Loading...
The URL can be used to link to this page
Your browser does not support the video tag.
Home
My WebLink
About
ECD14-055 - Original - ArnettMudrow & Associates - Marketing & Branding Consultant Services - 02/18/2014
F � I �< Records r eel , Ut v ® T ag s W R9NINGTOX F�k}�`+ Document , y"A .• t ; CONTRACT COVER SHEET This is to be completed by the Contract Manager prior to submission to City Clerks Office. All portions are to be completed, if you have questions, please contact City Clerks Office. Vendor Name: ArnettMuldrow S, Associates Vendor Number: JD Edwards Number Contract Number: Ja cl'')--` 1 OGS This is assigned by Deputy City Clerk Description: 2014 Consultant Service Agreement Detail: Marketing/Branding work to be done approved through Lodaina Tax Advisory Committee Project Name: Branding/Marketinq Contract Effective Date: 1 1 2014 Termination Date: 12/31/2014 Contract Renewal Notice (Days): Number of days required notice for termination or renewal or amendment Contract Manager: Ben Wolters Department: ECD / Lodgina Tax Abstract: S:Public\RecordsManagement\Forms\ContractCover\ADCL7832 07/02 DENT CONSULTANT SERVICES AGRE T between the City of (Cent and ArnettMuldrow & Associates THIS AGREEMENT is made between the City of Kent, a Washington municipal corporation (hereinafter the "City"), and ArnettMuldrow & Associates organized under the laws of the State of South Carolina, located and doing business at PO Box 4151, Greenville, SC 29608, (864) 233-0950 (hereinafter the "Consultant"). I. DESCRIPTION OF WORK. Consultant shall perform the following services for the City in accordance with the following described plans and/or specifications: Attached and incorporated as Exhibit A Consultant further represents that the services furnished under this Agreement will be performed in accordance with generally accepted professional practices within the Puget Sound region in effect at the time those services are performed. II. TIME OF COMPLETION. The parties agree that work will begin on the tasks described in Section I above immediately upon the effective date of this Agreement. Consultant shall complete the work described in Section I by December 31, 2014. III. COMPENSATION. A. The City shall pay the Consultant, based on time and materials, an amount not to exceed $20,000.00, for the services described in this Agreement. This is the maximum amount to be paid under this Agreement for the work described in Section I above, and shall not be exceeded without the prior written authorization of the City in the form of a negotiated and executed amendment to this agreement. The Consultant agrees that the hourly or flat rate charged by it for its services contracted for herein shall remain locked at the negotiated rate(s) for a period of one (1) year from the effective date of this Agreement. The Consultant's billing rates shall be as delineated in Exhibit A. B. The Consultant shall submit monthly payment invoices to the City for work performed, and a final bill upon completion of all services described in this Agreement. The City shall provide payment within forty-five (45) days of receipt of CONSULTANT SERVICES AGREEMENT - 1 (Over$10,000) an invoice. If the City objects to all or any portion of an invoice, it shall notify the Consultant and reserves the option to only pay that portion of the invoice not in dispute. In that event, the parties will immediately make every effort to settle the disputed portion. IV. INDEPENDENT CONTRACTOR. The parties intend that an Independent Contractor-Employer Relationship will be created by this Agreement. By their execution of this Agreement, and in accordance with Ch. 51.08 RCW, the parties make the following representations: A. The Consultant has the ability to control and direct the performance and details of its work, the City being interested only in the results obtained under this Agreement. B. The Consultant maintains and pays for its own place of business from which Consultant's services under this Agreement will be performed. C. The Consultant has an established and independent business that is eligible for a business deduction for federal income tax purposes that existed before the City retained Consultant's services, or the Consultant is engaged in an independently established trade, occupation, profession, or business of the same nature as that involved under this Agreement. D. The Consultant is responsible for filing as they become due all necessary tax documents with appropriate federal and state agencies, including the Internal Revenue Service and the state Department of Revenue. E. The Consultant has registered its business and established an account with the state Department of Revenue and other state agencies as may be required by Consultant's business, and has obtained a Unified Business Identifier (UBI) number from the State of Washington. F. The Consultant maintains a set of books dedicated to the expenses and earnings of its business. V. TERMINATION. Either party may terminate this Agreement, with or without cause, upon providing the other party thirty (30) days written notice at its address set forth on the signature block of this Agreement. After termination, the City may take possession of all records and data within the Consultant's possession pertaining to this project, which may be used by the City without restriction. If the City's use of Consultant's records or data is not related to this project, it shall be without liability or legal exposure to the Consultant. VI. DISCRIMINATION. In the hiring of employees for the performance of work under this Agreement or any subcontract, the Consultant, its subcontractors, or any person acting on behalf of the Consultant or subcontractor shall not, by reason of race, religion, color, sex, age, sexual orientation, national origin, or the presence of any sensory, mental, or physical disability, discriminate against any person who is qualified and available to perform the work to which the employment relates. Consultant shall execute the attached City of Kent Equal Employment Opportunity Policy Declaration, Comply with City Administrative Policy 1.2, and upon completion of the contract work, file the attached Compliance Statement. CONSULTANT SERVICES AGREEMENT - 2 (Over$10,000) VII. INDEMNIFICATION. Consultant shall defend, indemnify and hold the City, its officers, officials, employees, agents and volunteers harmless from any and all claims, injuries, damages, losses or suits, including all legal costs and attorney fees, arising out of or in connection with the Consultant's performance of this Agreement, except for that portion of the injuries and damages caused by the City's negligence. The City's inspection or acceptance of any of Consultant's work when completed shall not be grounds to avoid any of these covenants of indemnification. Should a court of competent jurisdiction determine that this Agreement is subject to RCW 4.24.115, then, in the event of liability for damages arising out of bodily injury to persons or damages to property caused by or resulting from the concurrent negligence of the Consultant and the City, its officers, officials, employees, agents and volunteers, the Consultant's liability hereunder shall be only to the extent of the Consultant's negligence. IT IS FURTHER SPECIFICALLY AND EXPRESSLY UNDERSTOOD THAT THE INDEMNIFICATION PROVIDED HEREIN CONSTITUTES THE CONSULTANT'S WAIVER OF IMMUNITY UNDER INDUSTRIAL INSURANCE, TITLE 51 RCW, SOLELY FOR THE PURPOSES OF THIS INDEMNIFICATION. THE PARTIES FURTHER ACKNOWLEDGE THAT THEY HAVE MUTUALLY NEGOTIATED THIS WAIVER. In the event Consultant refuses tender of defense in any suit or any claim, if that tender was made pursuant to this indemnification clause, and if that refusal is subsequently determined by a court having jurisdiction (or other agreed tribunal) to have been a wrongful refusal on the Consultant's part, then