HomeMy WebLinkAboutCity Council Committees - Economic and Community Development Committee - 03/14/2016 (2)Unless otherwise noted, the Economic & Community Development Committee meets at 5 p.m.
on the second Monday of each month in Kent City Hall, Council Chambers East, 220 4th Ave S,
Kent, 98032.
For additional information please contact Julie Pulliam 253-856-5702.
Any person requiring a disability accommodation should contact the City Clerk’s
Office at 253-856-5725 in advance. For TDD relay service call Washington
Telecommunications Relay Service at 1-800-833-6388.
Economic & Community Development
Committee Agenda
Councilmembers: Jim Berrios, Tina Budell, Bill Boyce, Chair
March 14, 2016
5 p.m.
Item Description Action Speaker Time Page
1. Call to order Chair Boyce 1
2. Roll Call Chair Boyce 1
3. Changes to the Agenda Chair Boyce 1
4. Approval of Minutes, dated February 8, 2016 YES Chair Boyce 2 1
5. Genesis Marketing Agreement
YES
Ben Wolters
10
5
6. Seattle Thunderbirds Marketing Agreement NO Ben Wolters 10 13
Information Only
7. Code Enforcement Lean Update NO Matt Gilbert 5 29
Information Only
8. Abandoned Grocery Carts Update NO Jason Garnham 5 31
Information Only
9. Economic Development Update NO Bill Ellis 5 33
Information Only Andrew Corona
10. ShoWare Update NO Ben Wolters 5 51
Information Only
11. Sound Transit Update NO Charlene Anderson 5
Information Only
ECONOMIC & COMMUNITY DEVELOPMENT COMMITTEE MINUTES
February 8, 2016
Committee Members Committee Chair Bill Boyce, Tina Budell and Jim Berrios.
1. Call to Order
2. Roll Call
3. Changes to the Agenda
4. Approval of Minutes
Berrios MOVED and Budell SECONDED a Motion to Approve the Minutes of January
11, 2016. Motion PASSED 3-0.
5. Emergency Housing Code Amendment [ZCA-2016-1]
Erin George, Senior Planner stated that King County, including Kent, is experiencing an
increase in homelessness. On a visit to some churches in Kent that house the homeless,
there were no outward indications that homeless are being housed there. Comparing
surrounding cities, staff concluded that every city defines and regulates homeless facilities
differently, but in general allows them in both residential and commercial zones with some
criteria. Staff recommends allowing emergency housing in the MR-D zoning district with a
conditional use permit and several additional criteria that require the facilities to be
associated with and subordinate to a church use.
Carol Kirkpatrick, pastor at Kent First Presbyterian Church voiced concern about the liability
criteria. Assistant City Attorney David Galazin explained that liability language is included to
assure that liability for these facilities does not fall back on the City, stating that the church
can have a contractual agreement with a third party as the primarily liable party. Dave
Mitchell, a Kent resident, spoke of his concerns/restrictions around the language of a few
items. Assistant City Attorney David Galazin explained the specifics surrounding the
language in the proposal.
Committee Member Berrios MOVED to recommend to the full City Council approval
of amendments to KCC 15.04.020 and 15.04.030 residential land uses as
recommended by the Land Use planning Board Committee Member Budell
SECONDED the Motion. Motion PASSED 3-0.
6. Elder Care Facilities Code Amendment [ZCA-2015-4]
Hayley Bonsteel, Long Range Planner/GIS Coordinator described the two versions of the
draft proposed amendment. Bonsteel explained that both versions address commercial
requirements for assisted living facilities as well as, per the Land Use and Planning Board
(LUPB), independent senior living facilities. Staff proposed a new category for independent
senior living facilities that provide at least one meal per day, separated from other types of
independent senior housing and multifamily housing. Assisted living and residential facilities
with health care would retain their categories with a few clarifying edits. Staff
recommended a new conditional use permit option; that if a facility does not include 25%
commercial uses, then it must be within 1/4 mile of amenities in at least three categories.
