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Home My WebLink AboutCity Council Committees - Public Facilities District Board - 01/25/2018 (2)Public Facilities District Board Board Members: Mike Miller - Jeff Piecewicz - Lew Sellers – Randall Smith – Carmen Goers Officers: Mike Miller, Chair – Jeff Piecewicz, Vice Chair, Lew Sellers, Secretary Staff Representatives: Aaron BeMiller, Treasurer - Kimberley A. Komoto January 25, 2018 4 p.m. Location: accesso ShoWare Center 625 West James Street Kent, WA 98032 Item Description Action Speaker Time 1. Call to order Lew Sellers 1 2. Roll Call Lew Sellers 1 3. Changes to the Agenda MOVE TO APPROVE THE AGENDA Lew Sellers 1 4. Approval of Minutes dated October 26, 2017 MOVE TO APPROVE THE MINUTES DATED OCTOBER 26, 2017 Yes Lew Sellers 1 5. Excused Absence for Mike Miller MOVE TO APPROVE THE EXCUSED ABSENCE FOR MIKE MILLER Yes Lew Sellers 1 6. Nomination and Election of Officers Nominations of Chair, Vice Chair and Secretary from the floor, followed by election of the officers 10 7. Sale of Seattle Thunderbirds No Colin Campbell/Ben Wolters 10 8. Financial Reports A. accesso ShoWare Center MOVE TO APPROVE THE FINANCIAL REPORTS AS PRESENTED Yes Arletta Voter 10 9. Operational Updates: A. General Manager B. Marketing Update C. City of Kent Update No Tim Higgins Erin Buck Ben Wolters 15 10. Seattle Thunderbirds Update A. Sales, Marketing and Attendance B. Advertising and Suite Sales No Colin Campbell 10 11. Other Business Lew Sellers 1 12. Adjournment Yes Lew Sellers 1 Unless otherwise noted, the Public Facilities District meets at 4 p.m. on the last Thursday of each quarter at the accesso ShoWare Center, 625 West James Street, Kent, WA 98032. For additional information please contact Kimberley A. Komoto, City Clerk at 253-856-5728 or via email at Kkomoto@KentWA.gov. Any person requiring a disability accommodation should contact the City Clerk’s Office at 253-856-5725 in advance. For TDD relay service call Washington Telecommunications Relay Service at 1-800-833-6388. This page intentionally left blank. Public Facilities District Board Regular Meeting October 26, 2017 Minutes Kent, Washington Pending Approval Date: October 26, 2017 Time: 4 p.m. Place: accesso ShoWare Center Attending Board: Lew Sellers Randall Smith Jeff Piecewicz Other Attendees: Tim Higgins, SMG General Manager Erin Buck, SMG Director of Marketing Arletta Voter, SMG Finance Director Aaron BeMiller, City of Kent Finance Director (Board Treasurer) Tom Brubaker, City Attorney Kimberley A. Komoto, City Clerk Kurt Hanson, City of Kent Economic and Community Development Deputy Director Colin Campbell, Thunderbirds Assistant General Manager Excused Absences: Mike Miller Carmen Goers Agenda: 1. Call to Order The meeting was called to order at 4 p.m., with Lew Sellers presiding. 2. Roll Call Carmen Goers and Mike Miller were absent 3. Changes to the Agenda Jeff Piecewicz MOVED to approve the agenda as presented and Randall Smith SECONDED the motion. The Motion passed unanimously with a vote of 3-0. 4. Approval of Minutes dated July 27, 2017 Randall Smith MOVED to approve the minutes dated July 27, 2017, and Jeff Piecewicz SECONDED the motion. The Motion passed unanimously with a vote of 3-0. Page 1 of 3 Public Facilities District Board Regular Meeting October 26, 2017 Minutes Kent, Washington Pending Approval 5. Excused Absences Jeff Piecewicz MOVED to approve the excused absences for Mike Miller and Carmen Goers, and Randall Smith SECONDED the motion. The Motion passed unanimously with a vote of 3-0. 