Consultant shall pay all the City's costs for defense, including all reasonable expert witness fees and reasonable attorneys' fees, plus the City's legal costs and fees incurred because there was a wrongful refusal on the Consultant's part. The provisions of this section shall survive the expiration or termination of this Agreement. VIII. INSURANCE. The Consultant shall procure and maintain for the duration of the Agreement, insurance of the types and in the amounts described in Exhibit B attached and incorporated by this reference. IX. EXCHANGE OF INFORMATION. The City will provide its best efforts to provide reasonable accuracy of any information supplied by it to Consultant for the purpose of completion of the work under this Agreement. X. OWNERSHIP AND USE OF RECORDS AND DOCUMENTS. Original documents, drawings, designs, reports, or any other records developed or created under this Agreement shall belong to and become the property of the City. All records submitted by the City to the Consultant will be safeguarded by the Consultant. Consultant shall make such data, documents, and files available to the City upon the City's request. The City's use or reuse of any of the documents, data and files created by Consultant for this project by anyone other than Consultant on any other project shall be without liability or legal exposure to Consultant. XI. CITY'S RIGHT OF INSPECTION. Even though Consultant is an independent contractor with the authority to control and direct the performance and details of the work authorized under this Agreement, the work must meet the approval of the City and shall be subject to the City's general right of inspection to secure satisfactory completion. CONSULTANT SERVICES AGREEMENT - 3 (Over$10,000) XII. WORK PERFORMED AT CONSULTANT'S RISK. Consultant shall take all necessary precautions and shall be responsible for the safety of its employees, agents, and subcontractors in the performance of the contract work and shall utilize all protection necessary for that purpose. All work shall be done at Consultant's own risk, and Consultant shall be responsible for any loss of or damage to materials, tools, or other articles used or held for use in connection with the work. XIII. MISCELLANEOUS PROVISIONS. A. Recyclable Materials. Pursuant to Chapter 3.80 of the Kent City Code, the City requires its contractors and consultants to use recycled and recyclable products whenever practicable. A price preference may be available for any designated recycled product. B. Non-Waiver of Breach. The failure of the City to insist upon strict performance of any of the covenants and agreements contained in this Agreement, or to exercise any option conferred by this Agreement in one or more instances shall not be construed to be a waiver or relinquishment of those covenants, agreements or options, and the same shall be and remain in full force and effect. C. Resolution of Disputes and Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Washington. If the parties are unable to settle any dispute, difference or claim arising from the parties' performance of this Agreement, the exclusive means of resolving that dispute, difference or claim, shall only be by filing suit exclusively under the venue, rules and jurisdiction of the King County Superior Court, King County, Washington, unless the parties agree in writing to an alternative dispute resolution process. In any claim or lawsuit for damages arising from the parties' performance of this Agreement, each party shall pay all its legal costs and attorney's fees incurred in defending or bringing such claim or lawsuit, including all appeals, in addition to any other recovery or award provided by law; provided, however, nothing in this paragraph shall be construed to limit the City's right to indemnification under Section VII of this Agreement. D. Written Notice. All communications regarding this Agreement shall be sent to the parties at the addresses listed on the signature page of the Agreement, unless notified to the contrary. Any written notice hereunder shall become effective three (3) business days after the date of mailing by registered or certified mail, and shall be deemed sufficiently given if sent to the addressee at the address stated in this Agreement or such other address as may be hereafter specified in writing. E. Assignment. Any assignment of this Agreement by either party without the written consent of the non-assigning party shall be void. If the non-assigning party gives its consent to any assignment, the terms of this Agreement shall continue in full force and effect and no further assignment shall be made without additional written consent. F. Modification. No waiver, alteration, or modification of any of the provisions of this Agreement shall be binding unless in writing and signed by a duly authorized representative of the City and Consultant. G. Entire Agreement. The written provisions and terms of this Agreement, together with any Exhibits attached hereto, shall supersede all prior verbal statements of any officer or other representative of the City, and such statements shall not be effective or be construed as entering into or forming a part of or altering in any manner this Agreement. All of the above documents are hereby made a part of this Agreement. However, should any language in any of CONSULTANT SERVICES AGREEMENT - 4 (Over$10,000) the Exhibits to this Agreement conflict with any language contained in this Agreement, the terms of this Agreement shall prevail. H. Compliance with Laws. The Consultant agrees to comply with all federal, state, and municipal laws, rules, and regulations that are now effective or in the future become applicable to Consultant's business, equipment, and personnel engaged in operations covered by this Agreement or accruing out of the performance of those operations. I. Counterparts. This Agreement may be executed in any number of counterparts, each of which shall constitute an original, and all of which will together constitute this one Agreement. IN WITNESS, the parties below execute this Agreement, which shall become effective on the last date entered below. CONSULTANT: CITY OF KENT: - (signature) I (signature) Print Name: Print Njarne:,/Suzette Cooke Its P(f't"3 Its ' Mayor p (title) fl DATE: It {'°t1 DATE: i NOTICES TO BE SENT TO: NOTICES TO BE SENT TO: CONSULTANT: CITY OF KENT: Tripp Muldrow Ben Wolters, Economic & Community ArnettMuldrow & Associates Development Director PO Box 4151 City of Kent Greenville, SC 29608 220 Fourth Avenue South Kent, WA 98032 (864) 233-0950 (telephone) (864) 233-0840 (facsimile) (253) 856-5703 (telephone) (253) 856-6454 (facsimile) APPROVED AS TO FORM: t; t A 1 Kent Law Department T. CONSULTANT SERVICES AGREEMENT - 5 (Over$10,000) DECLARATION CITY OF KENT EQUAL EMPLOYMENT OPPORTUNITY POLICY The City of Kent is committed to conform to Federal and State laws regarding equal opportunity. As such all contractors, subcontractors and suppliers who perform work with relation to this Agreement shall comply with the regulations of the City's equal employment opportunity policies. The following questions specifically identify the requirements the City deems necessary for any contractor, subcontractor or supplier on this specific Agreement to adhere to. An affirmative response is required on all of the following questions for this Agreement to be valid and binding. If any contractor, subcontractor or supplier willfully misrepresents themselves with regard to the directives outlines, it will be considered a breach of contract and it will be at the City's sole determination regarding suspension or termination for all or part of the Agreement; The questions are as follows: 1. I have read the attached City of Kent administrative policy number 1.2. 2. During the time of this Agreement I will not discriminate in employment on the basis of sex, race, color, national origin, age, or the presence of all sensory, mental or physical disability. 