HomeMy WebLinkAboutCity Council Committees - Public Facilities Distict Board - 02/23/2012 (3) AGENDA
CITY OF KENT SPECIAL EVENTS CENTER PUBLIC FACILITIES DISTRICT
SPECIAL MEETING
Thursday, February 23, 2012, 4:00 p.m.
Centennial Center, City of Kent, 400 West Gowe
Conference Rooms North & South
(Across from the elevators)
2012 Board member: Mike Miller, Greg Haffner, Randall Smith, Cass Prindle
and Lew Sellers.
Officers: Mike Miller-Chair, Greg Haffner-Vice Chair, Lew Sellers-Secretary
and Robert Nachlinger-Treasurer.
I. Call to Order
a. Introductions—All
b. Approval of Minutes of the October 27, 2011 Meeting - Motion.
c. Election of Officers
II. Finance Report
a. City Report - Bob Nachlinger
b. ShoWare Center Report - Patrick McCluskey
III. Operation Update
a. Operator Update - Tim Higgins
b. Marketing Update - Beth Sylves
IV. Seattle Thunderbirds Update - Colin Campbell
a. Thunderbird Sales, Marketing & Attendance Update Report
b. Advertising & Suite Sales Update
V. Other Business
a. Resolution changing meeting time - Tom Brubaker
VI. Adjourn
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ShoWare Center
Income Statement
For the Years Ended December 31,2009-2011
Actual Actual Actual
FY 201I =10 FY2009
Statistics
Total Events 182 164 153
Total Paid Attendance 249,933 212,579 271,449
Total Actual Attendance 331,355 294,187 307,249
Direct Event Income
Rental Income $ 842,227 $ 973,069 $ 697,400
Service Income 105,324 68,041 132,367
Service Expenses (866,719) (898,805) (781,981)
Total Direct Event Income 80,832 142,305 47,786
Ancillary Income
F&B Concessions 556,189 456,993 533,589
F&B Catering 171,691 224,120 168,517
Novelty Sales 24,466 30,390 23,424
Total Ancillary Income 752,346 711,503 725,530
Other Event Income
Luxury Box Ticket Sales 54,255 14,034 16,848
Ticket Rebates(Per Event) 157,642 141,598 158,188
Facility Fees 250,839 206,295 243,211
Total Other Event Income 462,736 361,927 418,247
Total Event Income 1 295,914 1,215,735 1,191,563
Other Operating Income
Luxury Box Agreement Income 120,643 150,735 203,787
Club Seat Agreement Income 93,218 97,391 171,574
Advertising Income 565,721 568,283 583,568
Total Other Operating Income 779,582 816,409 958,929
Adjusted Cross Income $ 2,075,496 $ 2,032,144 $ 2,150,492
Operating Expenses
Employee Salaries and Wages l 1,371,047 1,336,101 1,473,104
Benefits 279,903 241,588 221,155
Less: Event Labor Allocation:i (496,514) (407,571) (474,691)
Net Employee Wages and Benefits 1,154,436 1,170,118 1,219,568
Contracted Services 150,924 145,405 227,366
General and Administrative !, 249,645 215,632 257,766
Operations 75,083 53,894 69,898
Repair&Maintenance 54,441 60,951 42,019
Supplies 48,216 37,131 53,926
Insurance 71,513 70,725 75,653
Utilities 478,619 428,278 411,615
SMG Management Fees 250,099 248,023 244,404
Total Operating Expenses 2,532,976 2,430,157 2,602,215
Net Loss From Operations $ (457,480) $ (398,013) $ (451,723)
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Budget Income Statement
For the Year Ending December 31,2012
Budget
FY 2012
Statistics
Total Events 118
Total Paid Attendance 243,420
Total Actual Attendance 301,215
Direct Event Income
Rental Income $ 851,959
Service Income 90,673
Service Expenses (868,769)
Total Direct Event Income 73,863
Ancillary Income
F&B Concessions 573,196
F&B Catering 185,940
Novelty Sales 34,210
Total Ancillary Income 793,347
Other Event Income
Luxury Box Ticket Sales 66,495
Ticket Rebates(Per Event) 165,075
Facility Fees 241,264
Total Other Event Income 472,834
Total Event Income 1,340,043
Other Operating Income
Luxury Box Agreement Income 42,857
