HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 06/26/2017 (2)Lodging Tax Advisory
Committee Agenda
Mission: Promote the City as a destination
to increase tourism and business development
Unless otherwise noted, the Lodging Tax Advisory Committee meets every other Month on the 4rd Monday at 4:00 p.m. in
Centennial North & South Conference Room, 400 West Gowe Street, Kent WA 98032.
For information on the above item(s), or upcoming meetings contact Julie Pulliam (253) 856-5702.
Committee Members: Bill Boyce, Chair, Tim Higgins, John Casey, Barbara Smith, David Kwok, Andrew
Hutchison, Josh Bang, Andrea Keikkala, Bryan Powell
City Staff: Ben Wolters, Julie Pulliam
AGENDA
6/26/17
4:00 p.m.
CENTENNIAL NORTH & SOUTH CONFERENCE ROOM
(ACROSS FROM ELEVATORS)
Item Description Action Speaker(s) Page Time
1. Welcome & Introductions NO Bill Boyce 2 min
2. Approval of April 24, 2017 Minutes YES Bill Boyce 1 2 min
3. JayRay Update on website NO Bridget Baeth 5 15 min
4. Budget Update NO Ben Wolters 15 10 min
5. ShoWare Ask $60,000 YES Tim Higgins 10 min
Motion: Move to approve an ask to the Lodging Tax Advisory Committee from ShoWare
Center in the amount of $______ to be used for __________________
6. T-Birds 2017-2018 Season Partnership Package YES Jason Thomsen 17 10 min
Motion: Move to approve an ask to the Lodging Tax Advisory Committee from the Seattle
Thunderbirds in the amount of $59,400 for the 2017-2018 Seattle Thunderbirds Season
Partnership Package to provide marketing to promote VisitKent.com.
7. USA Softball 16A Girls National Championship YES Mike Rabin 41 10 min
Kent 2018 YES
Motion: Move to approve an ask to the Lodging Tax Advisory Committee in the amount of
$20,000, $10,000 in 2017 and $10,000 in 2018 for the 2018 Softball 16 “A” Championship.
8. Next Meeting Date YES Bill Boyce 1 min
9. Adjournment
Lodging Tax Advisory Committee April 24, 2017
Minutes Kent, Washington
Draft Approval Pending
Page 1 of 4
Date: April 24, 2017
Time: 4 p.m.
Place: Centennial North & South
Attending: Committee & Chair; Bill Boyce, John Casey, David Kwok, Andrew Hutchison,
Josh Bang, Andrea Keikkala, Bryan Powell,
City Staff & Guests; Ben Wolters, Julie Pulliam, Michelle Wilmot,
Ryan Hart, Kevin Tyson, Mike Rabin, David Heldt, Steve Turcotte, Strojan
Kennison, Jim Donner
Agenda:
1. Welcome & Introductions
Done by Chair Boyce
2. Approval of the February 27, 2017 Minutes
Andrew Hutchison moved to approve the 2/27/17 minutes and Josh Bang seconded,
motion passed.
3. WA USSSA/GSL Request for funds
Strojan Kennison presented to the committee a request for $5,000 for the Men’s Major
Softball Tournament with the ask from Lodging Tax last year the event
brought in teams from 24 states and 3 co untries, this year there are 36 states and
4 countries entered. There are 24 Men’ s teams and 12 Women’s teams playing 2
events over a 4 day period. This event has sold out. Teams are required to only
lodge in Kent when rooms are available. We ask the teams to fill out a form on where
they stay. Teams are spending approxmately $142 a night for hotels and more
dollars are being spent for food at Kent Station. Last year the umpire’s hotel
expenses came to $5,300 at the Best Western. We have more staff this year
because there are 16 more teams. The rooms for staff will be spre ad around to other
hotels, depending on availability.
The entry fees are set. It is controlled by the conference. The entry fee is $350. We
can adjust the fee higher for the teams not in the co nference. All games are played in Kent.
Maybe JayRay can do something on the web to encourage more turnout.
Andrew Hutchison said this event has been happening for the last 10 years as far as
he knows, and it is big contributor, they spend money while they are here. They go to Kent
Station and other venues.
Motion: Move to approve an ask to the Lodging Tax Advisory Committee in the
amount of $5,000 for the Washington USSSA and the Derby USSSA Derby Conference,
June 22-25, 2017.