3. During the time of this Agreement the prime contractor will provide a written statement to all new employees and subcontractors indicating commitment as an equal opportunity employer. 4. During the time of the Agreement I, the prime contractor, will actively consider hiring and promotion of women and minorities. 5. Before acceptance of this Agreement, an adherence statement will be signed by me, the Prime Contractor, that the Prime Contractor complied with the requirements as set forth above. By signing below, I agree to fulfill the five requirements referenced above. By: f: yy , .qq For: J,r �,✓ ;" t f ���t`J�It��°;.+ j.,. 'p ! r4`t Aa'`r,.� ,7ry Title: i Date: EEO COMPLIANCE DOCUMENTS - 1 CITY OF !CENT ADMINISTRATIVE POLICY NUMBER: 1.2 EFFECTIVE DATE: January 1, 1998 SUBJECT: MINORITY AND WOMEN SUPERSEDES: April 1, 1996 CONTRACTORS APPROVED BY Jim White, Mayor POLICY: Equal employment opportunity requirements for the City of Kent will conform to federal and state laws. All contractors, subcontractors, consultants and suppliers of the City must guarantee equal employment opportunity within their organization and, if holding Agreements with the City amounting to $10,000 or more within any given year, must take the following affirmative steps: 1. Provide a written statement to all new employees and subcontractors indicating commitment as an equal opportunity employer. 2. Actively consider for promotion and advancement available minorities and women. Any contractor, subcontractor, consultant or supplier who willfully disregards the City's nondiscrimination and equal opportunity requirements shall be considered in breach of contract and subject to suspension or termination for all or part of the Agreement. Contract Compliance Officers will be appointed by the Directors of Planning, Parks, and Public Works Departments to assume the following duties for their respective departments. 1. Ensuring that contractors, subcontractors, consultants, and suppliers subject to these regulations are familiar with the regulations and the City's equal employment opportunity policy. 2. Monitoring to assure adherence to federal, state and local laws, policies and guidelines. EEO COMPLIANCE DOCUMENTS - 2 CITY OF KENT EQUAL EMPLOYMENT OPPORTUNITY COMPLIANCE STATEMENT This form shall be filled out AFTER COMPLETION of this project by the Contractor awarded the Agreement. I, the undersigned, a duly represented agent of Company, hereby acknowledge and declare that the before-mentioned company was the prime contractor for the Agreement known as that was entered into on the (date), between the firm I represent and the City of Kent. I declare that I complied fully with all of the requirements and obligations as outlined in the City of Kent Administrative Policy 1.2 and the Declaration City of Kent Equal Employment Opportunity Policy that was part of the before-mentioned Agreement. By: For: Title: Date: EEO COMPLIANCE DOCUMENTS - 3 ETT & A S S O C I A T E S CITY PLANNING ECONOMIC DEVELOPMENT COMMUNITY BRANDING s..-,. HISTORIC PRESERVATION SCOPE OF WORK FOR A COMMUNITY IMAG"RANDING PLAN AND IMPLEMENTATION STRATEGY FOR KENT, WASHINGTON DRAFT Task One: Information Gathering and Background Review We will work closely with the Kent Lodging Tax Advisory Committee and its partners to gather all relevant material related to the community's marketing and image including but not limited to: city histories; promotional publications that involve the downtown, the city, and its attractions; event information including annual festivals; economic development and tourism publications; website and social media information, and any other related information. We are also interested in gathering information about the deployment of the Made in Kent effort, ShoWare Center, downtown, and other major initiatives. We will also examine any market research completed for Kent looking at opportunities to better promote the community's key assets, retain existing customers and businesses, and recruit customers and businesses that will complement existing uses. Our extensive background in market research will greatly aid in this effort. The goal of this task is twofold: first to identify key characteristics and themes that may be used to brand and market Kent and second delve into the target markets for the district to better understand how the identity might be deployed. Task Two: Branding Resource Visit (Visit One) Modeled after a community planning charrette, the Community Image Resource Visit is designed to immerse the project team in the comrmnity in a rapid way in order to produce a branding program quickly and efficiently. We have conducted these resource visits in over 300 hundred communities that have gone on to implement the branding in creative ways. The resource visit will involve a three day process, as described below. Day One and Part of Day Tn o: Gathering Input and Community Tour The first day will concentrate on a series of roundtable meetings with image-setting groups as selected by the Client. These will likely include: • The Kent Lodging Tax Advisory Committee; • The Kent Downtown Partnership; • The Kent Chamber of Commerce; • City Staff from Kent with a particular focus on Economic Development and other staff involved in marketing; • Regional economic development professionals; • Key destination, attraction, and quality-of-life representatives; PO BOX 4151 GREENVILLE, SC 29608 PHONE 864.233.0950 WhW.ARNETTMULDROW.COM FAX 864.233.0840 ARNETT-' _ w = & ASS O C I AT ES CITY PLANNING ECONOMIC DEVELOPMENT COMIAUNITY BRANDING HISTORIC PRESERVATION • Youth representatives; • Business owners; • Other stakeholders as selected by the Client; and • A facilitated public input session. The input sessions will be facilitated group sessions that will concentrate on the brand image of Kent as a whole and its marketing initiatives for economic development, tourism, and key attractions. We will work closely with Kent Lodging Tax Advisory Committee to determine how to organize the sessions for broad based input. We will also conduct a detailed tour and reconnaissance of both downtown Kent and the entire community. During the community tour, we will conduct a professional photo shoot of key area assets, including places and people. We will edit these photographs and include them as a photo library as part of our final deliverables. Many of our clients have found these photographs to be a helpful resource in their future marketing initiatives. Day Two, Afternoon: Progress Report By the end of the second day, we will have worked with the public and community stakeholders to develop some preliminary concepts, so that the third day can focus on brand refinement as well as continued production of marketing concepts and brand extension. At the middle of the second day we will have a small roundtable meeting with the Kent Lodging Tax Advisory Committee to review the progress on the brand's development (you all might consider a small steering committee). Day Two Evening and Day Three: Brand Development During the course of the workshop, we will focus not only on developing the brand identity itself that will include such things as logos, themes, typefaces, colors, sample print pieces, and partnership efforts. We will also develop many of the creative marketing concepts and brand extension components that focus on Kent as a whole and then possibly extending in a modular format to key districts like downtown, partner organizations, initiatives, attractions, and events. These pieces would include event logos, imagery, digital media, web page concepts, allied agency logos (if desired by those partners), and a host of other creative uses as determined by the client. We like to leave this component open-ended as the roundtable input sessions will help us frame these creative