HomeMy WebLinkAboutCity Council Committees - Lodging Tax Advisory Committee - 02/27/2017 (2)Lodging Tax Advisory
Committee Agenda
Mission: Promote the City as a destination
to increase tourism and business development
Unless otherwise noted, the Lodging Tax Advisory Committee meets every other Month on the 4rd Monday
at 4:00 p.m. in Centennial North & South Conference Room, 400 West Gowe Street, Kent WA 98032.
For information on the above item(s), or upcoming meetings contact Julie Pulliam (253) 856-5702.
Committee Members: Bill Boyce, Chair, Tim Higgins, John Casey, Barbara Smith, David Kwok, Andrew
Hutchison, Josh Bang, Bryan Powell
City Staff: Ben Wolters, Julie Pulliam
AGENDA
February 27, 2017
4:00 p.m.
CENTENNIAL NORTH & SOUTH CONFERENCE ROOM
(ACROSS FROM ELEVATORS)
Item Description Action Speaker(s)
1. Welcome & Introductions NO Bill Boyce
2. Approval of Minutes of January 23, 2017 YES Bill Boyce
3. JayRay Contract Approval YES Bridget Baeth
4. Budget Request to Council YES Ben Wolters
5. Washington USSSA/GSL - June 22-25, 2017 YES Strojan Kennison
Executive St. Dir.
6. National Championship - Kent 2018 YES Mike Rabin
Comm. USA Softball
7. T-Birds 2017-2018 Season Partnership Package YES Jason Thomsen
8. HAWKtoberfest- 2016 Review NO Barbara Smith
9. Next Meeting Date YES Bill Boyce
10. Adjournment
Motion: Move to approve an ask to the Lodging Tax Advisory Committee in the amount of
$5,000 for the Washington USSSA and the Derby USSSA Derby Conference, June 22-25, 2017
Motion: Move to approve an ask to the Lodging Tax Advisory Committee in the amount of
$20,000, $10,000 in 2017 and $10,000 2018 for the 2018 Softball 16 “A”Championship.
Motion: Move to approve a marketing contract with JayRay in the amount of $________ for
2017 to provide marketing services for VistKent.com
Motion: Move to approve an ask to the Lodging Tax Advisory Committee from the Seattle
Thunderbirds in the amount of $59,400 for the 2017-2018 Seattle Thunderbirds Season
Partnership Package to provide marketing to promote VisitKent.com
Motion: Move to approve a budget request to increase the budget for the lodging marketing
tax line item in the Lodging Tax Advisory Committee budget in the amount of $_________ to
move forward with the 2017 approved contract with JayRay’s for work on VisitKent.com
Lodging Tax Advisory Committee
January 23, 2017
Start Time 4:00 pm
Centennial Center Conference Rooms North & South
Committee Members Present: Tim Higgins, Andrea Keikkala, John Casey, Andrew
Hutchison, David Kwok, Josh Bang
Others Present: Ben Wolters, Julie Pulliam, Ryan Hart, Michelle Wilmot, Jason
Thomsen, Colin Campbell, Bridget Baeth, Lindsey Boisvin, Kacie Leacy
1. Board Member Hutchison called the meeting to order at 4:00 pm.
Introductions were made.
2. Motion: Board Member Casey move to approval the minutes of
September 19, 2016 and Board Member Higgins 2nd, motion passes
3. Washington USSSA/GSL - June 22-25, 2017 Request for fund will be
moved to the next meeting.
4. National Champion – Kent 2018 Request for funds will be moved to the next
meeting
5. Budget – Ben Wolters presented the budget handed out a corrected budget
report from Finance. Julie also sent the corrected one out today to the
Committee Members.
2016 year to date is not final but gives a good look at how we are ending
2016 in terms of revenue and fund balance. Ending fund balance is
$473,425. Looking at the 2017 budget the Committee can adjust as they
feel is necessary. 2017 projected revenue is $475,200; Wolters feel it will
be higher giving where the economy is going. Expenses projections are;
Staff time - $17,190; Marketing - $168,000; Projects & Events - $15,000;
Chamber - $18,500; ShoWare Branding & Marketing – 60,000; total
expenses are projected to be $278,690
ShoWare refrained using their dollars in 2016. ShoWare had a great year
with shows and did not have to buy any shows in 2016.
Wolters expects a discussion on reinforcing a broader marketing strategy
which will be coming with our work with JayRay.
