HomeMy WebLinkAboutCity Council Committees - Public Facilities District Board - 04/26/2018 (2)Unless otherwise noted, the Public Facilities District meets at 4 p.m. on the last Thursday of each quarter at the
accesso ShoWare Center, 625 West James Street, Kent, WA 98032.
For additional information please contact Kimberley A. Komoto, City Clerk at 253-856-5728 or via email at
Kkomoto@KentWA.gov.
Any person requiring a disability accommodation should contact the City Clerk’s Office at 253-856-5725 in
advance. For TDD relay service call Washington Telecommunications Relay Service at 1-800-833-6388.
Public Facilities District Board
Board Members: Mike Miller - Jeff Piecewicz - Lew Sellers – Randall Smith – Carmen Goers
Officers: Mike Miller, Chair – Jeff Piecewicz, Vice Chair, Lew Sellers, Secretary
Staff Representatives: Aaron BeMiller, Treasurer - Kimberley A. Komoto
April 26, 2018
4 p.m.
Location: accesso ShoWare Center
625 West James Street
Kent, WA 98032
Item Description Action Speaker Time
1. Call to order Mike Miller 1
2. Roll Call Mike Miller 1
3. Changes to the Agenda
MOVE TO APPROVE THE AGENDA Mike Miller 1
4. Approval of Minutes dated January 25, 2018
MOVE TO APPROVE THE MINUTES DATED January
25, 2018
Yes Mike Miller 1
5. Financial Reports
A. City of Kent
B. accesso ShoWare Center
MOVE TO APPROVE THE FINANCIAL REPORTS AS
PRESENTED
Yes
Aaron BeMiller
Arletta Voter
10
6. Operational Updates:
A. General Manager
B. Marketing Update
C. City of Kent Update
No
Tim Higgins
Erin Buck
Kurt Hanson
15
7. Seattle Thunderbirds Update
A. Sales, Marketing and Attendance
B. Advertising and Suite Sales
No
Colin Campbell
10
8. Other Business Mike Miller 1
9. Adjournment Yes Mike Miller 1
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Public Facilities District Board Regular Meeting January 25, 2018
Minutes Kent, Washington
Pending Approval
Date: January 25, 2018
Time: 4 p.m.
Place: accesso ShoWare Center
Attending
Board: Carmen Goers
Jeff Piecewicz
Lew Sellers
Randall Smith
Other
Attendees: Tim Higgins, SMG General Manager
Erin Buck, SMG Director of Marketing
Arletta Voter, SMG Finance Director
Adam Long, Assistant City Attorney
Kimberley A. Komoto, City Clerk
Kurt Hanson, City of Kent Economic and Community Development
Deputy Director
Colin Campbell, Thunderbirds Assistant General Manager
Mayor Dana Ralph
Brad Olson, Director of Food & Beverage for accesso ShoWare
Excused
Absences: Mike Miller
Agenda:
1. Call to Order
The meeting was called to order at 4 p.m., with Lew Sellers presiding.
2. Roll Call
Mike Miller was absent
3. Changes to the Agenda
Item #7 was removed and the speaker for Item #8 was changed to Kurt Hanson.
Randall Smith moved to approve the agenda as amended, seconded by Carmen
Goers.
The motion passed unanimously with a vote of 4-0.
4. Approval of Minutes dated October 26, 2017
Jeff Piecewicz MOVED to approve the minutes dated October 26, 2017, and
seconded by Randall Smith.
The Motion passed unanimously with a vote of 4-0.
Page 1 of 4
Public Facilities District Board Regular Meeting January 25, 2018
Minutes Kent, Washington
Pending Approval
5. Excused Absence for Mike Miller
Randall Smith MOVED to approve the excused absence for Mike Miller, and Jeff
Piecewicz SECONDED the motion.
The Motion passed unanimously with a vote of 4-0.
6. Nomination and Election of Officers
Jeff Piecewicz MOVED to open the floor for nominations, seconded by Randall
Smith. Randall Smith moved to approve the current slate of officers: Mike Miller,
Chair, Jeff Piecewicz, Vice Chair, and Lew Sellers, Secretary, for the 2018 year,
seconded by Carmen Goers.
The Motion passed unanimously with a vote of 4-0.
7. Finance Reports
A. accesso ShoWare Center. Arletta Voter, SMG Finance Director,
provided details of the accesso ShoWare Center Income Statement for the quarter
ending December 31, 2017, including direct event income, ancillary income, other
event income, other operating income, indirect expenses, net income from
operations, admission tax, and net income.