recommendations. We are also very respectful of initiatives already underway. PO BOX 4151 GREENVILLE, SC 29608 PHONE 864.233,0950 VMMI.ARNET-FIVIULDROW.COM FAX 864.233,0840 ARNETT - _f & ASS O C I ATE S CITY PLANNING ECONOMIC DEVELOPMENT COMMUNITY BRANDING HISTORIC PRESERVATION Day Three, Midday Afternoon: Brand Presentation Arnett Muldrow will present all of the concepts in an exciting "brand reveal" presentation to the client at the end of the resource team visit on the third day (these meetings can be as open ended as you desire, we prefer to invite anyone interested to attend as the stakeholders get to value seeing their input put into concepts within days of their initial input). We believe that this presentation is a critical element in the branding process because while we will develop the brand, it will belong not only to the Kent Lodging Tax Advisory Committee but to the partner organizations and the community itself. The presentation will provide the Kent Lodging Tax Advisory Committee and community with a solid direction for the brand and we will garner feedback for further refinement to come after the workshop. As mentioned before, the resource visit deliverables will vary by community but will typically include a variety of components that may include logo designs, typefaces, color palettes, and taglines. We will also develop a compelling brand statement that can be used as a script in marketing the communities. In addition, the team will develop a host of creative collateral material. Our presentations have included letterhead designs, email headers, business cards, banners, brochure templates, mock advertisements, event posters, billboards, shopping bags, hats, tee shirts, house flags, sculptures, gateway signs, recognition programs, community pride campaigns, and many others. We typically produce between fifteen and twenty unique applications/extensions of the core brand for the Client. Task Three: Brand Refinement The presentation at the end of the work session represents a draft version of the brand identity. From time to time, clients wish to make refinements to the identity system and have us complete additional collateral and supporting material. We will provide Kent Lodging Tax Advisory Committee a worksheet to provide us a written list of modifications and additions to the brand system. We will coordinate these revisions within three weeks of receiving that worksheet and communicate them via email and conference call for final sign off and review. Task Four: Final Branding and Marketing Report Witbin six weeks of the final "sign off' in Task Three, we will deliver the final products for the branding effort. This will include a resource package with all graphics produced in the work session for the Client and its partners (the resource package will include the designs in a variety of file formats for use by different vendors), a style guide for their proper usage, a photo library, and the final PowerPoint presentation. We will also allocate six hours of in-house support services to the Client in our offices that may include design refinement, printer support, and additional marketing applications. The Client may determine how to best use this support service. PO BOX 4151 GREENVILLE, SC 29608 PHONE 864.233.0960 VNMI.ARNETTMULDROW.COM FAX 864.233.0840 ARNETT & A S S O C I A T E S CITY PLANNING -----....._.--------- ----- FCONOIAIC DEVELOPMENT COMMUNITY BRANDING HISTORIC PRESERVATION • This report will detail key marketing strategies as well as recommendations for specific projects, budgets and funding mechanisms, and partnerships required. The goal of the marketing strategies would be to retain and recruit customers to Kent and also retain and attract businesses. The marketing report will also include measurement techniques to evaluate the success of the branding process as it launches. • The final deliverable will be a DRAFT "strategy board" that details the overall goals of the project, each recommended task, timetables for brand implementation, and responsible parties. This one page document is a highly effective implementation tool that can serve as the roadmap for the brands' launch and implementation. Arnett Muldrow will also release all copyrights for the use of our designs to the Kent Lodging Tax Advisory Committee. This is a very important consideration for the communities as designs can then be modified and used as the client sees fit using local vendors, designers, and resources. Task Five: Implementation Workshop (Visit Two) Arnett Muldrow will return to Kent to work with the Lodging Tax Advisory Committee as well is its partner organizations on an implementation strategy. This visit will involve individual meetings with partner organizations and an implementation summit that will allow us to complete the "strategy board" outlined in Task Four above. PO BOX 4151 GREENVILI_E, SC 29608 PHONE 864.233,0950 1,AMWARNEFT MULDROW.COM FAX 864.233.0840 ARNETT ' & AS S O C I AT ES CITY PLANNING ECONOMIC DEVELOPMENT COMMUNITY BRANDING HISTORIC PRESERVATION SCOPE SCHEDULE AND FEES In total, the process will take three months including refinement and follow-up. The combined lump sum fee for the branding resource visits and all deliverables would be $14,700 plus expenses billed at cost for one two person visit for three and a half days and a one person visit for one and a half days. Expenses are not to exceed $3,600: PROJECT DELIVERABLES 1. Logo and tagline designs for the Kent Lodging Tax Advisory Committee and its partners. 2. Logo designs for districts, events, partners organizations; and other amenities as desired by the Client. 3. Custom banner designs applicable to the Client and other initiative partners if desired. 4. Print collateral designs (letterhead, business cards, report covers and divider pages, brochures, etc.). 5. Web page and digital media design concepts (if not already developed) 6. Ad templates and concepts for organizational and partner use. 7. Other collateral pieces as desired by the Client (we like to keep this open ended so that any custom products you need can be developed we have done designs for virtually everything from t-shirts and mugs to sculptural pieces during the workshop). 8. All related photography on digital flash drive. 9. Resource package with all deliverables in a variety of digital file formats. 10. Style guide for brand implementation. 11. Brand presentation on PowerPoint. 12. Copyright release granting ownership of all designs to the Client. PO BOX 4151 GREENVILLE, SC 29608 PHONE 864 233.0950 Vv%,VW.ARNEiTMULDR OW.C0[V1 FAX 864.233.0840 ARNETT & ASSOCIATES CITY PLANNING ---------._____.__ ECONOMIC DEVELOPMENT COMMUNITY BRANDING HISTORIC PRESERVATION At Arnett Muldrow &Associates,we are committed to making better communities. Based in Greenville, South Carolina, Arnett Muldrow & Associates was created it 2002 to help communities that want to rebuild their aging downtown, reinvigorate their urban neighborhoods, and create economic development opportunities. Our team of professionals has worked in communities large and small from St.Albans,VT to Hollister, CA. We are a five-person firm that focuses on client service in the following key areas: Town Planning • Downtown master plans • Special district and neighborhood master plans • Commercial corridor plans and redevelopment guidelines Economic Development • Retail market assessment for downtowns, commercial districts and sites • Community partnership development for revitalization and economic development • Economic and community development strategies and financing plans • Tax Increment District Redevelopment Plans Community Branding • Community and downtown image packages including logos and taglines • Marketing plans including collateral material and web pages • Wayfinding and environmental sign concepts Historic Preservation • Historic preservation planning • Creation of local