Expenditures in the Marketing total of $160,560 include the contracts with
Genesis, T-Birds and JayRay.
The change in the fund balance is mostly from ShoWare not using their
$60,000 in 2016. Revenues are only up a modest amount.
1
6. JayRay Marketing Update – Bridget Baeth presented and introduced Lindsey
Bosvin, and Kacie Leacy.
Today’s Agenda
2017 Roadmap
Website & Photography
Social Media Management & Strategy
Media Relations
Next Steps
2017 Roadmap
Discovery & Analysis, Strategy, Online Support – Dec. 19 – Feb. 28;
Phase I
Content Calendar, Marketing Campaigns, Media Pitching & Monitoring,
Social Media Posting & Management, Website Hosting & Management
logging, Collateral Design, Photo Shoots, and Monthly Reporting &
Measurement. March 1- December 31; Phase II
Website & Photography
Website management
Website Transfer, Hosting & Site Review
Google Analytics Review
Annual Calendar of Visitor Events
Clean Up: Update Broken Links
Website Visitors
Most Visited Pages
o Hotels, Food, Events
o Users
o 48% Desktop
o 44% Mobile
o 8% Tablet
o Average Time on Site
o 2.2 Minutes
o Bounce Rate – 83% (visiting only one page)
Visitor Origin (in order)
o Seattle, Portland, Vancouver, Kent, San Francisco, Spokane,
Tacoma, Yakima
o 78% Washington, 5% California, 2% New York, and 1% for the
following: Oregon, Arizona, Tennessee, Alaska, Michigan, and
Virginia
2
Social Media Management & Strategy
Enhance Social
Sell People on Kent
Visual Engagement
Custom Photography
Content Integration
Inspire “Heads in Beds”
Action
Develop Content Ideas
Post Content
Manage the Communities (Comments, Responding to Tweets, etc.)
Engage with Visitors and Others
Grow Your Following
Evaluate Success
Posting Outlets
Instagram
o Visual outreach and interaction with business and visitor
community
Facebook
o Repost Instagram photos, share events/articles and promote
content
Twitter
o Interact in real time, correspond and develop relationships,
share relevant articles/travel tips
Posting Content
Five Most Common Things On Which Travelers Will Splurge
o Sightseeing
o Special Dining Experience
o Accommodations
o Activities
o Shopping
Blog Updates
Event Promotions
Earned Media Coverage
ShoWare Center Events
Quarterly Themed Photo Shoots
Reposts
Current Followers (in order)
Kent, Seattle, Yakima, Portland, Spokane
32% Local, 68% Regional
3
Media Management
Keywords in Vision
Media Monitoring
Media Contact Database
Media Opportunities (Road Trips, Affordable Weekend Getaways,
Family Travel, Liquid Tourism, etc.)
Media Pitching
Haro Opportunities
Next Steps
Marketing Plan
Website Recommendations
Phase 1 Complete by February 28th
7. T-Birds Marketing Update
Team Bus
Webcast
Print at Home Tickets
Branding Advantages
o Brings People into Kent for Dining, Lodging, and Activities
o Educates on City’s Offerings
o Visitors from Portland, Tri Cities, Spokane, Everett and across Canada
o Ability to Change Messaging Throughout Year
Dasher Board Signage
o Visible on Television, Webcast, News/Web/League Highlights
In-house Commercial
o Viewed by fans between periods
Ultimate Sports Weekend
o Sheri Hand, Grand Prize Winner
o Two Club Seats to 10/14 T-Birds Game
o Stay in Kent
o Two Meals from Local Restaurants
o Tickets to Seahawks Game
Digital Program
o Download to Smart Phone or Digital Device
o Interactive
o Change Seasonally
o Link Website
Broadcast Radio
The Fan - AM 1090
Live Streaming
Included in Broadcast Package
o Four 30-Second Spots
o One Live Read
o Opening and Closing Billboards
4
T-Birds Website
VisitKent.com Placement on Partner Page
o Easy Lead to Website to Increase Branding Opportunity
TV Bonus
Secured Commercial Space in Portland
o Reach Portland Winterhawks Fans Attending Games in Kent
2016/2017 Broadcast Schedule
o Saturday, September 24 from Portland – 7:00 pm
o Saturday, October 1 from Seattle – 7:05 pm
o Saturday, November 19 from Portland – 7:00 pm
o Saturday, February 4 from Portland – 7:00 pm
o Saturday, February 11 from Seattle – 7:05 pm
o Saturday, February 18 from Seattle – 6:05 pm
o Saturday, March 11 from Portland – 6:00 pm
o Saturday, March 18 from Seattle – 7:05 pm
Partnership Package ($59,400)
o Team Bus
o Webcast “Bug”
o Print at Home
o Dasher Boards
o Promotions
o “In House Commercials”
o Program w/ Link
o Broadcast Radio Package
o Website w/ Link
o Television Seattle & Portland
8. Re-appointment of Josh Bang to the Lodging Tax Advisory Committee – Josh has
agreed to serve for another 4 year team as a member of the Lodging Tax
Advisory Committee. Motion was brought to the Committee for approval.
