HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 06/26/2017Lodging Tax Advisory Committee
Minutes
June 26, 20L7
Kent, Washington
Date:
Time:
Place:
Attending:
4.
Approval 9-25-L7
June 26, 20L7
4 p.m,
Centennial North & South
committee & chair; Bill Boyce, Andrew Hutchison, Andrea Keikkala, Barbara
Smith, Tim Higgins
City Staff & Guests; Ben Wolters, Julie Pulliam, Michelle Wilmot, Ryan Hart,
colin campbell, Jason Thomsen, Bridget Baeth, Florin Mehedint, Ryan Millard,
Mike Raven
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Agenda: Called the meeting to order at 4:05 pm
Welcome & fntroductions & Corrections
Welcome and introductions
Move item #5 to item #7
Aoproval of the Aoril 24, 2O17 Minutes
Andrea Keikkala moved to approve the April 24, 2017 minutes and Tim Higgins
seconded, motion passed.
Budoet
Ben presented the budget as printed in packet, LTAC is on track to go about $2O,0OOover the revenue budget for this year, Forecasted expenditures are tracking forward
with contracts, Year-end fund balance is about 9470,000.
ShoWare Ask $6O,OO0
Tim Higgins presented the reason he as General Manager would like the 960,000 which
is already approved by the Council for ShoWare Marketing.o He would be better able to use the money more efficiently if it was giving to
ShoWare all at once.o When he see an opportunity if the money is already in the ShoWare Marketing
Budget he would be able to secure the opportunity without having to continue
to come back to the Committee each time and maybe loose the opportunity to
bid on a show or event,. By doing this ShoWare would be able to move forward with confidence when
securing a show or event.
Committee would still want a recap of all events that the monies are used for to bring
in events to ShoWare Center,
Motion: Move to approve from the Lodging Tax Advisory committee for
ShoWare Center to have the already approved by Council $60'000 budget infull moved into the ShoWare budget marketing budget to be used as needed
to bring different concerts and events.
Barbara Smith moved and Andrea Keikala 2nd, motion passed 4-0
Tim Higgins removed himself from the vote.
T-Birds Ask - 2O17-2O18 Season Partnership Packaoe
Colin Campbell stated what the T-Birds presentation is about is bringing people to
showare center, Kent with the T-birds advertising promotional package.
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Lodging Tax Advisory Committee
Minutes
June 26, 20L7
Kent, Washington
Approval 9-25-L7
Presentation
Seattle Thunderbirds 2017l18 2019/20 VisitKent.como Getting people to Eat, Drink, Stay and Play in Kentl
1. Raise awareness for Visit Kent.com to people from around the region.
2. Educate people about opportunities to eat shop, stay and play in Kent,
3. Put heads in beds.o T-Birds member of the Western Hockey Leagueo VisitKent.com Logo on Thunderbirds Team Bus. VisitKent,com Logo on Thunderbirds Team Vano VisitKent.com Logo on Thunderbirds Webcasto VisitKent.com Logo on Print at Home ticketsr VisitKent,com Logo on ShoWare arena Dasher boardsr An in-house commercial to run between periods. Fun promotionso VisitKent.com Logo on Cool-Bird cut-outso VisitKent,com Logo on digital programr Radio broadcast on the Fan 1090am
1.4 3O-second spots
2, 1 live read
3. Opening and closing billboardso VisitKent.com placement on the Partner page of the Thunderbirds website.o Broadcast Television
7. 2 30 second commercials
2. 1 Feature sponsor
3. 1 60 second Featurette. Number of room nights
1, Training Camp - 300+
2. Parents Weekend - 70-80
3. Visiting team - 400+
4. Playoff games - 150-200
Over the course 1,000 and add over 160,00 fans that is a lot of people coming
to Kent and spending money in restaurants and shopping each year.o Total Net investment is $59,400 per season
Motion: Move to approve an ask to the Lodging Tax Advisory Committee from
the Seattle Thunderbirds in the amount of $59,4OO for the 2O17-2018 Seattle
Thunderbirds Season Partnership Package to provide marketing to promote
VisitKent.com
Andrea Keikala moved and Tim Higgins 2nd, motion passes 5-0
6. USA Softball 16A Girls National Chamoionshio - Kent 2O18
In 2006 we had approximately 138 teams from all over the country. Last time I was
here the Committee asked me to bring back 3 things.. Have opening ceremonies at ShoWare Center which we do want to have. Meet
May 31't had a good meeting. Tim will be getting back with the numbers. This
should be a go, but cost still needs to be figured out. Tim Higgins said he will
make this event work.
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Lodging Tax Advisory Committee
Minutes
June 26, 20L7
Kent, Washington
7
Approval 9-25-L7
o Andrea wants t-shirts and other things to promote the event. Free ad in the
program. We met and I have a better idea of what she is wanting.r We should be able to get rid of the 95.00 per room night
Motion: Move to approve an ask to the Lodging Tax Advisory Committee in the
amount of $2O,OOO, $lOrOOO in 2O17 and $1O,O0O in 2018 for the Softball 16A
Championship.
Tim Higgins moved and Andrea Keikala 2nd, motion passes 5-0
JavRav update on website
Website Project. Goals. Site Map. Schedule. Progress Report
Goals
. Inspire visitors to choose Kent-website should function as an authentic,
inspiration piece (think coffee table magazine). Encourage overnight stays/hotel bookings. Responsive display (mobile and table, both landscape and portrait). Simplify layout and navigation. Easy to use content management system. Improved bounce rate. Improve search engine ranking/SEO
New Features. WordPress backend. Search bar. Newsroom. Enhanced featuring TripAdvisor plugin. Improved events calendar
o Custom landing pages/URLs for campaigns
Success Metrics
. Increase unique visitorso Decrease bounce rate
Site Map. Explore
o Things to do
o Attractions
o Entertainment
o Outdoor Recreation
o Shopping
o Spofts
o Day Trips
o Weekend Trips
o Family Adventures
o 10 Free Activitieso Eat & Drink
o Restaurants
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Lodging Tax Advisory Committee
Minutes
June 26, 20L7
Kent, Washington
Approval 9-25-L7
o Beer, Wine & Spiritso Happy Hour Spofts
o Local Favorites. stay
o Hotels
o Camping & RV Parkso Travel
o Your Basecamp
o Planning toolso Airpofto Maps
o Transportation
Scheduleo Discovery - approved site map shared w/LIAC 6/26. Definition - (Wireframe/Sketches) w/LTAC 7/24. Design - approved design w/LTAC e/28. Development - Final website approval for LTAC 9/25
Website launched to public 9/26
Progress Report - Since our last meeting
1. Site map created
2. New stories and listings drafts started
3, Photo-shoot for new images scheduled
Progress Report - Before our next meeting
1. Complete work on wireframe/sketches
2. Complete stories and listings
3. Completer photo-shoots for new images
Chair Boyce stated we are going in the right direction
Andrew what is the best way to get the feedback to JayRay.
Ben asked Bridget to contact the committee to ask for their feedback
Ryan Hart - last meeting.
Next Meeting
August28,20L7@4p.m.
Meeting adjourned
5:00 p.m.
m ds
lie Pulliam, LTAC Secretary
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