The LUPB recommended a conditional use permit without any commercial or amenity
components. Bonsteel explained that the amendment as proposed by staff ties in with the
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ECDC Minutes
February 8, 2016
Page 2 of 3
City’s vision and the Strategic Plan. JB Ruth, Kent resident, encouraged the Committee to
adopt the LUPB’s recommendation to remove the ¼ mile proximity to amenities component
and allow elder care facilities to be placed in the CC-MU zone with a conditional use permit.
April Mackoff, attorney at McCullough Hill Leary, spoke in opposition of the ¼ mile
proximity to amenities component as requiring a conditional use permit adds enough
requirements. Committee Member Berrios asked Galazin to address the significant
difference between what staff is recommending vs. the LUPB recommendation. Galazin
referred to KCC 2.57.040 for an explanation of LUPB, staff and ECDC’s roles,
recommendations and approvals. Bonsteel explained that the amenities came from what
the World Health Organization recommended for how to house seniors in a changing world
for quality of life. Committee Chair Boyce posed the question to Mr. Ruth of whether it
would make a difference if the distance was ½ mile instead of ¼ mile. Ruth stated that he
opposed any kind of proximity requirement, regardless of distance. April Mackoff stated
that ½ mile proximity requirement could potentially work for her client’s project. Bonsteel
described the difference between a ¼ mile and ½ mile proximity requirement in terms of
walkability and expectations/perceptions of safety and convenience.
Committee Member Berrios MOVED to recommend the full City Council approval of
the ordinance amending Title 15 of the KCC including clarifications to definitions
in KCC 15.02 and amendments to use tables and development conditions in KCC
15.04 as recommended by staff with the amended recommendation to increase
the radius from ¼ mile to ½ mile radius. Committee Member Budell SECONDED
the Motion. Motion PASSED 3-0.
7. East Pointe Neighborhood Council
Toni Azzola, Neighborhood Program Coordinator, along with Kathy Herbert Vice President of
East Pointe Neighborhood Homeowners Association, spoke regarding the East Pointe
Neighborhood Council. The community is 9 years old and includes 97 homes. There is an
East and a West side divided by wetlands and the perimeter of the community is fenced.
Committee Member Budell MOVED that council adopt the resolution that
recognizes the East Pointe Neighborhood Council, supports its community building
efforts, and confers all opportunities offered by the City’s Neighborhood Program.
Committee Member Berrios SECONDED the Motion. Motion PASSED 3-0.
8. Mill Creek Historical District
Charlene Anderson, Long Range Planning Manager, spoke about the Mill Creek Historic
District design guidelines. Staff will be requesting a line item budget during the 2017-2018
budget cycles for reimbursing King County for landmark services in accordance with the
City’s interlocal agreement with King County. The Mill Creek Historic District design
guidelines will not be codified in Kent City Code (KCC) nor will City staff administer those
guidelines. Before issuing permits for work within the Mill Creek Historic District, Permit
Center staff will require applicants to provide a copy of the approved King County
Certificate of Appropriateness or written correspondence from King County staff stating that
no Certificate of Appropriateness is required for the work. Economic and Community
Development (ECD) staff will monitor the cost reimbursements to King County for landmark
services and report back to the committee if costs exceed $1500 per year. The cost for
enforcement of the design guidelines or for appeals from the determination on a Certificate
of Appropriateness would be processed through the City’s hearing examiner and costs
would be reimbursed by the property owner rather than the City. Costs for applications for
a Kent Landmark designation will also be borne by the applicant.
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ECDC Minutes
February 8, 2016
Page 3 of 3
9. Surface Water Design Manual Update
Shawn Gilbertson, Public Works Environmental Engineering Supervisor, discuss ed some
changes coming regarding storm water management standards to the Kent surface water
design manual and how the State’s laws and permits have required the City to update our
standards. The National Pollutant Discharge Elimination System (NPDES) is the permitting
system which is part of the Federal Clean Water Act to prevent pollution of storm water and
surface water. It is a Federal program but in Washington State it is delegated to the
Washington department of Ecology. NPDES permits cover industrial facilities, construction
projects, and municipal cities and counties. There are several requirements to be covered
under the NPDES permits in the City of Kent. By January 1, 2017 the City will be required
to have an updated version of our storm water management standards. One notable update
will be implementation of low impact development. Items being updated will consist of KCC
chapters: 7.05, 7.07, 12.02, 12.06, 15.04, 15.05, 15.07, and 15.09.