MOTION: Board Member Kwok moved to approve the re-appointment of
Josh Bang to the Lodging Tax Advisory Committee for an additional 4
year term, Board Member Casey seconded, motion passes.
9. Next meeting was set for February 27, 2017 at 4 pm
10. Adjournment - The meeting was adjourned by Chair Bill Boyce, at 5:10 pm
Submitted
Julie Pulliam
LTAC Secretary
5
6
MARKETING &
COMMUNICATIONS
PLAN 2017
February 23, 2017
Prepared by JayRay
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K
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t
c
a
m
p
a
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an
d
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l
e
A
n
a
l
y
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i
c
s
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a
n
d
a
p
p
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a
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p
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o
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p
r
o
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n
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in
t
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r
a
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u
t
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r
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r
o
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r
a
m
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l
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m
a
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y
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r
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K
e
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t
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s
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i
s
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b
i
l
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t
y
.
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r
st
r
a
t
e
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i
c
a
p
p
r
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a
c
h
b
e
g
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n
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t
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fo
c
u
s
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n
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n
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f
o
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r
s
t
a
g
e
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o
f
tr
a
v
e
l
—dr
e
a
m
i
n
g
,
p
l
a
n
n
i
n
g
,
b
o
o
k
i
n
g
a
n
d
e
x
p
e
r
i
e
n
c
i
n
g
.
W
i
t
h
t
h
e
s
e
st
a
g
e
s
i
n
m
i
n
d
i
s
i
t
c
r
i
t
i
c
a
l
t
o
i
n
c
r
e
a
s
e
a
w
a
r
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n
e
s
s
o
f
K
e
n
t
a
n
d
a
l
l
t
h
a
t
i
t
of
f
e
r
s
b
o
t
h
i
n
t
e
r
n
a
l
l
y
a
n
d
n
e
a
r
b
y
.
M
e
d
i
a
r
e
l
a
t
i
o
n
s
(
n
e
w
t
h
i
s
y
e
a
r
!
)
w
i
l
l
he
l
p
u
s
a
c
h
i
e
v
e
t
h
i
s
.
We
wi
l
l
ne
e
d
t
o
m
a
k
e
cr
u
c
i
a
l
we
b
s
i
t
e
i
m
p
r
o
v
e
m
e
n
t
s
(b
o
t
h
s
i
t
e
us
a
b
i
l
i
t
y
/
e
x
p
e
r
i
e
n
c
e
a
n
d
s
i
t
e
d
e
s
i
g
n
)
t
o
V
i
s
i
t
K
e
n
t
.
c
o
m
.