Andrea Keikkala moved and John Casey seconded motion passed unanimously.
4. USA Softball 16A Girls National Championship Request for funds
Mike Rabin made his last request in 2013 to the Lodging Tax Committee. He is
back to make a new request for 2017 & 2018. The request is for 2018, a year ahead
because this event takes 2 years to pl an. This is a national tournament and teams will
come from all around the country.
1
Lodging Tax Advisory Committee April 24, 2017
Minutes Kent, Washington
Draft Approval Pending
Page 2 of 4
Andrew Hutchison stated this is the challenge; it is a weeklong event and during the
busy season for Best Western. Then HBC is going to send a contract wanting 10%
commission and a $10 rebate. Mike Rabin will talk to the booking agent (HBC) about the
charges. Hutchinson stated, with those charges it makes it hard for Best Western to be
able to work with Mike. To contract with th e League it will mean turning away more
profitable business. David Kwok agrees with Andrew and the positon the Best Western
takes.
Mike Rabin wanted to restate this is a big event which will bring a lot of business to the
restaurants and other business in Kent, not just the hotels. Chair Boyce would like to
confirm that this would be a good thing for Kent and the Kent business; he does
understand the Hoteliers positon though. It is the number one fo cus of the Committee
to support events that put heads in beds. All asks may not only benefit the hoteliers
to the level of filling all the beds with heads, it could also be good to bring economic
business to other business in to Kent. Looking at this event as a whole Boyce feels it
would be a good event for Kent.
Andrea asked where the opening ceremonies will be held. Rabin replied 2006 they were
at Key Arena, Seattle. This year Rabin would like to have it at ShoWare Center, but also
looking at Renton. ShoWare has not been asked as of yet. The date is Monday, July 23,
2018. One other question was; What does the LTAC money buy? Mike Rabin asked for
suggestions from the committee. Ads would be easy, shirts are also an option.
The website that houses all the i nformation is also a good tool to get out all
information and would be available.
Boyce said the Opening Ceremony needs to be in Kent. Rabin said he hasn’t looked at
all the options yet. Ryan Hart would help look at dates.
With this being so far out in the future, Keikkala would like to see them come back to
the LTAC after having the discussion with ShoWare Center and a possible break down
of what the LTAC will get for the money being asked for.
Hutchinson asked if HBC would exempt Kent Hotels from the paying a rebate since the
Lodging Tax is where the $20,000 ask is comi ng from that would make a difference .
Rabin would ask for the $10.00 per room going back to HBC could be deleted.
Committee requested Mike Rabin to come back to the next Lodging Tax Meeting on
June 26th with more information.
5. Seattle Metro JO Request for funds
Jim Donner presented a request for $5,000 for temporary fencing that needs to be put
up each morning prior to a game. It is $220.00 per complex, each set up.
Last year we used the fields 24 times. Season is through the end of July. August is
tryouts for next year. Last game is end of September for Kent.
There were 1000 teams that attended the tournaments last year.
The youth players that are coming to play in tournaments from out of town will also be
staying in hotels. They will be at the field 6-8 hours a day then they love to go eat around Kent, and back to
theirs hotels then they do it all over the next day.
2
Lodging Tax Advisory Committee April 24, 2017
Minutes Kent, Washington
Draft Approval Pending
Page 3 of 4
People love to come to Kent because of the quality of fields are so good.
We can put up a permanent banner for VisitKent.com to be visible all season without a
problem at the fields.
Chair Boyce asked to provide feedback to the committee and do a report on the
tournament after the season is done.
Motion: Move to approve an ask to the Lodging Tax Advisory Committee in the amount
of $5,000 for the Seattle Metro JO Tournament.
John Casey moved and Josh Bang seconded, motion passed.
6. ShoWare ShootOut Request for funds
Steve Turcotte presented a request for $5,000 for basketball shootouts at ShoWare
Center. 3 on 3 is what got this all started 9 years ago and the events have just kept gr owing.
There were 140-150 teams last year. Teams have started to sign up already and the
event is not till July.
We are pushing for more out of town teams to come in July. At the High School events
6 out of 16 teams were from out of town and spent multiple nights in Kent last
January. This year so far there are at least 9 teams coming from out of town? Of course we
are still having all the local teams coming to play.
We have also scheduled an event, December 10th, at ShoWare for the Division I college where the
University of Montana team will be coming.
