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HomeMy WebLinkAbout981'~ .. )\[) \ •/ t "'rP' ... Resolution NO . Cf6/ • A RESOLUTION of the City Council City of Kent, Washington, supporting planning program commonly called the Kent Business Improvements Program". of the a "Downtown WHEREAS, the Kent City Council adopted a policy plan titled, Kent Central Business District Plan, on May 20, 1974 by Resolution 764; and WHEREAS, the City of Kent and the Greater Kent Chamber of Commerce jointly sponsored an organization expressly formed to work on implementing the Kent Central Business District Plan, which organization is known as the Kent Development Association, Inc.; and WHEREAS, the Kent Development Association, in conjunction with the City of Kent and the Greater Kent Chamber of Commerce has worked on an implementing strategy for the Central Business District Plan, and WHEREAS, a planning program, funded by Kent's Housing . and Community Development Block Grant Program and the City of Kent has been prepared and supported by the Kent Development Association through a vote of its membership on June 19, 1982; and WHEREAS, this planning program implements goals, objectives and policies from the Central Business District Plan and has as its main theme, the use of a planned physical improvement program to create a new and more unified community image for downtown Kent and to promote the core business area as a more active, pleasant and unique place to shop; NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF KENT, WASHINGTON, DO HEREBY RESOLVE AS FOLLOWS: Section 1. That the planning program known as the "Downtown Kent Business Improvements Program•, attached hereto, is supported by the City Council as the functional plan for revitalizing a part of Kent's Central Business District. Adopted by the City Council of the City of Kent, Washington, at its regular meeting held l.-<~v-" (. ( 9.>5 d----• I Concurrence by the Mayor of the City of Kent, this day of Y~v-!93 ;A STATE OF WASHINGTON COUNTY OF KING ) ) ss: ) I, l'hAR,eC)e;I).Y.eJ, City Clerk of the City of Kent, Washington hereby certify that the above and foregoing is a true, full and correct copy of a Resolution adopted by the council of the City of Kent, Washington at a meeting held according to law at Kent, Washington on the 1 day of 1\lo J , 1982, as the same appears on file and of record in this office. IN TESTIMONY WHEREOF, I have hereunto set my hand and affixed the corporate seal of said City this 0 day of ~oJ , 1982. City of Kent, Washington ATTEST: APPROVED AS TO FORM: ~'~ F:STEPHDiJULIOiy ATTORNEY 3624-94A - 2 - Contents BACKGROUND 2 Focusing on Issues •..........•.. Identity-Unified Appearance ......... . Adjacent Residential /Non Competitive Stance . Dis-united Zones Auto Access .. Shopper Profile Parking ... Business Mix. ECONOMICS 6 Potential: Loss or Gain 2 2 • 3 3 . 4 • • 4 5 5 Market Area ...................... 6 Business Mix, Sales Performance, Market Analysis .. 7 Improvement Potential ................. 8 Potential Budget ......••...........• 9 DESIGN 10 Defining a Strategy Financing .•... Shopping Connections . Improvement Plan •.•••.. Plan Components . . . . . . . Income and Payment Schedule. IMPLEMENTATION 20 Building a Stronger Image New Dire~tions .. . L.l. D ...... . P.B.J.A. . ... . City Participation Phase II • . • .•. ACKNOWLEDGEMENTS 29 ---------------- • 1 0-11 . • 13 • . 14-15 • 16-19 • • 2G--21 22 23 24 25 27 Downtown Kent BUSINESS IMPROVEMENT PROGRAM Prepared for: CITY OF KENT Kent, Washington City of Kent I sa bel Hogan -Mayor City Council Tom Bailey Bernie Biteman Billie Johnson Jon Johnson Dan Kelleher Tim Leahy Dave Mooney Date: May 1,1982 Report Prepared by: MAKERS Architecture and Urban Des1gn Smith Tower Second Avenue Seattle, Washington 98104 Telephone (206) 623-7843 DNA MAKE {mak), v, 1. To bring 1nto existence by shapmg material. combLnLng parts, etc. 2. To form in the mind. a judgement or plan. 3 To Judge or 1nfer as to the nature, mean1ng, etc 4. To compose, form, as a des1gn 5 To constitute, to bring mto a certa1n form or condLUon 6. To cause. to construct Dennis Neifert and Associates First Avenue Kent, WA 2 ----------Background-------- Focusing on Issues The Kent Downtown Groups have been interested in planning a downtown improvement program since the early 1970's. In 1974 a downtown plan was adopted to begin the improvement process and in 1980 a preliminary revitalization concept was prepared for comment. Before implementation could begin, however, business and property owners felt a need to better understand the true implications and benefits of revitalization. The purpose of this study is to define these potential benefits and to outline an effective and system- atically planned program for improving the business area. Downtown Kent is one of the Seattle metropolitan region's original small city business centers, and before the beginning of post-war urban sprawl, it was an independent regional service center. Along with the rest of its metropolitan area, the City of Kent has grown significantly in the past quarter century, but the downtown has not expanded as fast. The area still retains its original small city setting. This setting is in many ways the downtown's most marketable quality and should be retained by the theme of any improvement program. The functional purpose of an improvement plan should be to reorganize and strengthen the promotional, historic and amenity features of the existing Major Issues 1---' ----------~ ---------· ~---l • IDENTITY: The business area lacks the visual appeal and interest features which form a positive lasting image in the customers mind. • UNIFIED APPEARANCE : The business area does not attract customers with a unified appearance which defines shopping , parking, pedestrain or community use areas. • ADJACENT RESIDENTIAL: Residential areas exist some distance from the business area. Shoppers must drive to the business area, and be attracted away from competitors. • NOt+-COMPETITIVE STANCE: Business and property owners have not done enough to attract or promote new business. Those activities are occuring elsewhere and are taking business away. • DIS· UNITED ZONES : The business areas two shopping zones are separated and neither helps the other attract business. business area while improving its economic performance. To build a successful improvement pro- gram, however, requires that several neglected issues be addressed. These issues are discussed as follows. Identity The existing downtown, although compact and for the most part still intact from earlier days, has done little to improve or promote its continuing identity. Few people identify the downtown as a uniquely pleasant or interesting place to shop, or view the area as a first choice shopping destina- tion. This image needs to change, and potential customers must begin identify- ing downtown Kent as a "prime" shopping area. The promotion and strengthening of its existing small town atmo- sphere is an effective way to develop this new identity. Unified Appearance The potential benefits of a unified image, and for the most part any sense of visual identity, is cur- rently nonexistent in the down- town. Many things contribute to a unified appearance including con- sistently designed public improve- ments, high visibility and design of improvements, lighting themes, the general appearance of aggressive merchandising and a uniformly well maintained busi- ness area. Kent lacks these. Some owners and businesses have improved, others have not, and Meeker Street has a series of obviously temporary improve- ments. The area does not appear unified and vital because not enough attention has been given to its business image. Customers tend to see the area's fragmented identity as a reflection of community pride and interest, and as an indication of how merchants and owners feel about their customers. A goal of the improvement program must be to build a unified image. It should be clear to potential shoppers that down- town Kent is pulling together. The property owners and merchants must understand that the new business which benefits one merchant is also good for the total area. Adjacent Residential Unlike many similar areas, down- town Kent does not have the advantages of close-in residential development. Residents coming to shop live far enough away that the downtown is not their only nearby choice. When they choose between downtown or another area, downtown Kent frequently lacks the appeal and array of merchandise necessary to be the first choice destination. Without some change in either the proximity of close-in residential customers (not a quick solution) or an improved shopper image for the downtown, customers will continue to select other equally convenient but more attractive and organized shopping areas. Attracting these residential customers is the downtown's most important issue. A well planned improvement project and promotional strategy can go a long way toward enticing shop- pers to consider downtown as a first choice. Non-Competitive Stance The Kent metropolitan area t1as grown steadily for the past two decades, and planning projec- tions show a continued steady growth. Yet, the downtown has changed very little. It remains a collection of individual businesses each planning their own course. The area needs a coordinated promotion program and a competitive image. Most new development has taken place away from downtown and the downtown has not responded to the competition of this new development. The downtown needs to develop a competitive attitude and promote the idea that old customers are important and new business and new customers are essential. New business development is not limited to new construction. It can also mean more sales in existing stores, and the infill of under- utilized downtown storefronts. To attract new business, however, the downtown must actively seek that business, and in a sense, •·' I {11 -. Existing 1st Avenue 1982 demand its share of the market. The danger, if the downtown remains uncompetitive, is someone else will attract not only the area's growth market but some of its existing customers as well. Dis-United Zones The downtown contains two distinct and almost unrelated business zones: One along Meeker Street as the main street shopping area, and a second along First Avenue whose image is the historic downtown. A major issue is that the areas are not united in any physical, functional or promotional way. The retail strengths of one area are not used to help the other, nor are their business and marketing powers combined to provide a more substantial identity to attract new business or customers. Uniting these zones through physical improvements and theme ideas could build the image of a larger, more interest- ing and marketable downtown and a more unified business setting. Defining The Shopper Shopper j\ttitue~~ Shopper attitudes were deter- mined from a telephone survey of V_~cin!!Y_I\!!