and National Register historic districts • Design guideline documents and overlay districts OUR PROCESS We work very closely with our clients to define the planning issues for their communities. Whether our solutions focus on an economic development strategy, retail market research, urban design, or historic preservation—we craft a custom process for each community built around three strategies: Commitment to Stakeholder Involvement — Without the involvement of key stakeholders including the public, a project is destined for the dusty shelf. Our public process depends on listening to our clients and we're not afraid to use creative methods to hear what they have to say. Economic Solutions—Any plan can offer a vision for the future of a community. At Arnett Muldrow & Associates, we back the vision with thorough and thoughtful research into the economics that lead to implementation- Our research typically includes detailed retail market assessment and demographic analysis followed by real marketing solutions because getting the word out can be as important as crafting the plan. Plans that Get Implemented—All of our planning efforts include detailed implementation strategics and action plans that detail the who, what, how, and when for every plan recommendation. PO BOX 4151 GREENVILLE, SC 29608 PHONE 864.233.0950 WWW ARNETTMULDROW.COM FAX 864.233,0840 I TT ` VV & ASS O C I A T E S CITY PLANNING ECONOMIC DEVELOPMENT COMMUNITY BRANDING HISTORIC PRESERVATION Community Branding and Marketing Expertise Arnett Muldrow has emerged as one of the nation's leaders specializing in branding for communities in the context of creating economic vitality. Unlike a typical advertising or marketing agency, we are a planning firm that understands the complexities of community issues. Our branding and marketing efforts combine the sensitivity of planning with the expertise of a professional graphic artist and marketing specialist. Our experience speaks for itself: • Speakers at the National Main Street Conference on Community Branding in 2005 Albuquerque, 2007 Seattle, 2009 Chicago. We have conducted six sessions at the national level on community branding. • Speakers at the North Carolina, South Carolina, Virginia, Illinois, Wisconsin, and Destination Downtown Conferences (MS, LA, and AR) on community branding. • The Virginia Main Street Program selected Arnett Muldrow & Associates to teach the Main Street 101 course on community marketing and branding. • Mississippi has selected Arnett Muldrow to conduct Main Street manager training on community branding at its annual managers meeting. • The Downtown Promotion Reporter, a national trade publication on marketing downtowns, named Ben Muldrow a "branding guru" in a 2004 article and completed a follow up article in 2011. • Arnett Muldrow branding initiatives were featured on ABC Nightly News in 2011 (Arkansas Delta Made program) and Good Morning America. (Atchafalaya National Heritage Area). • 'The Virginia Main Street Monitor published an article written by Tripp Muldrow concerning the importance of place recognition as conveyed through consistent messages and branding materials. • To date we have completed market assessments, branding and marketing plans for over 300 communities in twenty-nine states: AL, AR, CA, CT, DE, FL, GA, IL, IN, IA, KY, LA, ME, MD, MT, MN,MS, MO,NC, 011, OR,PA, SC,VT, VA, WA, Wl, WV, & WY. Much of our work is for small to medium size communities without large budgets for marketing and branding. We recognize the limitations that this places on implementation and prepare creative solutions to deal with these issues. We know the "tricks of the trade" to develop affordable but highly effective products. We are committed to producing quality. In addition, we have a proven track record of follow through with variety of implementation options. Some of our recommendations have gone on to become decals for official vehicles, embroidered patches for uniforms, billboards, ads, signs, and even blanket throws. Our clients have included Main Street Programs, Towns and Cities, Chambers of Commerce, Economic Development Agencies, and Convention and Visitors Bureaus. PO BOX 4151 GREENVILLE, SC 29608 PHONE 864.233.0950 WWW.ARNETTMULDR01itl.COM FAX 864.233,0840 ARNETT. .,, _ & ASS Q C I A T E S CITY PL ANNING _..._.._ ECONOMIC DEVELOPMENT COMMUNITY BRANDING HISTORIC PRESERVATION Firm Personnel. Arnett Muldrow is a six person firm comprised of Aaron Arnett who specializes in historic preservation, neighborhood planning, and tax increment financing; Tripp Muldrow who specializes in market assessment and marketing plans; Ben Muldrow who specializes in brand design and brand development; and Tee Coker who provides guidance on wayfinding and signage programs, and Hannah Nichols who focuses on brand refinement and implementation. For Kent, Tripp Muldrow will be the sole point of contact for the project. This turnkey approach allows us to be ']can and mean" in our budgeting for these projects saving communities money while providing exceptional one-on-one service. Ben Muldrow will assist Ken with the project and will be responsible for all creative. Related Experience and References We are proud to have been part of community market assessment, marketing, and branding programs for communities and regions across the United States. We are passionate about what we do and share that passion with the communities in which we work. We encourage you to visit www.arnettmuldrow.com to explore our references and case studies. PO BOX 4151 GREENVILLE, SC 29608 PHONE 864.233.0950 k W.N.ARNE7TMULDROW.COM FAX 864.233,0840 EXHIBIT INSURANCE REQUIREMENTS FOR CONSULTANT SERVICES AGREEMENTS Insurance The Consultant shall procure and maintain for the duration of the Agreement, insurance against claims for injuries to persons or damage to property which may arise from or in connection with the performance of the work hereunder by the Consultant, their agents, representatives, employees or subcontractors. A. Minimum Scope of Insurance Consultant shall obtain insurance of the types described below: 1. Automobile Liability insurance covering all owned, non- owned, hired and leased vehicles. Coverage shall be written on Insurance Services Office (ISO) form CA 00 01 or a substitute form providing equivalent liability coverage. If necessary, the policy shall be endorsed to provide contractual liability coverage. Commercial General Liability insurance shall be written on ISO occurrence form CG 00 01. The City shall be named as an Additional Insured under the Consultant's Commercial General Liability insurance policy with respect to the work performed for the City using ISO additional insured endorsement CG 20 10 11 85 or a substitute endorsement providing equivalent coverage. 2. Workers' Compensation coverage as required by the Industrial Insurance laws of the State of Washington. B. Minimum Amounts of Insurance Consultant shall maintain the following insurance limits: 1. Automobile Liability insurance with a minimum combined single limit for bodily injury and property damage of $1,000,000 per accident. 