All the events always have VisitKent.com Banners and the name in the programs.
Motion: Move to approve an ask to the Lodging Tax Advisory Committee in the amount
of $5,000 to Game Time Events to assist in putting on ShoWare ShootOut, ShoWare
ShootOut High School Basketball Showcase, King ShoWcase, Kent ShootOut, and
Seattle U College Showcase.
Josh Bang moved and John Casey seconded motion passed.
7. Hotelier – Marketing Activities
Hutchison wanted to put this out to the Committee and maybe continue the
conversation at the next LTAC meeting. As the Committee knows we have
funds in savings. The topic came up that we don’t have someone to be an
advocate to bring events to Kent. Hutchison listed off the venues in Kent;
Service Club Ball Fieds, Hogan Park, ShoWare, High Schools, GRCC, Highline
CC. This person would advocate and try to get events to come to these
venues. This is the one thing we are missing from the old Seattle Southside
contract, someone that is chasing down the business and getting them to bring
their business/event to Kent.
John Casey asked if Hutchison was talking about the LTAC funding a part-time
consultant. Hutchison said, yes and the person that comes to mind is Mylee
Anderson. She has hotel, tourism, and destination marketing experience. That
is the kind of person the hoteliers are looking for.
3
Lodging Tax Advisory Committee April 24, 2017
Minutes Kent, Washington
Draft Approval Pending
Page 4 of 4
Wolters stated you have SMG pushing ShoWare; the City has an Arts & Events
Coordinator that is all working to bring events to Kent. Wilmot said the City is
always promoting to bring events to Kent. One thing we are missing is all the
event spaces in Kent listed somewhere people can find. This will be something
we can ask JayRay to put together on our new site.
This topic will come back to Committee at a future date.
Josh Bang
This is Josh Bangs last meeting.
Next Meeting
June 26, 2017
Meeting adjourned
5:23 p.m.
Submitted
Julie Pulliam, LTAC Secretary
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2015 2016 2017 2017 2017
Actual Actual Budget YTD Est. Actual
Beginning Fund Balance 371,803 394,516 472,260 469,386 469,386
Revenues
Lodging Tax 279,466 293,347 280,500 91,850 284,000
Miscellaneous Income 411 1,512 500 1,415 1,500
Total Revenues 279,878 294,859 281,000 93,264 285,500
Expenditures
Services & Charges 10,000 10,311 16,560 2,791 16,560
Marketing 144,977 166,191 168,000 61,152 168,000
Projects & Events 23,665 25,000 15,000 - 15,000
Chamber 18,500 18,500 18,500 4,625 18,500
ShoWare Branding & Marketing 60,022 (13) 60,000 - 60,000
Total Expenditures 257,164 219,989 278,060 68,568 278,060
Change in Fund Balance 22,713 74,870 2,940 24,696 7,440
Ending Fund Balance 394,516 469,386 475,200 494,083 476,826
Lodging Tax Operating Fund
as of May 31, 2017
15
Lodging Tax Revenue by Month
2012 2013 2014 2015 2016 2017 Variance
% of
Change
January 12,759 13,395 13,336 16,651 17,552 18,474 922 5.5%
February 10,621 10,886 12,550 13,424 14,410 15,163 753 5.6%
March 14,020 11,641 13,004 13,870 16,517 17,130 614 4.4%
April 12,828 13,023 14,787 14,512 17,505 19,187 1,682 11.6%
May 14,285 14,764 16,742 17,421 18,210 21,895 3,685 21.2%
June 13,681 14,664 15,636 17,213 21,337
July 15,267 17,290 20,058 22,598 23,960
August 5,202 23,152 26,947 34,809 33,870
September 25,468 28,734 33,976 38,364 38,142
October 25,742 31,628 35,047 37,780 39,611
November 19,629 19,525 24,710 29,028 31,007
December 18,469 18,916 22,583 23,796 20,474
Total: 187,971$ 217,618$ 249,377$ 279,466$ 292,594$ 91,850$ 7,656$ 2.7%
% Change: 2.8% 15.8% 14.6% 12.1% 6.4%
as of 6/20/2017
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32
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34
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35
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36
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37
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38
Partnership Package
2017/18 – 2019/20 Seasons
•Team Bus
•Webcast “Bug”
•Print at home
•Dasher boards
•Promotional Nights
•“In House” videos
•Program w/ link
•Broadcast radio package
•Website w/ link
•Television Seattle & Portland
Total Net Investment –
$59,400.00 per season
39
A-la-cart Package
Thunderbird bus 24,000.00$
Webcast bug 18,000.00$
Print at home One ad spot - T-Birds 3,600.00$
Promotion 2 on ice promotions 2,000.00$
Dasher Board 2 Boards 15,000.00$
Program Half Page 2,500.00$
Radio 4 - :30's 15,000.00$
Billboards
One live read
Web Thunderbirds Can't Buy
Social Media Twitter Can't Buy
E-news Can't Buy
In House TV :30 commercial 3,600.00$
Television 2 :30's 7,000.00$
Value 90,700.00$
Package Price 59,400.00$
2017-18 Visit Kent
40
Page 1
Kent Lodging Tax Advisory Committee
2016-2017 Funding Request Application
The Lodging Tax Advisory Committee’s Mission:
Promote the City as a destination to increase tourism and business development.