A
ne
w
we
b
s
i
t
e
w
i
l
l
:
•
Ma
k
e
t
h
e
s
i
t
e
m
o
r
e
u
s
e
f
u
l
,
k
e
e
p
i
n
g
v
i
s
i
t
o
r
s
o
n
t
h
e
s
i
t
e
l
o
n
g
e
r
,
in
c
r
e
a
s
i
n
g
t
h
e
c
h
a
n
c
e
s
o
f
c
o
n
v
e
r
t
i
n
g
a
w
e
b
v
i
s
i
t
i
n
t
o
a
r
e
a
l
v
i
s
i
t
•
Im
p
r
o
v
e
Go
o
g
l
e
s
e
a
r
c
h
r
a
n
k
i
n
g
s
•
Cr
e
a
t
e
ti
m
e
m
a
n
a
g
e
m
e
n
t
e
f
f
i
c
i
e
n
c
i
e
s
,
r
e
d
u
c
i
n
g
o
p
e
r
a
t
i
o
n
a
l
c
o
s
t
s
•
Ad
d
n
e
w
f
e
a
t
u
r
e
s
(
p
r
e
s
s
r
o
o
m
,
s
e
a
r
c
h
a
b
l
e
b
l
o
g
,
s
e
a
r
c
h
b
a
r
o
n
ho
m
e
p
a
g
e
,
c
u
s
t
o
m
c
a
m
p
a
i
g
n
l
a
n
d
i
n
g
pa
g
e
s
…)
•
Us
e
a
W
o
r
d
P
r
e
s
s
w
e
b
s
i
t
e
t
e
m
p
l
a
t
e
th
a
t
’
s
co
n
t
i
n
u
o
u
s
l
y
up
d
a
t
e
d
a
n
d
ea
s
i
l
y
t
r
a
n
s
f
e
r
a
b
l
e
(
d
o
e
s
n
’
t
r
e
q
u
i
r
e
a
d
e
v
e
l
o
p
e
r
/
c
o
d
e
r
)
20
1
7
:
A
Y
E
A
R
O
F
E
L
E
V
A
T
I
O
N
Mo
r
e
h
e
a
d
s
i
n
b
e
d
s
.
Mo
r
e
c
h
e
e
k
s
in
se
a
t
s
.
Mo
r
e
f
e
e
t
o
n
s
t
r
e
e
t
s
.
Th
r
o
u
g
h
o
u
t
t
h
e
y
e
a
r
w
e
w
i
l
l
l
a
u
n
c
h
m
a
r
k
e
t
i
n
g
c
a
m
p
a
i
g
n
s
t
a
r
g
e
t
i
n
g
k
e
y
au
d
i
e
n
c
e
s
a
n
d
m
a
r
k
e
t
s
—le
v
e
r
a
g
i
n
g
l
e
i
s
u
r
e
t
r
a
v
e
l
t
r
e
n
d
s
.
Du
r
i
n
g
w
e
b
s
i
t
e
de
v
e
l
o
p
m
e
n
t
o
u
r
e
f
f
o
r
t
s
w
i
l
l
p
r
i
m
a
r
i
l
y
f
o
c
u
s
o
n
e
a
r
n
e
d
(m
e
d
i
a
r
e
l
a
t
i
o
n
s
)
a
n
d
o
w
n
e
d
(
s
o
c
i
a
l
m
e
d
i
a
/
b
l
o
g
)
c
h
a
n
n
e
l
s
t
o
c
o
m
p
e
l
vi
s
i
t
o
r
s
t
o
c
h
o
o
s
e
K
e
n
t
.
On
c
e
th
e
we
b
s
i
t
e
i
s
co
m
p
l
e
t
e
,
w
e
w
i
l
l
l
e
v
e
r
a
g
e
e
a
r
n
e
d
,
o
w
n
e
d
a
n
d
p
a
i
d
(a
d
v
e
r
t
i
s
i
n
g
)
c
h
a
n
n
e
l
s
t
o
d
i
r
e
c
t
v
i
s
i
t
o
r
s
t
o
c
a
m
p
a
i
g
n
l
a
n
d
i
n
g
p
a
g
e
s
o
n
Vi
s
i
t
K
e
n
t
.
c
o
m
—cu
s
t
o
m
i
z
e
d
b
y
d
e
m
o
g
r
a
p
h
i
c
s
—to
p
r
o
v
i
d
e
r
e
l
e
v
a
n
t
a
n
d
co
m
p
e
l
l
i
n
g
c
o
n
t
e
n
t
A
N
D
t
o
b
e
t
t
e
r
t
r
a
c
k
r
e
s
u
l
t
s
.
Th
e
f
o
l
l
o
w
i
n
g
i
s
a
h
i
g
h
-le
v
e
l
s
u
m
m
a
r
y
o
f
t
h
e
2
0
1
7
M
a
r
k
e
t
i
n
g
&
Co
m
m
u
n
i
c
a
t
i
o
n
s
P
l
a
n
.
P
l
e
a
s
e
s
e
e
t
h
e
c
o
m
p
l
e
t
e
p
l
a
n
f
o
r
d
e
t
a
i
l
s
a
s
w
e
wo
r
k
t
o
b
u
i
l
d
a
s
t
r
o
n
g
e
r
,
b
r
o
a
d
e
r
f
o
u
n
d
a
t
i
o
n
f
o
r
V
i
s
i
t
K
e
n
t
.