Information Only
10. Customer Service Survey
Kimberlee McArthur, Building Services Manager, stated that the survey sent out to
customers showed their suggestions relate mostly to technology and Development
Engineering. Surveys on average only get a 15% response from those sent the survey;
however, we are currently receiving a 40-45% response rate on our surveys. We are
consistently improving in terms of how the customer feels about us. The changes we are
making in the permit process as a result of the survey are working. We will continue to
send out surveys to increase customer service. McArthur stated that the City responds to
everyone that received a survey by email, providing them with various information The
most heard issue is that our technology is behind the times.
Information Only
Adjournment
Chair Boyce adjourned the meeting at 7:06 p.m.
_________________________________________
Amy Waters,
Economic & Community Development Committee
aw\ P:\Planning\ECDC\2016\Minutes\2-8-16_Min.docx
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ECONOMIC and COMMUNITY DEVELOPMENT
Ben Wolters, Director
Phone: 253-856-5454
Fax: 253-856-6454
220 Fourth Avenue S.
Kent, WA 98032-5895
March 14, 2016
TO: Chair Bill Boyce and Economic & Community Development Committee
FROM: Ben Wolters, Director
RE: Genesis Marketing Agreement
For Meeting of March 14, 2016
SUMMARY: At the February 22, 2016 meeting of the Lodging Tax Advisory
Committee presentations were given from Genesis Marketing and Seattle
Thunderbirds on marketing and branding ideas for VisitKent.com. With the
Genesis Marketing agreement expiration it was time for the Committee to look for
new ways of exposing VisitKent.com to the larger community.
Genesis Marketing presented a scope of work to keep the VisitKent.com website up-
to-date and relevant, maintained, with a new addition of a new hotel booking
feature through Hotels.com, followed by continued postings and blogging on
Facebook, Google, Instagram, and Twitter. This campaign will target 3 different
areas, Tri-Cities, Portland, and Lower Canada.
This agreement with Genesis Marketing is for a 6 month period. The Lodging Tax
Advisory Committee decided to do an FRP for marketing and advertising services.
Genesis Marketing is expected to compete for the RFP.
BACKGROUND: In 2014 the Lodging Tax Advisory Committee decided to look at
ways of branding and marketing the City of Kent to increase tourism in both
tourism and commercial stays.
In February 2014 Arnett Muldrow & Associates were contracted to do community
focus groups to capture the essence of Kent. Working with many community focus
groups of diverse make up and over several days, Arnett Muldrow formed a
foundation to build a branding identify and marketing presence for Kent. From the
work with these focus groups, Arnett Muldrow developed a brand statement, logo,
and tag line, “We are Kent Washington Brining the World Home”.
With this foundation set, Genesis Marketing was contracted to put together a
campaign to include a website separate from the City of Kent’s. The new campaign
and website would focus on tourism, and bringing people to Kent. The Genesis
campaign included website creation, maintenance, social media, radio, and TV
presence. The campaign was implemented to support the new branding image and
MOTION: : Recommend to the full City Council approval of the 2016
marketing agreement with Genesis Marketing in the amount of $70,000
for VisitKent.com and social media sites.
5
bring people to Kent. Over the years of working closely with Genesis to increase
the exposure of Kent as a place to come and stay VisitKent.com has grown. Since
going live with VisitKent.com the work of Genesis Marketing has created a
considerable increase of traffic with a continuing upturn in usage to the website.
