Kent. VisitKent.com CONCOURSE SIGNS CONCOURSE SIGNS – Concourse signs are strategically placed on the way-finding signs that direct event goers to their seats. These are back-lit signs that are up for ALL ShoWare Center events. You will receive Four (4) signs, which are placed on the front and back of two different locations in the building. This way you reach ShoWare Center guests as they arrive at ShoWare Center, while they are on the concourse and as they are leaving every event. VisitKent.com ARENA SIGNAGE Fixed Signage at the ShoWare Center provides you with a permanent and lasting presence for all ShoWare Center events. The Visit Kent message will reach and interact with event goers throughout their time at ShoWare Center and would entice them to visit the Visit Kent website. Visit Kent would own Two (2) signs above the suites. These back-lit signs are placed in mirror image to ensure 100% exposure to everyone in attendance. VisitKent.com YOU R CUS T O M I Z E D GAM E PLA N VisitKent.com Thunderbirds Team Bus “Print at Home” tickets ShoWare Center events Thunderbirds games Thunderbirds game broadcast “bug” Dasher board Two signs Radio Three (3) commercials One (1) live read Opening and Closing billboards Thunderbirds website Partner page Thunderbirds twitter Thunderbirds e-news Scoreboard Signs “In House” Television Commercial Concourse signs Ring Signs above suites Total Net Investment $7,983.33 per month Feb 2016 – Aug 2020