~P Kent area residents. The survey included questions on the: • competitiveness of downtown Kent with respect to other areas, • likes and dislikes of both fre- quent and infrequent shop- pers toward downtown Kent, • characteristics of Kent area shoppers, As one might expect, Southcenter is the number one choice for comparison shopping goods. This shows the advantage of concen- trating many stores in one area. I NORTH Project Area AUBURN / '"' Project Area Map rii·-___.__, ; ·a.l~z= f 1 .-~eel<er SL - -1 ' ·trrt. ~ It 'tit Gowe St. i:" ' \: illil I II· : ... ; :1 II ~ ~-···-_; • ·-..,. _: ·--i : --.. --~ tl_ --!.!\!~ S.t. --;;;:J . 1:- 3 4 ......... ] ILJJ · ... <. < .~ ~L l u 11111~1111111111111imn~~ .. ~~ .. ;1. ~ · . / c '','-'''' ,., ."' ... ""'"''· ,. ·fJ: . ·-· / 1 -~v~ _ ·· ., c: ·oD~--·.·0 : /;/~~-::: \';;;: ' : / ~ /; • .•.. -----?-;:;~: • ~ r_ II ~ II • c•·,,.,:t•: -'/::. / ~ (' -·--,.-.. .111 • ETAIL ONE' ' · • .".t·,: ~ ~B{ut,~u:.._._,. , _, 1 c~~E '\;;,\ •I Ill I II "'"""I(""' !TI'It!n :1 I I I I I I I I I fl I '."'· : •. ':, • ' .. , .,...., -,. (') 0 (:'< "' C:.' .• ,., ,, .,. ~iii~ ; . ! c .·> .. ' ~b ::> ., ~ ~ ... ·:,,:·, •• -: .1: ,'; Z' ..... ·. ~~ -l j If:, _. nm ~· l n~~--}J; -I·'·· 'i £l;; i'i [ . rJ 0 . . . . 'i\i.;':X''i,~~-1 ., _-~ __ ,~ ~;_:< : ! i -, .r ... ,......,,~~~.~~.w~-·-tt ... !'!"'""= II _j ~ ~~ ~ J ;; ~ l1li+Hf·ltl 1 r 'l/,,, / .' >, \ ,j ' /// ' :I :· ' ft.·-~· I y 'I..GOVt'T 5 t;;CE ' ~ ......... X~~~ l' I { \;~, ,', : ·-~~~ ; 1 ~HIS JC J ~~ ', ' : .,. Jt,>»-~ J <= •/'u '/_,...; · -J •• .• 1 ~--.. ~.1'1~ • /, .. /// I ' ~ II' . ( ' : ' 0 E. I ' . ~ •' .. . "' ·"J -~ ~! I ~ ~ > ·1 ~~ ! ,_. . . 1: /;:'~ .' i/ ' ~ '' · ~ f · I • / //; '· I· .. j .. _ . '·· ••. ;~ ~, . .~l~ ~II-/ ,= r,l,r 1 [_ j ~ ~ ' ...... ~11 ~I f I - : // ;!,1 II . lr' J ''I < " -//• "'.· ••• ••• I ··: ~--__,_.-..,~·~ ··--~· uw. ··~·-·· ·--· ••I ··-~ ..,.,-JII/I!FIIfiiiiTIIfiiiiTIIfiiiiT~~~ TIIUB!IlqfET [ l ' < '. ' ' " -~ " ' < ' < "' "' " ~-"-"'"'-";~ ., ' • '< " ·:li ,; 1 r1 r·l r-~-" ' \ :: ............ ·: (l 1/' fl ··· -1:' *1 ' I 1 · · ·. I Land Use Zones Legend ~ ............... Retail mm OOUlillflii. ••• Governmental r~:~,',:i~::_;_;.'<-;-(7] P k L-.-----~·· ......... l .:·.~ ·==-&··....... •• • .. .. ar s E-. a ... Office/Service C.B.D .... Central Business District However, concentration alone is not enough, as shown by SeaTac Mall and Village which is never a first choice. Probably this is due to the lack of a good east-west freeway access and fewer major department stores. At this time, the East Hill areas are not competitive with down- town Kent, because the com- parison goods stores found in the Kent downtown do not exist in the East Hill areas. When shopper attitudes toward Kent are summarized in terms of their likes and dislikes, convenient location and pleasant atmosphere are its assets while short term on-street parking problems and limited shopping selections are its liabilities. It was also interesting to note that 54% of those under 35 shop most often for clothing and apparel in Southcenter and downtown Kent is the most popular for people over 55. This is an interesting point to consider when one notes that a lack of new shoppers is one of the area's major problems. Overall Role of Kent C.B.D. For consumers who want com- parison shopping goods without driving too far from home, the Kent C.B.D. offers a limited concentration of stores. The pedestrian-oriented atmosphere is also appealing and differentiates it further from the newer areas within Kent. The Kent C.B.D. is the only place to shop for people who want those characteristics. Of course, many people want a wide selection and are willing to drive to Southcenter. For some things, convenience matters more than shopping atmosphere and there are East Hill areas and West Kent Mall. Thus, the Kent C.B.D. is in an intermediate position. It is more convenient than Southcenter with a selection of merchandise which is not matched nearby. Auto Access Auto access to the C.B.D. is hampered by a need to have better signing to direct shoppers to the downtown. Several new traffic improvements are planned which will route unwanted traffic around the C.B.D. Those im- provements will undoubtedly reduce vehicular congestion problems in the larger C.B.D. area. However, since one of the downtown's major problems is visual identity and attracting customers into the area, the same improvements which make it convenient for commuter traffic to bypass the C.B.D. will also make it convenient for shoppers to do the same. The local business community should press local agencies to have good identification and access signing Installed along the exiting freeways and in all new traffic improvements. The signing should designate access routes and serve to remind shoppers about the downtown. ... ... "' t: t: !.. Q) Ill Shopper Profile CIJ CIJ ::J !.. ::J 0. 0' CIJ 0' 0. Q) 0. CIJ 0 !.. 0. !.. .c: .... 0 Ll.{/1 c.c: -{/1 SHOPPING FREQUENCY C.B.D. Once a week or more 2-3 times per month Once a month Less than once a month Never 12'1, 16% 29% 27% 1Li% 28% 72% SHOPPER CHARACTERISTICS Residence Valley Floor East Hill North Auburn Length of Stay Less than 1 year 1-10 years Over 10 years 13% 1Li% SLi% 69% 3Li% 17% 100% 100% 5% 1Li% 53% 58% Li2% 28% 100% 100% ATTITUDE TOWARD C.B.D. Assets Convenient location 63 LiB% Atmosphere of area 21 12% Convenient parking 18 10% Good stores 25 7% Uncrowded 16 6% Problems Parking 23 26 Limited selection 14 18 Traffic 14 10 ·--~--~-~"=· --------- Parking Unlike many business centers, the Kent downtown is well served by free public and private off- street parking. the current parking inventory shows approxi- mately one parking space for every 150 square feet of retail space or 6.6 spaces per 1,000 square feet of gross leasable area (GLA). The Urban Land Institute in their "Dollars and Cents of Shopping Centers" pub- lication points out that between 5.5 and 6 parking spaces per 1 ,000 square feet of GLA is considered optimum parking and 4.5 spaces acceptable in community centers. Off street parking is therefore not a problem in Kent. There is, however, need along Meeker Street for convenient quick turn-over on- street parking. This parking is important to merchants because a signficant portion of their business is convenience oriented. Close, easy access parking is essential to those businesses. (Some studies suggest that each free parking space within 50 feet of a business entry will generate over $10,000 in yearly retail sales.) Meeker Street parking efficiency could be improved and 12 to 15 additional spaces added if existing angle parking was converted back to parallel parking. Merchants have voiced strong opposition to eliminating the angle parking. They feel angle parking is a good customer convenience because it is easier for shoppers to use than parallel parking. This was supported during the study's survey phase by 18% of the downtown's customers. Approximately 25% of the downtown's shoppers, however, list parking as a problem. Since the street is the only area of parking congestion, there must be a significant group of shoppers who would like to see more Meeker Street parking. Local merchants should consider reviewing Meeker Street parking to see if the benefits of conven- ience parking are really worth the potential for lost sales. In any event the parking issue is not serious. The downtown is served by an adequate and convenient parking inventory. Business Mix The Kent C.B.D. is still a traditional retail district. The land use inventory includes only minor concentrations of business and professional office uses. Why the condition exists is beyond the scope of this study, but it does seem apparent that local retail businesses, and especially res- taurants would benefit from the presence of more office workers in the area. The total business mix in the downtown could be improved by the additiqn of more quality stores. A significant portion of First Avenue's retail frontage is underutilized. The street houses several low volume businesses who are not using their store- fronts to advantage. The effect of this mode of operation is to detract from the total street's shopping atmosphere. To a signi- ficant extent the total C.B.D. suffers from this same problem of space underutilization. A tenant improvement and promotion program is badly needed to upgrade the C.B.D.'s sagging appearance and business inventory. ]I I : I : i I I '·! J ' I i • .0 L ----·---------~ ---~~- Parking Tabulation Legend 398 Spaces ....................... IIIIIIIIIIIIIIIJTiil 334 Spaces ....................... k ¥:¥:1 252 Spaces ....................... I////////////;) 984 Total Spaces ••o Public Oft-Street Pvt. Off-Street On Street Average Daily Traffic 6 Potential • • The economic analysis has been prepared to achieve two major goals. First, the analysis has reviewed the status of the Kent downtown within the larger metro- politan region in order to assess its potentials for future economic growth. Secondly, the analysis has helped to determine, on the basis of the potential retail sales growth, the scope and budget of the proposed downtown improvement program. Kent Market Area The relevant market area of the Kent central business district is determined first by a geographic area accessible to the downtown within a ten to fifteen minute travel time. This area is further defined by the absence or presence of other retail areas within this geographic area. On this basis, the market area for the downtown has been generally de- fined as the area bounded by 1-5 to the west, Petrovitsky Road to the north, 180th S.E. to the east, and 320th Avenue and State Highway 18 to the south. As stated, this market area is affected by the presence of other retail areas. Southcenter, a super-regional shopping center at 1-5 and 1-405, limits the extension of the market area north and west; SeaTac Mall restricts the area south and west. The busi- ness districts of Auburn and Renton, and several small con- Economics-------------------- Loss or Gain Hestaurants 1 & 1 avf'rns I "' ---~--- I ~ Other· \liscellaneou'i 14.6% I Gl'!nf!:ral Merchandise 110.2\ \ Apparel / 7. 2% / -------, I "'-'--~ ""-~/Furniture & Appliances 6.7% / I })ruqstore 8.1<% .-~\"Miscellaneous · Shopping Goorlo; 10.11% \ Restaurants & Taverns "' Hardware & Auto 114.2% /on,., Miscellaneous 16. 9% General Merchandise 19. J\ ----------·-----~~ ~-1Apparel ----1.6\ ., ... __ '""' ------,{Furniture ~ j'f. AppU.nces """'y 6,8\ >(Mf•cellanPOUS / Shopping Goo do;; \/ 5.6\ Drugstor·ps 6.H Kent Downtown Sales Kent Area Sales 170 1r,n ISO 1qo 110 170 ••••••• 110 I I 100 I 1!•---··•••••• ~~' ;: I .... "' 60 " o.. r;o '10 10 20 ,oat ,_ Q} .= ~ . "-"-"' u 0 c • • 0 i ' "-"' Miscellaneous Shopping Goodr. •••••• I I I I E ~ "' 2 0 ••••• II ···••Ill!! I ••••• • I • I I I I I I II .. : -.. : 1 ~ ~ ~ c ~ ~ ~~ . 0 > 0 ~~~~~:;;',9y s;::,~dud :: Sales Comparison to Industry Standard venience centers within the area, also affect the Kent downtown market area. Population growth in this market area has, over the past decade, averaged a 2.8% annual growth rate totaling 93,570 in 1980. During this same period the City of Kent averaged 3.6% annual growth and King County grew at the annual rate of 0.9%. Popula- tion growth through the year 1990 is forecast at a range of 2.24% (policy) to 3.62% (trend) annually_ The actual population level will likely fall within this range, with a 1990 population level between 117,000 and 133,000 in the market area. The Kent downtown business center area presently captures approximately 6% of the total retail sales potential of the market area. General merchandise is the strongest sales area while a greater proportion of consumer dollars for apparel and furnish- ings are being spent outside the downtown. These low market shares may indicate opportun- ities for the area's merchants, to capitalize on their locational advantage and capture some of the sales leaving the area. .·.-·1--.~~. i ·: ;_"' :, eli .. ;; Summary l91l0 1985 19.90 7.5 ---~-- 7 e--I 'The Kent downtown IS neither a a~J)CW-regional center nor is it a convenience center. Its role lies J[)fT'ItWhere between, established by Its relative convenience and its concentration, although limited, of 16 • 5 • I I companson goods. In addition, it offers a potentially unique pedestnan-ononted environment .,_, This characteristic as a ~ pedestrian center diHerentiates ro the downtown from the newer ::2 centers and sets it in a position ~ as the only place w1th1r1 the larger~ metropolttan area for people to 0 I !1 • 5 e--~-·· .;: ... ,. ii• Business Mix 'r ;o ,, ' f L"'' !";0SSe~; fot mel in u~ !he ,;;~ c'-=-!'-~~!r~d .--_!r1 th~ T: ·--;;: . ...:.f ·.!·:,.:. :..:.h:;:.~ .. -, ~ t: '-. < ·: ~ rt t ; Ljd~i:J uf JdiUJ rev'cnues generat ed (tltt~y cJo nut reflect relative uros::; leaseable areas for each business type.) General merchandise includes stores which carry a wide variety of goods, such as department stores, but does not encompass drugstores. Miscellaneous shop- ping goods category includes gift, camera and card stores. Most of the commercial activity in the downtown (general merchan- dise, furniture and appliances and miscellaneous shopping goods) fall into the category of comparison shopping goods. For these items the typical consumer is likely to "shop around" and make comparisons before buying. Consumers therefore, prefer concentrations of these stores in one area, and as a result these stores benefit from competition due to the large custorner base. ~I , ) 0 i ·i ·-. ------.. . --~---~clining Share Graph The other retail businesses are often referred to as convenience stores, to which parking and proximity to the shopper are important. Convenience stores are also complemented by the comparison goods stores, since combining several purchases in one stop is also an aspect of convenience. Sales Performance Sales performance, calculated as sales volume divided by gross leaseable area, is an indication of the health and competitiveness of a commercial area. Compared with the average for the commun- ity shopping areas in the far west, the overall sales performance of the Kent downtown is below the industry average. Although some businesses are doing well, and particular stores may be above the industry average, there is generally room for overall improvement. 171 -~ ~ 16" -~~~-.. ->~-- 15 ,.-.. VI c .Q E 13 -- VI ~ 12 0 Cl 11 9 lr-----------1. ·~---··------L--............._. 1980 1985 (YEAR) 1990 Sales Growth Chart ·--Industry Std. Kent Market Analysis The growth in population and income in the relevant market area results in a comparative growth in expenditures and thus a growth in market area retail sales. This points to an opportun- ity for the downtown to increase its sales. In fact, for the area to maintain its present market share of 6%, the sales volume must increase proportional to the growth in the market area's retail sales. A continuation of the present volume of sales would result in an actual decline in overall market share, to an approximate 4% market share for the downtown by 1990. NOTE: TREND PROJECTIONS refer to an assumption that the Kent area will continue to grow at the rate it has for the past 10 years. POLICY PROJECTIONS refer to a planned gmwth rate based on King County's growth policy guidelines. Actual growth will most likely fall between these two projections. 7 8 Vl c 0 - E _, Vl 12 1... !:! vo\\C1.----·-·-..... _ .... -.............. . 0 11 .............. ~--i ·:·;.::occ __ 0 10 9L __ 1980 1985 1990 (YEARS) Current Sales Graph ... ·.·.·-.-:-:·:·:-:-- With East Hill Without ----East Hill with Effect of East Hill Plaza The downtown needs to increase its retail sales. The present relatively low market share and the below standard sales per square foot of many businesses point to the potential for growth. It may be reasonable to assume, for example, that those categories which show low sales volumes relative to industry standards could increase their sales, there- by increasing their market share. The businesses with healthy sales volumes may maintain a constant market share; together, these would result in an increased sales volume in the downtown over the next ten years. Other competitive retail areas will, however, also try to increase their market share of the future retail sales. Developments such as the East Hill Plaza, for example, pose problems for the down- town. This project, proposed for the fast growing area east of the Kent C.B.D., potentially weakens the advantage of the downtown as a convenient concentration of comparison shopping goods. If the East Hill Plaza offers similar categories of comparison shop- ping, downtown will lose this major advantage, and the new development would likely absorb a substantial portion of the growth in the area. The down- town would, however, retain its competitive advantage as a unique pedestrian-oriented center. Assuming a capture of a portion of the downtown's market share by the East Hill Plaza, the residual growth in sales volume becomes the sales potential for the downtown. The actual sales volume of the downtown would most likely fall between the trend (high) and policy (low) projections. Improvement Potential Downtown Kent is a unique place to shop. Its pedestrian-oriented and "small town" setting are the principal attractions and the main aspects that differentiate the area from other retail centers in the market area. This environment, therefore, is a key component of a strategy to increase sales. In order to effectively compete for the increased retail sales potential, the downtown must accentuate those features which differentiate it from the newer competitive centers, while also maintaining its mix of comparison goods and convenience stores. There is a range of specific measures which will enhance the position of the downtown relative to the convenience_ centers to the East Hill Plaza, and to the super- regional centers. More retailers should, for example, be encour- aged to establish themselves downtown. The selection within the downtown area, if enhanced, would add to the locational advantage of the downtown and make it more competitive with the larger, but less convenient regional centers. In order to draw new businesses to the area, however, it will be necessary for the downtown to show increased sales as well as a positive environment for increased retail trade. A program of specific downtown improvement is a direct first step toward such a revitaliza- tion effort. An improvement program will help to stimulate business overall, which in turn will provide impetus for new busi- nesses to locate within downtown Kent. Potential Budget The downtown improvement budget was established after analysis of the area's 1985 sales potential. The budget assumes the area will retain a full share of its remaining metroplitan area market after the portion taken by the construction of East Hill Plaza is removed. The final budget is a range represented by the county's trend projection for growth as the high budget ($1 ,548,000) and its policy pro- jection for growth as the low budget ($882,000). The recommended improvement budget of approximately $1,200,000 is an average between the high and low esti- mates. This budget utilizes 5% of the expected gross sales increase as the source of fund- ing. The recommended budget also acknowledges that retail business accounts for only 58% of the project area's street frontage. The total budget plans, therefore, have been adjusted upward to represent participation by service business and govern- ment owners at the same rate budgeted for retail frontages. Improvement Budget 1985 Improvement Budget* (Average) 1980 C. B.D. Sales . . .. $9, 595, 000 Potential 1985 C. B.D. Sales w/ lmprvmt. Program !'