32
J
A
Y
R
A
Y
A
P
L
A
C
E
T
O
T
H
I
N
K
V
I
S
I
T
KE
N
T
3
L
O
N
G
-
T
E
R
M
G
O
A
L
S
1.
St
r
e
n
g
t
h
e
n
Ke
n
t
’
s
y
e
a
r
-ro
u
n
d
e
c
o
n
o
m
y
:
M
o
r
e
h
e
a
d
s
i
n
b
e
d
s
,
c
h
e
e
k
s
i
n
s
e
a
t
s
,
fe
e
t
o
n
st
r
e
e
t
s
2.
El
e
v
a
t
e
aw
a
r
e
n
e
s
s
o
f
K
e
n
t
’
s
i
n
t
e
r
n
a
l
a
t
t
r
a
c
t
i
o
n
s
i
n
a
d
d
i
t
i
o
n
t
o
w
h
a
t
’
s
n
e
a
r
b
y
3.
He
l
p
in
c
r
e
a
s
e
o
v
e
r
n
i
g
h
t
s
t
a
y
s
,
f
o
c
u
s
i
n
g
o
n
w
i
n
t
e
r
w
e
e
k
e
n
d
s
a
n
d
s
h
o
u
l
d
e
r
-
se
a
s
o
n
s
4.
En
h
a
n
c
e
Ke
n
t
’
s
o
v
e
r
a
l
l
i
m
a
g
e
b
o
t
h
l
o
c
a
l
l
y
a
n
d
r
e
g
i
o
n
a
l
l
y
(
W
e
s
t
e
r
n
U
.
S
.
)
5.
In
s
p
i
r
e
lo
c
a
l
s
t
o
r
e
c
o
m
m
e
n
d
K
e
n
t
t
o
f
r
i
e
n
d
s
a
n
d
f
a
m
i
l
y
6.
Ea
r
n
th
e
s
u
p
p
o
r
t
a
n
d
p
a
r
t
n
e
r
s
h
i
p
o
f
b
u
s
i
n
e
s
s
e
s
,
g
o
v
e
r
n
m
e
n
t
o
f
f
i
c
i
a
l
s
a
n
d
st
a
k
e
h
o
l
d
e
r
s
t
o
r
e
c
o
g
n
i
z
e
t
o
u
r
i
s
m
a
s
a
c
r
u
c
i
a
l
p
a
r
t
o
f
t
h
e
ec
o
n
o
m
y
33
J
A
Y
R
A
Y
A
P
L
A
C
E
T
O
T
H
I
N
K
V
I
S
I
T
KE
N
T
4
F
O
U
R
S
T
A
G
E
S
O
F
T
R
A
V
E
L
DR
E
A
M
I
N
G
PL
A
N
N
I
N
G
BO
O
K
I
N
G
EX
P
E
R
I
E
N
C
I
N
G
En
s
u
r
i
n
g
K
e
n
t
i
s
a
m
u
s
t
-se
e
de
s
t
i
n
a
t
i
o
n
b
y
u
n
i
q
u
e
l
y
po
s
i
t
i
o
n
i
n
g
K
e
n
t
a
n
d
b
u
i
l
d
i
n
g
th
e
b
r
a
n
d
t
h
r
o
u
g
h
p
h
o
t
o
s
,
st
o
r
i
e
s
a
n
d
c
r
e
a
t
i
v
e
.
Pr
o
v
i
d
i
n
g
v
i
s
i
t
o
r
s
a
n
d
pl
a
n
n
e
r
s
w
i
t
h
t
h
e
r
e
s
o
u
r
c
e
s
th
e
y
n
e
e
d
t
o
p
l
a
n
t
h
e
i
r
s
t
a
y
in
K
e
n
t
.
Ma
k
i
n
g
i
t
e
a
s
y
t
o
b
o
o
k
a
s
t
a
y
in
K
e
n
t
b
y
p
r
o
v
i
d
i
n
g
in
f
o
r
m
a
t
i
o
n
o
n
h
o
t
e
l
s
a
n
d
ev
e
n
t
s
.
Be
a
n
o
n
-th
e
-gr
o
u
n
d
re
s
o
u
r
c
e
f
o
r
v
i
s
i
t
o
r
s
a
n
d
en
c
o
u
r
a
g
e
t
h
e
m
t
o
s
h
a
r
e
th
e
i
r
s
t
a
y
.