BW jpP:\Planning\ECDC\2016\Pckt Documents\3-14-16\LTAC Asks\LTACGenesisAgreements.doc
6
VisitKent.com
Scope of Work March 1 –August 31
Organic SEO & Website Updates
Search Engine Optimization-to increase search rankings on search engines
Keep the website relevant on the front end & back end including:
o Editing pages for online marketing
o Updating calendar of events
o Changing up seasonal verbiage
o Staying up to date with search algorithms
o Staying up to date with current search terms
Social Media Management
o Write and post 3 social media posts a week to Facebook, Google +,
Instagram and Twitter.
o This includes finding and using relevant photos & trending hashtags to
increase engagement and website awareness
Blog Posting
Hire and Manage Dana through her blogging process
We will charge a 15% management/placement fee on anything not paid by
outside vendors
Online Marketing
Design, create and manage online campaigns
Create new webpages when needed to align with online marketing
Contests
Manage contests
o Pick winners
o Send out winner emails
o Coordinate getting the prize to winners
o Coordinate getting photos and video from winners
o Design of guide on what to do in Kent
Recaps
Weekly Recaps that show online campaign results and organic posting results
7
Monthly Recaps that are more detailed and show all of
the above plus, online spend and google analytics.
See Metrics Outline
8
Metrics Outline for Kent Marketing Plan 2016
All tracking measures are based upon increases stated in the areas that we are
marketing:
The following metrics will be provided to the Kent committee weekly:
• Organic Social Media Stats
o Facebook
Page likes. The goal will be to have a 2% to 10% increase. If we don’t
increase a min of 2% weekly, our office will investigate the type of organic
posts and paid posts and figure out what needs to change for the following
week.
Stats Provided
• # of new page likes
• # of people engaged
• Total page likes
• Top city
o Instagram
The goal is to increase followers. If we start losing followers we will
investigate what we are running and make changes for the following week.
Stats Provided
• Most popular photo of the week
• # of total followers
o Twitter (month to date numbers as twitter does not provide weekly analytics)
The goal is to increase followers. If we start losing
followers we will investigate what we are running and
make changes for the following week.
Stats Provided
• MTD new followers
• MTD impressions
• MTD profile visits
9
• Online Paid Marketing Stats
o Facebook/Instagram
o The goal is to have clicks – We will track that 2% - 10% of the people
liking the ads are clicking through to the website. If 2% is not – we
will modify the ads for the next week.
Amount Spent
# of clicks
# of people reached for campaigns
Best campaign ran- measured by highest clicks
o Google
The goal is to keep the Cost Per Click as low as possible and
convert these clicks to time spent on the website. If this is not
achieved, we will analyze the ads and the landing page
connected and make changes as needed.
Stats Provided
• Amount Spent
• # of clicks
• # of people reached for campaigns
• Best campaign ran- measured by highest clicks
• Website Analytics
o Goal is to increase the number of new users week over week by
2% to 10%. If we go more than 3 weeks without an increase we
will take a look at the campaign and make changes to media
placement
o Stats Provided
# New Users
# Page Views
Top 2 cities visiting the site
Top 2 pages visited
• Website Maintenance
o Hours Used
o Hours Left
o Tasks that were completed
10
The following metrics will be provided to the Kent committee monthly:
• Social Media Stats
o Facebook
# of new page likes
Total page likes
Top city (avg. from weekly recaps)
Screen shot of top 3 clicked posts
Screen shot of Net Likes
Screen shots of location of Page likes
o Instagram
Most popular photo of the week
# of trending followers
o Twitter
Screen shot of Month’s:
• # new followers
• # impressions
• # profile visits
• # of mentions
• # of tweets posted by Kent
• # of tweets linking to you
Screen shot of top mention
Screen shot of top tweet
Screen shot of top follower
Screen shot of top media tweet
• Online Marketing Stats
o Facebook/Instagram
Amount Spent
# of clicks
# of people reached for campaigns
Best campaign ran- measured by highest clicks
o Google
Amount Spent
# of clicks
# of people reached for campaigns
Best campaign ran- measured by highest clicks
11
Screen shot of campaign performance including a graph
Screen shot of most popular ad- with the topic and # of clicks
• Website Analytics
o # of New Users
o # of Page Views
o Top 2 cities visiting the site
o Top 2 pages visited
o PDF of
Audience Overview from google analytics
Custom Dashboard that includes outbound links
Pages Overview
• Website Maintenance
o Total Monthly hours used
o Tasks that were completed listed
12
ECONOMIC and COMMUNITY DEVELOPMENT
Ben Wolters, Director
Phone: 253-856-5454
Fax: 253-856-6454
220 Fourth Avenue S.
Kent, WA 98032-5895
March 14, 2016
TO: Chair Bill Boyce and Economic & Community Development Committee
FROM: Ben Wolters, Director
RE: Seattle Thunderbirds Marketing Agreement $49,400
For Meeting of March 14, 2016
SUMMARY: At the February 22, 2016 meeting of the Lodging Tax Advisory
Committee presentations were given from Seattle Thunderbirds on marketing and
branding ideas for VisitKent.com. With the Genesis Marketing agreement expiration
it was time for the Committee to look for new ways of exposing VisitKent.com to
the larger community.