*$11,005,000 Potential Gross Retail Sales Increase (yecrly). $1,410,000 5% Gross Retail Sales Increase ........ ~*$70, 50(1 18 17 § 16 ' 15 -en a: $11,391 ,OOO(high) 14 ~ < ..1 ..1 0 c •• 12 '\ I ····· $11,005,000(averagel\. .. , ,,,,.. ··•· ' · ·~~::: ...... (/) Q) 'i en (/) (/) 0 11 ·····~~~--·;~~~~.=-~~;:~·:::::::,·· ... 10 .. 0 .~~::: ............................. ~················································ Current Sales 'C Q) ..... tV E i w 9 1980 Budget Graph Combined Retail/Service Gov. Budget (yearly). .. $121,500 10-year lmprvmt. Budget .$1,215,000 Retail Portion (58%) .... $704, 70C Service/Governmt. (42%) . $510,300 Budget Range Low Range ... Average Estimate . High Estimate .. *See adjacrnt chart **Average . . $8F2, 758 . $1,215,0(•0 . $1' 548,000 ***Retail Frontage = 58% of total 1985 (YEAR) 1990 .. ;· Share of Market Remaining After Kent East Hill Plaza •••• Estimated Sales Potential With Improvements 9 10 r----~-----~---Design Defining a Strategy The recommended Kent Down- town improvement program is focused on accomplishing two goals: These are: A. To use a planned physical improvement program to create a new and more unified community image for Down- town Kent. B. To promote the core business area as a more active, plea- sant and unique place to shop within the Kent metropolitan area ~-;;..: In developing a strategy to ac- complish these goals while im- proving the area's five major con- cerns of identity, unified appear- ance, adjacent residential, com- petitive stance and un-united business zones identified as the major issues. The improvement program has been divided into two elements: physical improve- ment and promotional programs. The elements of this improvement program are out- lined as follows. roposed Meeker Street Financing As the previous chapter pointed out, the downtown can afford between $800,000 and $1 ,400,000 for a business im- provement program. Two primary programs are recommended for financing the improvements. These are: Local Improvement District A. Local Improvement District A Local Improvement District commonly abbreviated as LI.D., is an improvement process by which property owners, in an area designated by its property owners, may join together to finance public improvements. An LI.D. re- quires the participation of more than 50% of an im- provement area's ownership who will sign a local ,,~ ·.:~ .. ,.' .,~;t~i'lt ' I 1. ·~IJt! ~t;'Ji~;tt,r~~.'* t ·.t~~ : <. I J, ' S:fllt') J •< t , I: -; y~~}; ,~ ... ' ~·;,J· :j r\~ ft'~: t. ;" ,~ ~ .--------:'r.J'" , ~ ,_..,.,,;r.lr•r~~~~ i· '_t·_itt.:., j;t"~·"'J;~~~ ' -IT,: l ""'',.a;~ --~ .'~oml-~ ' ~-~ ' ~\ I -~~~~- '-"!"._:.._j_~ ! ' Existing 1982 improvement district petition requesting the city design an improvement plan and sell bonds to finance its consruction. These bonds are retired through an assessment against real property in the improvement area and are paid as a fee added to property taxes. L.I.D. assessments normally run for 10 to 15 year improvement periods. The improvements constructed by an L.l. D. are public in nature and normally restricted to public rights-of- way or publicly held land such as parks. An L.I.D. is an excellent vehicle for financ- ing the public area improve- ments recommended In the downtown plan. L.I.D.'s may also be subsidized with other funds, or used to finance additional improve- ments to another city project; for example, an im- proved street paving pro- gram added to a city financed drainage project. Parking and Business Improvement Area B. Parking and Business Improvement Area A Parking and Business Im- provement Area (P.B.I.A.) is similar to an L.l. D. in concept, but is intended to allow for the financing of additional im- provements outside the public .. ' i i • '1 ,, ! lt -~ right-of-way, such as public parking. A P.B.I.A. may also finance non physical business improvement programs such as promotional activities, advertising programs, or special maintenance programs. The improvements financed by a P.B.I.A. must uniformly benefit all businesses in an improvement area, and cannot be used to improve private property. A P.B.I.A. is financed by bond sales as is an LI.D. and is established via a petition similar to an LI.D. petition. A P.B.I.A. petition, however, is signed by a business owner as opposed to only the property owner as in the LI.D. Bonds are retired through a special assessment against the improvement area's business and occupation tax. The P.B.I.A. is the vehicle recommended for financing the development of the improvement plan's joint promotional and advertising program. Public Funding & Gifts Until recently many community improvement programs were all or partially subsidized by match- ing public funds, Block Grants, state gas tax and urban arterial programs, federal aid to urban systems funds, or in some cases Economic Development Admin- istration grants. Funding cut backs, inflation and policy shifts have reduced these traditional funding sources. Limited Block Grant and other funds still remain to assist with improvements and all efforts should be made to seek out those funds that remain. Public funding subsidies are, however, not anticipated as a major financing element of this improvement plan. A funding source which should not be overlooked, however, is local industrial contributions. Cur- rent economic conditions do not favor contributions to public proj- ects; but the initial plan is expected to be implemented over a three to four year period. Economic recovery should be more than well along by then. The plan has designated several special community oriented, art work, park and park shelter improvements to be financed by private contributions. Many local industries feel a strong sense of pride in their community and also find it good business to support community improvements in areas where their workers live and shop. In many cases these businesses will reserve funds to promote the type of community improvements recommended in the park areas. A good factual and reasonable request should be prepared for presentation to companies in the Kent busi- ness/industrial area, asking for financial support for the special community features of the improvement plan. Existing 1st Avenue 1982 11 I 12 Improve Crosswalk • v New Sidewalk w/ Special Paving Pattern ·~ '"''j Re-Landscape Park =drA~lti11ow Redevelop 2nd Avenue for Special Public Events Public Gathering Area ----1-,.~o- The"z" 2nd Avenue PARK-- Gowe St. Parking __ ~Uo Parking ~~ IV I Downtown Shopping Loop U ' (~, Intersections (6' " i:, ~ 'l~:r::w.li1!~'~r--+·· 'f·~u~ • · C \ ,C-C-"\JY-t~ -· Handicap Ramps at all Corners · w ::J New Sidewalk Paving on z Titus Street "0 ~ c!:i<C Downtown Shopping Connections The "Z" , Second Avenue Park and First Avenue Trellis c ' \'i:."ci;fl:<• ",; First Avenue Trellis Community Image The Kent Downtown's original "small city" atmosphere is still largely intact and represents a unique opportunity upon which to build an improvement theme. The development of such a theme will provide a visible and marketable commodity upon which a business promotion and advertising campaign can be based. It will also provide the major unifying element upon which the downtown can build the image and unified appear- ance needed to attract new customers. A common tendency among business areas is to attach them- selves to a picturesque theme such as a Swiss Village (Leaven- worth) or the old western town (Winthrop). Although picturesque themes can be successful identity builders, to be effective they also require isolated or unique physi- cal settings not generally found within a major metropolitan area. If the special setting does not exist, there is just too little appeal for the Swiss village in a city setting. However, an element commonly overlooked in estab- lishing a business theme is the area's own background. An area's own historic setting is its Wood Structure Landscape Arbor Roof .-~' .rt-f">, ~ ~ ... 