34
J
A
Y
R
A
Y
A
P
L
A
C
E
T
O
T
H
I
N
K
V
I
S
I
T
KE
N
T
5
L
E
I
S
U
R
E
T
R
A
V
E
L
T
R
E
N
D
S
A
tr
e
n
d
fa
v
o
r
i
n
g
Ke
n
t
,
tr
a
v
e
l
e
r
s
ar
e
in
c
r
e
a
s
i
n
g
l
y
se
e
k
i
n
g
ne
w
de
s
t
i
n
a
t
i
o
n
s
th
a
t
of
f
e
r
un
i
q
u
e
lo
c
a
l
fl
a
v
o
r
.
LO
C
A
L
F
L
A
V
O
R
I
M
M
E
R
S
I
O
N
Tr
a
v
e
l
e
r
s
ha
v
e
sh
i
f
t
e
d
fr
o
m
bu
y
i
n
g
mo
r
e
to
ge
t
t
i
n
g
mo
r
e
ou
t
of
wh
a
t
th
e
y
bu
y
.
VA
L
U
E
I
S
V
O
G
U
E
Th
e
in
c
r
e
a
s
e
d
fu
n
c
t
i
o
n
a
l
i
t
y
of
mo
b
i
l
e
bo
o
k
i
n
g
en
g
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n
e
s
ha
s
le
d
to
a
su
r
g
e
in
“s
p
u
r
of
th
e
mo
m
e
n
t
”
tr
a
v
e
l
pl
a
n
s
.
40
%
of
a
l
l
d
o
m
e
s
t
i
c
t
r
a
v
e
l
i
s
b
o
o
k
e
d
w
i
t
h
i
n
e
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g
h
t
d
a
y
s
of
t
r
a
v
e
l
LA
S
T
-MI
N
U
T
E
B
O
O
K
I
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Visit Kent
SUPPORTS 2017 MARKETING & COMMUNICATIONS PLAN
Budget: March-December 2017
February 23, 2017
SOCIAL MEDIA & WEB: $64,525
Website Improvements & ReDesign Deliverables Budget
Kick-off meeting with client and creative brief
Design website using WordPress
Conduct a content audit and re-write copy using writing for web best practices
New site plug-ins/modules (press room, events calendar, business listings, blog, search bar on homepage...)
Create key words for improved search engine optimization
SUBTOTAL $20,000
Website Operations Deliverables Budget
Write and post website blog copy (1-2 per week)
Manage overall website content such as events calendar and listings, and make content updates as needed
SUBTOTAL $17,650
Social Media Deliverables Budget
Create social content for nine months on Twitter, Instagram and Facebook, following approved social media plan and
content calendar
Schedule and post content on behalf of Visit Kent for nine months on Twitter, Instagram and Facebook
Design social graphics (up to two a week/three sizes/nine months) OR do quarterly photo shoots
Package and send content themes to Kent for approval, monthly
Stock photography allowance to enhance posts as needed $500
Monthly report of engagement metrics
SUBTOTAL $26,875
MARKETING: $57,275
Marketing Deliverables Budget
Develop marketing campaigns (up to three) that lean heavily on social media promotion/media relations
Campaign copywriting (two rounds of revisions)
Digital advertising allowance $12,000
Sponsored social media post allowance $1,000
Photography to capture Kent's travel and tourism spots (up to eight hours, includes locating sites, coordination of
photographer, photo editing and development of an image library of 50-75 photos; models not included)
Design allowance for web and social graphics (two rounds of revisions) $6,000
Collateral allowance (includes design and writing for up to three items; does not include cost of printing; one round of
revisions) $7,500
SUBTOTAL $57,275
41
MEDIA RELATIONS: $32,835
Media Relations Deliverables Budget
Develop targeted travel media and blogger lists in Cision and update media database--ongoing
Draft annual editorial calendar and facilitate editorial strategy session with client (one round of revisions)
Produce digital media kit (fact sheet and two backgrounders as determined) (one round of revisions)
Develop up to seven travel and tourism focused pitches annually (one round of revisions)
Distribute pitches to media contacts and follow up
Monitor Kent travel and tourism media coverage--monthly
Provide monthly report and track earned media
SUBTOTAL $32,835
PROJECT MANAGEMENT: $10,000
Project Management Budget
Develop project budgets and work plans and provide monthly report
Project status calls with client (every three weeks)
Strategy sessions with client, in person (up to four)
Presentations to LTAC as needed (up to six)
SUBTOTAL $10,000
TOTAL BUDGET $164,635
Approval
Signed Date
I give JayRay my approval to proceed with this project based on this budget, subject to JayRay's Standard Terms and Conditions.