The Thunderbirds presentation focused on what the Thunderbirds can do to
increase the exposure of VisitKent.com through a partnership game plan, with
advertising VisitKent.com at games, on the Thunderbirds Hockey team bus, when
fans purchase tickets, through signage at the games, as well as on the Seattle
Thunderbirds website, and digital programs. The Seattle Thunderbirds can open up
a group that we have not yet targeted. With the Thunderbirds as our hometown
team it feels like a good fit to be working with them to capture stays from their fans
and the fans from visiting teams who are coming to the game and following the
team. This agreement would be in the amount of $49,400 for one year.
BACKGROUND: In 2014 the Lodging Tax Advisory Committee decided to look at
ways of branding and marketing the City of Kent to increase tourism in both
tourism and commercial stays.
In February 2014 Arnett Muldrow & Associates were contracted to do community
focus groups to capture the essence of Kent. Working with many community focus
groups of diverse make up and over several days, Arnett Muldrow formed a
foundation to build a branding identify and marketing presence for Kent. From the
work with these focus groups, Arnett Muldrow developed a brand statement, logo,
and tag line, “We are Kent Washington Brining the World Home”.
BW:jp P:\Planning\ECDC\2016\Pckt Documents\3-14-16\T-birdsMarketingAgreementsMemo
Information Only
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16
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17
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18
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28
ECONOMIC and COMMUNITY DEVELOPMENT
Ben Wolters, Director
Phone: 253-856-5454
Fax: 253-856-6454
220 Fourth Avenue S.
Kent, WA 98032-5895
March 14, 2016
TO: Chair Bill Boyce and Economic & Community Development Committee
FROM: Matt Gilbert, AICP, Current Planning Manager
RE: Code Enforcement LEAN Update
For Meeting of March 14, 2016
SUMMARY: The Code Enforcement section in ECD has recently completed the first
phase of a Lean exercise that has led to significant improvements in the City’s Code
Enforcement function. This exercise included engagement with the community to
identify priorities, creation of a visual management system and a more structured
approach to problem solving. In combination with the recent addition of a council-
approved administrative position, code enforcement officers are spending more
time in the field investigating and addressing complaints.
BACKGROUND: Kent’s Code Enforcement staff responds to an average 810 calls
per year from 124,000 residents across 34 square miles. This volume creates an
obvious demand to prioritize complaints and carefully manage staff resources to
ensure no effort is wasted. Historically, code enforcement was a largely
independent group who took on a tremendous workload that was prioritized on the
fly. However, the group lacked meaningful ways to assess performance and much
of the work was not visible to others.
LEAN IMPROVMENTS AND NEW STAFF LEAD TO REAL RESULTS: The three
key improvements that the Lean exercise has produced so far are creation of a
visual management board to track active cases through the enforcement process,
performance metrics to measure effectiveness and a prioritization model for
determining what complaints get immediate attention. Performance metrics require
technical work that is currently underway, and we expect these to come on-line in
the coming months. The prioritization model will be presented for full council review
at an upcoming workshop.
Operationally, the visual management board is the most significant improvement to
come out of the Lean exercise, and is currently in-use. This wall-sized board shows
the real-time status of all code enforcement cases. From initial contact with a
property owner through the various steps towards compliance, all cases are
accounted for. This board makes Code Enforcement’s workload visible, which
MOTION: Information Only
29
allows for active management, accountability and ensures that cases receive timely
attention.
On February 1, 2016, a council approved .75 FTE Administrative Assistant was
added to ECD. This new staff member, Rhonda Bylin, is dedicated to supporting
the Code Enforcement section. Her role is to handle the significant amount of
paperwork required for cases where enforcement action is required-work that was
previously handled by Code Enforcement Officers. Since implementing the visual
management board and bringing on administrative support, we have reduced Code
Enforcement’s inspection back-log by nearly 50% and have closed 22% of the 140
active cases.