2. Commercial General Liability insurance shall be written with limits no less than $1,000,000 each occurrence, $2,000,000 general aggregate. EXHIBIT B (Continued) C. Other Insurance Provisions The insurance policies are to contain, or be endorsed to contain, the following provisions for Automobile Liability and Commercial General Liability insurance: 1. The Consultant's insurance coverage shall be primary insurance as respect the City. Any Insurance, self-insurance, or insurance pool coverage maintained by the City shall be excess of the Consultant's insurance and shall not contribute with it. 2. The Consultant's insurance shall be endorsed to state that coverage shall not be cancelled by either party, except after thirty (30) days prior written notice by certified mail, return receipt requested, has been given to the City. 3. The City of Kent shall be named as an additional insured on all policies (except Professional Liability) as respects work performed by or on behalf of the Consultant and a copy of the endorsement naming the City as additional insured shall be attached to the Certificate of Insurance. The City reserves the right to receive a certified copy of all required insurance policies. The Consultant's Commercial General Liability insurance shall also contain a clause stating that coverage shall apply separately to each insured against whom claim is made or suit is brought, except with respects to the limits of the insurer's liability. D. Acceptability of Insurers Insurance is to be placed with insurers with a current A.M. Best rating of not less than A:VII. E. Verification of Coverage Consultant shall furnish the City with original certificates and a copy of the amendatory endorsements, including but not necessarily limited to the additional insured endorsement, evidencing the insurance requirements of the Consultant before commencement of the work. F. Subcontractors Consultant shall include all subcontractors as insureds under its policies or shall furnish separate certificates and endorsements for each subcontractor. All coverages for subcontractors shall be subject to all of the same insurance requirements as stated herein for the Consultant. AC & CERTIFICATE OF LIABILITY INSURANCE 12/17/2013 DATE(MMIDD �.✓ 13 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT Dimples Howell NAME: P KeenanSuggs, Inc PHDND (864)288-4950 F^� c: cec4>zee-BoIN zo 501 East McBee Avenue E-MAIL ADDRESS: INSURERS AFFORDING COVERAGE NAICN Greenville SC 29601 INSURERA:IrO — Hartford Casualt INSURED INSURERa?ro - Trumbull Insurance Co. Arnett Muldrow S Associates INSURERCAS en American Insurance PO BOX 4151 INSURER D: INSURER E Greenville SC 29609 1 INSURER F: COVERAGES CERTIFICATE NUMBERCL139417132 REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR ADDL SUBS POLICY EFF POLICY EXP LTR TYPE OF INSURANCE .Wa POLICY NUMBER MMIDDf MMfD YYYY1 LIMITS GENERAL LIABILITY EACH OCCURRENCE $ 2,000,000 COMMERCIAL GENERAL LIABILITY DAMAGE TO RENTED PREMISES Eaoccurmncel $ 300,000 A CLAIMS-MADE F—IOCCUR X 22SBAIP9617 /22/2013 /22/2014 MED RNA(Any one person) $ 10,000 PERSONAL&ADV INJURY S 2,000,000 GENERAL AGGREGATE S 4,000,000 GEN'L AGGREGATE LIMIT APPLIES PER: PRODUCTS-COVPCPAGG 5 4,000,0DO X POLICY PArT RO LOC S AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT Ea accident $ 2,000,000 A ANY AUTO BODILY INJURY(Per person) $ ALL OWNED SCHEDULED 2SBU F961] /22/2013 /22/2014 BODILY INJURY(Per accitlenl) $ AUTOS AUTOS I HIRED AUTOS X NON-OWNED PROPERTY DAMAGE $ AU OS (Per.cidenf Hired@arrowetl $ X UMBRELLA LIAR OCCUR EACH OCCURRENCE $ 11000,000 A EXCESS LIAB CLAIMS-MADE AGGREGATE $ 11000,000 DED RELENT ION$ 2SBAIF9617 /22/2013 /22/2014 $ g WORKERS COMPENSATION WC STATU- OTH- AND EMPLOYERS'LIABILITY YIN ANY PROPRIETORIPARTNERIEXECUNIE E.L.EACH ACCIDENT $ 500 000 OFFICEWMEMB`ER EXCLUDED' ❑ NIA (Mandatory in NH) 2MCC16529 /2/2013 /2/2014 EL DISEASE-EA EMPLOYE S 500,000 If yes,describe under DESCRIP-DON OF OPERATIONS below EL DISEASE-POLICY LIMIT 5 500,000 C Professional Liability LB7139713 /2/2013 /2/2014 $1000,ox Damages 51 OOo,0D)Claims Expenses DESCRIPTION OF OPERATIONS LOCATIONS/VEHICLES (Attach ACORD 101,Additlonal Remarks SChedole,IT more space is required) CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN City of Kent ACCORDANCE WITH THE POLICY PROVISIONS. 220 Fourth Ave S Kent, WA 96032 AUTHORIZED REPRESENTATIVE Joey Sullivan/JHEAD y- ACORD 25(2010/05) ©1988-2010 ACORD CORPORATION. All rights reserved. I14Sn25 onl nn5r n1 The Ar.ORrl namn and Inns am rcnicfnrM marlcc nF Ar:nRn COMMENTS/REMARKS Ceti-icaLe holder is listed as additiona_ insured as their interest may appear in respect tc General Liatility per written contract. OFREMARK COPYRIGHT 2000, AMS SERVICES INC. REQUEST FOR MAYOR"'S SIGNATURE KENT' Ploac,(- Fill in All Applicable Boxes Roofing tniormalioni (Ai I REQUFSTS A411ST FIRST RFROliTED THROUCH THE I AWrjFPAR7X4FNT) Phone (Onginator): T, t J "A Date Sent: Dale Required: Reftfl-11 Signed Document to G CON TRACTTERMINATlON DXFEa DATE 01: COUNCIL APPROVAL:VENDOR NAME: "t ,- Brief Explanation of DOCLIMPnt: J V A� All Contracts Must Be Routed Through the Law Department (Th is,)i ej to be completed By the Lm,Department) Received: fi Y Approval of Lave Dept.: RECEIVED Law Dept. Comments: Date Forwarded to Mayor: ---CITY CLERK Shaded Areas to Be Completed by Administration Staff Received,, Recommendations & Comments: A Disposition: W ' ozo lit Qiy Date Returned: Pulliam, Julie From: Hills, Chris Sent: Friday, February 14, 2014 9:22 AM To: Pulliam,Julie Cc: Komoto, Kim Subject: RE: Insurance for Branding Julie, I've spoken with the Broker. She's submitting our request for the AI endorsement and will reply to both you and me when she gets it. This may take a day or 2, but I feel confident we will get it very soon. It is okay to move this contract forward.. You can work with Kim to add the endorsement to the contract once we receive it. Let me know if anyone has questions, Chris From: Pulliam,Julie Sent: Friday, February 14, 2014 8:25 AM To: Hills, Chris Subject: Insurance for Branding Chris, Will this do for insurance for our marketing/branding consultant. Our event is coming up and we need to get the contract signed Julie Pulliam, Assistant to the Director Administration I Economic &Community Development 400 West Gowe, Kent, WA 98032 Main 253-856-5454 1 Direct 253-856-5702 !pui is m-P kentwa.0ov. - CITY OF KENT,WASHINGTON KentWA.aov Facebook ° ._ _#_auT€bee PLEASE CONSIDER THE UIVIROMM ENT SUORE PMIIr%NG THIS E-MAXI. t Pulliam, Julie From: Claudia Urbina <CUrbina@keenansuggs.com> Sent: Friday, February 14, 2014 9:35 AM To: Hills, Chris Cc: Pulliam, Julie Subject: RE:Additional Insured Endorsement Chris, The additional insured endorsement has been requested to the carrier to specifically name City of Kent on the policy. As soon as I receive the endorsement I will forward your way. Thanks, Claudia Urbina, CISR, CPIA, CPIW, CRIS Commercial Account Manager Direct 864.678.5561 Telephone 864.288.4950 Fax 864.288.8020 Keenan5uggs Insurance. Risk Management, Employee Benefits, 501 East McBee I P.O. Box 2910(29602) Greenville, SC 29601 www.keenagsug scorn www.theksbigg.com <Check Our INFVW PIog!> GLOBAL INTERSURE PARTNER CONFIDENTIAL AND PRIVILEGED Unless otherwise indicated or obvious from the nature of the above communication,the information contained herein may contain confidential information or work product. The communication is intended for the use of the individual or entity named above. If the reader of this transmission is not the intended recipient,you are hereby notified that any dissemination,distribution or copying of this communication is strictly prohibited. If you have received this communication in error, please immediately notify us by return e-mail and destroy any copies,electronic, paper or otherwise,which you may have of this communication. From: Hills, Chris [mailto:CHills@kentwa.gov] Sent: Friday, February 14, 2014 12:19 PM To: Claudia Urbina Cc: Pulliam, Julie Subject: Additional Insured Endorsement Chris Hills, ARM-P, CRM, Risk Manager Risk Management Division I Human Resources Department 220 Fourth Avenue South, Kent, WA 98032 Phone 253-856-52851 Fax 253-856-6270 chills@kentwa.aov 1 CITY OF KENT, WASHINGTON KentWA.gov Facebook s YouTube VLl AS QMRSKOF RFHE ENVERPNMMT BEFORE FnYMTINr THIS F-MA,M 2 Lodging Tax Advisory Committee August 29, 2013 Start Time 4:00 pm Centennial Conference Room #402 Committee Members Present: Jamie Perry, David Kwok, Andrew Hutchison, Barbara Smith, John Casey, Blane Webber Others present: Ben Wolters, Julie Pulliam, and Ryan Hart Chair Jamie Perry called the meeting to order at 4:05 pm, Introductions were done. No minutes were