Club Seat Agreement Income 67,620
Advertising Income 538,123
Total Other Operating Income 648,600
Adjusted Gross Income $ 1,989,643
Operating Expenses
Employee Salaries and Wages 1,393,259
Benefits 292,391
Less: Event Labor Allocations (424,521)
Net Employee Wages and Benefits 1,261,129
Contracted Services 67,019
General and Administrative 220,072
Operations 45,705
Repair&Maintenance 85,890
Supplies 50,100
Insurance 70,760
Utilities 437,447
SMG Management Fees 130,000
Total Operating Expenses 2,368,122
Net Loss From Operations S (379,479)
(CENT SPECIAL EVENTS CENTER
PUBLIC FACILITIES DISTRICT FUND (PFD)
Preliminary - December 31, 2011
Revenue & Debt Svc Fund
2008 2009 2010 2011 2012
Actual Actual Actual Est Actual Budget
Beginning Fund Balance 166,327 109,762 117,774 117,774
REVENUES "
Sales & Use Tax 786,843 576,296 622,136 642,566 653,700
Intergovernmental 3,072,614 3,129,437 3,093,077 2,978,750
Interest Sales Tax 2,312 1,279 880 668 -
TOTAL REVENUES 789,155 3,650,189 3,752,453 3,736,311 3,632,450
TOTAL RESOURCES 2,559,032 3,822,822 3,862,215 3,854,085 3,750,224
EXPENDITURES
Services and Charges 758
Debt Service 2,392,705 3,716,815 3,744,441 3,735,050 3,738,239
TOTAL EXPENDITURES 2,392,705 3,717,573 3,744,441 3,735,050 3,738,239
CHANGE IN FUND BALANCE 166,327 (61,078) 8,012 1,262 (105,789)
ENDING FUND BALANCE 166,327 105,249 117,774 119,036 11,985
2/21/2012
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Kent Public Facilities District
Sales Tax Collections
Inception to ®ate
Collected For the 2008 2009 2010 2011
in Month of
March January 68,928.08 43,938.87 43,066.80 47,395.15
April February 64,340.03 40,442.93 44,888.03 45,652.41
May March 77,107.07 47,073.92 55,381.54 54,357.38
June April 72,061.77 44,944.15 47,699.19 50,376.18
July May 73,138.12 45,221.78 47,255.93 .54,864.70
August June 82,904.41 50,355.97 54,575.49 57,478.70
September July 61,870.79 47,063.45 52,789.08 52,706.22
October August 57,569.76 46,071.06 51,167.58 54,198.64
November September 63,238.50 60,040.81 59,765.33 59,118.63
December October 55,649.74 46,106.71 52,382.66 53,254.34
January November 48,144.96 41,577.34 49,791.39 50,966.32
February December 61,890.26 63,459.30 63,372.68
Total 786,843.49 576,296.29 622,135.70 580,368.67
2/21/2012
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Preliminary -December 31, 2011
2008 2009 2010 2011 2012
Actual Actual Actual Est Actual Budget
Beginning Fund Balance (700,287) (1,025,923) (1,627,111) (2,077,110)
REVENUES
Admissions Tax 259,156 199,199 193,900 300,000
SMG Income 200,000
PSE Grant- LEED 42,376
TOTAL REVENUES - 259,156 241,575 193,900 500,000
Transfers In -Lodging Tax Fund 31,000
TOTAL RESOURCES (410,131) (784,348) (1,433,211) (1,577,110)
EXPENDITURES
Salaries& Benefits 69,783
Supplies 16,089 236
Services 684,198 545,773 842,763 477,634 500,000
TOTAL EXPENDITURES 700,287 615,792 842,763 477,634 500,000
CHANGE IN FUND BALANCE (700,287) (356,636) (601,188) (283,734)
ENDING FUND BALANCE (700,288) (1,056,923) (1,627,111) (1,910,845) (2,077,110)
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2/21/2012
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® KENT
Marketing Update Through February 22, 2012
Total Attendance-1,126,944
• 2009-349,761
• 2010-323,644
• 2011-381,159
Event Attendance Mix-
2009
Sporting Events 52.1% 55.2% 57.3%
Assemblies 15.3% 17.8% 12.2%
Family Shows 17.2% 14.6% 22.1%
Concerts 11.2% 7.5% 5.2%
Meetings 2.1% 2% 2%
Banquets 1.0% 2.4% 2%
Geographic Analysis-
Geographical Analysisi 009
South King County 25.8% 36.9% 30.0o
Tacoma/Pierce County 25.1% 21.7% 16.45/.