1111 ~~i :r~~{- ,, most individual feature. If careful- ly developed as a business im- provement theme, an area's own historic background will result in the most accurate, interesting and effective identity and promotional concept available. Although the Kent downtown has changed since its original devel- opment as a shopping district, it still retains a small city atmo- sphere. The idea of a small city shopping district is an attractive and popular commodity which will market well as an alternative to the standard shopping mall. This image will be the key element of any attempt to improve the shopping environment. The type of development undertaken at Titusville Station on First Avenue is an example of the private im- provement concept needed in added volume. The guiding theme behind the individual im- provement elements recom- mended in this plan will be directed at strengthening the area's existing "small city" atmosphere. Downtown Shopping Core's Connection "The Z' The core of the downtown pedes- trian improvements is the down- (! "'t.. ~· Meeker Street Sidewalk lmorovements town "Z" which connects the Meeker Street and First Avenue shopping area. The recommenda- tion is to add additional color and texture to the sidewalk paving and street surfacing in the core area to attract pedestrian traffic between the two shopping zones. Included in this program is also additional landscaping and major improvements to 2nd Avenue Park. The downtown is presently without an active focal point or developed public space where special events and promo- tional activities can be held. The combination of a replanned and •r ~ /~ I. )" / ' ' ·_~y-' ~ ":\-c' --~. improved 2nd Avenue and the adjacent park can provide a much needed amenity. The park's development will be for small events with 2nd Avenue providing the expansion area for larger special activities. When not being used for special events the street would remain open for normal traffic and parking. 13 14 Continuous Awning & Weather Protection at Storefronts in Downtown ~. ll ·;;. ~ ~ ,. '\' _o ··-~= "·~· • • x-=, 1 (fr .. -... ""' Pylon Entry Example------ .; n : ~ l J If ~t~ Parking Location Sign ' Gazebo & 2nd Ave. Park ~ _. >; ··,_' : t;A7~~r~~ ,,_~ ( ., v • Park Gazebo & Bandstand Proposed Plan ... N -~-- }Iii' --. ,, __ ,, ,,., COMMERCIAl '[D) ttrl' C=\~ rn ·<:; 'o C:J /0 -~ I RET AIL 1-z .. a: :0 .. 1- <1> w a: lr·--'!1 RETAtl RElAIL. TAVERN; TITUS STREET DRUm RET All RETAIL Park Improvements Gateway Entry with Pylon New Sidewalks ~~!ilk-~, /_j_l:~ (, t_t~ J_j .. J. . ..x~r'Jt t r:f:ii&d¥1 I I -Gateway Entry Pylon i~ ' <!' <, .. -1 ',~~ i1 ~ .... ~-f ! CO) c='""'"'T"+.,;,::..:.:=:::..:.=:.::_ New Parking Layout -either parallel or angle Alleyway Pedestrian Improvements :lt;;·r:! II~ I lp""-;; Saturday Market R.R. DEPOT } "'-------it--+--___,,......,~:=----1i-i-----2nd Avenue Public Space ·'""""" and Special Sidewalk Paving rDl ' c...···"\.. jj I ~»._WB1m;•_J H Railroad Screening Phase 2 Pedestrian Ramp at All Crosswalks -Thermoplastic Markings New Asphalt Street Topping -i-11----i-' ---Special Crosswalk Paving at Selected Locations f II I I ; Ill Historic Street Lighting on First Ave. fill MFG. Ill 1 i 8 1: .:Oft~~:. New Colorful Awnings ~~~ C I B II! Paint Theme tor Highlighting Buildings on First Ave. Improvements to the park include the addition of new landscaping, a special event seating area, and a bandstand or Gazebo where such events as noontime music concerts can be held. The pur- pose of this Improvement would be to provide a location for both formal and Informal promotional events within the prime downtown shopping core. "Trellis Connection" Combined with the completion of the "Z" as a pedestrian circula- tion feature is the construction of a weather protecting trellis cover along the east side of First Avenue between Gowe and Meeker Streets. This improve- ment will link the entire retail area with an interconnected pedestrian circulation system. The system as planned will run along Meeker Street to 2nd Avenue along 2nd Avenue to Gowe Street to First Avenue. After circulating on First Avenue the system connects back to Meeker Street using the existing park block and the shaded trellis as pedestrian attracting features. This system completes a pedes~ trian circulation pattern along almost all downtown storefronts and promotes the interconnection of the Meeker Street and First Avenue areas as jointly supportive shopping areas . When combined with recommended storefront awnings along Meeker Street and on First Avenue the Trellis would also complete a needed weather shelter running throughout the retail area. The Trellis is also a character producing and image defining feature which will help visually establish the recommend ed "small city" theme. 15 16 rnrn :000 lan at 2nd & Gowe Park _ _r:: i.rr I, r • '1 I l ) ' ' f : i ~ ' ' I r ·. ··' k~~ · .. ·, ' :• ' .. '' '·,,]\I, l 'I ~"'· '"'$.';~:· "'./')\ ·,.d~o-~ ~":_ ---'· -, f-( • \ ;V.I~:l .. -::: '!'.'"":'-·-·-·-c-... --ltt· -tl-"~'"''1 ·;~-.·-~~::'.~--~--JI~~t~-~··" posed Parksite Street Paving To unify improvements and add consistency to the total shopping area it is recommended that all Phase 1 street areas be topped with new surfacing. Asphalt top- ping is recommended for all areas except 2nd Avenue and the intersection between Gowe and Meeker Street. In this area a special patterned and colored concrete paving is recommended to highlight a future special event area and to again promote the Meeker to First Avenue pedes- trian link. The 2nd Avenue paving design will also reinforce the planned small town design theme. i~~~. ·.: .. ~ l :4;.;J . ._ ,..--< r r-_....... ~ ... ~ = h ~ "~"" _,-, • ' ,. .v ' ,. ., ,. "' ' ,., .~. .. •' '.frl' i_ ' ' J' •·, I 'of' \)~ ~-·----:- :r: N!"'""'--~.!._ ~\11 ~ -·~· ....,-~ ' 'b,.,.._ .. ~ ... ~ -k~"h..f!.?--""'. _~. - Existing Parksite Sidewalks The Downtown sidewalk surfaces have cracked and deteriorated over the years and are now at the point where many need im- mediate replacement. New sidewalks will provide more convenient and safer pedes- trian access, enhance the total downtown appearances and provide one of the unifying ele- ments needed to define the area's pedestrian shopping core. The sidewalk repair should be done as part of the general improvement program. The rec- ommended replacement process would include new concrete sidewalks with special paving throughout the First, Meeker and 2nd Avenue and Gowe street improvement areas. A special finish pattern and sidewalk color is recommended for portions of Meeker Street, 2nd Avenue and Titus Street emphasizing a pedestrian connection between the Meeker Street and First Avenue commercial areas. Since street right of ways are limited, sidewalk widths will remain at near their existing width to maintain parking. •''··' Street Furniture Along with covered walkways, new paving and lighting and park improvements, the improvement budget should also include funds to install: • 4 to 6 pedestrian benches along the downtown sidewalk area. • Trash receptacles. • Newspaper racks (2). • A drinking fountain near the improved Second Avenue plaza • Metal tree gratings at all street tree locations. • Community bulletin board or kiosk with business directory, located in the area parking lots. Artwork An important feature often over- looked in an improvement plan is a provision for the incorporation of artwork. Although public art is often controversial, it should still be considered as an important part of the improvement plan. Experience has shown that the best public art work is developed when an artist is part of the total project design team. For this reason the plan has recommended an artwork budget, but no specific artwork or site. If artwork is to be included, an artist should be selected to work with the project designers as soon as they begin the layout of Phase I construction plans. Park and Gazebo A business area park is recom- mended for development on the existing park site at the northwest corner of Second Avenue and Gowe Street. The park would promote the Downtown's small town image by becoming the local version of a village green. It would also provide the downtown with a pedestrian focal point and place where promotional events can be held and special activities advertised. The park should be a working amenity and not a recreational or play park in the traditional defini- tion. Uses which the park should encourage might include: • The focal point for downtown promotinal events such as Cornucopia Days or Saturday Market. • The location of the business area's special holiday displays. These could include displays for Christmas, Thanksgiving or the 4th of July. • A community resource for local fund raising events such as a flea market, rummage sale or bake sale. • An outdoor meeting place for midday music, cultural and arts events. The major architectural feature of the park is a gazebo structure which will also serve as speakers' platform, bandstand and stage. It is expected that the gazebo would be the improvement proj- ect's major theme structure. It would set the architectural style and theme for all other improve- ment structures as well as for the Downtown Improvement theme. The structure would be wood, and of sufficient bulk to be highly visible and would contain enough Gazebo & Bandstand at 2nd Avenue Park floor area to hold a good sized band. The design of the structure would pay particular attention to architectural detail, high quality workmanship and durable materials. The gazebo's architectural style should be interesting and unique so that it will attract attention and be the object of special community pride. The hope is that the unique qualities of the structure might also make it interesting enough that a local industry or major business would contribute to its construction. Functionally, the structure should contain the following items: -Special night lighting to high- light the structure as a piece of urban art. -Electrical outlets to power speaker systems, amplifiers and additional lights. -Prewired connections for a speaker system. The structure should be sited so that it is clearly visible from · adjacent streets especially Second Avenue. This will allow for coordination with special event park activities in the Second Avenue street area, Seating i~ r-> . . . . . r_:;-J -- r--J ...... .? Event Seating ~; 1 v~ J . AAw ... ~ "l Background Landscaping .. Wll!l. : LLLU....IIII ; ~ J 1 Bandstand------------------------~~---e j 13 Plaza·-------------.._ enhance its usage as a Down- town focal point and reduce the potential for vandalism. Gazebo & Bandstand Plan View 17 18 Colored Glass_~~ ~~--~~ ,1 ~~~~ Open Lattice Pylon With Interior Lighting---...