At the March 14th ECDC meeting staff will present examples of the visual
management board, other Lean tools as well as on the ground results.
MG:jp P:\Planning\ECDC\2016\Pckt Documents\3-14-16\CodeEnforcementLEANUpdateMemo
30
ECONOMIC and COMMUNITY DEVELOPMENT
Ben Wolters, Director
Phone: 253-856-5454
Fax: 253-856-6454
220 Fourth Avenue S.
Kent, WA 98032-5895
March 14, 2016
TO: Chair Bill Boyce and Economic & Community Development Committee
FROM: Jason Garnham, Planner
RE: Stray & Abandoned Shopping Carts
For Meeting of March 14, 2016
SUMMARY: The City of Kent Department of Economic and Community
Development has received some interest in examining the issue of stray and
abandoned shopping carts in the City and developing proposals for managing the
problem. Interviews with public officials from other municipalities; with staff from
the City’s police department, public works department, and mayor’s office; and with
operations management from eight different businesses within the City of Kent, has
shed light on the problem and its possible solutions. This memo provides an
overview of these findings. Staff is presenting this information to ECDC for
comment regarding development of an abandoned shopping cart program.
BACKGROUND: Shopping carts removed from their premises and abandoned in
adjacent properties and nearby rights-of-way are a general nuisance, a form of
blight in the City’s commercial and nearby residential areas, and an occasional
threat to public safety. While shopping carts cost businesses $150 - $250 per unit,
police prevention of their theft is impractical. Technological solutions such as
installation of electronic wheel lock mechanisms are highly effective but costly, and
local store operators lack the authority to make such investment decisions. While
most store managers agree that cart theft is a problem, they report widely varying
estimates of loss. Many businesses employ staff or hire third party individuals to
collect stolen carts, but may do so rather infrequently as their needed supplies of
carts are diminished. The City’s earlier efforts involving creation of a Standard
Operating Procedure (SOP) for public works staff proved unsustainable and were
gradually abandoned.
Discussion with code enforcement, police, and public works officials from Kent and
other municipalities reveals several approaches to managing stray and abandoned
shopping carts. The most important lesson learned from this inquiry is that
any proposal will require sustained commitment of resources such as time,
labor, and equipment, to be successful.
Many abandoned shopping cart ordinances have been adopted in the region
outlining procedures, responsibilities, and fees. Some require store operators to
submit cart management plans which must meet certain criteria. Discussion with
officials from a number of local jurisdictions indicate that such ordinances are
MOTION: Information Only
31
seldom enforced for lack of dedicated City staff, associated fees rarely cover the
costs of implementation, and such programs are unpopular with stores, who are the
victims of theft and perceive the cost of such a service as a fine. Pursuit of this
option must be made with the full acknowledgement that doing so will cost the City
in time and money and/ or will pull staff and resources away from other priorities.
A Standard Operating Procedure for handling stray shopping carts was
developed by the public works department in 2002 in response to a request from
the mayor’s office, but led to a costly storage and logistics problem and the
initiative was ultimately abandoned. Public works or other City staff could again be
directed to pick up stray carts while undertaking their ordinary duties, and return
them to stores as convenient. This will place an additional burden on staff and
vehicles and may require dedicating space for storage of carts. Given current
demands on City staff and resources, the outcome from 2002 would likely repeat.
Municipalities have partnered with stores in other regions to create private, third-
party businesses whose purpose is to pick up and return abandoned shopping
carts. This solution is very effective but requires a financial commitment from the
City and the stores, and presents the problem of how to respond to stores that will
not buy into the program. Unfortunately, ECD staff was unable to reach the
individuals allegedly engaged in such a business in the area to discuss the feasibility
of this option.