Tim Higgins provided a detailed review of the 2018 budget and responded to board
member’s questions regarding the proposed net loss from operations. Tim also
reviewed the 2009-2017 net revenue, total operating expenses, repair,
maintenance and supplies, food & beverage sales and expenses, number of
concerts and corresponding net revenue and the number of events.
Carmen Goers MOVED to approve the financial report as submitted and Jeff
Piecewicz SECONDED the motion.
The motion passed unanimously with a vote of 4-0.
8. Operations Update
a/b. General Manager/Marketing Update.
Tim Higgins, SMG General Manager, advised that the first quarter of 2018 is
looking to be the best quarter ever. There are eight confirmed shows with the
potential to add four more through April. Tim advised of the increased security
initiatives that have been implemented in all SMG facilities.
Tim indicated there are more maintenance and general expenses due to the age of
the building and the increase in use.
Page 2 of 4
Public Facilities District Board Regular Meeting January 25, 2018
Minutes Kent, Washington
Pending Approval
Erin Buck, Director of Sales and Marketing, provided the Public Facilities
District marketing update, including total attendance, website traffic, social media
activity, and email marketing.
Erin Buck reviewed highlights of recent events, upcoming ticketed events,
and upcoming community and catering events.
B. City of Kent.
Kurt Hanson, City of Kent Economic and Community Development Deputy
Director, advised that he will be the Director of Economic and Community
Development beginning on February 16 and will be attending the Public Facilities
District meetings.
Mayor Dana Ralph advised that the accesso ShoWare Center benefits the
community and is an asset to the City of Kent and the region. She looks forward to
educating the public on the benefit of having the accesso ShoWare Center in Kent.
9. Seattle Thunderbirds Update
A. Sales, Marketing and Attendance. Colin Campbell, Assistant General
Manager of the Seattle Thunderbirds, provided details regarding increased
attendance, increase in concessions, and the increased number of televised games.
Colin indicated that the team is currently in third place and have 13 home games
left.
B. Advertising and Suite Sales. Colin Campbell advised that ticket sales
have increased and the revenue from advertising has also increased.
10. Other Business
None
11. Adjournment
Carmen Goers moved to adjourn the meeting and Jeff Piecewicz SECONDED the
motion.
The motion passed unanimously with a vote of 4-0.
Meeting adjourned at 4:55 p.m.
Page 3 of 4
Public Facilities District Board Regular Meeting January 25, 2018
Minutes Kent, Washington
Pending Approval
Kimberley A. Komoto
City Clerk/Board Secretary
October 26, 2017
Page 4 of 4
2013 2014 2015 2016 2017 2017
Actual Actual Actual Actual Adj. Budget Actual
Beginning Fund Balance (2,721,808) (2,442,087) 33,990 1,610,543 2,373,340 2,161,074
Revenues
Admissions Tax 251,405 256,124 375,049 385,546 350,000 347,109
SMG Income-Loan Proceeds 18,524 181,900 214,800 194,990
Other Income 28,000 280,543 13,128
Transfer In Capital (Lifecycle)259,310 300,000 300,000 300,000
Transfer In from GF 500,000 3,200,000 1,000,000 500,000 500,000 500,000
Total Revenues 751,405 3,456,124 1,680,882 1,647,988 1,364,800 1,355,226
Expenditures
Services 471,684 972,046 518,716 440,005 764,320 551,480
Capital Outlay (SMG)8,000 240,957 214,800 208,808
Other Capital Outlay 68,535
Bank Account Adjustment (414,387) 321,048 (92,221)
Debt Service on SMG Loan 2,058 25,000 24,796
Lifecycle 93,390 310,000 306,438
Total Expenditures 471,684 980,046 104,330 1,097,457 1,314,120 1,067,836
Change in Fund Balance 279,721 2,476,077 1,576,553 550,531 50,680 287,390
Ending Fund Balance (2,442,087)33,990 1,610,543 2,161,074 2,424,020 2,448,464
SHOWARE CENTER OPERATING FUND
December 31, 2017
2012 2013 2014 2015 2016 2017
Actual Actual Actual Actual Actual Actual