42
2015 2016 2016 2017 2017
Actual Budget Prelim Budget YTD
Beginning Fund Balance 371,803 394,516 394,516 472,260 468,633
Revenues
Lodging Tax 279,466 275,000 292,594 280,500 18,474
Miscellaneous Income 411 90 1,512 500 269
Total Revenues 279,878 275,090 294,106 281,000 18,742
Expenditures
Services & Charges 10,000 10,000 10,311 16,560 604
Marketing 144,977 168,000 166,191 168,000 -
Projects & Events 23,665 15,000 25,000 15,000 -
Chamber 18,500 18,500 18,500 18,500 -
ShoWare Branding & Marketing 60,022 60,000 (13) 60,000 -
Total Expenditures 257,164 271,500 219,989 278,060 604
Change in Fund Balance 22,713 3,590 74,117 2,940 18,138
Ending Fund Balance 394,516 398,106 468,633 475,200 486,771
Lodging Tax Operating Fund
as of January 31, 2016
43
44
45
Page 3
Please limit your entire application response to two pages.
FINAL REPORT
If your request is granted for funding from the Lodging Tax Advisory Committee (LTAC)
you will be expected to provide at the next LTAC meeting after your event a full report on
your final project with the number of stays created. And a completed 2015-2016 Event or
Tourism Facility Lodging Tax Expenditure Report Form.
Attached: Form
Approved for funding
Declined funding
46
47
48
49
50
51
52
Page 1
Kent Lodging Tax Advisory Committee
2016-2017 Funding Request Application
The Lodging Tax Advisory Committee’s Mission:
Promote the City as a destination to increase tourism and business development.
Guidelines for applying for grants from the City of Kent’s Lodging Tax Advisory Committee
Who may apply? Youth and amateur sports associations, schools, teams
Community/regional events organizations,
business/trade associations, event associations and
individuals. Approved Tourism Facilities.
How to submit? Complete and submit applications on line, or at a
Lodging Tax Advisory Committee Meeting, or mail a
completed original grant proposal form plus two copies
to the address below.
Where to submit? City of Kent
220 4th Ave. S.
Kent, WA 98022
Attn: Julie Pulliam
When are the deadlines? July 1, 2017 and September 1, 2017 with funds to be
distributed as requested in approved application.
What is the grant size? Between $250.00 and $5,000.00, however, the
Lodging Tax Advisory Committee reserves the right to establish
any grant amount it sees fit, regardless of the amount
applied for.
Where can I direct questions? Call Julie Pulliam at 253-856-5702
Each grant will be judged against specific criteria. The committee will review the extent
to which the proposed project is consistent with the strategic goals of the Lodging Tax
Advisory Committee and shows potential for tourism and hotel stays.
OBJECTIVES:
The Lodging Tax Advisory Committee’s 3 Strategic Goals
Creating Partnerships
Branding Kent as a Destination
Sports Commission
53
Page 2
1. Who else is funding this project? This event is self funded
2. What is the total budget for this project? $140,000
3. How does your project fit with the goals of the Lodging Tax Advisory Committee?
Creating Partnerships
Branding Kent as a Destination
Sports Commission
PLEASE SEE ATTACHED
4. How many night stays do you anticipate generating from your project?
8000 ROOM NIGHTS
Project Name: 2018 USA SOFTBALL 16”A” NATIONAL CHAMPIONSHIP
Project Background: SEE ATTACHED
Mike Rabin-President and USA Softball Commissioner
Project Leader: Name and Title
m.rabin@comcast.net
Contact email
Contract phone 206-276-9104
Signature
Other individuals involved in writing and/or implementing this grant:
Name: Jim Donner Title: Tourn. Director Contact: 206-854-1181
Name: Title: Contact:
Name: Title: Contact:
20,000($10,000 in 2017 and $10,000 in 2018)
Amount requested: $
DEADLINE FOR APPLYING (please circle one): July 1, 2017 or September 30, 2017
PROJECT DESCRIPTION
On a separate page(s), briefly describe the project you are proposing in two parts. In the
first part, please briefly (in 250 words, or less) provide and overview of your project, (1)
including how the Lodging Tax Advisory Committee’s goals will be met, (2) how the funds
will be used and how you will be able to track hotel stays and what your methodology for
tracking will be. Catalogs, pictures or brochures are appropriate to demonstrate
equipment, supplies or other items(s) requested.