Kent 12.45/o 15.7% 18.5%
Seattle 13.0% 7.5% 8.8%
Eastside 7.4% 7.9% 9.6%
Olympic Peninsula/Kitsap County 4.2% 2.8% 4.5%
Thurston County&Southern WA 4.5% 2.7%1 3.8%
Snohomish County 3.9% 1.8% 4.7%
North King County 1.8% 1.1% 2.45/6
Northern WA 0.4% 0.0% 0.2%
Other US 0.5% 0.4% 0.3%
Oregon/Idaho 0.2% 0.2% 0.2%
Canada 0.2% 0.1% 0.05/0
Eastern WA 0.5% 0.4% 0.3%
Other International 0.0% 0.0% 0.0%
1
SOCIALIZE with ShoWare Center
Total Number of unique session visits to www.ShoWareCenter.com — 1,193,239
0 2009 monthly average— 19,373
0 2010 monthly average—28,463
0 2011 monthly average—37,393
0 2012 monthly average—33,690
Total Number of page views— 15,191,940(13.3 pages per visit)
Facebook.com/ShoWareCenter:
• 2,258likes
• 28,151 check-ins
• Includes apps for ticket sales, a-news sign-up
Twitter.com/ShoWareCenter
• 3,121Tweets
• 533 Following
• 837 Followers
Upcoming Ticketed Non-Hockey Events
March 22 Kelly Clarkson in concert, with Matt Nathanson 8:00 PM, $65, $45, $35
April 13 KEM & Isley Brothers, 8:00 PM, $85, 65, $60, $45, $30
April 19 Rise Against in concert, with A Day to Remember & Title Fight, 7:00 PM, $35
Upcoming Community Events
Mon. & Wed.Kent4Health - Free Indoor Walking, 9:00 AM - 11:00 AM, kent4health.com,
March 5, 7, 12, 14, 19, 21, 26, 28
February 24 You, Me, We Free Family Festival, 6:0,0 PM
March 3 You Are Remarkable Children's Celebration, 10:00AM-2:OOPM, presented by
Valley Medical Center's Pitter Patter Program, valleymed.org/kidsfest
March 7 Kent Chamber Luncheon, 11:30 AM, kentchamber.com for details
March 31 Kent Rotary Auction, Viva Las Escapades, 5PM, kentrotary.com for details
April 24 Kent School District IT Expo
April 28 Kent Chamber of Commerce President's Gala
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The HC Team that sells
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Okiprizepacage 1 i Thunderbirds.m the Seattle
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To order tickets online simply:
1.Go to tickets.seattlethunderbirds:com
2 Find the game on FEB. 25th and/or FEB. 26th -click the "buy tickets"button
3 Click on the section you want to sit and select the seats you would like
4 Click APPLYDISCOUNl"and type in the promo code "RMHU
5. In drop down menu - Select your team affiliation & proceed checking out
6.IFinishthe account information and print the tickets from your computer
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Select the Feb.262h game and the specific
seats you want.Before you check out,click
on the APPLY DISCOUNT button and type COMMEMORATIVE
in"bsa•'Then proceed through check out. PATCH!
7 • 01?, •� 1'_ „Jy� •y I Top Ticket Selling
IIIJ} IIIIIL'7Yi 4 , Pack with present the
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Simply fill out the form and mail to: Detach and mail
Seattle Thunderbirds Pack# Leader
Thunderbirds - Boy Scouts Night 2 Name
625 West James Address
Kent, WA 98032 City--,-- State zip Code
Call Jason Thomsen at the Thunderbirds Day Phone . Evening Phone.
(253)239-7825 with any questions.