6. Sale of Seattle Thunderbirds Kurt Hanson, Deputy Director of the City of Kent Economic and Community Development Department and Colin Campbell, Assistant General Manager of the Thunderbirds, provided a review of the information and documents that were presented to and approved by the Kent City Council on October 17, 2017. Colin Campbell indicated that Russ Farwell, Thunderbirds General Manager has agreed to continue as the General Manager for two years. Colin also indicated that he has entered into a long-term agreement with Silent Ice, Inc. 7. Finance Reports A. City of Kent i. State Auditor’s Audit. Aaron BeMiller, City of Kent Finance Director, provided an excerpt from the Office of the Washington State Auditor’s Financial Statements Audit Report of the City of Kent Special Events Center Public Facilities District for the period of January 1, 2016, through December 31, 2016. Aaron indicated there we no findings and that the complete report is available on the State Auditor’s website at SAO.WA.gov. ii. Sales Tax Collected Update. Aaron BeMiller, City of Kent Finance Director, provided a review of the accesso ShoWare Center operating fund through September 30, 2017, the Kent Special Events Center Public Facilities District Fund through September 30, 2017, and the Kent Public Facilities District Sales Tax Collections, Inception to Date through September 30, 2017. B. accesso ShoWare Center. Arletta Voter, SMG Finance Director, provided details of the accesso ShoWare Center Income Statement for the quarter ending September 30, 2017. Tim Higgins, SMG General Manager, indicated there are more maintenance and general expenses due to the age of the building and the increase in use. Jeff Piecewicz MOVED to approve the financial reports as submitted and Randall Smith SECONDED the motion. The motion passed unanimously with a vote of 3-0. Page 2 of 3 Public Facilities District Board Regular Meeting October 26, 2017 Minutes Kent, Washington Pending Approval 8. Operations Update a/b. General Manager/Marketing Update. Tim Higgins, SMG General Manager, advised of the plan to integrate the new point-of-sale system with the ticketing system. Tim advised of the recent upgrades to LED lighting in the parking lot in addition to the planned 2018 capital projects. Erin Buck, Director of Sales and Marketing provided the Public Facilities District marketing update through October, 2017, including total attendance, website traffic, social media activity, and email marketing. Erin Buck reviewed highlights of recent events, upcoming ticketed events, and upcoming community and catering events. C. City of Kent. No report. 9. Seattle Thunderbirds Update A. Sales, Marketing and Attendance. Colin Campbell provided details regarding the Thunderbirds opening night game at the accesso ShoWare Center. B. Advertising and Suite Sales. Colin Campbell advised that ticket sales have increased and many of the suites have been sold out. Additionally, advertising space throughout the building is nearly sold out and they are looking for additional advertising opportunities both inside and outside the building. 10. Other Business None 11. Adjournment Randall Smith moved to adjourn the meeting and Jeff Piecewicz SECONDED the motion. The motions passed unanimously with a vote of 3-0. Meeting adjourned at 4:46 p.m. Kimberley A. Komoto City Clerk October 26, 2017 Page 3 of 3 This page intentionally left blank. This page intentionally left blank. PFD Marketing Update – January 2018  accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 - accessoShoWareCenter.com  0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 2011 2012 2013 2014 2015 2016 2017 Attendance Attendance Total Attendance  2011 –331,355  2012 –314,853  2013 –356,702  2014 –340,238  2015 –380,116  2016 –395,368  2017 – 410,241 o Up 14,873 attendees accessoShoWareCenter.com Statistics Homepage In total for 2017  Users on Website – 151,226  Page views – 556,707  216,209 sessions have been started on our website  151,226 unique users have been tracked this year Q4 Statistics  65,653 sessions – up over 9,000 sessions from Q3 (actively engaged patrons clicking through our site)  181,026 page views with 72% of these being new visitors.  