In the second part, please specifically address the following in your proposal:
How many room nights do you expect to collect? Have you asked for money in the past?
What were the results? How many overnight stays did the event create?
Where and when will the project take place? Please include start and completion dates?
What will benchmark the projects progress?
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Salem, Virginia 2014 16A National 2015 14A National
Number of teams 136 127
Number of players and coaches 2,468 2,162
Number of fans and family 2,026 2,104
Number of college coaches 69 39
TOTAL ATTENDANCE 4,563 4,305
Number of states represented(teams) 32 31
NUMBER OF PAID ROOM NIGHTS 7,387 7,336
Revenue from Hotels($99-$119) $811,000 $716,000
TOTAL ECONOMIC IMPACT $2,942,283 $2,212,483
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TEAM CHECK-IN SHEET
TEAM NAME AGE GROUP OR
CLASSIFICATION
MANAGER’S NAME CITY
STATE
MANAGER’S CELL
EMAIL ADDRESS
HOTEL NAME HOTEL LOCATION
(CITY/COUNTY) TOTAL HOTEL
ROOMS FOR TEAM
NIGHTS STAYED
DID YOU FLY
YES OR NO NUMBER OF
PLANE TICKETS NAME OF AIRPORT
FLEW INTO
______________________________________
Managers Signature
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Event Parameters Key Results
Event Name:USA Softball - 16A National Championship Business Sales (Direct):$4,724,649
Organization:USA Softball Business Sales (Total):$8,599,957
Event Type:Youth Amateur Jobs Supported (Direct):806
Start Date:7/23/2018 Jobs Supported (Total):1,122
End Date:7/29/2018 Local Taxes (Total):$443,860
Overnight Attendees:4950 Net Direct Tax ROI:$322,721
Day Attendees:675 Estimated Room Demand:6,605
Direct Business Sales
Industry Attendees Organizer Media/Sponsors Total
Lodging $1,050,244 $0 $0 $1,050,244
Transportation $808,593 $6,051 $716 $815,361
Food & Beverage $1,347,398 $245,173 $0 $1,592,571
Retail $798,561 $0 $0 $798,561
Recreation $374,367 $0 $0 $374,367
Space Rental $0 $81,618 $0 $81,618
Business Services $0 $11,523 $404 $11,927
TOTAL $4,379,163 $344,366 $1,120 $4,724,649
Event Impact Summary
Destination: VISIT SEATTLE
DMAI's Event Impact Calculator 2/15/2017 5:42:21 PM
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Economic Impact Details
Direct Indirect/Induced Total
Business Sales $4,724,649 $3,875,308 $8,599,957
Personal Income $1,505,112 $1,146,556 $2,651,668
Jobs Supported
Persons 806 315 1,122
Annual FTEs 37 14 51
Taxes and Assessments
Federal Total $418,682 $333,386 $752,068
State Total $320,726 $101,727 $422,453
sales $273,479 $62,974 $336,453
income $0 $0 $0
bed $0 -$0
other $47,246 $38,753 $86,000
Local Total $322,721 $121,139 $443,860
sales $88,355 $20,345 $108,700
income $0 $0 $0
bed $73,517 -$73,517
per room charge $13,211 -$13,211
tourism district $0 -$0
property tax $100,392 $62,041 $162,433
restaurant $0 $0 $0
other $47,246 $38,753 $86,000
Direct
Direct Tax Receipts $322,721
DMO Hosting Costs $0
Direct ROI $322,721
Net Present Value $315,518
Direct ROI (%)-
Total
Total Local Tax Receipts $443,860
Total ROI $443,860
Net Present Value $433,953
Total ROI (%)-
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)6,605
Room Pickup (block only)0
Peak Rooms 1,303
Total Visitor Days 25,227
Event Name: USA Softball - 16A National Championship 2018
Event Impact Details
Destination: VISIT SEATTLE
Organization: USA Softball
DMAI's Event Impact Calculator 2/15/2017 5:42:21 PM
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