Limited number of tickets available and subject to availability. Email -----
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Do you want io"hand pick"your own seats? Quantity x$15 $
Order your tickets ddeonline at
IickelssaaNlBthunderbirdSrhirds.com HANDLING FEE FOR ALL TICKET ORDERS $5.00
* * Select the Feb.26m game and the specific TOTAL ENCLOSED $
seats you want,Before you check out,clock
IIIIj on the APPLY DISCOUNT button a nd type in Please circle payment method VISA/MC/Check(PLEASE MAKE CHECKS PAYABLE TO THE SEATTLE THUNDEminnsi �-
7+ "na"Then proceed through check out There
is a convenience fee perncket,but you get to Credit Card# Exp.
BOYSCOUTSOFAiMICA select exactly where you want to sit and you
can print your tickets fight at home! Signature _—___
Deadline is February 23
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Hockey Night
Fundraiser
with the Seattle Thunderbirds
Sunday, March lith - 5:05 pm
at Showare Center in Kent
Seattle Thunderbirds Vs. Everett Silvertips
MEMMEMMM
(Portion of each ticket comes back to our PTA)
Please turn in ticket orders to your teachers by
Thursday, March is , 2012
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East Little League
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Sell x5o Tickets - Earn 5o% for Fundraiser
Deadline to order: Wednesday, Feb. 22, 2012
Questions?
s Brian Sogn - pres@bellevueeastll.org
'" Or Tim Shaw - timshaw@seattlethunderbirds.com
ISEAT'T'LE
Evergreen Heights
Hockey Night
with the Seattle Thunderbirds
Saturday, rc i7th - 7:05 PM
at Showare Center in Kent
Seattle Thunderbirds Vs. Everett Silvertips
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SEATTLEKingCounty
REALTORS
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SEATTLE
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REALTORS
HOCKEY NIGHT
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SUNDAY, MARCH 11 TH - 5:05 PM
AT SHOWARE CENTER IN KENT
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Limited supply - Subject to availability
Part of the proceeds wili benefit the
Seattle First Citizen Scholarship Foundation
The more tickets that are sold, the bigger % goes to the foundation!
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Deadline to order is Hied. Feb. 29th
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INFORMATION — - 42 i
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ROTARY NIGHT
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MAPLE VALLEY
WITH THE SEATTLE THUNDERBIRDS
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SEATTLE THUNDERBIRDS . KAMLOOPS BLAZERS
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(253) 856 - 6833
seanr@seattlethunderbirds.com
Seattle Thunderbirds �4fS§4ESAT „
1 625 West James
Kent, WA98032
Please detach and mail the order form below
- - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - --- - - - - - - - -- - - - - -- - - - - - - -- - - - -- - - - - - - - - -
YES!I'm ready for Game On!Rotary Night with the Thunderbirds Simply fill out the form and mail to:
Please send me tickets dt$22 each for the Seattle Thunderbirds
Seattle Thunderbirds vs.Kamloops Blazers game on January 20,2012 ATTN• Sean Runnels
❑ Check enclosed Rotary Night /SEATTLE®
❑ Charge my VISA/MasterCard# .-- 625 West James
Expires signature ._ Kent, WA 98032 yy
1 understand that this is Rotary Night, and a portion of my ticket purchase
will be returned to the Maple Valley Rotary Club for their dictionary Call or email Sean Runnels at the Seattle T-Birds
project or other community service project.
(253) 856 -6833 with any questions
Name _ ✓ _ seanr@seattlethunderbirds.com
Address
City State Zip Code
Limited number of tickets available and subject to availability.
Day Phone Evening Phone
Email
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HOCKEY NIGHT
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SEATTLE THUNDERBIRDS VS. PORTLAND WINTERHAWKS
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1.Go to ticketsseattlethunderbirds.com
2 Find the game on January 28th and click the;"buy tickets"button
3. Click on the section you want to sit and select the seats you would like
4 Click `APPLY DISCOUNT"and type in the promo code FMRewards"
5.Change your ticket price to $18 and proceed through the checkout process
6 Finish the account information and print the tickets from your computer
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To Order Tickets:
Please contact Glenda Carino
lenacci.puyallup.wa.us
Teddy Bear Toss!
*a- Bring a stuffed bear to the game and when the
T-Birds score their first goal, throw your bear on
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the ice. Last year T-Birds fans tossed over
4,000 bears onto the ice!