55% of our online patrons are between 25-44 years old, skewed a little younger and slightly older this quarter due to Disney on Ice & announcement of G-Eazy  51% of website users are Female and 49% male  accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 - accessoShoWareCenter.com  AS OF TODAY – Social Media statistics: @accessoShoWareCenter  Facebook: 14,204 13,932 Likes (Increase of 270) / Reach is up from last quarter with an over 65,500 people viewing our page (up 1,500 views) / Page Followers up 51% this quarter  Twitter: 2,048 Followers / Averaging 30,000 monthly impressions  Instagram: 818 Followers / Averaging 3,660 weekly impressions (up 1,500+ views a week) AS OF TODAY – Email Marketing information:  114,422 active email subscribers in database (up 13,500+ emails)  Average open rate per email – 30% / avg. click rate 10-15% accesso ShoWare Center News / Highlights for Q4:  Disney on Ice presents Follow Your Heart becomes the highest grossing Disney on Ice performance in the facility outside of Frozen. Over 31,000 patrons enjoyed the show this year playing November 1st – 6th.  100.7 Seattle Wolf’s Hometown Holiday SOLD OUT its annual acoustic holiday country music special. Featuring artists Dustin Lynch, Big & Rich, Chris Hanson, Michael Ray, Midland & Tyminski. Over 4,1000 patrons attended this intimate concert.  MultiCare hosts a Leadership Engagement Forum & Luncheon at the venue on October 3rd. Over 850 MultiCare employees gathered at the venue and our catering department served both Breakfast & Lunch that day  AiR1 Positive Hits Radio & Awakening Events brought the AiR1 Positive Hits Tour into Kent on October 29th featuring Grammy nominated bands like Skillet & Britt Nicole, American Idol Alum Colton Dixon and more.  The Seattle Thunderbirds hosted 15 home games in Q4 playing noteworthy opponents such as the Portland Winterhawks, Kamloops Blazers & Moose Jaw Warriors. 19 more home games to be played in Q1.  MASL Tacoma Stars hosted 5 home games at the facility in Q4, kicking off their season on October 27th verse the Milwaukee Wave.  accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 - accessoShoWareCenter.com   Recent concert announcements:  G-Eazy: The Beautiful & Damned Tour – March 3rd  Sugarland: Still The Same Tour – June 7th  Soon to be announced:  El Fantasma – Hispanic Show – March 11th  Tyrese – march 16th  Banda MS – Hispanic Show – April 8th Upcoming Ticketed Events  Seattle Thunderbirds Games in Q1  Jan 23rd – Thunderbirds vs. Brandon  Jan 27th – Thunderbirds vs. Everett  Feb 3rd – Thunderbirds vs. Victoria  Feb 6th – Thunderbirds vs. Tri-City  Feb 10th – Thunderbirds vs. Portland  Feb 16th – Thunderbirds vs. Everett  Feb 18th – Thunderbirds vs. Spokane  Feb 24th – Thunderbirds vs. Everett  Feb 27th – Thunderbirds vs. Vancouver  March 4th – Thunderbirds vs. Portland  March 6th – Thunderbirds vs. Tri=City  March 9th – Thunderbirds vs. Spokane  March 10th Thunderbirds vs. Everett  March 17th – Thunderbirds vs. Portland   Tacoma Stars Games in Q1  Feb 2nd – Stars vs. El Paso  Feb 9th – Stars vs. San Diego  Feb 23rd – Stars vs. Ontario  March 2nd – Stars vs. Kansas City  Disney LIVE! Mickey & Minnie’s Doorway to Magic – Jan 28th @ 1PM, 4PM & 7PM  accesso ShoWare Center - 625 W James St - Kent, WA 98032 - Ph 253.856.6999 - accessoShoWareCenter.com   Jo Koy: Break the Mold Tour – Feb 17th – SOLD OUT  Jo Koy: Break the Mold Tour 2nd Show – Feb 19th  G-Eazy: The Beautiful & Damned Tour – March 3rd – Only single seats left  El Fantasma – Hispanic Show – March 11th (announced soon)  Tyrese – March 16th (announced soon)  Banda MS – Hispanic Concert – April 8th (announced soon)  Judas Priest: Firepower 2018 – April 15th  Seattle Mist vs. Nashville Knights – May 19th  JUST ANNOUNCED Sugarland: Still The Same Tour – June 7th  Seattle Mist vs. Atlanta Steam – July 28th Upcoming Community & Catering Events  ShoWalk, Monday, Tuesday & Wednesday mornings, 9a-11a – Until June 13  You, Me We with Kent4Health & Kent Chamber – Jan 26th  High School Robotics Competition Event – Feb 11th  Sumner Leadership Conference – High School Leadership Conference – March 7th  MultiCare Conference – May 7th & 8th  PICC Luncheon – May 11th  Kent Chamber Gala – May 18th  Local High School & College graduations starting in June