approved New Business Vacant position left by Beth Sylves Ryan Hart represented Tim Higgins requested to be considered for the empty committee position. He has submitted his request in writing. Barbara Smith moved the committee recommend Tim Higgins be appointed to the vacant position left by Beth Sylves. John Casey seconded. Motion passes. Branding & Marketing debrief Ben Wolters updated the committee on the reviewing of 2 different proposals which were done by several members of the LTAC for a combination of marketing and branding of Kent in order to support tourism. We had Genesis by Mary Kae Repp and the other one was by Tripp Muldrow, ArnettMuldrow. Ben Wolters thoughts from a staff perspective are "both tried from their own set of straightens, show where do we go from here since we are starting from scratch". Genesis gave us the nuts and bolts basic things we could do to increase Kent's profile quickly for a relatively small amount of money, starting the set up for a more detailed marketing campaign down the road. Mary Kae went with Made in Kent, because she was introducing to that in a couple of interviews, she was suggesting it was one way to look at a brand for Kent. Mary Kae spoke to the same basic concepts that ArmettMuldrow and Associates did. It was basically creating a common presence. She focused on how to get up and running on marketing and increasing our presence quickly ArnettMuldrow &Associates presented to us a proposal of a process of how Kent, as a greater community can go through and create our own branding identify. They could move on and support a marketing campaign, but their focus is taking a community through a branding, marketing identity, and messaging exercise. Wolters impression was "we as a community would benefit from going through a process like this, we have been struggling as a community to find how we would create an inclusive effort to hopefully build consensus on how we would coordinate such an undertaking". Wolters did ask ArnettMuldrow in the presentation to give an example of some of their failures. ArnettMuldrow gave an example of a community that was told to do it, without being part of the process. In telling them what to do they found no success but in bringing everyone to the table to be part of the success, that is what makes it work. That is the success of this process, listening and hearing what the community thinks they are from those who live, work and have business there. Wolters staff recommendation; are we doing contracts with both, Genesis and ArnettMldrow. The process that ArnettMuldrow provides will take a little bit of time to set up, get folks rally around to participate and scheduled, but there is value and the work is necessary. In the mean time Wolters view is we have things we need to try and start do now on the ground to try and increase or profile and lay the ground work, which is primarily web base from looking at the Genesis proposal. Lodging Tax Advisory Committee 'Minutes of August 29, 2013 ' Page: 2 Barbara Smith stated that won't happen overnight either, Wolters felt it would happen pretty quickly, Wolters said he feel Mary Kae can make that happen pretty quickly, in a couple of months if not weeks. One thing we will learn is the extent of which ShoWare, KDP, the City, Chamber of Commerce is able to work with Mary Kae on doing some basic. But basically the measure of success is the extent in which Mary Kae can increase the rating of Kent websites in terms of how frequently they get connected in order to get the information. That was for approximately $10,000 to $12,000 even if that is not wildly successful we will learn a lot going through the exercise of the nuts and bolts. Mean while at the same time we set up for going . through the community exercise. There is a part of buy in that needs to happen with the organizations in the community. There is an opportunity from a Council perspective to draw some more members from the broader community that has an interest in this and make it a community event. Thinking about Kent as a community and how we want to represent Kent to the rest of the world and attracting different audiences. Barbara Smith stated she doesn't understand what the Chamber's goal is for tourism. She thought the goal was to make sure the business as a whole had a say in what was happening to them and for them, and being a collective voice, as well as a resource as a visitor center where they can contact someone and get information on Kent and what is happening. Smith is excited to sit down at the table and try to do something that complements each other. Perry questioned why spend the money to go out and do the marketing when we would redo it based on the brand 3 or 4. months later. Wolters senses it is more than just the brand. Maybe out of all this we don't use the Made in Kent. The reason I bring up the different audience, because we do have different audiences. For Economic Development there is a world of investors and business we are trying to communicate with, so the Made in Kent sort of work for us. We are thinking of shaping it as a common theme, but shape different messages around it. Do we continue to Wait? That is the question Wolters asked the Hoteliers, in the back of Wolters mind there is pressure, Seattle Southside presence is going away and how you have in your hotel business benefited from support from Seattle Southside. That is another question that we don't need to take time on today, I can do it through email. What additional services do you want me to try to seek to purchase from Seattle Southside going forward. Barbara Smith agrees this will confuse our discussion today if we try to make that decision on top of this. Smith feels we should leave Made in Kent there as an option, but leave it open to them (the consultants) coming up with their own thing. Perry said she feels there might be a more elegant way of branding Kent. When I look at the scope of work they show they have made logos designs for different events, partners, districts, Perry feels that if we hire them we say we need a specific thing that will target business, tourists, shoppers and we get that out of this. Wolters feels the opportunity for us to get basic nuts and bolts things going with Genesis allow us to get something going and get some traction. They showed us other things that we can do to optimize or web presents among all other Kent web presence already out there. Perry is fine with doing the web optimization but doesn't want to do a whole ad campaign. Wolters said they would not do that for $10,000. Perry stated there were a lot of other things like Face book ads, etc. Wolters stated some of the things Genesis had in the proposal other Lodging Tax Advisory Committee `Minutes of August 29, 2013 Page: 3 than the web optimization would have to wait for the branding exercise. Wolters feels we need to get going on fundamental stuff, which is some of the things Seattle Southside did. But we learned over time we did not get much attention because we were only 8% if Seattle Southside's budget. Wolters stated this is generally the Staff Recommendation. Perry said she like the recommendation. She wants to know what it would cost to do the basic web optimization tools to determine what we would have left to do the other stuff. . The budget for branding is $20,000 and the other $60,000 went to ShoWare. There is some remaining plus reserves Perry asked why don't we do the marketing piece from ShoWare and take the $20,000 for the branding portion. Budget clarification — There is $25,000 for ShoWare that has not been spent for this year (2013) and $20 which was put into branding. So a total $45,000. So we need to go back to Tim Higgins to see if there is anything else that he is looking at using the $25,000. Wolters said you have the $20,000 and the reserves of approximately $90,000. Next year in 2014 we do not have