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To order tickets online simply:
I. Go to tickels.seattlethunderbirds.com
+ 2. Find the game on January 28th and click the "buy tickets"button
3. Click on the section you want to sit and select the seats you would like
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4.Click APPLYDISCDUNT"and type in the promo code "SCH"
5.Change your ticket price to$18 and proceed through the checkout process
' 6.'Finish the account information and print the tickets from your computer
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SEATTLE CHRISTIAN
GRAD PARTY FUNDRAISER
WITH THE SEATTLE THUNDERBIRDS
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AT SHOWARE CENTER IN KENT
SEATTLE THUNDERBIRDS VS. KELOWNAET
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Featuring:
® National Anthem performed by SCS Vision Choir
e SCS Pep Band performance during !
*Not an SCS Sponsored Event
Please Detach and mail the order form below
- -- - - - -- - - - - -- - - - ---- -- - --- - - - - -- - - - - - - - - - -- - - -- - - - - - - - -- -- - -- - - - - -- - - --
Detach and mail
Name Simply fill out the form and mail to:
Address__ --- — Seattle Thunderbirds
City state.._— zip Code__ ATTN: Rick Ronish
Day Phone.__ Evening Phone SCS Night
Email -- 625 West James
Student @$15 Quantity_x Adult 0$20 Quantity_ _ $ Kent, WA 98032
TOM ENCLOSED $ '
Please circle payment method VISA/MC/Check(PLEASE ANMB THEM PAYABLE TO THE SEATTLE THUNDERBIRDS) Call Rick Ronish at the Seattle Thunderbirds
Credit Card>f_ Exp.Date (253) 856-6832 with any questions.
Signature_, - Limited number of tickets available and subject to availability.
Na#ions Mentor Month
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t. Go to tickets.seattlethunderbirds.com
2. Find,the game on January 29th and click the "buy tickets button
3. Click on the section you want to sit and select the�seats you would,like
4.Click 'APPLYDISCOUNP'and type in the promo code "mentor" (all lower case)
5,Change your ticket price to$18 and proceed through the checkout process
6. Finish the account information and printthe tickets from your computer)
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Children's m FUNDRAISER
Miracle NetworkUP TO 5Ofo OF TICKET
PRICE DONATED TO
Hospitals CHILDREN'S MIRACLE
Helping Local Kids NETWORK
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Turn orders into Ashley Malott
Deadline is January 18th
"To receive 50%donation each Costco location must purchase 150 tickets.
"$5000 total must be raised by all Costcos to qualify for check presentation,
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Sound Consulting
Hu" CKEY NIGHT
WITH THE SEATTLE THUNDERBIRDS
TUESDAY, JANUARY 31 ST Be 7:05 PM
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Suite Benefits Include:
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-Up-scale catering Menu with Hostess Service
-Wet bar with fridge -Private Washrooms
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Lora McKee-Mosley
253-227-7405 or lostmakey@comcast.net
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All orders of 10 or more PRIOR to Monday,Feb.13th
will also receive a voucher in the mail for a FREE T-Birds Hatl
*All Girl Scouts
Will receive a NEW
commemorative patch!
-- - - - - - - - - - -- - - -- - - - - - - - - -- - - - - -- - - - - - - - - - - - -- - -- - - - - - - - - - - - -- - - - - -- - - - -
Simply fill out the form and mail to: Detach and mail
Seattle Thunderbirds Troop#
Thunderbirds - Girl Scouts Night Name
625 West James Address —
Kent, WA 98032 City State zip Code
Call Jason Thomsen at the Thunderbirds Day Phone ___ Evening
(253)239-7825 with any questions. Email
Limited number of tickets available and subject to availability. --- ----- ----- -----
Do you want to"hand pick"Your awn seats? Quantity x$16 $
Orderyour tickets directlyoulne at HANDLING FEE FOR ALL TICKET ORDERS $500
tickets.seattlethunderbirdsxom
Selectthe February 191h game and the TOTAL ENCLOSED $ __.r _
girl scouts specific seats you want Before you check
out,click on the APPLY DISCOUNT button Plea se circle payment method VI SA/MC/Check(PLEASE MAKE CHECKS PAYABLE TO THE SEATTLE THUNDERBIRDS)
of western and type in"CODkies"Then proceed
washington thmugh check out There isa$1 Credit Card# Exp.
convenience fee per ticket,but you get to
select exactly where you want to sit and Signature
you can print your tickets right at home!
