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Home My WebLink AboutCity Council Meeting - Council Workshop - Agenda - 08/17/2004 Council Workshop Agenda All Councilmembers • Julie Peterson, Council President WA EN ON W A S H I N G T O N August 17, 2004 5:30 PM — 6:15 PM Item Description Speaker - Time 1. Police System Update Stan Waldrop 20 min 2. Boeing Development Agreement Fred Satterstrom 15 min 2. Seattle Southside Visitors Services Nathan Torgelson 25 min (SSVS) Unless otherwise noted,the Council Workshops are held at 5:30 p.m on the 1st and 3rd Tuesdays of each month. Council Chambers East,Kent City Hall,220 4th Avenue South,Kent,98032-5895. For information please contact the City Clerk's Office at(253) 856-5712. Any person requiring a disability accommodation should contact the City Clerk's Office at (253) 856-5725 in advance. For TDD relay service call the Washington Telecommunications Relay Service at 1-800-833-6388. S:\PUBLIC\CLERK\City Council Committee Packets\Council Workshop\WorkshopCommittee081704.doc y Y, Who We Are • Seattle Southside Visitor Services(SSVS) Seattle Southside Visitor Services is a program offered jointly by the cities of SeaTac and Tukwila Partnership with the City of Kent • Funded by 1°�lodging tax • 2004 program budget is$774,000 presented by • 2.5 FTEs Katherine Kertzman,Director • Competitivety markets the area as an ideal travel destination Why SEATTLE Southside? Primary Goa! • Seattle is instantly recognizable worldwide Attract quality visitors to the • It's the#1 destination in the state Southside area • Both the state and Seattle have pro-active to increase tourism business income marketing programs and related tax revenues • We leveraging these opportunities in order to sustain a robust economy • Visitors get the connection fast! while enhancing community values. Secondary Goal Fi rget Customers Assist in building a sustainable worid- class tourism product independent Traveler(F.I.T_) riven,quality conscious offering quality service and a positive visitor experience roups-social, sports, military, al, religious and fraternal, by networking and partnering with the weddings, etc. local tourism sector /Business Traveler ersion for spouse/family •1 Target Influencers What We Do Provide leadership for the �= Southside in tourism marketing and development • Area Residents • Partner Promote our community as a family- • Media Organizations friendly, affordable and easily accessible • Professional location that has diverse and interesting • Stakeholders Travel Planners options for the broad visitor market r r Vacation Planner Business Community Liaison Media Campaign Website .Z e •, Toll-free Concierge Services Coupons jgpi Ell Public Relations Networking Opportunities Brochure Distribution Free Group Sales Leads $ $$ $ F •3 7County epresentation Restaurant Concierge Book •SSVtworking Summit—Quartesty •SeaVB -TacomaVB -Pugetund Attractions Council •Wason State Tourism Network '.bou0-titi -Washington State Group Tour and Travel Association p«>+• a•,=' -Washington State Hotel and lodging Association -Washington State Association of VBs -WesternAssociation of CVBs •Greeattle Chamber of Commerce •NatiAssociation of Spats Commissions -Southwest Kmg County Chamber of C°mmerce « Accomplishments Toll-Free Calls • 56%increase in toll-free calls YTD k • 101°!o increase in unique website visitors �0 2W--- • 85°10 increase in Vacation Packets distributed ,� c32w4 • 35%increase in Tourism Networking 700 Summit attendees YTD t o • 7%increase in YTD Lodging Tax .,an t�b M V Ap, , M Aug act Mbv • F4=- Q9H~,UW_C_W Website Optimization Group Leads A"mx ely mw Room Rights rt Regiat se:w soma!C�-mp m t"d S.-SoflGai Woad 0—W.�s"licago RwaspiT-throats GuIOCoast Ragon CaYaence m M—Vessel,-d Paf M Q-01 thildtAeanaist CtMxchDOWSR— o-sage dime Pf nii-n Assoaacae T/AaP-!>ese C_W aasl�aM Teamgde Chu nor Christast Poch Totmpment�4.M y ReuNon.I.Ie CM6 or America •4 Puget Sound Bookings Kent Annual Lodging Tax Revenue Puget Sound Business Journal 08M9r2W Increase from 2003 soap w T Seatt� vrerre Snoh�+*+ssh S ,e+a ; sxe 'x-x n+.a nrm C—ty C-Ity erm san .s.5 xo,r�v asZ. ar, m.sza Why Tourism Partnership? Enhanced Partnership • Kent would be included in SSVS marketing • Partnering cities together have an strategies(except the shuttle project for now increased ability to attract additional visitor revenue This partnership would enable SSVS to hire an • Sports Tournaments additional staff member,a business community liaison • Coordinated, cooperative effort= • The new staff member will focus on SMERF and bigger results business travelers • Award-winning tourism marketing program=Seattle Southsidel SS director will regularly attend Kent LTAC meetings Southside Maintaining Separate Identities Kent Lodging Tax Advisory Committee —Promote community events via SSVS online unanimously recommended: event calendar and press room,by City —Vacation Planner lists venues by City 3 year,$300,000 contract with SSVS —Printed materials identify all partnering Cities —Automated phone system can be easily $25,200 one-time contract to update Vacation reprogrammed by SSVS staff to list Kent Planner to include Kent's hotels,restaurants, hotels tourist attractions and events —Promote Kent tourist attractions such as: Hy3a¢iam M Some Kent businesses(not hotels,major City 1e"` bon venues or major tourist attractions)will pay a a • Green rz;�Newal aresc�e.-�ewa�,y 1 Hsp r.-.1M� small fee for marketing strategies in which SP.1M swn USA des9�fi°" - they choose to participate. •5 Seattle Southside Visitor Services Fh uthside Visitor Services Proposed 2005 Budget sm Development Plan • Tukwila contribution$375,000 xcellent to capture emerging • SeaTac contribution$375,000 ies • Kent contribution$100,000 • TOTAL$854,400 ganized_ahead of the trends he confidence of the local dustry Additional revenues as needed for sports tournaments THE cRCSFiC kQkTHYpf 9T ST.l PTb kfNF •6 Jacober, Brenda From: Jacober, Brenda Sent: Wednesday, August 04, 2004 4:22 PM To: Simmons, Mary Subject: Workshop Agenda Here's what we have for Aug 17: 1. Boeing Development Agreement Kim Marousek 15 minutes 2. Seattle Southside Visitors Services Nathan Torgelson 30 minutes (SSVS) Contract Katherine Kertzman, SSVS Director 1 Jacober, Brenda From: Torgelson, Nathan Sent: Wednesday, July 28, 2004 10:49 AM To: Simmons, Mary; Jacober, Brenda Cc: Martin, Mike Subject: RE: Council Workshop Cancelled for August 3, 2004 Thanks Mary. For the August 17th Workshop meeting one of the agenda items will be Proposed Contract with Seattle Southside Visitor Services (SSVS) --30 minutes, Nathan Torgelson and Katherine Kertzman, Program Director of SSVS (this was originally scheduled for August 3rd and is being shifted to August 17th) -----Original Message----- From: Simmons, Mary Sent: Wednesday,July 28, 2004 10:45 AM To: White,Tammy;_Mayors Leadership Team;Anderson,Charlene; Bishop, Lea; Givens, Rosalie; Marousek, Kim; Mock, Linda; Sprotbery, Kevin; Peterson,Julie Subject: Council Workshop Cancelled for August 3, 2004 << File: WorkshopCancellationNotice08O3O4.pdf >> Mary Simmons Deputy City Clerk City Clerk's Office Phone - 253-856-5725 Facsimile -253-856-6725 1