__ "-.~ ~:----._jt A~ ~ Landscaping ___ ~ ~ -~-Parking Location Sign Section at Gateway Entry ,> '\ > ' >11;.{ ,~~w j~ ' -~ -/ > Gateway Isometric Entryway Pylon Gateway Entries The first impression shoppers will have of the improved downtown will be at its entry points. At present there is no real sense of entering a special downtown area or anything unique about the shopping area. The purpose of the gateway entries is three- fold. The first is to announce the beginning of the Downtown Busi- ness Area. The second to estab- lish the theme and design image of the improved downtown, and the third is to extended a feeling of welcome for shoppers. The most important of the gate- way purposes is its function as a theme setting piece for other downtown improvements. The recommended gateway element is an open lattice pylon most likely made of painted metal with interior lighting. The pylon would be a colorful visual feature during the day and a glowing lantern at night. Since the pylons need to be large, the lattice frame con- struction is recommended to reduce the visual appearance of the feature while still getting the pylon's message across. The lat- tice's open appearance is also intended to blend the pylon visually with the architecture of the trellis block, and park gazebo. The second purpose of the pylon is to act as an invitation to customers. It is the pylon's siting and landscaping treatment which will provide this. Schematic designs show the pylon on a raised landscaped base. The landscaping in this case should be more than functional. It should also be colorful with special attention paid to seasonal flower- ing plants at each end of Meeker Street. The pylon landscaping plan should also allow for flower beds for special annual and summertime displays. The three pylon locations shown in the plan are at First and Meeker, First and Titus and at Fourth and Meeker. SufficiAnt land for the pylons exists at both First Avenue locations, but the Fourth and Meeker site may present a problem. If so, another location west on Meeker might be as good or even better. Before any west site is chosen, the project's final design team should survey the area to make sure this feature is as well sited as possible. Transit Economic surveys show a significant number of Kent shop- pers are over 55 years old. It is common knowledge that as people get older they frequently turn to public transit as an economic and convenient way of getting about. Another growing trend has been for all people to use public transit more as costs of car ownership and operation rise. Others feel it is good conservation practice to save natural resources whenever pos- sible and transit usage promotes this philosophy. The surprising fact is that faced with three good reasons for increased use of transit, there are few transit routes serving the Kent Downtown. This is an extraordi- nary situation. It is hard to understand how either the local businesses and property owners or the city government would let this situation develop. There should be minimum bus service to and through the downtown. Immediate efforts need to be mounted to get transit service established to the retail area. Landscaping The Downtown already has a significant street tree program. Although these trees have been a controversial improvement, they are the reason 21% of the downtown's frequent shoppers like the atmosphere of the area. The trees were also often men- tioned during the project's customer and telephone survey phase as an attractive and a much liked amenity. The trees also contribute significantly to the development of the recommend- ed "small city" shopping image, and as such are a viable addition to the downtown's future image. Landscaping recommendations call for the completion of this street tree program on First Avenue, and for the replacement of missing and damaged trees. Most landscaping recommenda- tions, however, are directed at a special improvement at Second Avenue Park and at the Gateway Entry Points: The "small city" theme proposed for the down- town area would be strengthened by good landscaping and special seasonal color at these locations. The Gateway entries should ex- hibit a special contribution of colorful planting and, if possible, flowers since the Gateway setting is a shopper's first image of the Downtown. Landscaping of the T Recommended Lettering Styles OPTIMA +1 f:IL\1\1\I~'f'fl~ +2 HELVETICA +3 BETON +4 Second Avenue park should strive to be functional and to develop a natural screening back- drop around the gazebo and public gathering area. Other areas of the park should be open to prevent vandalism and to promote flexibility for the park's use as a working downtown amenity. Signing Two often mentioned concerns are that potential shoppers don't known about the Downtwon or are not informed of the area's convenient free parking. These concerns may or may not be true, but there is a need for more informational signing about the Downtown. These needs in- clude: the designation of access routes and freeway exit points; the installation of signing to direct shoppers to the Downtown's free parking, and the provision of informational or directory signing (possibly at parking locations) telling shoppers what types of businesses are in the area and their location. A series of new signing types are recommended to provide this information. The signs are schematically designed to be pylon shapes similar in form to the gateway pylon. The intent is to provide the Downtown with a family of signing shapes which will be readily identified with the Business Area as access or infor- Downtown Information Parking Trash Light or Bollard Approach Location Sign Types ~II Location Sign PUBLI'1 Painted A . ' , .d Letters R K I Nl\ I I~ ,I Public Parking (metal) Signing Details mational signs. Sign materials would be both painted metal and wood. .. Business Directory (wood) WI okillil Light Lighted Bollard (metal) 19 20 TYPICAL KENT SMALL RETAIL BUSINESS ESTIMATED PRO FORMA INCOME STATEMENT (Average Costs In 1982 Dollars) LID COSTS No L.I.D. With L.I.D. $1,000,000 L.I.D. Gross Sales (estimate) 12% interest at time of sale (2,000 s.f. @ $93.3/s.f.) 186,600 1 0 year bonds (2,000 s.f. 0 $105.7/s.f.) 211,400 Interest paid annually 58% -retail areas 42% -banks and govet·nment Cost of Merchandise Sold (@ 35% markup) 121,290 137,400 Share to Othet· Variable Costs ( 1 0%) 18, 600 21,140 Year Principal Interest Total Commercial Gross Profit before over- head, taxes, interest 46,650 52,850 CostofL.I.D. 1,286 (d .65/s.f. Gt·oss Profit after L.I.D. 46,650 51' 564 Gross Pt·ofit due to L.I.D. 4,914 Pet·cent of Gross Sales Increase Applied to Finance L.I.D. 5.18% 1985 1986 1987 1988 1989 1990 1991 1992 1993 1q94 100,000 120,000 240,000 139,200 (.965 s.f.} 100,000 108,000 208,000 100,000 96,000 196,000 100,000 84,000 184,000 100,000 72,000 172,000 100,000 60,000 160,000 92,800' (.643 s.f.) 100,000 48,000 148,000 100,000 36,000 136,000 100,000 24,000 124,000 100,000 12,000 112, 000 64.960 (.450 s.f.) * Avet·age benefits for 2, 000 s. f. store Total Commercial Square Feet~ 144,250 'Average rate of 10-ycar pct·iorl Income and Payment Schedule Private Property Improvements Not all of the items recommended for the improvement program are listed in the Improvement Cost Estimate. Two Items, building painting and canopies or awn- Ings, are strongly recommend- ed Improvements which would greatly strengthen the upgrading program. Both items are private property improvements and can- not be financed by an LI.D. or P.B.I.A. These improvement items are no less important to the success of a long range improve- ment plan. If effectively coordinat- ed by property owners, their addi- tion, most likely during Phase II of the long range plan, would add an important unifying feature to the Downtown. These two items are described in more detail as follows: Painting One Downtown problem is its uni- formly bland appearance. One of the reasons for the success of Leavenworth's Swiss Village theme was the addition of in- teresting and attractive features to existing buildings. An easy way to improve the attractive- ness of the Kent Downtown would be the addition of a coordinated and interesting paint scheme for the entire area. The First Avenue historic area could benefit measurably from a more interesting use of building color. In some cases it would not even be necessary to completely repaint buildings. The highlighting of special architectural features and trim would give much needed visual interest. If a paint- ing program were coordinated, even for maintenance improve- ments, throughout the entire Downtown, the future benefits to the area's identity and marketing potential would be significant. Awnings and Canopies A needed pedestrian amenity is a weather protection system throughout the retail area. Exist- ing canopies and awnings cover less than one half of the existing pedestrian areas. If the Down- town is to compete effectively as a year-round shopping district, customers must be offered a reasonable and comfortable way to use the area during bad weather. A consistent system of awnings and canopies would help the problem signficiantly. In addi- tion to providing weather protec- tion, awnings and canopies would also provide a colorful and attrac- tive addition to the Downtown improvement theme. A general recommendation is that the canopy system now found on several Meeker Street buildings remain as that street's canopy concept, and that First Avenue use colorful fabric awnings to add additional color and interest to the street. Improvement Budget The Downtown improvement pro- gram as outlined represents a larger project than can be financed by LI.D. and P.B.I.A. assessments. It is expected that the final improvement program will be selected from the list of first priority improvement items and be modified to fit the funding budget available. The budget for construction will eventually repre- sent L.I.D., P.B.I.A. public funds, and any available corporate or private contributions. Until all funding options are fully explored it is wise to have a range of improvement options available. The final L.I.D.