HomeMy WebLinkAboutCity Council Committees - Public Facilities Distict Board - 01/28/2010 KEST
Public Facilities District
January 28, 2010
Boardmembers Present: Mike Miller, Greg Haffner, Lew Sellers, Cass Prindle
Others Present: Tim Higgins, Beth Sylves, Ron Harmon, Ben Wolters, Robert
Nachlinger, Tom Brubaker, Colin Campbell, Julie Pulliam, Steve Hunter, Brenda
Jacober
I. Call to Order
The meeting was called to order by the Chair at 3:37 p.m.
a. Introductions. Sylves introduced their marketing intern, Randy,
b. Approval of Minutes. Haffner moved to approve the minutes of
November 19, 2009. Sellers seconded and the motion carried.
U. Finance Report
a. Sales Tax Revenues. Nachlinger presented copies of the Public
Facilities District budget as of November 30, 2009, and noted that he expects to
end 2010 with approximately $117,000 in the bank account. He said $850,000 in
sales and use tax is expected in 2010 and that the debt service payment will be
about $3,740,000. He said he is hopeful that there is no change in the fund which
the City maintains for operation of the Center in 2010. It was noted that a drop in
the admissions tax was forecasted, but that there is a substantial chance to do
better. Nachlinger said sales tax revenues are doing better and that an increase in
sales tax for the mitigation from the state for the streamlined sales tax reduction
will be seen in the December sales tax.
b. ShoWare Center Income Statement Final for 2009. Higgins distributed
copies of the ShoWare Center 2010 Budget and noted that there is a variance of
$303,667 between the 2009 Actual and the 2010 Budget. He stated that two
fulltime positions were cut and that the adjusted gross income is up a bit for 2010.
He said they have been controlling expenses, but that utility fees were high in
November and December, and that credit card fees were larger than expected due
to increased sales. He explained that in order to break even, they must get three
additional suite sales, six club seat sales, and three advertising deals. Campbell
noted that the Thunderbirds schedule is not set until August, which makes
budgeting difficult, as it overlaps two different budget years.
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Wolters noted that SMG is projecting improvement in the budget situation because
of landing an arena football team. He said that seven concerts are needed and that
it is incredibly difficult to book tours due to heavy competition, but that they
continue to work on it.
III. Operator Update
a. Event Bookings and Attendance. Sylves reported that total attendance
at the Center through January 28, 2010, is 358,082, and that there have been
360,829 unique session visits to the website. She then outlined upcoming events.
b. Marketing_Update, Sylves reported on marketing efforts and the
results of a recent survey. Haffner suggested converting "Lot Full" parking signs to
signs showing where alternative parking is available. Sylves agreed to work with
Barbara Smith of the Kent Downtown Partnership to get promotional material to
businesses well in advance of the events.
IV. Seattle Thunderbirds Update
a. Sales and Marketing Update. Campbell showed a clip of a tv spot and
outlined upcoming promotional events and give-aways. He noted that the average
attendance at games before Christmas was 3450 and that they expect a season
average of over 4000 this year. He discussed the lessons they've learned about
scheduling games and said they will make adjustments to the schedule this year.
b. Advertising and Suite Sales Update. Campbell noted that three new
accounts have come in, and that they are working with other potential accounts,
He said they have noticed that businesses are now showing interest in the suites.
Campbell said they are also working with the Predators on sponsorships and ticket
sales.
V. Other Business
a. Election of Officers. Haffner nominated Miller to serve as Chair, Sellers
seconded, and the motion carried. Sellers nominated Haffner to serve as Vice
Chair, Prindle seconded, and the motion carried. Prindle nominated Sellers to serve
as Secretary, Haffner seconded, and the motion carried.
C. Meeting Dates. Upon a suggestion from Wolters, Haffner moved that
the Board meet quarterly, beginning in April. Sellers seconded and the motion
carried. It was clarified that the meetings will be on the last Thursday of the month
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at the same time and place. Nachlinger agreed to mail financial information to
Board members on a monthly basis. It was noted that a resolution changing the
meeting dates will appear on the April 29 agenda. Sellers moved that notice of the
cancellation of the March meeting and of a special meeting on April 29 be provided.
Prindle seconded and the motion carried.
VII. Adjournment
a. The meeting adjourned at 4:35 p.m.
Brenda Jacober, M�
City Clerk
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