Beginning Fund Balance 121,211 123,990 130,697 149,099 283,216 290,211
Revenues
Sales & Use Tax 677,937 714,360 784,330 830,283 900,659 916,139
City of Kent 3,064,025 3,104,475 3,029,824 3,184,222 3,069,514 3,126,031
Interest - Sales Tax 561 300 308 665 1,825 4,017
Total Revenues 3,742,523 3,819,135 3,814,462 4,015,170 3,971,998 4,046,187
Expenditures
Services and Charges 1,505
Debt Service 3,738,240 3,812,428 3,796,060 3,881,053 3,965,003 4,013,977
Total Expenditures 3,739,745 3,812,428 3,796,060 3,881,053 3,965,003 4,013,977
Change in Fund Balance 2,778 6,707 18,402 134,117 6,995 32,210
Ending Fund Balance 123,989 130,697 149,099 283,216 290,211 322,422
December 31, 2017
PUBLIC FACILITIES DISTRICT FUND (PFD)
KENT SPECIAL EVENTS CENTER
Rec'd From For the 2016-2017 Percent
State Month of 2012 2013 2014 2015 2016 2017 Variance Change
March January 46,602.21 51,168.67 54,393.18 62,093.69 67,491.02 66,601.62 (889.40) -1%
April February 49,815.46 49,710.74 51,311.25 62,665.01 70,218.75 67,453.42 (2,765.33) -4%
May March 54,277.64 59,046.95 63,646.55 66,367.08 80,978.10 78,264.92 (2,713.18) -4%
June April 49,261.77 55,538.05 61,993.29 65,371.95 72,265.70 70,108.46 (2,157.24) -3%
July May 56,321.68 60,088.10 64,218.58 64,346.46 69,656.54 75,701.34 6,044.80 9%
August June 61,884.22 62,538.27 71,784.55 74,724.59 79,863.45 85,649.15 5,785.70 8%
September July 57,393.92 62,625.41 67,029.60 71,400.46 70,492.04 73,399.53 2,907.49 4%
October August 59,303.71 60,085.81 65,322.35 65,419.73 74,139.52 77,179.92 3,040.40 5%
November September 61,748.38 62,922.07 73,134.60 76,450.14 80,821.74 80,018.27 (803.47) -1%
December October 57,441.73 61,637.13 67,503.38 66,926.27 70,811.98 76,630.86 5,818.88 9%
January November 54,623.15 55,475.85 63,529.29 64,428.54 75,435.99 76,535.32 1,099.33 2%
February December 69,263.39 73,523.24 80,463.26 90,088.90 88,484.53 88,596.45 111.92 0%
Total 677,937.26 714,360.29 784,329.88 830,282.82 900,659.36 916,139.26 15,479.90 2%
KENT PUBLIC FACILITIES DISTRICT
Sales Tax Collections
Inception to Date thru December 31, 2017
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PFD Marketing Update – April 2018
accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 -
accessoShoWareCenter.com
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2011 2012 2013 2014 2015 2016 2017 2018
Total Attendance
2011 –331,355
2012 –314,853
2013 –356,702
2014 –340,238
2015 –380,116
2016 –395,368
2017 – 410,241
2018 – 142,156
- Up 6,582 attendees from Q1 in
2017. On track already to grow
business year over year and we
already have 3 sold out shows on the books for April.
accessoShoWareCenter.com Statistics
Homepage for 2018
Users on Website in 2018 – 58,202 (new users this quarter – 55,526)
Page views for Q1 in 2018 – 210,436
82,419 sessions have been started on our website
151,226 unique users have been tracked this year
o Expanding our reach into the Seattle area with 37% of website users being in the
Seattle DMA this month
o Mobile aspect of the business is growing with 40% of our sessions starting a mobile
device
o Largest age group on our website are between the ages of 25-34, meaning the
demographic of our ticket buyers is changing
accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 -
accessoShoWareCenter.com
AS OF TODAY – Social Media statistics: @accessoShoWareCenter
Facebook: 14,636 Likes (Increase of 432) / Page recommendation from friend to friend is up
14% / Page view is up 123% due to increase in events coming to the venue
o Changes in FB algorithm have hurt us a little here. We have found we have to switch
over to more story and content driven material then just pushing the shows and events
at the venue. Sharing links and cross-promoting have allowed us to stay visible on this
platform.
Twitter: 2,067 Followers / Averaging 37,000 monthly impressions (Up 7,000 impressions per
month)
o Most of our followers on this platform come to our venue twitter for Seattle
Thunderbird information or information for Hispanic based shows.