to pay Seattle Southside the $60,000. Wolters said he feels we will end up with a contract with them for less than $60,000. Wolters still will need to know what the pieces the hoteliers will want to purchase. Smith asked if Wolters could put it in a document things wanted from Seattle Southside we can use as a check list. Wolters responded that the email he already sent from Katherine from Seattle Southside was identified block by block. Smith wanted to know if there was a value on each one of those. Wolters said no don't worry about that it would take him a lot of time to get that kind of a break down. Wolters needs to know from a use perspective what is important regardless of the cost. Smith asked is that what you want from the Hoteliers. Wolters said yes primarily the Hoteliers. Perry stated the Hoteliers need to tell us want works for them. Wolters stated baring the Hoteliers letting him know, and he will be bugging them via telephone. Wolters feels it will serve us to stay with Seattle Southside. But Wolters has not heard anything from the Hoteliers on staying with Seattle Southside. Perry called on David Kwok for his comments David stated Mary Kae and Genesis Marketing will try to tie ShoWare, Downtown; City and Chamber together, plus you need a face book present to draw in more people. If you look at it what they are asking for is not even 10% of what we are paying Southside. From a branding side of it weary to brand for the tourism side of it but at the same time the business development side is critical. The part that Kwok thinks branding will focus on the local but also draw out to the target market and see what the perception out there is. What is the larger reality? Looking at the money side of it this is peanuts. The branding firm is a semi PR firm but has a different twist so Kwok thinks it will fit us well. Kwok thinks we are heading in the right direction. =' Lodging Tax Advisory Committee Minutes of August 29, 2013 Page: 4 ;a Blare Webber stated his hotel is along the Tukwila boarder and he can pull some business from the RFP's one of the benefits from Seattle Southside, he is disappointed with the loss of Seattle Southside because his hotel does benefit from those RFP's. Andrew Hutchison said the Best Western is a more leisure hotel and doesn't get a lot of RPF business. Perry asked who all saw the presentation. Did everyone see at least 1? Yes. i Barbara Smith requested the staff recommendation be clarified. Wolters stated the Staff recommendation motion is the Lodging Tax Advisory Committee approves signing 2 contracts, 1 with Genesis Marketing to do work to optimize or web present for Kent and that would be defined in the work program which would be shared with the LTAC. Develop some basic strategy that could be deployed once a broader marketing branding campaign can be set up. A budget not to exceed $15,000. As well as a contract with ArnettMuldrow &Associates not to exceed $20,000 to lead us through a community branding exercise to generate a branding package and strategy. Discussion Perry would like to include branding and doing district logos for the neighborhood districts. Wolters thinks about the limitations of the use of the Lodging Tax Dollars. Andrew Hutchison asked does the website exist now, Genesis spoke about optimize the sites we have now, that would be City, ShoWare, KDP and Chambers all are tied together. Wolters stated as we gain experience and confidence going forward with all this I can image us and the community at large having a bigger and broader conversation of a much bigger marketing campaign. Perry asked for any other questions.... Hutchison had a concern that we would spend this money and not get an agreement on the Brand. Smith stated that it has happened. ArnettMuldrow shared it has happened in a couple Of communities and the go back in and worked with the community again. ArnettMuldrow wants to leave the community with something they are happy with and they are willing to come back, at least one more time to make that happen. They have done 300 plus communities and 5 or 6 of those in the state of Washington. They have a long success rate. Perry likes the process that ArnettMuldrow has where they spend a couple of days taking input from everyone and then they work and come up with the Brand. It is their work and not by a committee. Perry thinks that is what we need; Kent is too big of a community to have 20 people around a table arguing and making the decisions. If we hate it we will ask them to re- do it but it sounds like they hit it on the mark judging from the presentations of the other communities they have worked with. Smith added they come highly recommended through the Main Street Program. Hutchison agreed it is important that people find us on the web. That is critical. Hutchison said in tourism people are coming here to go to Seattle, people are coming to Kent because they are coming here for a reason not tourism. Hutchison said he is willing to support on MY it 2 ¢Loodging Tax Advisory Committee . Minutes of August 29, 2013 Page; 5 attracting businesses and people finding us on the web. He feels that the branding is not that important. Wolters said branding is more important to attracting business. Perry stated it is a focus and a unified message we have never had. Smith stated she feels it is very important and she feels the websites need to do a better job complementing each other. And who does what, and then we can link together. Smith hopes that Genesis can spend som'A time with all of us on this. John Casey asked if there is any concern of using Lodging Tax dollars for this kind of project which benefits more than just hoteliers. Blane Webber stated he does have some concerns. John re-asked the question does anyone fell concerned that Lodging Tax dollars being spent on these kinds of exercises. Kwok stated that if we do not feed the businesses community we will not be able to get heads in beds. His hotel benefits from business traffic more than tourism travel. Casey is there any other group in town be contributing money to this effort. Wolters stated Casey's question represents the community buy in. Smith volunteer to work with Wolters to get the community groups together and evolved. Perry asked to do some lunches with Wolters for planning. David Kwok moved to approve the motion, Andrew Hutchison seconded, Motion Passed. Perry asked David to talk to Andrea. We need to set up a list and Perry will find out when the meetings are. A lodging tax letter needs to be drafted to send out to people that need to be contacted to participate in this. The list needs to be a good mix of all to include businesses, residents, historical community, youth, and a wide spread sampling of the community. Kent Downtown Report - Nothing Chamber Report — Nothing Good of the order — Nothing Assignments for next meeting - None Next Regular Meeting Date — (Committee will meet every other month on the 3rd Thursday of the month 4 pm.) Adiournment - The meeting was adjourned by Chair Perry at 5:09 pm Submitted by Julie Pulliam, L lqdfin Tax Secretgr ,. / f REQUEST FOR MAYOR'S SIGNATURE KENT Please Fill in All Applicable Boxes W 4 SH I NGTON Routing Information (ALL REQUESTS MUST FIRST BE ROUTED THROUGH THE LAW DEPARTMENT) Originator Phone (Originator): -qo Date Sent f Date Required. f.-2-j) Return Signed Document to: _CONTRACT TERMINATION DATE: f�3I i VENDOR NAME: kall &A Liyw DATE OF COUNCIL APPROVAL: !-A Brief Explanation of Document: ji All Contracts Must Be Routed Through the Law Department �(1hi4 Area to be Completed By the Lam-Department) Received: r-EB 18 2014 Approval of Law Dept.: �, uw � 1 ' -" '-' .LAW. SRECEIVE Law Dept. Comments DEPT. U,� I FEB 1 8 2014 Date Forwarded to Mayor: CITY CLERK Shaded Areas to Be Completed by Administration Staff Received: Recommendations & Comments: Disposition: /8 City of Kent r Date Returned Iage5870 31/05