Deadline is Thursday,Feb. 16th I "Hat Deadline"is Monday,Feb.131h
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HOCKEY
MIGHTSUNDAYYOUTH T I TL
AT SHOWARE CENTER IN KENT
SEATTLE THUNDERBIRDS V . SPOKANE CHIEFS
All youth groups receive:
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Order your tickets online
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store.seattlethunderbirds.com Specials —4 Tickets Youth Group Plight
Or detach and mail the order form below
- - - - - - - - - - - - - - - -- - - - - -- - --- - - - - - -- - - --- - -- - - - - - - -- -
Detach and mail
Group Name Simply fill out the form and mail to:
Name _ Seattle Thunderbirds
Address ATTN: Youth Group Night
city state zip code Seattle Thunderbirds
Day Phone Evening Phone ___ _ _._ _-. 6255 West James
Email. Kent, WA 98032
Quantity x$9.50 $
(minimum 10 ticket order) /SL�ATH
Please circle payment method VISA!MC/Check jPLEASE MARE CHECKS PAYABLE In THESEAnLETHBBO[ABIBBS) V y
Credit Card# Exp. Date
Signature Deadline to order tickets is Feb.16 2012
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TUE.315t vs.Spokane @ 7:05 pm To Order tickets
State Fan 2 m,=ruesday pui 253-239-7825
Buy 2 Tickets fo, the price of 1
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Thunderbird Community Sports Foundation rxunneetrenccrrcrrrr
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Supporting Amateur Athletes in the Puget Sound Region
Mission
The Thunderbird Community Sports Foundation promotes good health,
physical education, and academic achievement by providing scholarships
and grants for amateur athletes in the Puget Sound Region to participate
in athletic competitions in team and individual sports, as well as providing
grants to local youth and amateur sports associations for equipment and
facilities for use in our community.
About Us
The Thunderbird Community Sports Foundation, a non-profit foundation,
believes that the youth in our community benefit physically, mentally and
academically from playing sports. The foundation also believes that no
child should be excluded from playing sports due to a lack of financial
resources.
The opportunity to create the Foundation stemmed from the Seattle
Thunderbirds Hockey Club move to Kent. As a result, the Foundation
wishes to focus the majority of our support in our new community of
South King County, and the South Puget Sound region.
The Thunderbird Community Sports Foundation has partnered with the
Seattle Thunderbirds Hockey Club to support and encourage youth
participation in organized sports activities in our community, with an
emphasis on youth minor ice hockey, by raising funds to be awarded to
deserving amateur and youth sports organizations to further their efforts
by giving all kids a chance to play. The Foundation will primarily raise
funds by operating a "50/50" drawing and Jersey raffle at all Seattle
Thunderbirds home games at ShoWare Center in Kent. However, as the
Foundation grows, we look forward to engaging our community in other
fund raising efforts to help as many athletes as possible.
Although the focus of the Foundation will be on youth hockey, and will
primarily center on our community, the Foundation wishes to help as
many amateur athletes succeed as possible, and therefore encourages
athletes from all sports, and all communities to apply for consideration for
grants.
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Guidelines for applying for rants from the rrrux £ReRnsua+� uxrrr :.
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Thunderbird Community Sports Foundation
Who may apply? Youth and amateur sports associations, schools, teams
and individuals.
What to submit? Complete and submit applications online, or please mail
a completed original grant proposal form
plus two copies to the address below.
Thunderbird Community Sports Foundation
Where to submit? 625 W. James St.
Dent, WA, 98032 OR, submit online.
When are the deadlines? September 1, 2011 and March 1, 2012, with
funds to be distributed as required by the
project.
Between $250.00 and $5,000.00, however,
What is the grant size? the Thunderbird Community Sports
Foundation reserves the right to establish
any grant amount it sees fit, regardless of
the amount applied for.
Where can I direct questions? Call TCSF President, Jeff Caso (253-239-7825)
Each grant will be judged against specific criteria. The committee will
review the extent to which the proposed project is consistent with the
goals of the Thunderbird Community Sports Foundation and shows
potential for individual or group growth in their sport.