Instagram: 995 Followers (Increase 177 followers) / Averaging 5,814weekly impressions (up
2,154 from last quarter!)
o Instagram has been our largest expansion this quarter. With a lot of our shows
targeting younger audiences we are seeing a rise in our followings on Instagram and
interactions with this profile. Out of all our social platforms this one is gaining the most
interaction. The age range we are seeing are between 18-34 on Instagram, which is the
audience for most of the shows we had coming in last quarter and this coming quarter.
AS OF TODAY – Email Marketing information:
120,099 active email subscribers in database (up 5,677 emails)
Average open rate per email – 45% / avg. click rate 10-15%
o This platform is VERY important to us! We are working to create more specific
campaigns that target very specific customers through data sorting, which has allowed us
to grow out open rate over 15% from last quarter. We are seeing more specific emails to
those who have already been interacting with our materials is allowing us to grow here.
accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 -
accessoShoWareCenter.com
accesso ShoWare Center News / Highlights for Q4:
Comedian Jo Koy sells out 2 shows at accesso ShoWare Center, making it the largest capacity
venue to date he has sold out. Over 11,000 patrons attended his new “Break The Mold
Tour” between the two shows
G-Eazy SOLD OUT the venue when he brought his acclaimed “Beautiful & Damned Tour” to
the venue on March 3rd. The rapper brought in over 6,800 patrons with most of these tickets
buyers being first time buyers at our venue, expanding our reach to new demographics
On January 28th FELD Entertainment brought its stage show Disney LIVE! Mickey & Minnie’s
Doorway to Magic to the venue. The tour only planned to play 2 shows, but after selling
both of those shows out and there still being a high ticket demand a third show was added.
Over 6,000 patrons where in and out of the venue in a single day
Your Seattle Thunderbirds finished their 2017-2018 season with 24 home games played
within 1st quarter and hosting two playoff games. While the team is out of the playoffs for
the season, the team is already gearing up for 18-19 with season tickets already on sale and a
planned 32 games on the calendar for next season
MASL Tacoma Stars played their 6 final home games at the venue this quarter and hosted a
playoff game against the division rivals, The San Diego Sockers. The team will bring back 11
home games next season.
On March 7th over 5,000 students came to the venue to attend the Sumner School District’s
ServUs Leadership Conference. This is the largest amount of students yet this conference
has brought to the venue ranging from students from Walla Walla to Spokane.
Regional Mexican Group “El Fantasma” returned to the venue filling the floor of the venue
for a night of dancing. This is the 2nd time the artist has played at the venue and the
attendance grows year over year even with high competition in the market for bands like
Banda MS
“King Showare” High School Basketball Tournament returned to the venue on January 15th
where some of the states top HS Basketball teams competed throughout the days
accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 -
accessoShoWareCenter.com
tournament. Highlights where the Top Ranked Central Caller Girls taking on the third-ranked
and defending State Champions, Kentridge High School.
Recent concert announcements:
Snoop’s Wellness Retreat – April 21st
Soon to be announced:
Multiple shows soon to be announced in the next few weeks
Q2 Ticketed Events
April 8 – Banda MS (SOLD OUT)
April 10 – Kygo: Kinds in Love Tour
April 15 – Judas Priest (SOLD OUT)
April 21 – Snoop’s Wellness Retreat with Snoop Dogg & Migos
April 29 – Post Malone & 21 Savage (SOLD OUT)
May 19 – Seattle Mist vs. Nashville Nights
May 27 – Gerardo Ortiz (not announced yet, Regional Mexican Artist)
June 7 – Sugarland: Still The Same Tour
June 8 – Mount Si Graduation
June 10 – Renton School District Graduation
June 13 – Renton School District Graduation
June 14 – Highline Community College Graduation
June 15 – Green River Community College Graduation
June 16 – Kent Schools Graduation
June 17 – Tukwila Schools Gradation
June 18 – Bonney Lake Graduation
June 19 – Fife School District Graduation
June 20 – Mount Rainer High School Graduation
June 21 – Renton technical College Graduation
June 23 – University of Phoenix Gradation
accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 -
accessoShoWareCenter.com
Upcoming Community & Catering Events
ShoWalk, Monday, Tuesday & Wednesday mornings, 9a-11a
April 13 - Kent Police Department Civil Disturbance Training
May 7 & 8 – MultiCare Leadership Event
May 10 – Pediatric Interim Care Center Luncheon
May 18 – Kent Chamber Gala: Kent Business & Leadership Awards
May 26 – Khalsa Days
May 31 – National Public Works Week – Hands-On Free Event
June 1 – Kent Downtown Partnership Gala & Auction
June 2 – Kent International Festival