-P.B.I.A. con- struction budget should be limited to a range between 879,000 dollars and 1,400,000 dollars with 1 ,200,000 dollars being the recommended budget. Additional construction items can be added if other funds become available. Improvement Summary Cost Summary Including Fees & Contingency 1) Grand Total Phase I Elements Only for City & LID Funding Combined 2) 2nd Avenue Pari< 3) Artwork 4) PBIA Signing Outside CBD 5) Phase II Landscaping 6) CBD PBIA Promotion Budget (core area only) Note: $1,482,262 102,428 33,000 41,250 67,956 200,000 1) Ll D items do not include subsidies that may be payed by the City or Pat·ks Depanment. 2) PB lA promotion budget includes central business district only. Areas outside CBD may be negotiated with businesses c Downtown Improvements Estimated Construction Cost ( 1982 base year) Item Priority Price $ Paving Pavement Removal $11,972 61,034 Funding Potential LID LID New Asphalt Street Paving Drainage Cost Not Estimated as Part of Plan Utility Frame Adjustment Striping & Buttons Sidewalks Removal of Existing Sidewalks New Conct·ete Sidewalks Curbing and Handicapped Ramps 2nd Avenue Paving & Intersections Sidewalk Dt·ainage Connections Bollard & Street Furniture Sidewalk Tt·ees & Landscaping Gateway Entries ( 3) Lighting Wil·e Undergrounding Fixtures (Historic) Painting Arbor/Trellis at Fit·st Avenue Signing Improvements CBD & Information Signing Improvements Outside CBD Artwork 2nd Avenue Pat·k Park Landscaping Gazebo Railroad Screening Gateway Park Landscaping 1st & Titus Park Total All Physical Improvements 10'1, Mobilization 20'/, Contingency 25'1, Design & Adrninistt·ation 2 2 2 r.,~-~nd Tnt"'")l 8,050 LID 3,459 LID/City 84,515 52,443 LID 99,510 LID 40,494 LID 175,840 LID 35, 172 LID 3,400 LID 50,300 LID 475,159 150,000 LID 66,618 LID 50,270 LID 116,888 30,000 LID 60,000 LID 25,000 PBIA 20,000 At·ts Commission Private 22,078 Donation 40,000 City 62,078 19,050 City 18,200 City 3,436 City $1,046,826 104,682 $1,151,488 230,297 $1,381,785 3lt5,lt66 <;1 ,,, ,,, 21 22 ~----------Implementation------------, Building a Stronger Image The key element of any improve- ment plan is the organization of its implementation program. In the case of Kent, this element is doubly important because a key community component, "aggres- sive local organization" is lack- ing. This must be overcome before progress toward construc- tion can begin. The purpose of this segment of the plan is to describe a new organization and implementation process which will move the plan's improvements to construction. New DirecUon The Downtown is presently rep- resented by two promotional groups, the Kent Chamber of Commerce (KCC) and the Kent Development Association (KDA). The Kent Chamber of Commerce is an active supporter of the Downtown but also represents the larger Kent Metropolitan Busi- ness area. In this capacity, its promotional allegiances are to a greater area than just the Central Business District. The Chamber and its staff, therefore, cannot concentrate their energies only on Downtown projects without leaving its other duties unattend- ed. The Kent Development Associa- tion was established as the organizational vehicle for implementing a business im- provement plan. Its membership Activities NEW DIRECTION K.D.A., Committies " Membership, Officers , Duties CITY PARTICIPATION: Staff Support, Petitions, Funding ACTIVE LEADERSHIP Coordination with City, Retail Boards and Community Groups DESIRE FOR IMPROVEMENT is composed primarily of business people from within the Central Business District and a few property owners. Initial Activities The first major step in construct- ing the improvement plan is focusing the Kent Development Association's efforts on plan pro- motion and construction. In this process the KDA needs to under- take three basic reorganizational efforts. These recommendations are: A. Organize a slate of new officers The purpose here is to have a KDA leadership which is spe- cifically charged with promot- ing and implementing the Downtown improvement plan. The officers' major tasks will be coordinating and imple- menting subcommittee activi- ties, promoting the plan, and serving as liaison with the city staff members who will be assisting in the plan's imple- mentation. It will be important that the newly elected KDA of- ficers have both the time and interest needed to continue promoting the plan for the next 12 months. B. Implementation Steering Committee The first task of the new KDA officers will be to establish the project's implementation com- mittees and to form a Steering Committee made up of Com- mittee Chair persons. The rec- ommended committees are: 1. Membership/Promotion/ Funding The KDA membership is currently too small to ade- quately staff the committee activities needed to imple- ment the plan. This commit- tee's first major duty is to increase active membership through a membership drive. Its second duty would be to begin promoting the plan as a community infor- mation service which sends out project news releases and answers citizens' ques- tions about project improve- ment costs and budget. The third and final duty of this committee would be local fund raising. Several project elements such as the artwork and gazebo are budgeted as community improvement contributions from major industries. It would be this committee's charge to prepare informational and funding requests to these businesses and to solicit supporting grants to fund these projects. 2. L.I.D. Committee A Local Improvement Dis- trict (LI.D.) is recommend- ed as the plan's major source of financing with a one million to 1.2 million dollar construction budget. The implementation of this program will need to be fol- lowed closely by an LI.D. committee. This committee would be responsible for project review in three areas. These are: a. LI.D. Petition Circulation LI.D. Committee mem- bers will need to assist City of Kent staff in co- ordinating and circulating the L.I.D. signature peti- tion to initiate the project's construction phase. This assistance will be critical to the LI.D. project's successful beginning. b. Design The L.I.D. committee will also need to follow the development of the proj- ect's final design closely to see that planned im- provements meet the project improvement goals, that the project Schematic Timetable Kent Downtown Improvements July 82 1983 July Oct 1984 l.I.D.I LID Petition. Jl ~ 1 )l R~~:~~ •. )j Bid~ ~~ Contract c "' :J P.B.I.A. Prepare New Business---• in Ad Program J "'~ Attraction Proqram ~·;; ~~~~SS(!SSme~tS --~ City . I ... uc• . b"" o t Funded Rev1e": Fundih Select Funded ~ B1d~ Construction )lc Potentials anQ.' Product lmprov. Availablity I 1984 I I LID Committee ~ ~~UOLj>; _ Continuous see Ll D Above) Review KDA 1 vrgan1zea ~ • ~"lljiA L.ommmee ~ (Contif1U(JUS k'f'l<1-<::~nra •• ~. ~ see LID Above) 1982 Jan Organize Pfivate & Corporat Solicitation Committee 1983 Sept Solicit Funds for · Special Projects 1984 Implementation Timetable meets its budget, and that the implementation elements are consistent with the quality of !he de- velopment and design theme the community has selected. In perform- ing this duty, the LI.D. Committee will need to hold regular review meet- ings with the engineer- ing, urban design and planning consultants pre- paring the final design drawings. 3. P.B.I.A. Committee Promotion and coordinated advertising have been iden- tified as needed features of any improvement plan. This plan recommends that $200,000 be raised through the formation of a Parking and Business Improvement Area to promote the down- town and coordinate its ad- vertising program. It has also been suggested that the P.B.I.A. could also be Construction Oct \J /1 1985 c 0 u 23 24 First Avenue Elevation with Storefront Weather Protection or Awnings 1'-~ ,/--<'<-... """ !~\ -~.) lll ' ; 1':!~ I i:i':::::c'J-~,._;~ . < 0; ~ ,, ~~ ·-w~ (.' ! l C n. ~ ) ' ~ EXISTING STREET LIGHT NEW PEDESTRIAN SHELTERS WITH SIGNS & LIGHTS EXISTING COVER EXISTING TREES NEW TREES HISTORICAL STREET LIGHTS EACH SIDE y y )(: [ <;,~\ )'t~·~~: SPECIAL PAVING AT CURB EDGE r_,-)-~,__':.... ';_ff> I 1/.J ~ , ...... .. \... .. J,J-) ,.(.