A highly successful and innovative solution to stray shopping carts is currently in
operation in Federal Way. A small team of hardy and dedicated volunteers has
been collecting and returning up to hundreds of carts a month using a utility trailer
mounted to a retired police vehicle, with minimal direction from City staff. The
success of this program is highly dependent on the dedication of staff and
resources, and on luck in finding the right mix of volunteers. Discussion with City
staff in Kent reveals the infrastructure is already in place to develop a volunteer
program combining a targeted public information campaign and staffing a phone/
email hotline, in cooperation with City businesses.
CONCLUSION: In summary, it is our belief that, to be successful, such a program
must be affordable for the City to operate, must not place an undue burden on the
already committed time of City employees, and should not be perceived as punitive
by City businesses. ECD staff is seeking Council input:
Assessing the level of importance of abandoned shopping carts in relation to
other priorities,
Identifying which solutions merit further study or development, and
Identifying the resources the City and its staff should dedicate to developing
related solutions or programs.
Staff will be available at the March 14th ECDC meeting to answer questions and
discuss this matter further.
JG:jp P:\Planning\ECDC\2016\Pckt Documents\3-14-16\StrayAbandonedShoppingCartsMemo2.docx.doc
32
ECONOMIC & COMMUNITY DEVELOPMENT
Ben Wolters, Director
Phone: 253-856-5454
Fax: 253-856-6454
220 Fourth Avenue S.
Kent, WA 98032-5895
Date: March 14, 2016
TO: Chair Bill Boyce and Economic and Community Development Committee
FROM: Bill Ellis & Andrew Corona, Economic Development Analysts
RE: Economic Development Update - Retail Recruitment Presentation
For March 14, 2016
SUMMARY: The City of Kent’s economic and community development staff is
actively pursuing retailers, tenant representatives, and brokers with case positive
information regarding retailing opportunities in Kent. Staff presentations on the
unique characteristics of the Kent consumer are generating fresh looks from tenant
representatives, informing choices by local businesses, and are supporting
conversations about Kent’s advantages with developers seeking investment
opportunities in the greater Seattle metro.
BACKGROUND:
The City Council earmarked $50,000 for retail market analysis last budget
year. ECD staff has since hired, and is now working collaboratively with, the
market analysis firm Buxton, to generate matching leads for our
community’s profile. Target areas for study include: Kent Station, Panther
Lake, and Canyon Ridge. However, the online data tool from Buxton—a
program called “Scout”— is customizable to any given geography within
Kent, or indeed, the United States allowing for easy comparisons of
locations. The program is being used by staff for multiple applications
beyond retail recruitment—as a resource for Green River College’s Small
Business Development Center counseling of small businesses in addition to a
source of demographic information for Health and Human Services.
BUDGET IMPACT: None.
MOTION: Information Only
33
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“
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W
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K
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S
49
QU
E
S
T
I
O
N
S
?
50
ECONOMIC and COMMUNITY DEVELOPMENT
Ben Wolters, Director
Phone: 253-856-5454
Fax: 253-856-6454
220 Fourth Avenue S.
Kent, WA 98032-5895
March 14, 2016
TO: Chair Bill Boyce and Economic & Community Development Committee
FROM: Ben Wolters, Director
RE: ShoWare Update
For Meeting of March 14, 2016
Installation of Digital Menu Boards in all concession stands. The ability to
utilize dynamic pricing for events, this has become an industry practice and
has proven very successful. Also the ability to show pictures of our products,
this has proven to increase sales.
Installation of LED sports lighting. This will begin immediately following the
hockey season playoff. The LED lights are being installed at a cost of
$148,000 with a PSE rebate of $40,000. Payback on this project is
approximately 6 years. The expected life of these lamps is 15 years. We
have been granted an extended warranty from 5 years to 10 years from the
lighting manufacturer “Hubble Lighting”.
The Fourth quarter is shaping out to be very busy as we had 45 events in 60
days through the months of January and February.
Concert calendar is shaping up, working towards confirming 3 new shows –
confidential at this time.
Soccer had a very successful inaugural season and made the playoffs for one
additional game played at ShoWare Center, above the 10 regular season
home games. Unfortunately post season was cut short with a loss. We are
getting ready for the 2016-17 seasons.
BW:jp P:\Planning\ECDC\2016\Pckt Documents\3-14-16\ShoWareUpdate
MOTION: Information Only
51