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Thunderbird Community Sports Foundation
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Grants Funded Since Inception r�a�rsfourrarruN
$97,774.17
$ 21,700 Kent School District to support Athletic Participation Fees
$ 17,961.25 Kent Meridian High School Key Club
$ 12,731.50 Kent Valley Hockey Association
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$ 5,000.00 Kent Parks Foundation
$ 4,500.00 Auburn Specialized Recreation Program
$ 4,000.00 Kent Cobras - Kent Football Association
$ 4,000.00 Orting Middle School -Sport Program
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$ 4,000.00 Covington Community Sports
$ 3,000.00 Seattle Adaptive Sports
$ 2,500.00 Western Washington Female Hockey Association
$ 2,500.00 Kent East Hill Boxing Club
$ 2,000.00 Cedar Heights Cheerleading Uniforms
$ 2,000.00 Layfette Elementary School - Roller Skates
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$ 2,000.00 Lil Evolution Basketball Team W
$ 1598.42 Cruisin'Passport Program - Kent and Covington
$1,500.00 Shoreline Community College Women's Basketball
$1,500.00 Thunderbirds Community Sports Foundation Scholarship
$ 1,487.00 Kent Valley Hockey Association - Midget 18U Hockey Team
$ 1,353.00 Kent AM Kiwanis Club
$ 1,000.00 Scenic Hill Elementary - Sport Equipment
$ 843.00 Project Uth - Kent
$ 500.00 Kent Little League
$ 100.00 Auburn Little League
ShoWare
ShoWare Center Corporate Partners
Naming Rights Partner
ShoWare —Vision One
Concourse Signs
Valley Medical
Great American Casino
University of Phoenix
State Farm
Beacon Plumbing
Sterling Savings Bank
Ring Signs
Les Schwab
Washington National Guard
Allied Waste
Great American Casino
Valley Medical
University of Phoenix
State Farm
Beacon Plumbing
Industry Graphics
Vomitory Signs
Les Schwab
University of Phoenix
KPS Health
Great American Casino
Score Clock Signs
Valley Medical
Allied Waste
Comcast
Valley Medical
Industry Graphics
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Pandora Unforgettable Moments of love On Ice PANDbRA` h are
January 26,2011 I_<rV[ ON ICI
Marketing Recap KEN T
Week of September 26:
• Digital Message added to ShoWare Center exterior marquee
• Added to Upcoming Events on ShoWareCenter.com
Week of October 10:
• Public address announcement at Kent Downtown Partnership Downtown Breakfast Hour
• Added to scrolling "Upcoming Events"feed on in-house monitors
Week of October 17:
• Email presale sent to ShoWare Center database
• Added to local web-based entertainment calendars
• Display Ad at Spirit1053.com
Week of October 24
• Radio schedule began on Spirit 105.3 FM, KCMS
• Radio schedule began on WARM 106.9 FM, KRWM
• Display Ad at Spirit1053.com
• Promo giveaways on WARM 106.9 FM, 7:15AM daily
Week of October 31
• Radio schedule continued on Spirit 105.3 FM, KCMS
• On line campaign ran on SeattleTimes.com
• Print ad in Seattle Times Entertainment Tab, issued November 4
• Display Ad at Spirit1053.com
Week of November 7
• Flyers distributed on egress at Disney On Ice,Toy Story 3
• Flyer mailed to local businesses by Kent Downtown Partnership
• Display Ad at Spirit1053.com
Week of November 14
• Flyers distributed at Thunderbirds Hockey games
1
Week of November 21
• Premium placement on Spirit 105.3 FM's Auction, on website, in eblast, on-air promotion,text
messaging for one week.