//~ } Typical Section at First Avenue Improvements First A venue Improvements expanded to an area larger than the Downtown's im- provement zone. The idea would be to increase the benefit area, and to insure the promotional budget would cover the entire Kent Downtown area. The P.B.I.A. Committee's activi- ties would include the fol- lowing items: a. Establish the size and boundaries of the P.B.I.A. Assessment area (limited to the project area or larger?) b. Assist the City of Kent staff in preparing and cir- culating the P.B.I.A. as- sessment petition. c. Participation in and di- recting the selection and hiring of a specialized promotional consultant to: -Design a promotional theme or concept and C.B.D. logo -Design a coordinated advertising program around this theme and set up its implementa- tion budget for a minimum three to five year period. -Prepare an access sign- ing plan and location strategy. d. Implement the promo- tional program timed to begin as the L.I.D. con- struction phase draws to a close. Promotional Program In addition to physical improve- ment recommendations, this plan also recommends the develop- ment of a coordinated Downtown promotional and advertising pro- gram. The physical improvement program is in its own way a pro- motional effort intended to attract shoppers, but if it is to be com- pletely effective, it will need addi- tional support in the form of a studied and professionally de- veloped promotional and advertis- ing campaign. The purpose of the program is to get the word out that the Kent C.B.D. is a good place to shop and that new changes are making it better. Several things will be critical in this program. Among the most important are: A. Timing: The promotional pro- gram will need to be timed to begin a major effort just as Phase I improvements are nearing completion. B. Funding: The plan recom- mends that $200,000 be de- voted to the promotional pro- gram. It is intended that this money be used to have a high quality advertising and promo- tion designed. (Budget approx- . imately $40,000 -$50,000.) The budget would also pay for the initial year to year-and- one-half of the program's operation (Budget, $80,000 - $120,000), pay the costs of selecting and installing C.B.D. designation signs outside the improvement area (Budget $30,000 -$40,000), and for the development of a distinc- tive logo which would become a readily identified image that shoppers will always associate with the Kent Downtown. The budget is not intended to pay advertising costs over time. When the P.B.I.A. funding pro- cess is set up, it will be nec- essary that it have a provision to extend its operation to the collection of funds to operate the joint advertising program after 1987. C. Promotion: The purpose of this program should not be seen as only the development of an advertising concept. The program should also incor- porate plans to assist merchants in sponsoring special promotional events in the Downtown which will at- tract new shoppers. The pro- gram contains funds to help organize and plan these special events. City Participation The Downtown Improvement Plan is a joint undertaking between the City and the area's private property and business interests. Approximately 35% of the proj- ect's tinal cost will come through some form of public or city con- tribution. To be of maximum benefit, this share of the work will need additional city staff support in three areas. These are: A. Support for organizing and cir- culating LI.D. and P.B.I.A. petitions: The technical pro- cess of contacting property owners to obtain signatures will require staff to ensure proper petition circulation. B. Technical assistance: The preparation of final construc- tion plans and specifications will require the assistance of both the city's planning and public works departments. C. Public funding: The most knowledgeable source for ob- taining any significant public funding support for the project will come through the efforts of the city staff. Though the potential for obtaining funding support is limited, any match- ing funds will help promote the enthusiasm of local mer- chants and property owners for the project. The key element of the city's participation will be the assign- ment of an improvement plan Project Manager. The amount of paperwork and organization needed to get the LI.D. and P.B.I.A. under way is overly com- plex and time consuming for a volunteer group. Also the K.D.A. will need the assistance of an as- signed staff person to answer their questions, interpret city policy and to help keep local in- terest from declining during the long implementation process. -'~1--r ir !\ li :! ---~--,1( ~ ' -EXISTING STREET LIGHTS EXISTING TREES NEW PEDESTRIAN SHEL TEAS WITH SIGNS & LIGHTS · ·-HISTORICAL LIGHT FIXTURES EACH SIDE ·h ' 'J.4' 'Jl:"J•f'F-'<C -CURB EXTENSIONS AT SELECTED LOCATIONS SPECIAL PAYING AT CURB EDGE t ! ~~'}_.. I' .,• Meeker Street Section Showing Optional Paralel Parking . ,.~--- PARK EXISTING STREET LIGHTS EXISTING STREET TREES NEW ARBOR/TRELLIS OVER SIDEWALK AT SELECTED LOCATIONS PLANTING TO GROW UP ARBOR "' i-t ;o;A-t---h- PLANTING STRIP 't.,J :1. I f ( ~- K ' ~ I . '""'"-~hI_ ,;rt ~I :11 I l First A venue Section Showing Trelis at Park ?S 26 Meeker Street Special Sidewalk Full Width Pedestrian Ramp at Crosswalk ----------New Concrete New Sidewalk with __ .J Special Pattern : Color New Metal Tree Grating (Typical) / ~New Asphalt Top Coat ~ onStreet Sidewalk Details Desire for Improvements The most critical feature facing downtown Kent is the property owners' and merchants' desire to improve their area. For the past several years there has been enough interest to talk about an improvement plan but not enough understanding of the potential benefits to implement a program. The Downtown now sits at a major crossroads. If nothing is done, the area's share of the retail market will drop well below 6%, marginal business will begin moving into the area, key busi- ness tenants will begin leaving, and relative property values will decline. Other development will absorb the area's growth poten- tial and then its existing sales. The issue is, therefore, not if the Downtown should do some- thing but what it should do and when it will act. The purpose of the plan is to outline a feasible program to get the process start- ed. It is still the responsibility of the local community to get things rolling. Conditions such as those which now exist in the Downtown do not just happen. They are the result of a lack of organization and unified support within the busi- ness and property owner com- munity. There will always be more reasons than can be counted for not taking a risk and moving ahead. Many of these questions are based on real con- cerns and many others are simple reluctance to act and not reasons at all. The simple fact remains, however, that the Down- town must improve its irnage or pay the consequences of inaction. There will be some risk. But in the long run the real risk is that the community will not see the benefits of improvement or, even worse, will execute a half completed plan, spending money but not really doing enough to be effective. This plan is intended to help eliminate that problem and to answer some of the questions concerning what to do and the potential benefits of improvement. Now the community's desire to improve and survive must serve to get a project completed. Phase II The business improvement pro- gram outlined in this report should not be looked at as end- ing when the 1985 improvement phase is completed. There are many more items to be improved than those outlined in that pro- gram. Portions of Fourth Avenue, Gowe Street between Second and Fourth, Harrison Street and railroad track frontages are still left unimproved. The promotional program budget is also intended to design, not run, the program, and the awning and building painting program will be just the beginning. All of these elements will need to be carried on as Phase II of the program. The problems of business mix and quality will also not be solved by 1985, and the Development Asso- ciation and Chamber of Com- merce will need to shift to an aggressive program of attracting new Downtown business. Several existing buildings in the Down- town area are also in need of re- development. As the business climate improves with Phase I completion, these projects will become increasingly viable. If Phase I improvements are ener- getically installed and take advantage of the potential busi- ness growth projections outlined in the economic surveys, there ·will be sufficient resources by 1987 or 1990 to complete Phase II improvements. 4" Cone. Sidewalk t,J' Concrete r 1 Curb & Gutter \,§ ,. J D .. I ~ '· ... ., . .. I .. .. Pattern (Special) Pattern (Standard) Metal Tree Grating (Typical) NOTES 3'-0" Sq. Pattern Concrete Acid Etch or Light Sandblast Finish Cone. Curb & Gutter ,, ,, I 4" Cone. Sidewalk ~~ ~ . --- Wheelchair Ramp Painted Crosswalk Standard Sidewalk Sidewalk Details 27 28 ""' fjJ ----,-1; l' "'\ .·"' ., .., ·"'~ . ., -~. ... ~j ::1 ~·-~ )\ :fl t() rr n:O::I=-,_ .a()c:()-_ r')~") ·. 11-a ..,..fl ~\ I -lOIC&l 1 , .F~t rH!Cll ft TITUS STREET 1 r()::::t_~~~ ():(),(~1~, 1 -~ I• '7:&1 !1. v·-c-~~ :1 . I I , 1\ .SJ : .j ,.., ,., (.., () (' ,..., "" r') -.1\ ~-~ ' PUI!liCPAI\f\ING ! -r7 A I_;_ I '"' "' ')\ Phase 2 Streetscape, Parking, Building Storefront Improvements Future Commercial Expansion and Redevelopment Areas Improved Railroad Screening Phase 2 1:1 I"""'"' Phase 1 Improvement Area 4,;:1 Future Commercial Redevelopment (private) t'il • 1 Phase 2 Streetscape, Parking & Building I Storefront Improvements •nr 1 7 Extended Gateway Entry Concept A. Phase II N 1987-1990 City of Kent Mayor I sa bel Hogan City Administrator Richard Cushing City Council Billie Johnson, President Tom Bailey Bernie B iteman Jon Johnson Dan Kelleher Tim Leahy Dave Mooney Kent Planning Department James P. Harris, Director Keri Adams Jim Hansen Parks Department Barney Wilson, Director Public Works Don Wickstrom, Director Jim Poston Merrill Vesper Acknowledgements Kent Development Association Hal Barrentine Pat Crockett Pat Curran James Curran Bob Fey Rick Hart Jan Jacobson Sherrene Jones Dan Kelleher Alana Mclalwain June Mercer Dennis Neifert Helen Selig Bill Stewart James Storey Steering Commitee Pat Curran Amy Patsch Norm Heutmaker Helen Selig Don R. Walker Lemar Strain Sandy Golando Karen Dealy Norm Harris Stephanie B rueii-Malecki Dick Allen Rick Hart Suzette Cooke Deanne Glamser Design Team MAKERS Gerald Hansmire David Thomas Dennis Neifert & Associates Dennis Neifert Mike Hovland Williams/K uebelbeck & Associates Greg Easton Fredrick Dong Don Shimono & Associates Don Shimono 29