Guidelines for applying for grants from the City of Kent’s Lodging Tax Advisory Committee
Who may apply? Youth and amateur sports associations, schools, teams
Community/regional events organizations,
business/trade associations, event associations and
individuals. Approved Tourism Facilities.
How to submit? Complete and submit applications on line, or at a
Lodging Tax Advisory Committee Meeting, or mail a
completed original grant proposal form plus two copies
to the address below.
Where to submit? City of Kent
220 4th Ave. S.
Kent, WA 98022
Attn: Julie Pulliam
When are the deadlines? July 1, 2017 and September 1, 2017 with funds to be
distributed as requested in approved application.
What is the grant size? Between $250.00 and $5,000.00, however, the
Lodging Tax Advisory Committee reserves the right to establish
any grant amount it sees fit, regardless of the amount
applied for.
Where can I direct questions? Call Julie Pulliam at 253-856-5702
Each grant will be judged against specific criteria. The committee will review the extent
to which the proposed project is consistent with the strategic goals of the Lodging Tax
Advisory Committee and shows potential for tourism and hotel stays.
OBJECTIVES:
The Lodging Tax Advisory Committee’s 3 Strategic Goals
Creating Partnerships
Branding Kent as a Destination
Sports Commission
41
Page 2
1. Who else is funding this project? This event is self funded
2. What is the total budget for this project? $140,000
3. How does your project fit with the goals of the Lodging Tax Advisory Committee?
Creating Partnerships
Branding Kent as a Destination
Sports Commission
PLEASE SEE ATTACHED
4. How many night stays do you anticipate generating from your project?
8000 ROOM NIGHTS
Project Name: 2018 USA SOFTBALL 16”A” NATIONAL CHAMPIONSHIP
Project Background: SEE ATTACHED
Mike Rabin-President and USA Softball Commissioner
Project Leader: Name and Title
m.rabin@comcast.net
Contact email
Contract phone 206-276-9104
Signature
Other individuals involved in writing and/or implementing this grant:
Name: Jim Donner Title: Tourn. Director Contact: 206-854-1181
Name: Title: Contact:
Name: Title: Contact:
20,000($10,000 in 2017 and $10,000 in 2018)
Amount requested: $
DEADLINE FOR APPLYING (please circle one): July 1, 2017 or September 30, 2017
PROJECT DESCRIPTION
On a separate page(s), briefly describe the project you are proposing in two parts. In the
first part, please briefly (in 250 words, or less) provide and overview of your project, (1)
including how the Lodging Tax Advisory Committee’s goals will be met, (2) how the funds
will be used and how you will be able to track hotel stays and what your methodology for
tracking will be. Catalogs, pictures or brochures are appropriate to demonstrate
equipment, supplies or other items(s) requested.
In the second part, please specifically address the following in your proposal:
How many room nights do you expect to collect? Have you asked for money in the past?
What were the results? How many overnight stays did the event create?
Where and when will the project take place? Please include start and completion dates?
What will benchmark the projects progress?
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Please limit your entire application response to two pages.
FINAL REPORT
If your request is granted for funding from the Lodging Tax Advisory Committee (LTAC)
you will be expected to provide at the next LTAC meeting after your event a full report on
your final project with the number of stays created. And a completed 2015-2016 Event or
Tourism Facility Lodging Tax Expenditure Report Form.
Attached: Form
Approved for funding
Declined funding
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