• TV ads started on KING TV, running in Today Show, morning news, and weekend skating
programming
Week of November 28
• Radio schedule on Spirit 105.3 FM, KCMS
• Display Ad at Spirit1053.com
• Mail posters &flyers to local business, retirement homes,churches, etc. (list of over 1,200 local
businesses)
Week of December 5
• Radio schedule on WARM 106.9 FM, KRWM (The Christmas Station)
• Seattle Weekly's Holiday Guide/Music Monthly issue,% page w/color
• Promo event at ShoWare Center in presented by Spirit 105.3 FM—'Sleigh Ride' Family Skate
night at ShoWare Center, promoting upcoming skating event with liners,spots, live reads&
more... (12/8)
• Eblast from KCMS promoting the Sleigh Ride &event, 12/7 (23,000 emails)
• Display Ad at Spirit1053.com
• WARM 106.9 FM Stocking Stuffer Sponsorship, (Thur-Sun)
• WARM 106.9 FM eblast to 34,000 (12/5)
Week of December 12
• TV ads on KING TV, including weekend skating programming
• Display Ad at Spirit1053.com
• SeattlePl.com promo contest, banner ad with 50k impressions per day
• 2—eblasts to SeattlePl.com database,45,000 each
• SeattlePl.com Run of site banners (728x90&300x600)
• SeattlePI.com Local News sliding billboard (12/13)
• SeattlePl.com Entertainment section sliding billboard (12/15)
• Zvents enhanced listing(SeattlePl.com &TheNewsTribune.com)
Week of December 19
• TV ads on KING TV
• Online campaign continues on SeattleTimes.com
• Display Ad at Spirit1053.com
• Seattle Magazine January issue hits newsstand with a ''/: page,4C ad promoting the event (on
sale 12/22)
2
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Week of December 26
I
• TV ads on KING TV, including weekend skating programming
• Display Ad at Spirit1053.com
• Seattle Magazine.com Top Tile Web Ad (300x 250 pixels tall; Dec 26—Jan 26, minimum 25K
guaranteed impressions)
Week of January 2
• Radio campaign on WARM 106.9 FM, KRWM
• TV campaign on KING TV, including weekend skating programming
• TV campaign on Comcast Cable (Lifetime,A&E, We, etc.)
• Online campaign continues on SeattleTimes.com
• Display Ad at Spirit1053.com
Week of January 9
• Radio campaign on WARM 106.9 FM, KRWM
• Promo giveaways on Spirit 105.3 FM, gam, 1pm &4pm daily.
• TV campaign on KING TV, including weekend skating programming
• TV campaign on Comcast Cable (Lifetime,A&E,We, etc.)
• Display Ad at Spirit1053.com
• Top Banner in Seattle Mag Must List e-newsletter(728 x 90 pixels tall, 1/12)
• Kimmie Meissner, live KING TV Morning Show, with Christie Johnson & Cascade Valley Skating
Club,January 12
• Kimmie Meissner appearance on New Day NW on KING TV,January 12
• Live Chat on SeattleTimes.com with Kimmie Meissner,January 12
• Appearance at Valley Medical Center's Children's Therapy Unit with Kimmie Meissner
• Media Day at ShoWare Center featuring Kimmie Meissner at ShoWare Center,January 13
• KOMO 4 News Appearance,January 13
• Kimmie Meissner Appearance at "Let's Play" in downtown Tacoma,WA, and Westfield
Southcenter Mall,January 14
• Kimmie Meissner appearance at T-Birds/Portland hockey game at ShoWare Center
Week of January 16
• Radio schedule on Spirit 105.3 FM, KCMS
• TV ads on KING TV
• Display Ad at Spirit1053.com
• Top Banner in Seattle Mag Must List e-newsletter(728 x 90 pixels tall, 1/19)
Y Posters&flyers displayed at Ben Bridge Jewelers locations throughout Western Washington
3
Week of January 23
• TV ads on running on KING TV
• KING 5's Evening Magazine live segment with Kurt Browning&skaters rehearsing, and re-
broadcast of an interview with Kenny G from 1994.
• Appearance at Valley Medical Center The Joint Center
Geographic Analysis of Pandora Unforgettable Moments of Love On Ice:
South King County 32.17%
Kent 22.61%
Tacoma/ Pierce County 16.08%
Eastside 9.08%
Seattle 8.76%
Olympic Peninsula/Kitsap County 4.14%
Snohomish County 2.39%
North King County 2.23%
Thurston County&Southern WA 2.23%
Eastern WA 0.16%
Oregon/ Idaho 0.16%
Other US 0.00%
Northern WA 0.00%
Canada 0.00%
Other International 0.00%
Other Impacts:
• At least 250 room nights can be attributed to the show's performers, producers,TV production
and other support staff.
• Post-event party hosted by Pandora at Red's Wine Bar,January 26
4